Taiwan Floor Covering Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Taiwan's Floor Covering Market is segmented By Product (Carpet and Area Rugs, Wood Flooring, Ceramic Tiles Flooring, Laminate Flooring, Vinyl Flooring, Stone Flooring, and Other Products), By Distribution Channel (Home Centers, Flagship Stores, Specialty Stores, Online Stores, and Other Distribution Channels) and By End User (Residential, Commercial).

Market Snapshot

Taiwan Floor Covering Market
Study Period: 2018-2027
Base Year: 2021
CAGR: <6 %

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Market Overview

Due to supply chain disruptions, social distancing measures, and low consumer confidence caused by the COVID-19 pandemic, sales in the Floor Covering Stores industry have declined substantially over the first half of 2020. However, as many consumers worked from home in 2020, spending on floor coverings grew in the second half of 2020, partly offsetting the decline in Taiwan's first half of 2020.

The infrastructural development of residential and commercial structures in Taiwan has motivated several manufacturers of floor coatings to increase their production capacities in this region. Also, the need for a better type of flooring which is durable has increased. Commercial areas prefer to use Soft Covering material, including Carpets and Rugs. Even in the residential areas, people are now looking toward Floor covering material to maintain an aesthetic view and durability.

Enforcement of government regulations regarding waste disposal and carbon emission significantly influences the broadloom and carpet tile manufacturing industry. As a result, tile manufacturers are working on a product recycling process with more focus on a reverse distribution model to promote the return of carpet tiles. The latest constructed residential spaces prefer to use Floor Covering Materials, and these residential areas are the target audience for Floor Covering companies.

Scope of the Report

The Floor Covering Market includes all materials used to coat the floor in residential or commercial places. Taiwan Floor Covering Market is segmented By Product (Carpet and Area Rugs, Wood Flooring, Ceramic Tiles Flooring, Laminate Flooring, Vinyl Flooring, Stone Flooring, and Other Products), By Distribution Channel (Home Centers, Flagship Stores, Specialty Stores, Online Stores, and Other Distribution Channels) and By End User (Residential, Commercial).

By Product
Carpet and Area Rugs
Wood Flooring
Ceramic Tiles Flooring
Laminate Flooring
Vinyl Flooring
Stone Flooring
Other Products
By Distribution Channel
Home Centers
Flagship Stores
Specialty Stores
Online Stores
Other Distribution Channels
By End User

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Key Market Trends

High Demand for Soft Covering Material

In Taiwan, in terms of revenue generated from Carpets and Rugs has generated significantly higher revenue than in other segments. The major contribution of this revenue is from commercial places like Banquet Halls and Ceremonies. Also, most floor covering companies are now focusing on producing Soft Covering materials like Carpets and Rugs. Even the household owners are now moving towards Soft Covering as they give a decorative look to the houses and provide an overall lavish touch-up. In recent years, people in urban regions of Taiwan have preferred soft covering materials for floor covering compared to previous years. This trend is expected to continue in the coming years, fueling the growth of the floor covering market in Taiwan.

Taiwan Floor Covering Market 1

Higher Requirement for Flooring in Commercial Segment

There has been a gradual increase in the usage of Floor Covering in Commercial places such as Banquets, Meetings, etc., leading to an increase in demand for Soft Coverings such as Carpets and Rugs. Also, the rapid urbanization and, subsequently, the establishment of a large number of Commercial places is another factor fueling the high demand for Floor Coverings in such places. Floor Coverings in Commercial places to attract customers and give an aesthetic sense to them have become common these days in major urban areas in Taiwan. Also, floor coverings have become quite a trend during family parties and occasions. All these factors account for the rise in usage of Floor Covering in the Commercial Sector.

Taiwan Floor Covering Market 2

Competitive Landscape

The report includes an overview of the top players operating across Taiwan in the Floor Covering Market. The market is highly fragmented, with many companies sharing a significant portion of the market. Also, the Taiwan Floor Covering Market is highly competitive because the flooring used is of different materials. Most companies focus on only a certain type of Floor Covering Material.

Recent Developments

· In November 2021, WINNER FLOOR CO LTD started a new factory in New Taipei City, focussing on improving the production of floor tiles and supplying them to Taiwan and neighboring countries.

· In May 2021, Everwood Ltd started a new working unit in Kaohsiung to increase hardwood flooring production and manufacture new types of flooring designs using wood.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights into Technological Advancements in the Industry

    7. 4.7 Impact of COVID - 19 on the Market


    1. 5.1 By Product

      1. 5.1.1 Carpet and Area Rugs

      2. 5.1.2 Wood Flooring

      3. 5.1.3 Ceramic Tiles Flooring

      4. 5.1.4 Laminate Flooring

      5. 5.1.5 Vinyl Flooring

      6. 5.1.6 Stone Flooring

      7. 5.1.7 Other Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Home Centers

      2. 5.2.2 Flagship Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By End User

      1. 5.3.1 Residential

      2. 5.3.2 Commercial


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 WINNER FLOOR LTD.

      2. 6.2.2 Everwood Ltd.

      3. 6.2.3 Pacific Hardwood Flooring

      4. 6.2.4 HOURM ENG Industry



      7. 6.2.7 Tao's INC

      8. 6.2.8 Kau Jeel Industrial Ltd.

      9. 6.2.9 Sun Phoenix

      10. 6.2.10 Archwell Corp.

      11. 6.2.11 Li Crown Ltd.*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Taiwan Floor Covering Market market is studied from 2018 - 2027.

The Taiwan Floor Covering Market is growing at a CAGR of <6% over the next 5 years.

WINNER FLOOR Ltd., Everwood Ltd, Pacific Hardwood Flooring, HOURM ENG Industry, TAIWAN ENAMELWARE COMPANY LIMITED are the major companies operating in Taiwan Floor Covering Market .

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