Southeast Asia Portable Generator Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Southeast Asian Portable Generator Market is Segmented by Power Rating (Below 5 kW, 5-10 kW, and Above 10 kW), Fuel Type (Gas, Diesel, and Other Fuel Types), End User (Industrial, Commercial, and Residential), and Geography (Indonesia, Malaysia, Singapore, Philippines, and Rest of Southeast Asia). The report provides market sizes and forecasts in terms of value in USD billion for all the above segments.

Southeast Asia Portable Generator Market Size

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Southeast Asia Portable Generator Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 3.50 %
Market Concentration Medium

Major Players

Southeast Asia Portable Generator Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Southeast Asia Portable Generator Market Analysis

The Southeast Asian portable generator market is projected to register a CAGR of over 3.5% during the forecast period.

The market was negatively impacted by COVID-19 in 2020. Presently, the market has reached pre-pandemic levels. 

  • Over the medium term, factors such as the ever-increasing demand for power, lack of reliable grid infrastructure, the need for emergency backup power solutions, and the demand for a steady power supply are expected to drive the Southeast Asian portable generator market.
  • On the other hand, the increasing demand for battery storage systems and other cleaner sources of standby power is expected to restrain the growth of the Southeast Asian portable generator market. 
  • Nevertheless, the commercial and industrial sectors of emerging economies, the residential sector of developed economies, and the increasing need for power in defense operations are expected to create significant opportunities for market players in the near future.
  •  Indonesia accounted for the largest share of the market in 2021 due to increasing urbanization, leading to a demand for power.

Southeast Asia Portable Generator Market Trends

This section covers the major market trends shaping the Southeast Asia Portable Generator Market according to our research experts:

Residential Sector to be a Significant Market Segment

  • The residential segment is expected to continue to grow and dominate the portable generators market, mainly as a result of the prevalent installation of generators throughout households to ensure the availability of emergency power during a power outage or grid failure. According to the International Energy Agency (IEA), Southeast Asia's energy demand has grown on average by 3% a year over the past two decades, and this trend is expected to continue through 2030. 
  • According to the ASEAN Center for Energy (ACE)'s ASEAN Energy Database System, the residential sector accounts for 30% of electricity demand in the region. Furthermore, household electrical appliances account for the majority of energy use in the residential sector.
  • As many people are moving from villages to cities, the region is experiencing exponential urbanization. Urban areas contribute to a significant increase in GDP, encouraging investors to expand their businesses. This results in an increase in electricity demand. Metropolitan cities offer numerous opportunities for employment, business, and leveraging human life. As the urban sector has high growth potential, more people are moving to metropolises. The growth of population density and the expansion of the residential and urban sectors are destined to lead to an increase in market size.
  • In August 2022, ICLEI-Local Governments for Sustainability South Asia partnered with ICLEI-Southeast Asia in order to assist the Government of Malaysia in developing Green City Action Plans (GCAPs) for Malaysian cities in partnership with the Asian Development Bank (ADB) and with the support of the Indonesian-Malaysia-Thailand-Growth Triangle (IMT-GT) Joint Business Council (JBC) Malaysia. These urbanization plans are expected to create demand for portable generators.
  • Therefore, growing urbanization in the region, rising concerns about power instability in the residential sector due to events such as natural calamities, and the need for uninterrupted operations are driving the Southeast Asian portable generator market.
Southeast Asia Portable Generator Market: Urbanization (%), by Major Countries, Southeast Asia, 2011-2021

Indonesia to Dominate the Market

  • As a result of increasing infrastructure projects, widening power demand-supply gaps, and the expansion of manufacturing facilities across the nation, Indonesia is expected to lead the Southeast Asian portable generator market. Portable generators have become more affordable and effective in the country. The improved living standards have increased the demand for power backup systems.
  • In 2021, in Indonesia, the total electricity consumption per capita was 978 kWh. The total energy consumption increased 3.4% per year between 2013 and 2019 and declined by around 10% in 2020. The consumption will increase by about 4% in 2021.
  • Based on the new National Electric Generation Plan for 2021-2030 (RUPTL), Indonesia's electricity demand is expected to grow by 4.9% annually by 2030. At the end of 2022, the electrification ratio is expected to reach 100%, with the electricity demand from 94.1 million customers reaching 445 terawatt hours (TWh). The Indonesian government is considering moving its capital to East Kalimantan, from Jakarta, in order to expand the wealth and development outside of Jakarta.
  • During the 2022 State Budget, the central government allocated USD 34 billion for the construction of the new capital. A huge demand for portable generators is expected, considering these infrastructure projects.
  •  In September 2022, a cooperation agreement between Indonesia and Japan was signed to enhance cooperation in the manufacturing sector by taking strategic measures and realizing commitments made at bilateral and regional forums in Indonesia. Therefore, based on the above-mentioned factors, Indonesia is expected to dominate the Southeast Asian portable generator market during the forecast period.
Southeast Asia Portable Generator Market: Urbanization (%), Indonesia, 2011-2021

Southeast Asia Portable Generator Industry Overview

The Southeast Asian portable generator market is moderately fragmented. Some of the major players (in no particular order) are Honda Motor Co. Ltd, Atlas Copco, Caterpillar Inc., Kohler Power Systems, and Briggs & Stratton Corporation.

Southeast Asia Portable Generator Market Leaders

  1. Honda Motor Co., Ltd

  2. Atlas Copco

  3. Caterpillar Inc

  4. Kohler Power Systems

  5. Briggs & Stratton Corporation

*Disclaimer: Major Players sorted in no particular order

Southeast Asia Portable Generator Market Concentration
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Southeast Asia Portable Generator Market News

  • August 2022: The data centers in Singapore, Equinix and the National University of Singapore conducted a test comparing hydrogen fuel cells with fuel-flexible linear generators that can operate on hydrogen fuel or switch to other renewable fuels, such as biogas, when necessary. It was a comparison between hydrogen fuel cells and fuel-flexible linear generators. A study will evaluate how they can be used in tropical climates as power sources for data centers.

Southeast Asia Portable Generator Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Scope of the Study

    2. 1.2 Market Definition

    3. 1.3 Study Assumptions

  2. 2. EXECUTIVE SUMMARY

  3. 3. RESEARCH METHODOLOGY

  4. 4. MARKET OVERVIEW

    1. 4.1 Introduction

    2. 4.2 Market Size and Demand Forecast in USD billion, till 2027

    3. 4.3 Recent Trends and Developments

    4. 4.4 Government Policies and Regulations

    5. 4.5 Market Dynamics

      1. 4.5.1 Drivers

      2. 4.5.2 Restraints

    6. 4.6 Supply Chain Analysis

    7. 4.7 Porter's Five Forces Analysis

      1. 4.7.1 Bargaining Power of Suppliers

      2. 4.7.2 Bargaining Power of Consumers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitutes Products and Services

      5. 4.7.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Power Rating

      1. 5.1.1 Below 5 kW

      2. 5.1.2 5-10 kW

      3. 5.1.3 Above 10 kW

    2. 5.2 Fuel Type

      1. 5.2.1 Gas

      2. 5.2.2 Diesel

      3. 5.2.3 Other Fuel Types

    3. 5.3 End User

      1. 5.3.1 Industrial

      2. 5.3.2 Commercial

      3. 5.3.3 Residential

    4. 5.4 Geography

      1. 5.4.1 Indonesia

      2. 5.4.2 Malaysia

      3. 5.4.3 Singapore

      4. 5.4.4 Philippines

      5. 5.4.5 Rest of Southeast Asia

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Company Profiles

      1. 6.3.1 Honda Motor Co. Ltd

      2. 6.3.2 Atlas Copco

      3. 6.3.3 Caterpillar Inc.

      4. 6.3.4 Kohler Power Systems

      5. 6.3.5 Briggs & Stratton Corporation

      6. 6.3.6 PRAMAC

      7. 6.3.7 HIMOINSA

      8. 6.3.8 Kirloskar Group

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Southeast Asia Portable Generator Industry Segmentation

A portable generator is a gas or diesel-powered device that produces temporary electrical power. The engine drives a small turbine, which generates electricity up to a certain level of wattage. Electrical appliances and tools can be connected directly to the generator's sockets, or they can be professionally wired into the home's sub-panel.

The Southeast Asian portable generator market is segmented by power rating, fuel type, end user, and geography. By power rating, the market is segmented into below 5 kW, 5-10 kW, and above 10 kW. By fuel type, the market is segmented into gas, diesel, and other fuel types. By end user, the market is segmented into industrial, commercial, and residential. The report explores the scope of the market in countries such as Indonesia, Malaysia, Singapore, the Philippines, and Rest of Southeast Asia. For each segment, the market sizing and forecasts have been done based on revenue (USD billion).

Power Rating
Below 5 kW
5-10 kW
Above 10 kW
Fuel Type
Gas
Diesel
Other Fuel Types
End User
Industrial
Commercial
Residential
Geography
Indonesia
Malaysia
Singapore
Philippines
Rest of Southeast Asia
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Southeast Asia Portable Generator Market Research FAQs

The Southeast Asia Portable Generator Market is projected to register a CAGR of greater than 3.5% during the forecast period (2024-2029)

Honda Motor Co., Ltd, Atlas Copco, Caterpillar Inc, Kohler Power Systems and Briggs & Stratton Corporation are the major companies operating in the Southeast Asia Portable Generator Market.

The report covers the Southeast Asia Portable Generator Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Southeast Asia Portable Generator Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Southeast Asia Portable Generator Industry Report

Statistics for the 2024 Southeast Asia Portable Generator market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Southeast Asia Portable Generator analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Southeast Asia Portable Generator Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)