South America Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America snack bar market is segmented By Product Type (Cereal bars (Granola/Muesli Bars and Cereal Bars), Energy Bars and Other Snack Bars), By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Specialty Stores, Online Stores, Others) and by Geography

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 9.34 %
CAGR% (2020 - 2025): 9.34%
Fastest Growing Segment: Online Stores
Largest Segment: Cereal Bars

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Market Overview

South America snack bar market is projected to grow at a CAGR of 9.34% during the forecast period (2020 - 2025).

  • The South American snack bar market is driven by rapidly growing economic scenario that has heightened the spending on indulgent and snacking options.
  • The rising health consciousness amid increasing prevalence in the lifestyle diseases has enabled South American consumers to opt for healthy and sustainable snacking options.
  • The free-from categories of snack bars that are devoid of ingredients, such as sugar, gluten and GMO, which carry negative public-health opinions, are expected to significant sales in countries, such as Brazil and Argentina.


Scope of the Report

South America snack bar market offers a range of product types including cereal, energy and other snack bars. The cereal bars section is further divided into granola/muesli bar and other cereal bars.Based on distribution channel, the market is segmented into supermarket/hypermarket, convenience store, specialty stores, online stores, and others. The report also covers the country level analysis for the major countries in the region such as Brazil, Argentina and rest of South America.

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Convenience Store
Specialty Stores
Online Stores
South America
Rest of South America

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Key Market Trends

Brazil Dominates the Market

Brazil snack bar market is driven by increasing demand for healthy indulgence and rise in the new product development of different snack bars. The increase in dual-income households has prompted consumers to divert their spending on convenience and better-for-you foods. Gluten-free and low-sodium claims are fetching increasing popularity in the Brazilian snack bar market. Recently, Kobber, a Brazilian manufacturer of bakery and snack products, launched a line of snack bars, based on tapioca, which is free-from labelling claims. The flavorful innovation is evident in almost all the varieties of snack bars i.e. cereal bars, snack bars, fruit bars, and nut bars.


Energy Bars Emerge as the Most Preferred Snack Bar

The region is experiencing a robust preference for energy bars outstripping two major snacking categories i.e. cookies and confectionery. The diet trends are catching rapid attention among health conscious population, especially women consumers. South American cuisines, such as empanadas and tacos, provide exotic flavour options in snack bars including energy bars. Moreover, the locally grown ingredients, such as quinoa and amaranth, are widely utilized in different varieties of snack bars. 


Competitive Landscape

South America snack bar market is higly fragmented owing to a large number of manufacturers present in the market. Some of the key players in the market are Kellogg Company, General Mills Inc., Nestle, and PepsiCo Inc. Companies in South America have been even observed to enter strategic partnership for expanding their presence in other regions to increase their product visibility.

Major Players

  1. Kellogg Company

  2. General Mills Inc.

  3. Nestle

  4. PepsiCo Inc.

  5. Post Holdings


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cereal Bars

        1. Granola/Muesli Bars

        2. Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

        1. Convenience Store

        2. Specialty Stores

        3. Online Stores

        4. Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg Company

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Nestle

      4. 6.4.4 PepsiCo Inc.

      5. 6.4.5 Post Holdings

      6. 6.4.6 Natural Balance Foods

      7. 6.4.7 Mars Inc.

    5. *List Not Exhaustive

**Subject to Availability
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Frequently Asked Questions

The South America Snack Bar Market market is studied from 2016 - 2026.

The South America Snack Bar Market is growing at a CAGR of 9.34% over the next 5 years.

The South America Snack Bar Market is valued at 9.34% in 2026.

Kellogg Company, General Mills Inc., Nestle, PepsiCo Inc., Post Holdings are the major companies operating in South America Snack Bar Market.

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