Smart Pills Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Smart Pills Market is segmented by Application Area (Capsule Endoscopy, Patient Monitoring, and Drug Delivery), Disease Indication, and Geography

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


14.5 %

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Market Overview

The smart pills market is expected to register a CAGR of nearly 14.5%, during the forecast period. A smart drug delivery pill is controlled by electronics and has great flexibility and precise control in delivery location, release rate, and dose. At the same time, it can monitor the local GI environment, report measurements in real-time, and be commanded by an operator to perform an action on demand. This type of performance is impossible with conventional oral drug forms. While there are myriad therapeutic implications, the system can also be viewed from the direction of a smart tool that can be employed to great advantage in drug development of more conventional oral drug products.

A smart pill is a medical device with a small embedded electronic product in it, such as a camera, sensors, or trackers. The increased need for convenient, minimally invasive devices and accurate therapeutic treatment strategies has led to an increased interest in research on smart pills. Products include the Medtronic MiniMed, Insulet Omnipod, and Animas OneTouch Ping. These systems combine elements of a drug reservoir, insulin pump, blood glucose monitor, and handheld management devices.

The delivery of insulin is adapted to the patient’s current blood glucose level and may be delivered on demand by the patient, for example at mealtime is the emerging area of wearable bolus injection devices.

Scope of the Report

As per the scope of the report, smart pills are ingestible medical devices consisting of elements, such as sensors, cameras, patches, and trackers that help in better diagnostics and monitoring. These unique devices can be easily swallowed and offer a non-invasive, thorough examination of the gastrointestinal (GI) tract.

By Application Area
Capsule Endoscopy
Small Bowel Video Capsule Endoscopy
Colon Capsule Endoscopy
Patient Monitoring
Drug Delivery
By Disease Indication
Occult GI Bleeding
Crohn's Disease
Small Bowel Tumors
Celiac Disease
Inherited Polyposis Syndromes
Neurological Disorders
Other Disease Indications
North America
United States
United Kingdom
Rest of Europe
Asia Pacific
South Korea
Rest of Asia-Pacific
Middle East and Africa
South Africa
Rest of Middle East and Africa
South America
Rest of South America

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Key Market Trends

Capsule Endoscopy is Expected to Hold Largest Share of Global Smart Pills Market over the Forecast Period

  • Capsule endoscopy is most commonly used to target the small bowel, which is seen as a golden standard if GI bleeding is suspected.
  • Additionally, most hepatologists perform either upper endoscopy or capsule endoscopy for detecting and assessing the severity of esophageal varices.
  • Different capsules enlarge the variety of utilization and diagnostics.
  • Capsule endoscopy has the largest share in the market, as these smart pills are used to treat related disease in the GI tract, which includes Crohn’s disease, obscure GI bleed, celiac disease, and small bowel tumors.
  • Furthermore, increasing prevalence of gastrointestinal disorders is also anticipated to fuel the market over the forecast period.

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North America Region Holds the Largest Market Share of Smart Pills Market

North America dominates the Smart Pills market, owing to factors such as technological advancements in the healthcare sector, an increase in the prevalence of colorectal cancer and regulatory approval of new products. All these factors are responsible to provide the growth opportunities for the players operating in this region.

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Competitive Landscape

The market competition is set to intensify, as several key players are focusing on the expansion of their smart pills portfolio, through acquisition and collaboration with companies. The smart pills market is expected to open up several opportunities for new players, as well as for currently established market leaders.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Preference for Minimally-invasive Devices

      2. 4.2.2 Rising Burden of Gastrointestinal Disorders

      3. 4.2.3 Technological Advancements

    3. 4.3 Market Restraints

      1. 4.3.1 Increasing Cost with Technological Advancements

      2. 4.3.2 Potential Health Risks

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Application Area

      1. 5.1.1 Capsule Endoscopy

        1. Small Bowel Video Capsule Endoscopy

        2. Colon Capsule Endoscopy

      2. 5.1.2 Patient Monitoring

      3. 5.1.3 Drug Delivery

    2. 5.2 By Disease Indication

      1. 5.2.1 Occult GI Bleeding

      2. 5.2.2 Crohn's Disease

      3. 5.2.3 Small Bowel Tumors

      4. 5.2.4 Celiac Disease

      5. 5.2.5 Inherited Polyposis Syndromes

      6. 5.2.6 Neurological Disorders

      7. 5.2.7 Other Disease Indications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle East and Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 CapsoVision Inc.

      2. 6.1.2 Medtronics

      3. 6.1.3 Novartis AG

      4. 6.1.4 Olympus Medical Technology

      5. 6.1.5 Pentax Medical (Hoya)

      6. 6.1.6 Phillips

      7. 6.1.7 Pixie Scientific

      8. 6.1.8 Proteus Digital Health

  7. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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