Singapore Ready to Eat Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Singapore Ready to Eat Food Market is segmented by Product Type (Instant Breakfast/Cereals, Instant Soups & Snacks, Ready Meals, Baked Goods, Meat Products, and Others)By Distribution Channel (Hypermarkets / Supermarkets, Convenience Stores, Food Specialty Stores, Departmental Stores, Online Retailers, and Others)

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 2.6 %
Largest Segment: Hypermarkets / Supermarkets
CAGR (2020-2025): 2.6%

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Singapore ready to eat food market is witnessed to grow at a CAGR of 2.6% during the forecast period (2020-2025).

  • Owing to the increased level of exposure to multiple cultures, the people are experimenting with their diets, and RTE foods are finding an opportunity to grow with the growing trend of trying new foods and cuisines in the country.
  • A constantly organizing supply chain in the country has led to an increase and ease of product circulation across the pertaining retail channels, ultimately leading to an increase in the sales of RTE foods across the consumers in the market.
  • The initiatives taken by regulatory authorities, like ongoing promotional efforts undertaken by the Singapore Health Promotional Board to create awareness regarding frozen foods and fish products, are driving the market growth.

Scope of the Report

Singapore Ready to Eat Food Market is segmented by product type that includes instant breakfast/cereals, instant soups and snacks, ready meals, baked goods, meat products, and others. Based on distribution channel, the market is segmented into hypermarkets / supermarkets, convenience stores, food specialty stores, departmental stores, online retailers, and others.

By Product Type
Instant Breakfast/Cereals
Instant Soups & Snacks
Ready Meals
Baked Goods
Meat Products
By Distribution Channel
Hypermarkets / Supermarkets
Convenience Stores
Food Specialty Stores
Departmental Stores
Online Retailers

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increased Number and Proportion of Dual Income Families in the Country

Ready-to-Eat food is gaining popularity amid the consumers in Singapore, owing to their convenience. The busy working families prefer convenience associated with the food that is designed to save their time in the kitchen and reduce costs due to spoilage at a competitive price. Due to high incomes, consumers are able to purchase food regardless of how expensive it may be. Further, the number of families with dual income in the country is increasing with more female workforce entering the job market. As per World bank Labor force statistics, the percentage of women contributing to the total labor force in Singapore has been increased from 43.5% in 2010 to 45.13% in 2018. The demand for Ready-to-Eat food is going to increase further with more female joining the job market during the forecast period.


Noodles is the Fastest Growing Segment

Singapore has emerged as one of the major trade destination in Asia because of which it is growing at a tremendous pace. With increasingly hectic lifestyle and growing prevalence of instant food, few Singaporeans are cooking at home, owing to benefits derived from convenience products. Brands, like, Nestle Maggie have come up with the instant ready to eat noodles in recent years. Similarly, other players are innovating their product portfolio as per the changing consumption patterns of the consumers. Few companies like Nissin foods are targeting the Singapore market for the cup noodles offering as they see the growth potential in the mentioned market.


Competitive Landscape

Singapore Ready to Eat market is highly fragmented due to the prevalance of number of local and small players in the country. Some of the major companies involved in the business include Pepsico Inc, Nestle, Kellogg Co., General Mills Inc., Prima Taste, Pondok Abang, Food Box, Health Food Matters and Select Group.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Instant Breakfast/Cereals

      2. 5.1.2 Instant Soups & Snacks

      3. 5.1.3 Ready Meals

      4. 5.1.4 Baked Goods

      5. 5.1.5 Meat Products

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets / Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Food Specialty Stores

      4. 5.2.4 Departmental Stores

      5. 5.2.5 Online Retailers

      6. 5.2.6 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Pepsico Inc

      2. 6.4.2 Nestle

      3. 6.4.3 Kellogg Co.

      4. 6.4.4 General Mills Inc.

      5. 6.4.5 Prima Taste

      6. 6.4.6 Pondok Abang

      7. 6.4.7 Food Box

      8. 6.4.8 Health Food Matters

      9. 6.4.9 Select Group

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Singapore Ready-to-Eat Food Market market is studied from 2016 - 2026.

The Singapore Ready-to-Eat Food Market is growing at a CAGR of 2.6% over the next 5 years.

The Singapore Ready-to-Eat Food Market is valued at Hypermarkets / Supermarkets in 2026.

Pepsico Inc, Nestle, Kellogg Co., Prima Taste, General Mills Inc. are the major companies operating in Singapore Ready-to-Eat Food Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!