Global Shortening Fat Market - Growth, Trends and Forecasts (2019 - 2024)

Global Shortening Fat Market - Growth, Trends and Forecasts (2019 - 2024)

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Shortening Fat Market 

The global fat shortening market is expected to reach USD 4.3 billion by 2023, witnessing a CAGR of 4.3% during 2018-2023 (forecast period). The growth of the convenience food market and favorable functional ingredients, along with the increasing usage of shortening fat in bakery, snacks, confectionary items are largely responsible for the shortening fat demand in the global market. The rapid adaptation of shortening fat in the food processing industry for better texture, functional attributes, and trans-fat reduction properties are boosting this market. Globally, shortening fats are becoming popular in the food industry for their low trans-fat property, and such trends are expected to be seen in the future as well. 

Market Dynamics

The growing processed food industry drives the market for shortening fats. Shortening fats are extensively used in bakery products due to its number of functional benefits such as improving elasticity, have a higher smoke point and has a higher shelf life. Bakery manufactures prefer to use fat shortenings in most of its products, not only because of functional benefits but also as it is processed very low when compared to other alternatives.     

Market Segmentation

The bakery, confectionary and snacks are the largest shortening fat consuming food segments, globally. The fat’s extraordinary properties of improving food appearance, flavor, texture, nutrition, and high melting point make it highly suitable for the food processing industry, at a global level. Currently, baked products, such as sweet biscuits, biscuits, cakes, pastries, bread, and cookies are the largest shortening fat consumption food segments, by application. The products that need appealing properties, palatability and high desired textural characteristics are suitable for shortening fat application.

Regional Analysis

The global demand for shortening fat is expected to be 20 to 25% higher in the coming decade, at the global level. Asia-Pacific will be the production hub of the global shortening fat industry; this region is the fastest-growing consumer of shortening fat in the global market. India and China are the fastest-growing consumer markets for shortenings fats, whereas, Malaysia and Indonesia are the major producers in the region. The rapid utilization of palm oil for shortening fat production is a major reason for this market forecast.

Competitive landscape

Some of the leading manufacturers and suppliers of fat shortening are Unilever, Bunge, NMGK Group, ConAgra, Zydus Cadila, Wilmar-International, Fuji Oil, BRF, Yidiz Holding, Grupo Lala, NamChow, Sunnyfoods, Cargill, COFCO, Uni-President, Mengniu, Yili, Brightdairy, and Dairy Crest.


Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.


                1.1  Research Methodology

                1.2  Definition of the Market

                1.3  Report Description


                2.1 Market Trends


                3.1 Drivers

                3.2 Constraints

                3.3 Opportunities

                3.4 Porter's Five Forces Analysis

                                3.4.1 Bargaining Power of Suppliers

                                3.4.2 Bargaining Power of Buyers

                                3.4.3 Threat of New Entrants

                                3.4.4 Threat of Substitute Products and Services

                                3.4.5 Degree of Competition

                3.5 Value Chain/Supply Chain Analysis


                4.1 By Source Type

                                4.1.1 Soybeans

                                4.1.2 Rapeseeds

                                4.1.3 Sunflower Seed

                                4.1.4 Palm and Palmkernel

                                4.1.5 Maize

                                4.1.6 Coconut

                                4.1.7 Linseed

                                4.1.8 Groundnut

                                4.1.9 Others

                4.2 By Application

                                4.2.1 Confectionary

                                4.2.2 Ice Cream

                                4.2.3 Snacks

                                4.2.4 Bakery

                                4.2.5 Others

                4.3 By Geography

                                4.3.1 North America

                                       United States




                                4.3.2 Europe 


                                       United Kingdom




                                       The Netherlands


                                4.3.3 Asia-Pacific 






                                4.3.4 South America





                                4.3.5 Africa

                                       South Africa




5. Competive Landscape

                5.1 Most Active Companies

                5.2 Market Share Analysis

                5.3 Most Adaopted Market Strategies

6. Company Profiles

                6.1 Unilever

                6.2 Bunge

                6.3 NMGK Group

                6.4 ConAgra

                6.5 Zydus Cadila

                6.6 Wilmar-International

                6.7 Fuji Oil

                6.8 BRF

                6.9 Yidiz Holding

                6.10 Grupo Lala

                6.11 NamChow

                6.12 Sunnyfoods

                6.13 Cargill

                6.14 COFCO

                6.15 Uni-President

                6.16 Mengniu

                6.17 Yili

                6.18 Brightdairy

                6.19 Dairy Crest

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