Saudi Arabia Small Home Appliances Market - Growth, Trends, COVID-19 Impact and Forecasts(2022-2027)

The Saudi Arabia small home appliances market is segmented by product type (Coffee Makers, Food Processors, Grills and Roasters, Vacuum Cleaners, Other small home appliances) and by distribution channel (Multi Branded Stores, Specialty Stores, Online Stores, Other Distribution Channel) various trends, opportunities, and company profiles.

Market Snapshot

saudi arabia kitchen appliances products market size
Study Period: 2018-2027
Base Year: 2021
CAGR: >23 %

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Market Overview

Saudi Arabia's small home appliances market is expected to rise significantly during the projected period. The increase can be ascribed to technical developments and increased urbanization activities. Furthermore, Saudi Arabia's small home appliances market is predicted to be driven by a rise in the housing sector and changes in consumer lifestyle. The growing consumer preference for energy-efficient appliances due to increased environmental consciousness and the desire for comfort in household tasks adds to the growth of Saudi Arabia's small home appliances market.

Local culture interacts with the situation; for example, lockdown and Ramadan combine to promote a larger shift toward home cooking. Furthermore, businesses are drastically altering how and where they spend their money. Part of this is due to a significant move to "online only," but it has broader ramifications for event sponsorship, particularly if planned and paid for in advance. Supply chains are broken at the source and each level through to consumer engagement points, moving geographically in tandem with lockdown implementation and relaxation. Consumer demand is shifting due to lockdowns and impending economic disaster, but two factors are good. Freezers, air treatment, and tumble dryer demand increased owing to stockpiling and perceived hygienic benefits, while long-term consumer appliance demand increased in a world that welcomes working from home.

Rapid urbanization is the primary driving force behind the country's home appliance industry growth. Replacement sales are gaining pace throughout the world, with the clear majority of people wanting to replace their existing appliances with smarter, more inventive, and smaller appliances. Quick growth in disposable incomes has resulted in mid to high-income consumers selecting premium, sophisticated, and higher-priced models, hence driving home appliance value sales in the country.

Scope of the Report

The Saudi Arabia small home appliances market is segmented by product type (Coffee Makers, Food Processors, Grills and Roasters, Vaccum Cleaners, Other small home appliances) and by distribution channel (Multi Branded Stores, Specialty Stores, Online Stores, Other Distribution Channel) various trends, opportunities, and company profiles.

By Product
Coffee Makers
Food Processors
Grills and Roasters
Vacuum Cleaners
Other Small Appliances
By Distribution Channel
Multi Branded Stores
Specialty Stores
Online Stores
Other Distribution Channel

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Key Market Trends

Smart Homes are driving market in Saudi Arabia

A smart home is a suitable home setup where appliances and devices can be automatically controlled distantly from any internet-connected place in the world using a mobile or networked device. Saudi Arabia's small home appliances market has seen substantial year-on-year growth in the number of smart homes and is expected to grow further in the upcoming years. Smart home and smart kitchen appliances are critical components of the smart appliance ecosystem. The self-learning capabilities of smart home appliances assist in automatically modifying the system according to the homeowner's routines. Broadband and internet usage have risen as network infrastructure has improved, and people are increasingly choosing wireless and technologically advanced items to guarantee greater security for their families.

saudi arabia kitchen appliances products market forecast

Small Kitchen Appliances holds a major share in Saudi Arabia

Saudi Arabia's small kitchen appliances market is predicted to develop rapidly during the forecast period, owing to the introduction of technologically improved electric appliances and the rising customer desire for these goods. Furthermore, the expanding trend of modular kitchens and the increase in working populations are driving up demand for electric kitchen appliances. As more manufacturers enter the market, consumers have a greater selection of electric kitchen equipment. The government's low import taxes are also assisting in expanding Saudi Arabia's electric kitchen appliances industry. By 2027, the market will likely be further fueled by the introduction of energy-efficient electric kitchen equipment.

saudi arabia kitchen appliances products market analysis

Competitive Landscape

Multinational companies in Saudi Arabia mostly sell small household appliances. Some of the biggest competitors now lead the industry in market share. However, thanks to technical improvement and product innovation, mid-size to smaller businesses are expanding their market presence by gaining new contracts and entering new industries. Haier Electronics Group Co. Ltd, Whirlpool, Electrolux AB, LG Electronics, Godrej Group, Panasonic Corporation, and Samsung Electronics are among the top participants in the Saudi Arabia small home appliances market. Leading firms are working on introducing more user-friendly and innovative appliances onto the market by utilizing cutting-edge technologies.

Recent Developments

  • Nov 2021 - Electrolux has launched a new partnership with IBM in the Asia Pacific, Middle East, and Africa to give real-time meteorological and environmental data to assist consumers in making energy-saving decisions about when to use appliances like clothes dry air purifiers, and air conditioners.
  • Aug 2021 - LG Electronics has established LG NOVA, a new Silicon Valley-based innovation center, with the mission of fostering a collaborative environment to accelerate the emergence of new ideas that exemplify LG's innovation for better life philosophy. LG NOVA, powered by the LG brand and resources, will collaborate with startup and entrepreneur communities to take ideas and concepts to the next level of development, collaborating with them to form new enterprises. LG NOVA will collaborate with Saudi Arabian and global entrepreneurs who are developing affordable, socially meaningful solutions that push the boundaries of the technologically sophisticated lifestyle.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Insights on Technological Innovations in the Small Home Appliance Industry

    5. 4.5 Insights on government Regulations in the Market

    6. 4.6 Value Chain / Supply Chain Analysis

    7. 4.7 Porter's Five Forces Analysis

      1. 4.7.1 Threat of New Entrants

      2. 4.7.2 Bargaining Power of Buyers/Consumers

      3. 4.7.3 Bargaining Power of Suppliers

      4. 4.7.4 Threat of Substitute Products

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Product

      1. 5.1.1 Coffee Makers

      2. 5.1.2 Food Processors

      3. 5.1.3 Grills and Roasters

      4. 5.1.4 Vacuum Cleaners

      5. 5.1.5 Other Small Appliances

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi Branded Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channel


    1. 6.1 Market Competition Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Electrolux Arabia

      2. 6.2.2 Haier

      3. 6.2.3 Panasonic Corporation

      4. 6.2.4 LG Electronics

      5. 6.2.5 Samsung Electronics

      6. 6.2.6 Maytag

      7. 6.2.7 Meiko

      8. 6.2.8 Bosch

      9. 6.2.9 Honeywell

      10. 6.2.10 Siemens

      11. 6.2.11 Philips

    3. *List Not Exhaustive


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Frequently Asked Questions

The Saudi Arabia Small Home Appliances Market market is studied from 2018 - 2027.

The Saudi Arabia Small Home Appliances Market is growing at a CAGR of >23% over the next 5 years.

Electrolux Arabia, Haier, Panasonic, LG, Samsung are the major companies operating in Saudi Arabia Small Home Appliances Market.

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