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Saudi Arabia's major home appliances market has experienced steady growth over the past years, and the trend is forecasted to continue in the following decade. Saudi Arabia forms one of the largest home appliances markets in the GCC, considering the increasing purchasing power of consumers. Rapid urbanization is the main driving factor for the growth of the household refrigerator market in the country. Replacement sales are gaining traction all over the world, with a vast majority of the population willing to replace the existing refrigerator with smarter, innovative, and new tech refrigerators. A rapid rise in disposable incomes has led to mid to high-income consumers favoring premium, sophisticated, and higher-priced models, hence pushing the value sales of household refrigerators in the country.
Many consumers purchase new major home appliances when they move home, but COVID-19 led to a significant reduction in this. Al Jabr Trading Co, which distributes the Chinese brand Haier in Saudi Arabia, remains the leader in refrigeration appliances in terms of retail volume share, just ahead of LG Electronics Saudi Arabia Ltd. Haier refrigeration appliances tend to be very competitively priced – a particularly important factor during 2020 when economic uncertainty made many consumers more price-sensitive than ever. Saudi Arabia imports the highest number of major home appliances like refrigerators from China.
Scope of the Report
A home appliance, also referred to as a domestic appliance, an electric appliance, or a household appliance, is a machine that assists in household functions such as cooking, cleaning, and food preservation. A complete background analysis of the major home appliances market, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and the market overview, is covered in the report. The Market is Segmented By Product (Refrigerators, Freezers, Dish Washing Machines, Ovens, Air Conditioners, and Other Major Appliances) and By Distribution Channel (Multi-Branded Stores, Specialty Stores, Online, and Other Distribution Channels). The report offers the market size and forecasts in value (USD Billion) for the above segments.
|Other Major Appliances|
|By Distribution Channel|
|Supermarkets and Hypermarkets|
|Other Distribution Channels|
Key Market Trends
Refrigerator Segment is Dominating the Market
In Saudi Arabia's major home appliances market, the refrigerator is the key revenue-generating segment. The market is driven by factors such as a growing number of households, an increasing number of expatriates in the country, surging disposal income, and declining prices. Cities such as Makkah, Riyadh, Jeddah, and Madinah have led to the demand for refrigerators in Saudi Arabia. In Saudi Arabia, the market for double-door refrigerators has captured the majority of the share and will lead through the forecast period. In the coming years, the demand for energy-efficient refrigerators is exhibited to increase owing to rising electricity consumption.
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Smart Homes are Driving the Market
A smart home is a suitable home setup where appliances and devices can be automatically controlled distantly from any internet-connected place in the world using a mobile or other networked device. Saudi Arabia's smart home market has seen substantial year-on-year growth in the number of smart homes and is expected to grow further in the upcoming years. In the smart appliance ecosystem, smart home and smart kitchen appliances play a vital role. Smart home appliances are enabled with self-learning skills which help in automatically adjusting the system according to the homeowner's schedules. With an improvement in network infrastructure, broadband and internet penetration have increased, and consumers are increasingly opting for wireless and technologically advanced products to ensure more security for their families.
Companies across the world have huge investments in this segment of the market. In Saudi Arabia, the major home appliances market has many companies fragmented over minor shares. Samsung, Whirlpool, LG, Haier, Bosch, and Midea are among the competitor.
Adoption of Smart home appliances and up-gradation to new Technology leads to increasing competition amongst the company. Innovation and technological advancement are picking pace as COVID-19 and urbanization strike general people to the adoption of the new household appliances.
- Riyadh, June 2021 – Samsung today announced a partnership with Veda Holding, a business incubator based in Riyadh, Saudi Arabia. Samsung Experience Store is a destination for consumers to play, learn, and solve problems. They can find the most recent line-up of products and learn how to make their daily lives more enjoyable and creative.
- In 2021, Samsung Corp launched bespoke refrigeration appliances in an effort to appeal to consumers seeking to customize their kitchens. Available in a range of materials and colors, they allow consumers to put their personal stamps on their kitchen.
Table of Contents
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Insights on Various Regulatory Landscape
4.5 Insights on impact of technology and innovation in the Market
4.6 Value Chain Analysis
4.7 Industry Attractiveness - Porter's Five Forces Analysis
4.7.1 Threat of New Entrants
4.7.2 Bargaining Power of Buyers
4.7.3 Bargaining Power of Suppliers
4.7.4 Threat of Substitutes
4.7.5 Intensity of Competitive Rivalry
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.3 Dishwashing Machines
5.1.4 Washing Machines
5.1.6 Air Conditioners
5.1.7 Other Major Appliances
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Specialty Stores
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.7 Hisense Middle East
6.2.9 Godrej Group
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
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Frequently Asked Questions
What is the study period of this market?
The Saudi Arabia Major Home Appliances Market market is studied from 2018 - 2027.
What is the growth rate of Saudi Arabia Major Home Appliances Market ?
The Saudi Arabia Major Home Appliances Market is growing at a CAGR of >2.3% over the next 5 years.
Who are the key players in Saudi Arabia Major Home Appliances Market ?
Samsung, Whirlpool, LG, Haier, Bosch are the major companies operating in Saudi Arabia Major Home Appliances Market .