Bahrain Home Appliances Market - Growth, Trends, COVID-19 Impact and Forecasts (2022-2027)

Market Overview

The rise in consumer disposable income, improved quality of life, and easy-to-use home appliances have resulted in the growing demand for the market over the previous years. Bahrain has adopted an action plan to improve the standard of living of the average Bahraini. The plan includes improvements in healthcare and education along with an expansion in the existing infrastructure and more housing projects. The demand for small housing units for low and medium-income families has increased considerably in recent years, which would significantly boost the market for home appliances in the country.

Furthermore, the COVID-19 pandemic disrupted the supply chain and demand patterns and caused economic uncertainties among working individuals, which negatively affected the market growth, particularly in 2020. Leading companies manufacturing electrical appliances said sales had slumped majorly, with many stores remaining shut since the lockdown was introduced in the country.

The government is pursuing an ambitious program of developing 40,000 housing units within the next decade. Close to 20,000 units are under construction. The major housing projects are East Hidd City, Diyyar Al Muharraq, Tubli Gardens, Argan, East Sitra, and the Naseej project in Northern City. The Ministry of Housing has also launched a social housing financing program to support the home purchases of Bahraini nationals. Thus with rising infrastructure in the country, the demand for home appliances would witness an upsurge in upcoming years.

Scope of the Report

A complete background analysis of the Bahrain Home Appliances market, which includes an assessment of the National accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and the market overview, is covered in the report. Bahrain Home Appliances Market is segmented by Product (Major Appliances, Small Appliances) and by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, Other Distribution Channels).

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Key Market Trends

Rising urbanization leads to higher demand for home appliances

Bahrain's home appliances market has been growing significantly over the past years owing to the rapid deployment of these appliances across residential places, commercial buildings, offices, hotels, and many other places. The market witnessed a slight downturn in the year 2020 because of the Covid-19 pandemic, which led to disruptions in supply chain patterns, and imports were hampered from countries such as China, UAE, etc. Further, the rising integration of home appliances in the country would be supported by the emphasis on construction activities with the Vision 2030 economic development strategy. The strategy seeks to improve infrastructure, industry, housing, and connectivity, which calls for a more diverse economic base, with broader privatization, industrialization, training, and education in Bahrain, thus leading to increased demand for home appliances in the coming years.

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