Russia Online Accommodation Market - Growth, Trends, COVID-19 Impact, and Forecast (2022-2027)

Russia Online Accommodation Market is segmented By Platform type (Mobile application & Website) & By Mode of Booking Type (Third Party online portals & Direct/Captive portals).

Market Snapshot

Russia online accommodation market
Study Period: 2018-2027
Base Year: 2021
CAGR: >5 %

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Market Overview

In 2020, revenue of the online travel and tourism market in Russia slumped USD 4.48 billion due to COVID-19, a fall of over USD 10 billion compared to 2019, accommodation segment which is the biggest travel and tourism segment in Russia reduced to 1.3 billion, while the package holiday market fell to USD 2.25 billion.
Russia’s economy facing drastic changes during its invasion of Ukraine. It also affected the tourism market and summer destinations. Since 5th March 2022, the number of users on foreign company websites for accommodation and short-term rentals fell sharply because of limitations for the Russian market.
The number of visitors to TripAdvisor’s website in march decreased by 19% compared to the February 2022, while traffic decreased by 18%. Agoda and Airbnb decreased by 15% and 12%, respectively and Trivago witnessed a huge fall of 56%.
Users have shifted to Russian booking platforms for accommodation. In the period from March 5 to 10, the number of users on quadrupled, while traffic on tripled. Demand created for companies with 59% increase, with 38% and witnessed 28%.

Scope of the Report

Online accommodation is a popular method for booking hotel rooms, travellers can book rooms online by using online security to protect their privacy and financial information and by using several online travel agents to compare prices and facilities at different hotels. It is segmented By Platform type (Mobile application & Website) & By Mode of Booking Type (Third Party online portals & Direct/Captive portals). 
Platform type
Mobile Application
Mode of Booking type
Third Party Online Portals
Direct/Captive portals

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Key Market Trends

Rising Demand for E-travel Sales in Russia Boosting Online Accommodation Market

Online travel sales in Russia growing significantly, it crossed USD 10 billion in 2019 with continuous rise since 2011. Hotel bookings accounts for 26% share in eTravel segment, notable sporting events like 2018 FIFA World cup and 2016 IICF ice hockey championship driving the eTravel sales by attracting tourists from developed nations like United States and China. Along with these, online travel agencies also helped to boost digital travel sales.
Google Trends estimates, that the Internet is the first information source for both business and leisure travellers, in an industry in which 83% of leisure travellers plan their trips online. E-commerce market value in Russia which valued at USD 27.47 billion in 2020 expected to cross USD 100 billion by 2025.
The decision-making process is increasingly influenced by pricing, reviews, pictures, blogs and videos shared by co-travellers via social media channels, so there is a rise in number of travellers book their trip through online payment transactions.
Russia Online Accommodation market

The Rising use of Mobile Applications creating Demand for Online Travel Booking

In 2020, revenue from apps in Russia increased to over USD 2.3 billion, continuing the growth of the past few years. Download numbers also increased and reached around 4.5 billion in 2020, travel related app downloads accounts for 20 million and expected to grow at over 10% CAGR by 2027.
Mobile hotel bookings have grown substantially over the past decade. People may book a hotel stay on their smartphones while on the go, such as when driving to work or any emergency situations. It is intuitive and easy, and as long as hotel provides excellent customer service, it is one of the most popular methods for customers to book at hotel again in the future.
Surprisingly, mobile phones account for 80% of all last-minute bookings. There are several applications for hotel booking experiences that may also assist customers in scheduling a last-minute stay. To boost hotel reservations and keep ahead of the competition, hoteliers must create and maintain technologies. Surprisingly, two out of every five mobile hotel booking transactions are cancelled due to poor customer experience.
Russia Online Accommodation Market

Competitive Landscape

The report covers major international players operating in the Russia Online Accommodation Market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and service innovation, domestic to international companies are increasing their market presence by securing new contracts and tapping new markets. Few of the major players profiled in the industry include, Trivago,, Bronevik and Ostrovok etc. is the leading hotel booking platform in Russia holding more than half market share.

Recent Development

  • On October 26, 2021. Trivago and HUAWEI announced a partnership in the development of travel products for use on the HUAWEI Mobile Services platform. Also, trivago and Huawei will jointly develop solutions for accommodations listings of the paid hotel search feature on HUAWEI’s Petal Search and Petal Maps.
  • On January 13. 2021. Trivago acquired, a startup focused on finding travellers weekend getaway packages. The acquisition helps trivago and’s mission to bring travellers inspirational content, helping turn travel intent into exciting getaways.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technological Innovations in the Market

    7. 4.7 Insights on the price distribution of various stakeholders in the online booking systems

    8. 4.8 Advertising Strategies Implemented by the Market Players

    9. 4.9 Government Regulations

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 Platform type

      1. 5.1.1 Mobile Application

      2. 5.1.2 Website

    2. 5.2 Mode of Booking type

      1. 5.2.1 Third Party Online Portals

      2. 5.2.2 Direct/Captive portals


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1

      2. 6.2.2 trivago

      3. 6.2.3

      4. 6.2.4 Airbnb

      5. 6.2.5

      6. 6.2.6 Ostrovok

      7. 6.2.7 aviasales

      8. 6.2.8 Tutu

      9. 6.2.9 TripAdvisor

      10. 6.2.10 Skyscanner*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Russia Online Accommodation Market market is studied from 2018 - 2027.

The Russia Online Accommodation Market is growing at a CAGR of >5% over the next 5 years.

trivago, BRONEVIK, Airbnb,, Ostrovok, are the major companies operating in Russia Online Accommodation Market.

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