Russia Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Russia Kitchen Appliances Market Is Segmented By Product Type (Food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, And Others), By Distribution Channel (Specialist Retailers, E-Commerce, Supermarkets And Hypermarkets, Department Stores, Others) - Growth, Trends, And Forecast (2020-2025)

Market Snapshot

Market Snapshot
Study Period: 2016 - 2026
Base Year: 2020
CAGR: >2 %

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Market Overview

Russian kitchen appliances market is growing reasonably well with stable demand due to rising consumer growth and the ongoing issuing of consumer credit in 2019. People are mostly unwilling to pay the extra amount for a well-known global brand name in small cooking appliances, opting instead for smaller brands at more affordable prices, with this category highly influenced by price rather than quality. This has, therefore, led to small economy brands performing more strongly than international heavyweights with the likes of Philips, Bosch (although it performed well in coffee machines), and Moulinex generally either losing share or stagnating. Coffee machines are the segment in which the global brands continued to perform quite well due to their higher perception amongst many affluent consumers. This category continued to be led by the De'Longhi, strengthening its position in 2019. They continued to record a robust performance in 2019 supported by the strongest retail volume growth of espresso coffee machines, followed by filter coffee machines.

Interestingly, espresso coffee machines have a much higher than the average unit price, which grew in 2019 compared to filter or pod coffee machines, with the latter two also continuing to decline in price. Polarizing trends had continued to impact the demand for kitchen appliances in Russia in 2019. Uncertainty over the lower real incomes for most of the average households has led to the continuous search for more affordable products with demand for economy appliances leading to declining unit prices in many categories, including dishwashers, food preparation appliances, and others.

Scope of the Report

A complete background analysis of the Russian Kitchen Appliances Industry, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview, is covered in the report.

BY Product type
Food Processing
Small Kitchen
Large Kitchen
Others
By Distribution Channel
Specialist Retailers
E-Commerce
Supermarket and Hypermarkets
Department Stores
Others

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Key Market Trends

Solid demand growth for small cooking appliances

The demand for smaller cooking appliances in Russia had remained steady in 2019 offering a wide assortment of different products that recorded mixed performances based on certain trends or functionality. While the kettles category been the largest and will remain so as it is an essential item in most local households, its lower than average declining unit price has led to undynamic value performance. Fryers remained a smaller category overall, recording an undynamic performance in 2019. The health and wellness trend poses a barrier to the stronger potential for the fryers despite some unhealthy eating habits amongst the common population, the chance to avoid deep-fried options restricts growth.

Trend 1- edited

Stronger shift towards Internet retailing

Russia’s internet population is the sixth largest worldwide with more and more people using online shopping in different business sectors. It has embraced the e-commerce which is growing ten times faster than the real economy and traditional retail. Online sales account for nearly 4.5% of Russia’s total retail turnover, but that has been more or less doubling each year in the recent years and is on course to make up about 8% of the retail turnover by 2021.

Trend 2 - edited

Competitive Landscape

As kitchen appliances cover a wide range of different products offered in various price segments, the overall competitive landscape in Russia for this particular market had remained fairly fragmented with an increasing number of smaller players who are entering the category in 2019, gaining further retail volume share from more well-known brands. However, compared with many other types of consumer appliances, players that could offer more affordable appliances performed well.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Current Market Scenario

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints

      3. 4.2.3 Opportunities

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Policies and Regulations

    6. 4.6 Insights on the Differences in the Consumption Patterns of Electrical Vs. Traditional Kitchen Appliances

    7. 4.7 Technological Integration in the Usage of Kitchen Appliances

    8. 4.8 Advertising Strategies Implemented by the Market Players

    9. 4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances

  5. 5. MARKET SEGMENTATION

    1. 5.1 BY Product type

      1. 5.1.1 Food Processing

      2. 5.1.2 Small Kitchen

      3. 5.1.3 Large Kitchen

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Specialist Retailers

      2. 5.2.2 E-Commerce

      3. 5.2.3 Supermarket and Hypermarkets

      4. 5.2.4 Department Stores

      5. 5.2.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 LG Electronics

      2. 6.2.2 Panasonic

      3. 6.2.3 Electrolux

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Whirlpool Corporation

      6. 6.2.6 De'Longhi Russia

      7. 6.2.7 Moulinex

      8. 6.2.8 Midea Russia

      9. 6.2.9 Bosch Russia

      10. 6.2.10 Philips Russia

    3. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

    1. 7.1 Recent Mergers and Acquisitions

  8. 8. FUTURE OF RUSSIAN KITCHEN APPLIANCES PRODUCTS MARKET

  9. 9. DISCLAIMER

**Subject to Availability

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Frequently Asked Questions

The Russia Kitchen Appliances Market market is studied from 2016 - 2026.

The Russia Kitchen Appliances Market is growing at a CAGR of >2% over the next 5 years.

LG Electronics, Panasonic Россия, Samsung Russia, Whirlpool Corporation, Moulinex are the major companies operating in Russia Kitchen Appliances Market.

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