Riding Gear Market - Growth, Trends, and Forecast (2020 - 2025)

The Riding Gear Market has been segmented by Type (Jackets, Helmets, Gloves, Other Types (Shoes, etc.)), and by Geography.

Market Snapshot

Study Period:

2018-2024

Base Year:

2019

Fastest Growing Market:

North America

Largest Market:

Asia Pacific

Major Players:

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Market Overview

The riding gear market is anticipated to register a CAGR of about 8.59% during the forecast period (2019 – 2024).  

  • The sales of motorcycles have been continually increasing over the past two years i.e., 2017 and 2018, as consumers in the developing countries were able to purchase 300-400 cc bikes at relatively affordable prices. Also, the entry of iconic bike brands, such as Harley Davidson, Ducati, and Aprilia, in these countries has aided the market to grow.
  • Riding gear products have been consistently showing improvements from the manufacturers, to attract and capture a sustainable market share in the highly fragmented market. Other than helmets, riding gloves have also evolved, since, nowadays, riding gloves come equipped with knuckle protectors and reinforced material around the palms that offer optimum protection, unlike the half-cut leather gloves that lend little stability to the rider.
  • Increased improvement in product features like helmets integrated with Bluetooth capability, which enables an individual to answer phone calls, listen to music, and even get driving directions, have also helped in the increased demand of these gears.
  • The growing passion toward bike racing among the Indian youth and the enticing deals from motorcycle manufacturers offering jackets, gloves, and helmets as complimentary gears is driving the riding gear market in the country.

Scope of the Report

The riding gear market has been segmented into type and geography.

By Type
Jackets
Helmets
Gloves
Other Types (Shoes, etc.)
Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
South America
Middle East & Africa

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Key Market Trends

Growing Sales of Helmet and Increase in Awareness and Adoption of Safety Measures

Motorcycle accidents have always been preventable. However, the injuries are often the direct results of riders not wearing the necessary protective gears, which makes them susceptible to physical bruises and injuries. Injuries like that of skin abrasions and lacerations from not wearing protective motorcycle clothing, hand and finger damage from not wearing gloves, and broken ankles from not wearing motorcycle boots, have all been commonly associated with two-wheeler driving.

Use of helmet while riding a bike has become a mandatory rule in most of the countries and consumers have strictly started following the rules to avoid high penalties/fines levied by the government, as well as to protect them from severe injuries during accidents. For instance, the adoption rate of helmets increased in India, due to the imposition of heavy fines for violating the mandatory regulation (of wearing helmets by both the driver and pillion) by the transport department. Apart from helmets, riding gloves have also evolved as the second-most important gear, due to improved product design that is equipped with knuckle protectors and reinforced material. Availability of these gloves, which are cost-effective has propelled the end users to opt for the same.

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Asia-Pacific - Leading the Global Market

The riding gear market is dominated by the Asia-Pacific region, followed by North America and Europe. The Asia-Pacific market is led by China, India, and ASEAN countries. The demand for the helmet in India is growing rapidly, due to the stringent safety regulations. For instance,

  • In March 2018, the Indian government stated that it would ban non-ISI helmets in India by the end of 2018.
    • According to the ISI Helmet Manufacturers Association’s current statistics, over 75% to 80% of helmets used by two-wheeler riders across India do not meet ISI standards. However, the riders in the country underestimate the role of ISI helmet and buy the cheap headwear by neglecting the extent of the safety offered.
  • Additionally, the Indian transport authority has also mandated the usage of helmets by both driver and pillion. If someone is not following the rule, the government has levied a heavy fine on the driver

The demand for riding gear in North America and Europe is high because of high motorcycles demand, owing to a rise in recreational rides, increase in bike racing events, and growing traffic congestion. This, in turn, has increased the demand for riding gear such as helmets, gloves, jackets, and shoes.

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Competitive Landscape

The riding gear market is fragmented due to the presence of a large number of both regional and small local players, across the world. However, the riding gear market is majorly dominated by AGV, Alpine stars, FLY Racing Jackets, Fox Racing Inc., HKM Sports Equipments GmbH, Joe Rocket Jackets, Rynox Gears, Spartan Pro Gear amongst others.

The companies are expanding their global presence and launching new products so that they can reach to a large number of customers and improve their competitive position in the market. For instance;

  • AGVSports America LLC is a newly formed company with headquarters in the Dallas, Texas area. AGVSport America has assembled a team of industry professionals and enthusiasts focusing on the growth of the brand in the United States.  
    • AGV unveiled a new dual purpose adventure touring helmet AX9 for 2019. The company made the AX9 helmet available across North America in December 2018.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Jackets

      2. 5.1.2 Helmets

      3. 5.1.3 Gloves

      4. 5.1.4 Other Types (Shoes, etc.)

    2. 5.2 Geography

      1. 5.2.1 North America

        1. 5.2.1.1 United States

        2. 5.2.1.2 Canada

        3. 5.2.1.3 Rest of North America

      2. 5.2.2 Europe

        1. 5.2.2.1 Germany

        2. 5.2.2.2 United Kingdom

        3. 5.2.2.3 France

        4. 5.2.2.4 Italy

        5. 5.2.2.5 Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. 5.2.3.1 China

        2. 5.2.3.2 Japan

        3. 5.2.3.3 India

        4. 5.2.3.4 Rest of Asia-Pacific

      4. 5.2.4 Rest of the World

        1. 5.2.4.1 South America

        2. 5.2.4.2 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share**

    2. 6.2 Company Profiles

      1. 6.2.1 AGVSport

      2. 6.2.2 Alpine Stars

      3. 6.2.3 FLY Racing Jackets

      4. 6.2.4 Fox Racing Inc.

      5. 6.2.5 HKM Sports Equipment GmbH

      6. 6.2.6 Joe Rocket Jackets

      7. 6.2.7 Klim

      8. 6.2.8 Kushitani

      9. 6.2.9 Macna

      10. 6.2.10 Ride Icon

      11. 6.2.11 Royal Enfield Gear

      12. 6.2.12 Spartan Pro Gear

      13. 6.2.13 Rynox Gears

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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