Prenatal Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Prenatal Supplements Market is segmented by type (vitamins, minerals, essential fatty acids and others); by form (capsules, tablets and gummy); by distribution channel (supermarket/hypermarket, pharmacy, drugstore, direct selling, and online retail); and by geography

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Europe
Largest Market: North America
CAGR: 6.9 %

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Market Overview

The global prenatal supplements market is projected to grow at a CAGR of 6.9% during the forecast period (2020 - 2025).

  • The prenatal supplements market has been growing, owing to the rising health awareness among pregnant women to reduce the risk of necessary nutrients deficiency. Also, in some cases
  • Government initiatives to create awareness regarding the importance of prenatal supplements among women from underdeveloped countries. For instance, a study by the UC Davis MIND Institute in February 2019, has claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements.
  • Also, NGOs, such as Direct Relief, who provide prenatal supplements for free-of-charge with a mission to improve the health and lives of people affected by micronutrient deficiencies due to inadequate dietary intake of vitamins and minerals has further boosted the market growth.

Scope of the Report

The global prenatal supplements market has been segmented by type into vitamins, minerals, essential fatty acids and others; by form into capsules, tablets and gummy; and by distribution channel into supermarket/hypermarket, pharmacy, drugstore, direct selling, and online retail. Also, the study provides an analysis of the prenatal supplements market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By type
Minerals (Calcium, Iron, and others)
Essential Fatty Acids
By Form
By Distribution Channel
Drug store
Direct Selling
Online channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Rising Demand for Prenatal Vitamin Supplements

Vitamin holds a major share in the prenatal dietary supplements market and is projected to display a steady growth. Vitamins are one of the crucial nutrients for women, especially Vitamin B12 and vitamin D which are particularly important to support the development of the baby's nervous system (B12) and skeleton (D) since proper nutrition and diet is essential in pregnancy in order to help them deliver healthy babies. Currently, almost all obstetricians in the United States recommend prenatal vitamins to pregnant women, to support healthy growth and minimize birth defects. A study by the UC Davis MIND Institute has claimed that “women who reported about not taking daily prenatal immediately before and during the first month of pregnancy, were likely to have a child with an autism spectrum disorder, twice the rate as that of women who consumed the supplements. 

Prenatal Supplements Market1

North America to Drive the Global Prenatal Supplements Market

North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and the rise in the share of births by more affluent and educated women are expected to further drive the market in North America. Owing to the demand for supplements, Asia-Pacific is a huge prospective market for pregnancy multi-vitamins. Also, with the increasing internet penetration, the online market for the purchase of prenatal supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Delhaize, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online prenatal supplements space.

Prenatal Supplements Market2

Competitive Landscape

The global market for prenatal supplements is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By type

      1. 5.1.1 Vitamins

      2. 5.1.2 Minerals (Calcium, Iron, and others)

      3. 5.1.3 Essential Fatty Acids

      4. 5.1.4 Others

    2. 5.2 By Form

      1. 5.2.1 Capsules

      2. 5.2.2 Powder

      3. 5.2.3 Gummy

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarket/Hypermarket

      2. 5.3.2 Pharmacy

      3. 5.3.3 Drug store

      4. 5.3.4 Direct Selling

      5. 5.3.5 Online channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Country Life, LLC

      2. 6.4.2 Church & Dwight Co. Inc.

      3. 6.4.3 Direct Relief

      4. 6.4.4 Garden of Life

      5. 6.4.5 Procter & Gamble Company (New Chapter)

      6. 6.4.6 Rainbow Light

      7. 6.4.7 Vitamin Angels, Inc.

      8. 6.4.8 Bayer U.S. LLC

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Prenatal Supplements Market market is studied from 2016 - 2026.

The Prenatal Supplements Market is growing at a CAGR of 6.9% over the next 5 years.

Europe is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Country Life, LLC, Church & Dwight Co. Inc., Direct Relief, Garden of Life, Procter & Gamble Company (New Chapter) are the major companies operating in Prenatal Supplements Market.

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