POC Platform And Technology Market Size and Share

POC Platform And Technology Market (2025 - 2030)
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POC Platform And Technology Market Analysis by Mordor Intelligence

The global POC platform technology market size stands at USD 37.61 billion in 2025 and is projected to advance to USD 44.78 billion by 2030, reflecting a 10.55% CAGR. Continued miniaturization, pandemic-driven regulatory acceleration, and artificial-intelligence-enabled smartphone biosensing ecosystems underpin this growth trajectory. Heightened investments in infectious-disease surveillance, the push for decentralized chronic-disease care, and supply-chain resiliency strategies further strengthen demand. Competition centers on faster assay turnaround, cartridge affordability, and seamless cloud connectivity, while innovators leverage distributed manufacturing alliances and app-based analytics to reach under-served settings. Strategic partnerships between device majors and AI specialists create first-mover advantages in predictive clinical insights and workflow automation, positioning the POC platform technology market for sustained double-digit expansion.

Key Report Takeaways

  • By platform, Lateral Flow Assays led with 41.22% of POC platform technology market share in 2024; Molecular platforms are forecast to expand at a 14.36% CAGR through 2030. 
  • By application, Infectious Disease Testing accounted for 36.73% share of the POC platform technology market size in 2024 and is advancing at a 13.27% CAGR through 2030. 
  • By end-user, Hospitals & Critical-Care Centers held 45.79% of the POC platform technology market share in 2024, while Home-Care Settings record the highest projected CAGR at 12.69% through 2030. 
  • By mode of purchase, Prescription-Based channels dominated with 58.24% revenue share in 2024; OTC/Direct-to-Consumer sales are set to rise at a 14.79% CAGR to 2030. 
  • North America retained 39.68% of global revenue in 2024; Asia-Pacific is forecast to post a 12.48% CAGR, the fastest among regions.

Segment Analysis

By Platform: Molecular Diagnostics Accelerate Beyond Established Immunoassays

Lateral Flow Assays delivered 41.22% of 2024 revenue, underscoring entrenched infrastructure and low consumable costs within the POC platform technology market. The FDA’s approval of the Shield blood test for colorectal cancer detection showcased molecular platforms’ leap in sensitivity, pushing the segment toward a 14.36% CAGR through 2030 as clinicians favor NAAT and CRISPR workflows for early-stage disease confirmation. The POC platform technology market size for Molecular solutions is projected to widen rapidly as decentralized oncology screening moves into primary care. Microfluidics readers piggyback on smartphone optics to offer disposable cartridges below USD 1, reinforcing price competitiveness. Biosensor-based platforms capitalize on integrated AI image processing for automated result calls, reducing human-interpretation error rates.

Technological convergence drives platform choices across economic strata. Polymedco’s Pathfast high-sensitivity cardiac troponin I assay furnishes 17-minute rule-out capability for emergency departments, accelerating throughput and cutting bed occupancy. The Dragonfly portable LAMP platform pairs power-free extraction with lyophilized reagents, sustaining 96.1% sensitivity for orthopoxvirus detection without cold-chain logistics. Dipsticks and manual immunoassay readers retain niche appeal where electricity and connectivity infrastructure remain sparse, preserving access equity.

POC Platform And Technology Market: Market Share by Platform
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By Application: Infectious Disease Testing Retains Dual Leadership

Infectious Disease Testing represented 36.73% of total 2024 billings and is predicted to pace the field at a 13.27% CAGR. Recurrent mpox flare-ups and looming influenza variants keep stockpiling budgets elevated. Cardiometabolic Monitoring captures lifestyle-disease momentum as continuous glucose sensors pair with predictive apps, while Oncology & Tumor Marker assays ride the molecular wave for liquid biopsy-based monitoring. Prenatal & Fertility kits reach broader audiences via privacy-centric OTC channels backed by accurate smartphone readers.

Regulators expedite novel respiratory panels for home collection, as illustrated by the Monkeypox PCR Test Home Collection Kit EUA. Toxicology screening maintains employer-driven demand, and microfluidic platelet-function tests meet cardiovascular intervention timing needs. Smartphone urinalysis apps supplant visual strip interpretation, enabling cloud-stored trend analysis.

By End-User: Home-Care Settings Catalyze the Next Adoption Curve

Hospitals & Critical-Care Centers accounted for 45.79% revenue in 2024, supported by integrated procurement and reimbursement pathways. Yet the POC platform technology market now crescendos in living rooms, where Home-Care Settings are forecast to grow 12.69% annually as patients gain confidence in guided self-testing. Professional Diagnostic Labs pivot to hybrid models, validating remote-sample workflows while offering specialized confirmatory testing. Decentralized clinics employ walk-in models to capture consumer traffic, and Assisted-Living Facilities adopt on-site panels for timely medication adjustments.

Consumer comfort with finger-stick blood collection, affirmed by BD’s MiniDraw parity study, accelerates the displacement of venipuncture. Community-health-worker pilots confirm that rapid CRP triage lowers antibiotic abuse without compromising safety, signaling broader potential across low-resource geographies.

POC Platform And Technology Market: Market Share by End User
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By Mode of Purchase: OTC Expansion Democratizes Access

Prescription channels preserved 58.24% 2024 share, but OTC/Direct-to-Consumer kits headline growth at 14.79% CAGR as regulators trust lay-user competence. The First To Know Syphilis Test broke ground as the first rapid syphilis OTC assay, addressing surging U.S. incidence.

The FDA’s Digital Diagnostics initiative supports app-linked readers that log results to electronic health records, bridging consumer autonomy with clinician oversight. Payers negotiate coverage as economic models quantify avoided office visits and earlier intervention outcomes.

Geography Analysis

North America held 39.68% of 2024 billings, buoyed by high per-capita spend and mature private insurance that reimburses advanced panels. FDA leadership on cybersecurity and fast-track approvals sets tone for global harmonization. Canada and Mexico expand adoption through telehealth investments and cross-border supply agreements.

Asia-Pacific is the fastest riser at 12.48% CAGR. China’s regulatory overhaul, including 45-day vaccine batch releases, persuades multinationals to site R&D hubs locally. Japan’s precision-machining sector and South Korea’s digital-health subsidies aid technology diffusion. Indian cost-effectiveness studies find rural HbA1c POC screening delivers USD 185/QALY gains, justifying government tenders.Australia leverages international-standard convergence to import next-generation cartridges swiftly.

Europe grows steadily under single-payer purchasing power and GDPR-driven data-security supremacy, giving regional vendors an edge in privacy-sensitive deployments. Germany and France integrate AI-ready readers into hospital procurement pipelines, while the U.K. fosters home-diagnostic pilots via NHS Digital. The Middle East and Africa benefit from donor-funded infectious-disease initiatives, and South America scales through Brazil’s public-health build-out coupled with private hospital adoption in Argentina and Chile.

POC Platform And Technology Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The POC platform technology market remains moderately fragmented. Top-tier incumbents combine immunoassay lineage with acquisitions in molecular and AI analytics to secure end-to-end portfolios. The bioMérieux-SpinChip union melds cartridge innovation with global sales channels, promising 10-minute whole-blood panels that rival central-lab precision. BD charts a 2026 spin-off to sharpen focus on a USD 22 billion diagnostics and biosciences addressable market, signaling confidence in segment-specific growth trajectories.

New entrants center strategy on smartphone dependability and localized manufacturing. Low-CAPEX nanoimprint lines and cloud-first result dashboards grant agile players priceroom against conglomerates. Partnerships with AI algorithm houses such as Prenosis bolster sepsis-prediction differentiators within Roche’s navify suite. Regulatory mastery—510(k) dossiers and ISO 13485 frameworks—remains a barrier that entrenched firms exploit, yet venture-backed start-ups increasingly recruit seasoned quality-systems talent to bridge gaps.

POC Platform And Technology Industry Leaders

  1. Abbott Laboratories

  2. F. Hoffmann-La Roche Ltd

  3. Siemens Healthineers

  4. Danaher (Cepheid)

  5. Becton, Dickinson and Company

  6. *Disclaimer: Major Players sorted in no particular order
POC Platform And Technology Market
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Recent Industry Developments

  • June 2025: Royal Philips introduced the Flash Ultrasound System 5100 POC, engineered for anesthesia, emergency, and MSK imaging workflows.
  • May 2025: Oracle Health, Cleveland Clinic, and G42 unveiled a joint AI-based healthcare platform aimed at nation-scale data analytics and secure care delivery.
  • February 2025: Avitia launched with USD 5 million seed funding to deploy on-site AI-driven molecular cancer mutation testing for remote laboratories.

Table of Contents for POC Platform And Technology Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Miniaturisation & Microfluidics-Driven Cost Reductions
    • 4.2.2 Pandemic-Accelerated Regulatory Fast-Track Pathways
    • 4.2.3 Shift To Home-Based Chronic-Disease Management
    • 4.2.4 Decentralized Cartridge-Manufacturing Partnerships
    • 4.2.5 Convergence With Smartphone Biosensing Ecosystems
    • 4.2.6 AI-Enabled Multiplex Analytics For Antimicrobial Stewardship
  • 4.3 Market Restraints
    • 4.3.1 Data-Privacy Hurdles In Cloud-Connected POCT
    • 4.3.2 Batch-To-Batch Variability Of Lateral-Flow Reagents
    • 4.3.3 Reimbursement Mis-Alignment For Digital POCT Kits
    • 4.3.4 Skilled-Operator Gaps In Low-Resource Settings
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technology Outlook
  • 4.7 Porter’s Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value-USD)

  • 5.1 By Platform
    • 5.1.1 Lateral Flow Assays
    • 5.1.2 Microfluidics
    • 5.1.3 Molecular (NAAT, CRISPR)
    • 5.1.4 Biosensor-Based
    • 5.1.5 Others (Dipsticks, Immunoassay Readers)
  • 5.2 By Application
    • 5.2.1 Infectious Disease Testing
    • 5.2.2 Cardiometabolic Monitoring
    • 5.2.3 Oncology & Tumor Markers
    • 5.2.4 Prenatal & Fertility
    • 5.2.5 Drugs-of-Abuse & Toxicology
    • 5.2.6 Hematology & Coagulation
    • 5.2.7 Urinalysis
  • 5.3 By End-User
    • 5.3.1 Hospitals & Critical-Care Centers
    • 5.3.2 Professional Diagnostic Labs
    • 5.3.3 Decentralised/POC Clinics
    • 5.3.4 Home-Care Settings
    • 5.3.5 Assisted-Living Facilities
  • 5.4 By Mode of Purchase
    • 5.4.1 Prescription-Based
    • 5.4.2 OTC / Direct-to-Consumer
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 Middle East and Africa
    • 5.5.4.1 GCC
    • 5.5.4.2 South Africa
    • 5.5.4.3 Rest of Middle East and Africa
    • 5.5.5 South America
    • 5.5.5.1 Brazil
    • 5.5.5.2 Argentina
    • 5.5.5.3 Rest of South America

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.3.1 Abbott Laboratories
    • 6.3.2 Becton, Dickinson and Company
    • 6.3.3 bioMérieux
    • 6.3.4 Chembio Diagnostics
    • 6.3.5 Cue Health
    • 6.3.6 Danaher (Cepheid)
    • 6.3.7 F. Hoffmann-La Roche Ltd
    • 6.3.8 HemoCue
    • 6.3.9 iHealth Labs
    • 6.3.10 Illumina (Verifi)
    • 6.3.11 LumiraDx
    • 6.3.12 Mesa Biotech
    • 6.3.13 Nova Biomedical
    • 6.3.14 Qiagen
    • 6.3.15 QuidelOrtho
    • 6.3.16 Scanwell Health
    • 6.3.17 Siemens Healthineers
    • 6.3.18 Thermo Fisher Scientific
    • 6.3.19 Trinity Biotech
    • 6.3.20 Werfen

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Global POC Platform And Technology Market Report Scope

By Platform
Lateral Flow Assays
Microfluidics
Molecular (NAAT, CRISPR)
Biosensor-Based
Others (Dipsticks, Immunoassay Readers)
By Application
Infectious Disease Testing
Cardiometabolic Monitoring
Oncology & Tumor Markers
Prenatal & Fertility
Drugs-of-Abuse & Toxicology
Hematology & Coagulation
Urinalysis
By End-User
Hospitals & Critical-Care Centers
Professional Diagnostic Labs
Decentralised/POC Clinics
Home-Care Settings
Assisted-Living Facilities
By Mode of Purchase
Prescription-Based
OTC / Direct-to-Consumer
By Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
By Platform Lateral Flow Assays
Microfluidics
Molecular (NAAT, CRISPR)
Biosensor-Based
Others (Dipsticks, Immunoassay Readers)
By Application Infectious Disease Testing
Cardiometabolic Monitoring
Oncology & Tumor Markers
Prenatal & Fertility
Drugs-of-Abuse & Toxicology
Hematology & Coagulation
Urinalysis
By End-User Hospitals & Critical-Care Centers
Professional Diagnostic Labs
Decentralised/POC Clinics
Home-Care Settings
Assisted-Living Facilities
By Mode of Purchase Prescription-Based
OTC / Direct-to-Consumer
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Key Questions Answered in the Report

How big is the POC platform technology market in 2025?

The POC platform technology market size is valued at USD 37.61 billion in 2025 with a 10.55% CAGR forecast to 2030.

Which platform grows fastest through 2030?

Molecular diagnostics (NAAT and CRISPR) lead growth at a 14.36% CAGR, propelled by high sensitivity and regulatory traction.

Why is infectious-disease testing dominant?

It combines the largest 2024 revenue share at 36.73% with a 13.27% CAGR, fueled by pandemic preparedness and emerging-pathogen surveillance funding.

What drives OTC diagnostic uptake?

FDA approvals like the First To Know Syphilis Test and smartphone-guided workflows support OTC kits, giving the channel a 14.79% CAGR.

Which region offers the strongest growth potential?

Asia-Pacific posts the fastest regional CAGR at 12.48% owing to China’s regulatory reforms and expanding healthcare infrastructure.

How do AI tools improve antimicrobial stewardship?

Systems such as UTI Smart reduce antibiotic mismatches by 37.4% by combining rapid POC results with patient-specific resistance analytics.

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