Phytonutrients Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Phytonutrients Market Report is Segmented by Type (Carotenoids, Polyphenols, and More), Source (Fruits and Vegetables, Cereals, Pulses, and Oilseeds, and More), Form (Powder, Liquid, and Others), Application (Food and Beverages, Dietary Supplements, Animal Nutrition, and More), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Phytonutrients Market Size and Share

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Compare market size and growth of Phytonutrients Market with other markets in Food & Beverage Industry

Phytonutrients Market Analysis by Mordor Intelligence

The phytonutrients market is estimated at USD 6.39 billion in 2025 and is expected to reach USD 8.84 billion by 2030, reflecting a 6.73% CAGR. Growth stems from three converging forces: consumers now equate “natural” with “healthy,” regulators continue to remove synthetic additives from approved lists, and extraction technologies such as supercritical CO₂ and solvent-free fermentation are lowering production costs. February 2025 FDA[1]Source: U.S. Food & Drug Administration, “Food Labeling: Nutrient Content Claims; Definition of Term ‘Healthy’,” fda.gov rules that redefine “healthy” prepared foods around nutrient density rather than single nutrients open new label-claim pathways for products fortified with phytonutrients. Meanwhile, fresh approvals of butterfly pea flower and Galdieria extract blue colorants signal official support for plant-derived ingredients. Intensifying chronic-disease burdens accelerate scientific and commercial interest in polyphenols, carotenoids, and phytosterols for preventive health, while animal-feed manufacturers adopt complex phytonutrient blends to improve gut barrier function and growth performance in livestock

Key Report Takeaways

  •  By type, carotenoids held 38.45% of the phytonutrients market share in 2024; polyphenols are set to rise at a 9.55% CAGR through 2030.
  • By source, fruits and vegetables commanded a 53.75% share of the phytonutrients market size in 2024, whereas herbs and trees will advance at an 8.45% CAGR over 2025-2030.
  • By form, powders accounted for 65.89% of the phytonutrients market share in 2024; liquid forms are forecast to grow at a 9.48% CAGR through 2030.
  • By application, food and beverages led with 51.33% market share in 2024; pharmaceuticals will post the fastest 10.46% CAGR between 2025-2030.
  • By geography, North America led with a 41.65% of the phytonutrients market share in 2024, while Asia-Pacific is projected to expand at an 8.65% CAGR through 2030.

Segment Analysis

By Type: Carotenoids Sustain Leadership While Polyphenols Accelerate

Carotenoids secured 38.45% of the phytonutrients market share in 2024, anchored in long-standing uses as colorants and antioxidants in foods and supplements. Their oxide-scavenging capacity and Provitamin A functions keep demand stable. Conversely, polyphenols deliver the highest 9.55% CAGR on mounting evidence of cardioprotective and neuroprotective benefits. Fermentation-based synthesis now sidesteps seasonal crop limits, improving batch-to-batch consistency and reducing solvent residues—all persuasive advantages for clean-label brand owners.

Strong clinical validation and cost-efficient production ensure carotenoids remain the revenue anchor of the phytonutrients market. However, innovations in galloyl-rich tannins, resveratrol analogs, and flavonol glycosides propel polyphenols toward double-digit gains, which could erode carotenoids’ dominance by the late decade. As precision-nutrition platforms link gene variants to oxidative-stress markers, polyphenol blends tailored to personal health profiles gain traction. These trends foreshadow a gradually rebalancing product mix within the wider phytonutrients market.

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By Source: Fruits & Vegetables Dominate as Herbs and Trees Gain Momentum

Fruits and vegetables accounted for 53.75% of the phytonutrients market in 2024, supported by extensive agricultural production and consumer trust. Food processing byproducts such as tomato pomace, onion skins, and grape marc are increasingly used as raw materials, converting waste into valuable products while reducing environmental impact. The United States Department of Agriculture (USDA)[3]Source: United States Department of Agriculture, " Vegetable Production in the United States", www.fas.usda.gov reported vegetable production of 758 million cwt in 2023, ensuring a sufficient raw material supply.

Herbs and trees chart the fastest 8.45% CAGR, propelled by interest in adaptogenic compounds from ashwagandha, ginseng, and green tea catechins. Standardized extraction protocols ensure consistent potency, alleviating historical quality-control concerns. Cereals, pulses, and oilseeds offer cost-efficient scale yet must compete with food-use demand. Marine algae and synthetic-biology platforms represent longer-term alternatives that promise purity and environmental control but require further cost optimization before they reshape the phytonutrients market.

By Form: Powder Retains Majority Share as Liquids Win Convenience-Seekers

Powders dominated the phytonutrients market with a 65.89% share in 2024. This format offers significant advantages in stability, transportation efficiency, and compatibility with bakery, dairy, and meat analog applications. Processing methods like spray-drying, freeze-drying, and agglomeration help preserve active compounds while maintaining low water activity levels, ensuring product quality and shelf life. The incorporation of matrix-derived carriers, particularly pea-protein isolates, has substantially enhanced powder dispersibility characteristics and enabled the development of sugar-free formulations across various food and beverage applications.

Liquids, projected to grow 9.48% CAGR, appeal to ready-to-drink beverages, gummies, and drop-dose formats. Centrifugal-partition chromatography using renewable solvents boosts purity to pharmaceutical-grade standards without chlorinated residues. Capsules, tablets, and nanoemulsion shots serve premium niches where bioavailability claims command higher margins. Intelligent packaging that tracks oxidation in real time is under development and could extend shelf life, reinforcing consumer trust in both powder and liquid variants of the phytonutrients market.

By Application: Food and Beverages Lead While Pharmaceuticals Accelerate

The food and beverages segment dominated with a 51.33% market share in 2024, driven by manufacturers reformulating breakfast cereals, juices, and dairy products with natural pigments and antioxidants. Major food companies are increasingly incorporating these natural ingredients to meet consumer demand for clean-label products. The segment's growth is supported by favorable labeling regulations and the ability to make health claims, which enable manufacturers to highlight the nutritional benefits of natural ingredients. This regulatory environment, combined with rising consumer awareness of health benefits, continues to drive the adoption of natural pigments and antioxidants in food and beverage applications.

Pharmaceuticals, advancing at 10.46% CAGR, benefit from nano-carriers that resolve bioavailability hurdles of curcumin, resveratrol, and quercetin. FDA guidance on new dietary ingredient notifications in 2024 clarifies regulatory routes, accelerating commercialization. Dietary supplements remain an entrenched mid-market channel but now face competition from functional foods that blend convenience and health benefits. In animal nutrition, complex phytonutrient blends improve gut health and feed conversion, offering farmers antibiotic-free performance solutions—an adjacency expected to underpin incremental growth for the wider phytonutrients market.

Phytonutrients Market: Market Share by Application
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

North America held 41.65% of the phytonutrients market in 2024, leveraging robust regulatory clarity, investment in research and development, and consumer readiness to pay premium prices. Recent FDA approvals of butterfly pea flower and Galdieria-derived blue pigment boost the supply of natural colorants, further reinforcing market confidence. The region’s produce output, including 758 million cwt of vegetables in 2023, guarantees steady raw-material flows. E-commerce and personalized-nutrition subscription models accelerate direct-to-consumer adoption of superfood blends and targeted gummies.

Asia-Pacific is the fastest-growing region at an 8.65% CAGR, fueled by expanding middle-class populations, progressive regulations, and traditional-medicine heritage. China’s approval of new health-food ingredients such as microalgae oil and proanthocyanidins enriches the permissible ingredient list and widens product innovation latitude cfda.com. Indian Ayurveda and Japanese Foods with Function Claims further mainstream phytonutrient usage, while local contract-manufacturing ecosystems reduce production costs, enhancing export competitiveness.

Europe posts steady growth underpinned by stringent quality and sustainability standards. Adoption of green extraction technologies and life-cycle-assessment reporting supports premium brand positioning, though fragmented regulatory alignment across EU members adds time and cost. South America and the Middle East and Africa remain nascent but promising; agricultural abundance in Brazil and emerging nutraceutical demand in the Gulf Cooperation Council create fertile terrain for the future expansion of the phytonutrients market.

Phytonutrients Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The phytonutrients market is moderately fragmented with established multinational corporations competing alongside specialized biotechnology firms and regional players, creating a dynamic competitive environment where technological innovation and strategic partnerships drive market positioning. Market leaders like Cargill, BASF, and DSM-Firmenich leverage extensive global supply chains and research and development capabilities to maintain competitive advantages, while smaller specialized firms focus on novel extraction technologies and niche applications to capture market share. 

The integration of biotechnological production methods, including fermentation-based systems and synthetic biology platforms, represents a key differentiator as companies seek to reduce production costs while ensuring consistent quality and supply security. Strategic partnerships increasingly shape competitive dynamics, exemplified by collaborations like HealthTech Bioactives' alliance with Abolis Biotechnologies to develop solvent-free polyphenol production methods, demonstrating how technology partnerships can create competitive advantages through cost reduction and sustainability enhancement. 

White-space opportunities exist in emerging applications such as animal nutrition, where complex phytonutrient supplementation shows promise for enhancing livestock performance, and in pharmaceutical applications where nanoformulation technologies address historical bioavailability limitations. Emerging disruptors include companies developing sustainable extraction technologies and those leveraging agricultural waste streams for phytonutrient production, creating both cost advantages and sustainability credentials that resonate with environmentally conscious consumers and regulatory bodies.

Phytonutrients Industry Leaders

  1. Cargill, Incorporated

  2. BASF SE

  3. Kerry Group plc

  4. The Archer-Daniels-Midland Company

  5. DSM-Firmenich

  6. *Disclaimer: Major Players sorted in no particular order
Phytonutrients Market Concentration
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Recent Industry Developments

  • June 2025: Sparxell, a UK-based natural color startup, secured funding to scale production of biodegradable, plant-based colors using patented cellulose technology, responding to FDA initiatives to eliminate synthetic dyes by 2026. The company's upcycled solution addresses growing demand for natural colors as major food companies reformulate products to meet clean-label requirements
  • March 2025: Louis Dreyfus Company (LDC), a global merchant and processor of agricultural goods, launched its new plant-based Vitamin E products and expanded food ingredients line at the 2025 Food Ingredients China exhibition, strengthening its position in the plant-based ingredients market.
  • October 2024: DSM-Firmenich introduced Dry Vit A Palmitate for Early Life Nutrition, a clean-label vitamin A solution for infant formula manufacturing. The product addresses stability challenges commonly found in traditional vitamin A ingredients while maintaining nutritional value.
  • May 2024: Cepham, a supplier specializing in Ayurvedic ingredients, launched a new eye health formulation called Luteye. This formulation combines macular carotenoids lutein and zeaxanthin with extra virgin olive oil enriched with oleocanthal. The purpose of Luteye is to target the effects of aging on eye health.

Table of Contents for Phytonutrients Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surging demand for clean-label food and beverage fortification
    • 4.2.2 Heightened consumer awareness about preventive healthcare and wellness
    • 4.2.3 Rising prevalence of chronic diseases and health conditions
    • 4.2.4 Accelerating demand for immunity-boosting products
    • 4.2.5 Increasing demand for natural and plant-based ingredients in food products
    • 4.2.6 Integration of phytonutrients in animal feed
  • 4.3 Market Restraints
    • 4.3.1 High production costs associated with phytonutrient extraction and processing
    • 4.3.2 Limited availability of raw materials due to seasonal dependencies and agricultural constraints
    • 4.3.3 Complex regulatory requirements and approval processes across different regions
    • 4.3.4 Competition from synthetic alternatives with lower production costs
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter’s Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS

  • 5.1 By Type
    • 5.1.1 Carotenoids
    • 5.1.2 Polyphenols
    • 5.1.3 Phytosterols
    • 5.1.4 Omega-3 and 6 Fatty Acids
    • 5.1.5 Vitamins
    • 5.1.6 Others
  • 5.2 By Source
    • 5.2.1 Fruits and Vegetables
    • 5.2.2 Cereals, Pulses, and Oilseeds
    • 5.2.3 Herbs and Trees
    • 5.2.4 Other Sources
  • 5.3 By Form
    • 5.3.1 Powder
    • 5.3.2 Liquid
    • 5.3.3 Others
  • 5.4 By Application
    • 5.4.1 Food and Beverages
    • 5.4.2 Dietary Supplements
    • 5.4.3 Animal Nutrition
    • 5.4.4 Cosmetics and Personal Care
    • 5.4.5 Pharmaceuticals
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Cargill Inc.
    • 6.4.2 BASF SE
    • 6.4.3 Archer Daniels Midland Company
    • 6.4.4 DSM-Firmenich
    • 6.4.5 Kerry Group
    • 6.4.6 Givaudan SA
    • 6.4.7 Kemin Industries
    • 6.4.8 Lycored Ltd.
    • 6.4.9 Sabinsa Corp.
    • 6.4.10 Indena SpA
    • 6.4.11 International Flavors and Fragrances Inc.
    • 6.4.12 Ingredion Inc.
    • 6.4.13 Tate and Lyle PLC
    • 6.4.14 Arla Foods amba
    • 6.4.15 Roquette Frères
    • 6.4.16 Kalsec Inc.
    • 6.4.17 Prinova Group
    • 6.4.18 Foodchem International
    • 6.4.19 Zhejiang Medicine Co.
    • 6.4.20 Guangzhou Leader Bio-Tech

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Phytonutrients Market Report Scope

Phytonutrients are chemical compounds produced by plants, generally to help them resist fungi, bacteria, and plant virus infections, and also consumption by insects and other animals. The global phytonutrient market is segmented by type, application, and geography. Based on type, the market is segmented into vitamins, minerals, probiotics, omega-3 & 6 fatty acids, carotenoids, proteins & amino acids, and other types. Based on application, the market is segmented into bakery & cereals, dairy & dairy alternative products, meat & seafood, confectionery, beverages, and other applications. Based on geography, the study analyzes the phytonutrients market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done based on the value (in USD million).

By Type Carotenoids
Polyphenols
Phytosterols
Omega-3 and 6 Fatty Acids
Vitamins
Others
By Source Fruits and Vegetables
Cereals, Pulses, and Oilseeds
Herbs and Trees
Other Sources
By Form Powder
Liquid
Others
By Application Food and Beverages
Dietary Supplements
Animal Nutrition
Cosmetics and Personal Care
Pharmaceuticals
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Rest of Europe
Asia-Pacific China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East and Africa
By Type
Carotenoids
Polyphenols
Phytosterols
Omega-3 and 6 Fatty Acids
Vitamins
Others
By Source
Fruits and Vegetables
Cereals, Pulses, and Oilseeds
Herbs and Trees
Other Sources
By Form
Powder
Liquid
Others
By Application
Food and Beverages
Dietary Supplements
Animal Nutrition
Cosmetics and Personal Care
Pharmaceuticals
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Rest of Europe
Asia-Pacific China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the phytonutrients market?

The phytonutrients market is estimated at USD 6.39 billion in 2025 and is projected to reach USD 8.84 billion by 2030 on a 6.73% CAGR trajectory.

Which type holds the largest phytonutrients market share?

Carotenoids hold the largest share at 38.45% in 2024, driven by dual roles as natural colorants and antioxidants.

Which application is growing fastest?

Pharmaceutical uses are advancing at a 10.46% CAGR through 2030 as clinical evidence and nano-delivery systems improve therapeutic viability.

Why is Asia-Pacific the fastest-growing region?

Rapid urbanization, rising disposable incomes, and supportive regulations, such as China’s approval of new phytonutrient ingredients, support an 8.65% regional CAGR.

Page last updated on: July 4, 2025

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