US Packaging Market Size

USA Packaging Market Analysis

The US Packaging Market size is estimated at USD 200.98 billion in 2024, and is expected to reach USD 244.17 billion by 2029, growing at a CAGR of 3.97% during the forecast period (2024-2029).

The United States is one of the fastest-growing packaging markets in North America. Large packaging companies, such as Amcor Ltd, Mondi PLC, etc., drive investments for innovation and R&D activities in the country and provide unique solutions for many packaging challenges.

• The differential growth across materials and formats drives the fundamental shifts in the packaging industry. In the United States, these differentials are a by-product of the changing consumer behaviours and product innovation within the market.
• Due to the changing consumer habits, the beverage industry in the United States has noticed substantial growth. According to PMMI's Beverage Report, the North American beverage industry is expected to grow by 4.5% from 2018 to 2028. Sellers achieve the major portion of the beverage sales in North America in the United States.
• The packaging and labelling providers in the United States that cater to the beverage industry are focusing extensively on packaging innovations, as they demonstrate the visual manifestation of the products' positioning, where words, fonts, and images reinforce the brand's image in people's minds. An effective package and label highlight the unique selling proposition, showcasing everything that separates the product.
• Also, according to National Retail Federation, the retail industry's sales reached USD 4.06 trillion in 2020. They are expected to increase by around 3.8 to 4.4%, with e-commerce retail sales expected to grow by 10-12% in the coming years. Numerous growth opportunities exist in the United States retail market for retail providers of all sizes.
• The increasing portion of sales contributed by e-commerce is anticipated to impact the market positively. Many companies haven't yet optimised packaging for e-commerce, and overpacking is common when shipping products from a distribution centre to consumers.
• Further, introducing eco-friendly packaging and flavoured water with regulated ingredients has escalated the growth in carton water usage. Companies are introducing new products in the market, which is shaping the market landscape. For instance, in February 2021, Graphic Packaging International announced the launch of ProducePack, a sustainable paperboard packaging range of solutions for fresh produce.
• With the surging demand for food, manufacturers are faced with a substantial opportunity to carve out a greater market share. Most food production companies are trying to engage consumers with revamped packaging better. The manufacturers are likely to lag if they do not modify their products according to the latest packaging trends, as the economy of the United States is flourishing.
• The COVID-19 pandemic has created a major disruption in the packaging sector of the country. The main impacts have been observed in the various end-use markets for packaging. However, the effect of the pandemic has also been observed, like packaging used across applications.