Packaged Rice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Packaged Rice Market is segmented by Size ( Short Grain Rice, Medium Grain Rice, and Long Grain Rice); By Type (White Rice, Red Rice, Brown Rice, and Others); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Packaged Rice Industry Overview

Packaged Rice Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: Asia
CAGR: 3.5 %

Major Players

Packaged Rice Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Packaged Rice Market Analysis

Packaged Rice Market is projected to register a CAGR of 3.5% during the forecast period, 2022-2027.

Packaged rice market has not been significantly impacted by the effect of the COVID-19 outbreak, as compared to other industries, as the demand for packaged rice has been increasing. Due to a lack of access to credit, capital inputs, and remittance revenue, rice cultivation in Southeast Asia suffered. In addition, prices rose due to the product shortage brought on by the export restrictions. For instance, following the coronavirus outbreak, Thailand's rice export prices increased by about 20% from their theoretically low level in early 2020.

The rise in disposable income, improvement in the standard of living, education, employment, and decreasing household size positively boost the sales of packaged rice. The quick rise in global affluence, escalating concerns over food safety, and modifications in the retail industry are leading to an increase in the demand for rice that is packaged and labeled better.

The enhancement of packaging and branding that promotes the vertical coordination link between mills and wholesalers/exporters and between supermarket chains and large rice mills, a movement in selling rice from loose to packaged form, and the selling strategy of supermarkets at different price ranges to appeal to different socioeconomic groups by offering a diversity of product types are factors driving demand for the packaged rice market internationally.

Moreover, the increase in private label brands and the upgradation of packaging materials to a recyclable package of rice is gaining traction among consumers globally owing to an increase in the concerns for the environment and sustainability. For instance, in January 2022, Aldi Stores Limited, which offers private label packaged rice under its own brand Aldi, launched rice products with recyclable mono-material PE packaging developed by Coveris.

Packaged Rice Industry Segments

Packaged Rice includes rice that is sealed or pre-packed to prevent contamination and restrain flavor. The Packaged Rice Market is segmented by Size, type, distribution channel, and geography. By size, the market is segmented into Short Grain Rice, Medium Grain Rice, and Long Grain Rice. By type, the market is segmented into White Rice, Red Rice, Brown Rice, and Others. By Distribution Channel the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels, and by Geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Size
Short Grain Rice
Medium Grain Rice
Long Grain Rice
By Type
White Rice
Red Rice
Brown Rice
Basmati Rice
Others
By Distibution Channel
Supermarkets/Hypermarkets
Convenience/ Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Packaged Rice Market Trends

This section covers the major market trends shaping the Packaged Rice Market according to our research experts:

Increasing demand for Premium Packaged Rice

The rise in consumer awareness of the safety and quality of food products is driving the demand for premium packaged rice markets. The premium packaged rice brand that facilitates the communication of attributes such as quality, traceability, and production practices such as organic, fair trade, sustainable production, sustainable value chain upgrading, and reducing the climate footprints of rice production is boosting the sales of premium packaged rice which drivers for food safety. The emergence of a wide range of products in premium rice products such as basmati rice, brown rice, and red rice and the commercial advertisements across various channels by premium packages rice players are boosting sales. Moreover, the players are producing quick-cooking rice. For instance, in June 2022 Lotus Foods, an organic rice company launched Organic White Quick Cook Rice, short grain rice the company claims that the rice cooks in just 10 minutes or about half the time of most white rice.

Packaged Rice Market: Revenue from Packaged Foods in Indonesia, 2021, By Type, In USD Million

Asia-Pacific Region Dominates the Market

According to the International Rice Research Institute, rice is a staple for nearly half of the world’s seven billion people. However, more than 90% of this rice is consumed in Asia, especially in India, Japan, and China, and the region has a wide range of rice-based cuisines. The demand for packaged rice is expected to rise due to food safety and nutrition concerns as the chances of contamination in loose rice are very high due to the environment's physical, chemical, and biological reactions. Moreover, with the increase in disposable income and improvement in the standard of living consumers in the Asia-Pacific region have replaced loose rice with packaged rice. Also, packaging can be seen as the modernization of the food retail sector's shift from an emphasis on intrinsic to extrinsic quality attributes because it makes it easier to communicate extrinsic quality attributes, which can educate consumers about the quality, safety, and nutrition of food products. Consumers residing in urban and semi-urban areas in the Asia Pacific region are more inclined towards packaged rice due to the convenience, quality, and safety of rice.

Packaged Rice Market: Market Size (%), By Geography, Global, 2021

Packaged Rice Market Competitor Analysis

The packaged rice market is fragmented with many players operating internationally. The major players in the market include Amira Nature Foods Ltd, Adani Group, Gia International Corporation, Producers Rice Mills Inc, and Riviana Foods Inc. among others. The industry players are actively involved in expanding their presence through geography, acquisition of packaged rice brands and companies, and are also launching new products with attractive packaging. For instance, in September 2021, Mars Food Australia, owner of Ben’s Original rice products, launched its new packaging, following the brand’s name change from Uncle Ben’s in 2020. The new packaging will feature a recognizable orange background and navy-blue font alongside Ben’s Original brand name.

Packaged Rice Market Top Players

  1. Adani Group

  2. Amira Nature Foods Ltd

  3. Riviana Foods Inc.

  4. Lundberg Family Farms

  5. KRBL Limited

*Disclaimer: Major Players sorted in no particular order

Packaged Rice Market Concentration

Packaged Rice Market Recent Developments

  • In May 2022, Adani Wilmar announced the acquisition of Kohinoor Brand in India from McCormick Switzerland GMBH. The acquisition includes the Kohinoor brand portfolio comprising of Kohinoor for premium Basmati rice and Charminar for affordable rice.
  • In July 2022, Tan Long group expanded its presence by the initial shipment of ST25 rice, a Vietnamese specialty recognized as the world’s best rice, to Japan.
  • In October 2021, Organic India, one of the leading organic food companies in India, launched new products to its organic portfolio, which includes organic basmati rice, red rice, black rice, etc.

Packaged Rice Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Size

      1. 5.1.1 Short Grain Rice

      2. 5.1.2 Medium Grain Rice

      3. 5.1.3 Long Grain Rice

    2. 5.2 By Type

      1. 5.2.1 White Rice

      2. 5.2.2 Red Rice

      3. 5.2.3 Brown Rice

      4. 5.2.4 Basmati Rice

      5. 5.2.5 Others

    3. 5.3 By Distibution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience/ Grocery Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 Spain

        4. 5.4.2.4 France

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East & Africa

        1. 5.4.5.1 Saudi Arabia

        2. 5.4.5.2 South Africa

        3. 5.4.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 KRBL Ltd

      2. 6.3.2 Amira Nature Foods Ltd

      3. 6.3.3 Adani Group

      4. 6.3.4 Gia International Corporation

      5. 6.3.5 Producers Rice Mills Inc

      6. 6.3.6 Riviana Foods Inc.

      7. 6.3.7 Riceland Food Inc

      8. 6.3.8 Lundberg Family Farms

      9. 6.3.9 Thai Hua Co, Ltd

      10. 6.3.10 Tan Long Group

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

  9. 9. DISCLAIMER

**Subject to Availability
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Packaged Rice Market Research FAQs

The Packaged Rice Market is studied from 2018 - 2028.

The Packaged Rice Market is growing at a CAGR of 3.5% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

Asia holds highest share in 2021.

Adani Group, Amira Nature Foods Ltd, Riviana Foods Inc., Lundberg Family Farms, KRBL Limited are the major companies operating in Packaged Rice Market.

Packaged Rice Industry Reports

In-depth industry statistics and market share insights of the Packaged Rice sector for 2020, 2021, and 2022. The Packaged Rice research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Packaged Rice report PDF.

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