North America Tofu Market Size and Share

North America Tofu Market Summary
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North America Tofu Market Analysis by Mordor Intelligence

The North America tofu market size reached USD 0.56 billion in 2025 and is projected to climb to USD 1.03 billion by 2030, translating into an 11.21% CAGR and underscoring strong regional momentum in plant-based proteins. Renewed health consciousness, expanding flexitarian lifestyles and clear FDA labeling guidance are enabling producers to showcase nutritional advantages and expand shelf presence across mainstream retail. Menu innovation within quick-service and casual-dining chains is normalizing tofu consumption beyond traditional Asian cuisine, while government grants—most visibly Canada’s USD 252.03 million Protein Industries Canada fund—are accelerating soy processing capacity and product R&D. Strategic investments such as Calbee’s 2025 majority stake in Hodo Foods signal that global food majors view the North America tofu market as a scalable growth platform with acquisition upside. In parallel, Mexico’s double-digit demand trajectory highlights the market’s geographic diversification as rising urban incomes intersect with SADER-backed sustainable protein programs.

Key Report Takeaways

  • By product type, regular tofu held 56.20% of the North America tofu market in 2024; smoked and flavored variants are advancing at a 13.25% CAGR through 2030.
  • By distribution channel, off-trade retail accounted for 71.20% of revenue in 2024, whereas on-trade foodservice is projected to accelerate at 14.55% CAGR up to 2030.
  • By geography, the United States commanded 72.40% of the North America tofu market share in 2024, while Mexico is forecast to grow at 14.21% CAGR to 2030.

Segment Analysis

By Product Type: Flavored Variants Drive Premium Growth

In 2024, regular tofu held the largest market share, at 56.20%, driven by its widespread use in traditional Asian cuisine and its appeal to health-conscious consumers. These consumers value tofu for its versatility and neutral flavor, making it a popular choice for home cooking and meal preparation. At the same time, the smoked and flavored segment is experiencing significant growth, with a projected 13.25% CAGR through 2030. This growth is attributed to manufacturers addressing previous challenges related to taste and convenience, which had limited tofu's mainstream adoption. The trend indicates that consumers are now willing to pay more for products that simplify preparation and offer familiar flavors, signaling an expansion of the market beyond traditional tofu consumers.

Innovation continues to drive the tofu market, with manufacturers introducing fortified variants, including calcium-enhanced, omega-3-enriched, and protein-dense options. These developments position tofu as a nutritional enhancement rather than a dietary compromise. Research from the University of Kentucky underscores the potential of calcium-fortified silken tofu, showcasing methods to increase nutritional density while preserving its traditional texture. This advancement supports the emergence of a functional food category that can command premium pricing. Additionally, soy-free alternatives, like Franklin Farms' chickpea-based products, are expanding the market by addressing soy allergen concerns while maintaining familiar preparation methods and textures. Moreover, compliance with FDA produce safety standards and organic certification requirements is becoming increasingly important. Manufacturers recognize that meeting these standards not only ensures quality but also provides a competitive advantage in institutional and premium retail markets.

North America Tofu Market: Market Share by Product Type
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By Distribution Channels: Foodservice Transformation Accelerates

In 2024, off-trade retail channels accounted for 71.20% of the market share, highlighting tofu's strong presence in supermarket refrigerated sections and natural food stores. These outlets cater to health-conscious consumers who frequently purchase plant-based proteins for home cooking. Meanwhile, the on-trade foodservice segment is projected to grow at a significant 14.55% CAGR through 2030. This growth reflects the rapid adoption of tofu by institutions, including restaurants, corporate cafeterias, and educational facilities, which are incorporating it into their menus to meet diverse dietary needs and manage operational costs. This shift illustrates tofu's transformation from a niche ingredient to a mainstream foodservice protein, creating new volume opportunities beyond traditional retail sales.

Supermarkets and hypermarkets continue to dominate the retail landscape, supported by extensive refrigerated distribution networks and consumer familiarity with tofu's placement in produce or dairy sections. At the same time, convenience stores are emerging as a promising channel for shelf-stable and ready-to-eat tofu products aimed at on-the-go consumers. Online channels are experiencing rapid growth, particularly for specialty and premium tofu products that benefit from direct-to-consumer marketing and subscription-based delivery models, which enhance customer loyalty and ensure consistent revenue. Manufacturers are increasingly focusing on foodservice-specific product formats, such as portion-controlled, pre-marinated, and extended shelf-life varieties, to meet the unique requirements of institutional buyers. Additionally, regulatory compliance, including USDA organic certification and FDA food safety standards, offers opportunities for quality differentiation, which is becoming a critical factor for institutional buyers when sourcing plant-based proteins.

North America Tofu Market: Market Share by Distribution Channels
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Geography Analysis

In 2024, the U.S. leads North America's tofu market with a significant 72.40% share. This dominance is driven by well-established Asian-American communities, increasing acceptance in mainstream retail, and a strong presence in various restaurant categories and institutional feeding operations. As the U.S. market evolves, there is a growing focus on premium product positioning and functional innovation. This is highlighted by House Foods' introduction of DHA omega-3 enriched tofu and Hodo's strategic expansion into major retail chains such as Meijer, Harris Teeter, and Giant Martin's, both planned for 2025. Additionally, the FDA's 2024 draft guidance on plant-based food labeling provides manufacturers with regulatory clarity to emphasize nutritional benefits and differentiate their products in a competitive retail environment. The foodservice sector is also experiencing increased tofu adoption, with major chains like Chipotle incorporating Sofritas and Sweetgreen adding tofu to their menus. These developments reflect broader institutional acceptance, expanding tofu's appeal beyond traditional Asian cuisine.

Mexico is projected to be the fastest-growing regional market, with a strong 14.21% CAGR through 2030. This growth is driven by a rising middle class, urbanization, and government initiatives aimed at diversifying agriculture and enhancing domestic soy processing capacity. Mexico's tofu market growth aligns with global trends in plant-based protein adoption, fueled by health awareness, environmental concerns, and the need for cost-effective protein solutions to address urban food security challenges. SADER's[2]Secretaría de Agricultura y Desarrollo Rural, “Sustainable Protein Programs,” gob.mx sustainable agriculture programs support domestic soy production and processing, providing regional tofu manufacturers with supply chain advantages and reducing dependence on imports from the U.S. and Canada. The rise of quick-service restaurants and modern retail formats in Mexican cities creates opportunities to position tofu as a convenient and affordable protein alternative rather than a niche health product.

In 2023, Canadian tofu retail sales reached USD 24.1 million, supported by urban consumer adoption and increased integration in institutional foodservice, according to Agriculture Canada[3]Agriculture and Agri-Food Canada, "Canadian Tofu Retail Sales", www.agriculture.canada.ca. The Prairie provinces, as the center of Canadian soy processing, offer cost advantages for tofu production. Meanwhile, Ontario and Quebec are key consumption markets, driven by their established Asian-Canadian communities and health-conscious consumers. Smaller markets in the Caribbean and Central America show potential, supported by tourism and expatriate demand, but face challenges due to limited cold chain infrastructure.

Competitive Landscape

The North American tofu market exhibits moderate concentration with a 6 out of 10 rating, indicating competitive fragmentation that creates acquisition opportunities for larger food conglomerates seeking plant-based protein exposure through established brands and distribution networks. The North American tofu market is characterized by companies focusing heavily on product innovation and operational expansion to meet growing consumer demand. Manufacturers are investing in research and development to create new tofu variants, including chickpea-based alternatives and fortified products with enhanced nutritional profiles. 

Companies are significantly expanding their production capabilities through new facility construction and existing plant expansions to address the accelerating market demand. Strategic partnerships, particularly with meal kit companies and foodservice operators, are being leveraged to increase market penetration and brand visibility. The industry is witnessing a trend toward vertical integration, with companies establishing control over their supply chains through local sourcing of non-GMO soybeans and investment in state-of-the-art manufacturing facilities.

Technology adoption patterns reveal competitive advantages through processing innovation, shelf-life extension, and functional ingredient development that address traditional tofu limitations around taste, texture, and preparation complexity. Companies increasingly invest in packaging technology and sustainability positioning, as demonstrated by Pulmuone's Earth Month packaging initiatives that combine environmental messaging with product differentiation in competitive retail environments.

North America Tofu Industry Leaders

  1. American Food Company

  2. House Foods Group Inc.

  3. Morinaga Milk Industry Co. Ltd

  4. Pulmuone Corporate

  5. The Hain Celestial Group, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
North America Tofu Market Concentration
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Recent Industry Developments

  • September 2025: Calbee acquired a majority stake in Hodo Foods, the U.S.-based artisanal tofu and plant-protein company, marking a significant international investment in North American tofu production capacity.
  • July 2025: U.S. tofu and plant-based food brand Hodo launched a new Lightly Fried Tofu range in three on-trend flavors: chili crisp, golden turmeric, and gochujang. All three varieties are made with organic, non-GMO, and gluten-free tofu.
  • December 2024: The Tofoo Co. launched four new added-value products. The new lineup included a soy, garlic, and ginger-flavored Stir Fry Block, high-protein Veggie Balls made with tofu and Italian spices, Sweet Chili Cubes as pre-diced, marinated tofu, and Tofoo Dippers—a crispy tofu-based snack alternative to chicken nuggets.
  • February 2023: Morinaga Nutritional Foods acquired the US plant-based company, Tofurky, and its sister brand, Moocho. Morinaga has been a tofu supplier for Tofurky products for 17 years. The acquisition of Tofurky and Moocho will help the company to strengthen the integrated supply chain and category growth for the brands.

Table of Contents for North America Tofu Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Health and Nutrition Awareness
    • 4.2.2 Rising Popularity of Asian Cuisines
    • 4.2.3 Growing Vegan and Flexitarian Populations
    • 4.2.4 Menu Diversification in Foodservice
    • 4.2.5 Innovative Products and Flavors
    • 4.2.6 Government and Institutional Support
  • 4.3 Market Restraints
    • 4.3.1 Soybean Price and Supply Volatility
    • 4.3.2 Competition from Other Proteins
    • 4.3.3 Consumer Perception Barriers
    • 4.3.4 Allergen and GMO Concerns
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter’s Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECAST (Value and Volume )

  • 5.1 Product Type
    • 5.1.1 Regular
    • 5.1.2 Smoked/Flavored
    • 5.1.3 Fortified/Functional
  • 5.2 Distribution Channels
    • 5.2.1 On-Trade
    • 5.2.1.1 Hotels
    • 5.2.1.2 Restaurants
    • 5.2.1.3 Catering
    • 5.2.2 Off-Trade
    • 5.2.2.1 Supermarkets and Hypermarkets
    • 5.2.2.2 Convenience Stores
    • 5.2.2.3 Online Channel
    • 5.2.2.4 Others
  • 5.3 Geography
    • 5.3.1 United States
    • 5.3.2 Mexico
    • 5.3.3 Canada
    • 5.3.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products & Services, Recent Developments)
    • 6.4.1 House Foods Group Inc. (House Foods America)
    • 6.4.2 Pulmuone Co., Ltd. (Nasoya Foods USA)
    • 6.4.3 Morinaga Nutritional Foods (includes Tofurky & Moocho brands)
    • 6.4.4 American Food Company
    • 6.4.5 Hain Celestial Group Inc.
    • 6.4.6 Hodo Foods
    • 6.4.7 San Jose Tofu
    • 6.4.8 Eden Foods
    • 6.4.9 Franklin Farms (part of Keystone Natural Holdings)
    • 6.4.10 Sunrise Soya Foods
    • 6.4.11 Sol Cuisine
    • 6.4.12 Superior Tofu
    • 6.4.13 Wildwood Foods
    • 6.4.14 Vitasoy USA
    • 6.4.15 WestSoy (owned by Hain Celestial)
    • 6.4.16 Tofutti Brands
    • 6.4.17 Westbrae Natural (subsidiary of Hain Celestial)
    • 6.4.18 Kikkoman Sales USA (makes tofu for foodservice/retail)
    • 6.4.19 Tofu Yu LLC
    • 6.4.20 Tofu King

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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North America Tofu Market Report Scope

Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Product Type
Regular
Smoked/Flavored
Fortified/Functional
Distribution Channels
On-Trade Hotels
Restaurants
Catering
Off-Trade Supermarkets and Hypermarkets
Convenience Stores
Online Channel
Others
Geography
United States
Mexico
Canada
Rest of North America
Product Type Regular
Smoked/Flavored
Fortified/Functional
Distribution Channels On-Trade Hotels
Restaurants
Catering
Off-Trade Supermarkets and Hypermarkets
Convenience Stores
Online Channel
Others
Geography United States
Mexico
Canada
Rest of North America
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Market Definition

  • Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.​
  • Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.​
  • Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.​
  • Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
research-methodology
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