North America Probiotics Market Segmented by Product Type, Applications and Geography (2017 - 2022)

While North America forms a comparatively small market for probiotics on a global basis, accounting for an estimated share of about 18% in 2016, demand for these products in the region is expected to register the fastest growth over 2017 - 2022 relative to other global regions. The United States is the largest probiotics market, with an estimated share of about 83% in 2016, and is also forecasted to be the fastest growing. This can be attributed to a greater acceptance of probiotic dietary supplements and focus on preventive healthcare in the region.

Probiotics is defined by the United Nations Food and Agriculture Organization (FAO) as live micro-organisms, which, when administered in adequate amounts, confer a health benefit on the host.

Prevention and cure of disorders such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements. The past decade has witnessed the launch of more than 500 food & beverage probiotic products, which have garnered exceptional response in terms of acceptance. Some of the factors that lead to digestive disorders, bloating and reduction in resistance to infections include poor and untimely diet, age and stress levels. Studies have revealed that consuming products enhanced with probiotics has been successful in moderating these conditions to a large extent.

Manufacturers and suppliers of functional foods, in particular, have gained wider margins because of the approval granted to probiotics. However, the players would need to focus on product innovations in order to account for greater market share in the dynamic and ever-evolving field of probiotics. In fact, companies, such as Japan-based Yakult Honsha and Denmark-based CHR Hansen have been successful in developing patented strains of micro-organisms, with the claim of having effect on specific health conditions. In addition, a raft of probiotic ingredient suppliers has also demonstrated success in developing bespoke strains of micro-organisms capable of being incorporated into a range of food products.

What the Report Offers

• A key insight into the market size, share and forecast for probiotics.
• North America market analysis by the United States, Canada and Mexico.
• Type of probiotics analyzed by animal feed, dietary supplements, functional foods & beverages and specialty nutrients.
• Applications of probiotics analyzed by preventive, regular and therapeutic modes.
• Ingredients analyzed by bifidobacteria, lactobacilli and yeast.
• Factors instrumental in changing market scenarios and prospective opportunities.
• Extensively researched competitive landscape section.

Reasons for Buying this Report

• For gaining an exhaustive understanding of the North America probiotics market.
• Would be of assistance in providing a comprehensive analysis of the major trends and associated prospects for market growth over the coming half a decade.
• An ideal opportunity for industry consultants, probiotic manufacturers and other interested and allied parties to gain a critical insight into the factors driving and restraining the market, in addition to opportunities offered.
• Wide-ranging information provided about the leading market players and the major strategies adopted by them.