North America Probiotic Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Probiotic Products Market is segmented by Type into functional food and beverage, dietary supplements and animal feed & by Distribution channel into supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, others

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR (2019-2024): 6.3%
Largest Market: United States

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The North America probiotic products market is forecasted to reach USD 14.28 billion by 2024 growing at a CAGR of 6.3% during the forecast period (2019-2024).

  • Prevention and cure of disorders such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics. The rising health-consciousness levels and wider access to probiotic dietary supplements are few factors driving the market of the probiotic product in the region. The past decade has witnessed the launch of more than 500 food & beverage probiotic products, which have garnered exceptional acceptance.
  • Some of the factors that lead to digestive disorders, bloating, and reduction in resistance to infections include poor and untimely diet, age, and stress levels. Studies have revealed that products enhanced with probiotics have been successful in moderating these conditions to a large extent.

Scope of the Report

North America probiotic products market is focused on the range of probiotic products present in the regional market including functional food and beverage, dietary supplements and animal feed. In addition, the study covers the market insights of distribution channels such as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, other points of sales.

By Type
Functional Food and Beverage
Dietary Supplements
Animal Feed
By Distribution Channel
Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores
United States
Rest of North America

Report scope can be customized per your requirements. Click here.

Key Market Trends

United States Emerges as the Largest Consumer of the Market

The higher interest of middle-aged adults in maintaining digestive health is one of the major drivers that is enhancing the growth of the probiotics market in the United States. In the United States, health practitioners and gastroenterologists have been recommending probiotics to improve digestive health, which has boosted the growth of the probiotic supplement segment in the country. The use of probiotic supplement for vaginal health has increased significantly in the past few years. Some of the popular brands in this segment are Renew Life’s ultimate flora vaginal support, Garden of Life’s raw probiotic vaginal care and Jarrow’s fem dophilus and church. Probiotic food products, such as yogurt and naturally healthy sour milk products, like Kefir and Kombucha, have also recorded strong growth in the country.



Growing Demand for Functional Beverages

The market for functional beverage is increasing very rapidly, as consumers are paying more attention to health and well-being. In North American, beverages are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on gut health augmenting the probiotic drinks market. Functional drink companies are marketing various probiotic drinks by emphasizing on their good health benefits, greater accessibility, and the availability of multiple flavors. The consumer segments driving the growth of the market include ageing consumers looking for vitality, millennials who are willing to try new products with wellness benefits, and busy consumers seeking for ‘quick health’.



Competitive Landscape

North America probiotic products market witnesses dominance from the giants such as Nestle, Danone, and Yakult. The regional market for probiotic products is highly fragmented and experiences a great prevalence of small manufacturers engaged in the business. Other prominent players are Lifeway Foods Inc.,Kirkman Group, Inc., and Biogaia, among others.


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Functional Food and Beverage

      2. 5.1.2 Dietary Supplements

      3. 5.1.3 Animal Feed

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Pharmacies/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 NestlE S.A.

      2. 6.4.2 Danone S.A.

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 BioGaia AB

      5. 6.4.5 Yakult Honsha Co. Ltd

      6. 6.4.6 Lifeway Foods, Inc.

      7. 6.4.7 Kirkman Group, Inc.

      8. 6.4.8 American Biologics

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The North America Probiotic Products Market market is studied from 2016 - 2026.

The North America Probiotic Products Market is valued at 6.3% in 2016.

The North America Probiotic Products Market is valued at United States in 2026.

Nestle S.A., Danone S.A., PepsiCo Inc., BioGaia AB, Yakult Honsha Co. Ltd are the major companies operating in North America Probiotic Products Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!