North America Probiotic Products Market | Growth | Trends

Market Snapshot

Study Period:

2016-2024

Base Year:

2018

CAGR (2019-2024):

6.3%

Largest Market:

United States

Key Players:

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Market Overview

The North America probiotic products market is forecasted to reach USD 14.28 billion by 2024 growing at a CAGR of 6.3% during the forecast period (2019-2024).

Prevention and cure of disorders such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics. The rising health-consciousness levels and wider access to probiotic dietary supplements are few factors driving the market of the probiotic product in the region. The past decade has witnessed the launch of more than 500 food & beverage probiotic products, which have garnered exceptional acceptance.
Some of the factors that lead to digestive disorders, bloating, and reduction in resistance to infections include poor and untimely diet, age, and stress levels. Studies have revealed that products enhanced with probiotics have been successful in moderating these conditions to a large extent.

Scope of the Report

North America probiotic products market is focused on the range of probiotic products present in the regional market including functional food and beverage, dietary supplements and animal feed. In addition, the study covers the market insights of distribution channels such as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, other points of sales.

By Type
		Functional Food and Beverage
		Dietary Supplements
		Animal Feed

By Distribution Channel
		Supermarkets/ Hypermarkets
		Pharmacies/Health Stores
		Convenience Stores
		Others

Geography
		United States
		Canada
		Mexico
		Rest of North America

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Key Market Trends

United States Emerges as the Largest Consumer of the Market

The higher interest of middle-aged adults in maintaining digestive health is one of the major drivers that is enhancing the growth of the probiotics market in the United States. In the United States, health practitioners and gastroenterologists have been recommending probiotics to improve digestive health, which has boosted the growth of the probiotic supplement segment in the country. The use of probiotic supplement for vaginal health has increased significantly in the past few years. Some of the popular brands in this segment are Renew Life’s ultimate flora vaginal support, Garden of Life’s raw probiotic vaginal care and Jarrow’s fem dophilus and church. Probiotic food products, such as yogurt and naturally healthy sour milk products, like Kefir and Kombucha, have also recorded strong growth in the country.

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Growing Demand for Functional Beverages

The market for functional beverage is increasing very rapidly, as consumers are paying more attention to health and well-being. In North American, beverages are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on gut health augmenting the probiotic drinks market. Functional drink companies are marketing various probiotic drinks by emphasizing on their good health benefits, greater accessibility, and the availability of multiple flavors. The consumer segments driving the growth of the market include ageing consumers looking for vitality, millennials who are willing to try new products with wellness benefits, and busy consumers seeking for ‘quick health’.

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Competitive Landscape

North America probiotic products market witnesses dominance from the giants such as Nestle, Danone, and Yakult. The regional market for probiotic products is highly fragmented and experiences a great prevalence of small manufacturers engaged in the business. Other prominent players are Lifeway Foods Inc.,Kirkman Group, Inc., and Biogaia, among others.

Major Players

* Complete list of players covered available in the table of contents below

1. INTRODUCTION
1. 1.1 Study Deliverables
2. 1.2 Study Assumptions
3. 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
1. 3.1 Market Overview
4. MARKET DYNAMICS
1. 4.1 Market Drivers
2. 4.2 Market Restraints
3. 4.3 Porters Five Forces Analysis
  1. 4.3.1 Threat of New Entrants
  2. 4.3.2 Bargaining Power of Buyers/Consumers
  3. 4.3.3 Bargaining Power of Suppliers
  4. 4.3.4 Threat of Substitute Products
  5. 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
1. 5.1 By Type
  1. 5.1.1 Functional Food and Beverage
  2. 5.1.2 Dietary Supplements
  3. 5.1.3 Animal Feed
2. 5.2 By Distribution Channel
  1. 5.2.1 Supermarkets/ Hypermarkets
  2. 5.2.2 Pharmacies/Health Stores
  3. 5.2.3 Convenience Stores
  4. 5.2.4 Others
3. 5.3 Geography
  1. 5.3.1 United States
  2. 5.3.2 Canada
  3. 5.3.3 Mexico
  4. 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
1. 6.1 Most Active companies
2. 6.2 Most Adopted Strategies
3. 6.3 Market Share Analysis
4. 6.4 Company Profiles
  1. 6.4.1 NestlE S.A.
  2. 6.4.2 Danone S.A.
  3. 6.4.3 PepsiCo Inc.
  4. 6.4.4 BioGaia AB
  5. 6.4.5 Yakult Honsha Co. Ltd
  6. 6.4.6 Lifeway Foods, Inc.
  7. 6.4.7 Kirkman Group, Inc.
  8. 6.4.8 American Biologics
7. MARKET OPPORTUNITIES AND FUTURE TRENDS