Hand Sanitizer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Hand Hygiene Products Industry Statistics and is segmented by Type (Gel/Liquid, Spray, Foam, and Sanitizing Wipes), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmaceutical and Drug Stores, Online stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts of hand sanitizers in value terms in USD million for all the above segments.

Hand Sanitizer Market Size

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Hand Sanitizer Market Summary
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Study Period 2018 - 2029
Market Size (2024) USD 1.50 Billion
Market Size (2029) USD 1.83 Billion
CAGR (2024 - 2029) 4.06 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Hand Sanitizer Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Hand Sanitizer Market Analysis

The Hand Sanitizer Market size is estimated at USD 1.5 billion in 2024, and is expected to reach USD 1.83 billion by 2029, growing at a CAGR of 4.06% during the forecast period (2024-2029).

The pandemic positively impacted the sales of hand sanitizers across the globe. Health and hygiene became the top concerns among individuals, and anti-infection skincare solutions ramped up the demand. The World Health Organization (WHO) recommended the use of hand sanitizers along with regular hand washing to prevent the spread of the virus. Thus, these efforts propelled market demand.

Consumers are increasingly becoming aware of the importance and significance of hand hygiene, which is connected to their overall health and hygiene. The use of hand sanitizers is required to prevent transmissible diseases, which is expected to boost market growth. Furthermore, the convenience and portability offered by hand sanitizers over hand washes and their effectiveness in preventing multiple diseases are drawing a substantial consumer base, thereby augmenting sales of hand sanitizers.

To avoid the rough skin caused by alcohol-based hand sanitizers, manufacturers are incorporating natural ingredients such as aloe vera into their products. Prominent market players are promoting the use of hand sanitizers via advertisements, promotional campaigns, and media coverage. This is helping them to bring in more consumers and enhance their market share in the global market.

Hand Sanitizer Market Trends

This section covers the major market trends shaping the Hand Sanitizer Market according to our research experts:

Increased Attention Toward Hand Hygiene

The global outbreak of coronavirus has had a significant impact on consumer behavior and has prompted people to practice better personal hygiene, particularly hand hygiene. According to Worldometer, as of February 23, 2022, the coronavirus had infected almost 43 million people globally, with 6.5 million active cases and the number of deaths reaching 0.59 million. The most severely affected countries include the United States, France, Russia, and the United Kingdom. Thus, the increasing number of deaths caused by the virus triggered an alarming response from consumers, with increased attention regarding hand hygiene as a preventive measure against contracting the infection. Moreover, the usage of hand sanitizers is recommended by the World Health Organization, the Centers for Disease Control and Prevention, and doctors worldwide, who claim that the use of alcohol-based hand rub is one of the most effective precautions observed against the virus. This factor is currently driving market growth.

Hand Sanitizer Market - Number of Coronavirus (COVID-19) Cases (in Million), Global,  February 23, 2022, by Country

North America Holds the Largest Market Share

Consumers in the North American region are becoming increasingly aware of hand hygiene and are making greater use of hand sanitizers. They are spending greatly on personal care and hygiene products. Furthermore, regulatory bodies such as the Food and Drug Administration of the United States and the World Health Organization (WHO) are raising awareness through campaigns to increase the use of hand sanitizers even among the region's smaller consumers.This is anticipated to fuel the market demand and growth of hand sanitizers in the coming years.

The region is witnessing a high penetration of market players, wherein major players are focusing on innovation in terms of the form and quality of hand sanitizers, along with the shape and size of cleaning solutions, to offer effective germ protection against certain diseases to consumers. Manufacturers in the United States are launching production lines for hand sanitizers to supplement their segments' sales. The local players are also introducing new products to fulfill the rising demand, owing to the spread of COVID-19 across the region. Due to high price sensitivity, a large number of private-label players are introducing hand sanitizers at lower prices, thereby gaining considerable market shares.

Hand Sanitizer Market - Market Size (in %), By Geography, Global, 2021

Hand Sanitizer Industry Overview

The major players in the market include Reckitt Benckiser Group, Unilever PLC, and GOJO Industries Inc. The majority of the emerging market players are concentrating their efforts on strategic acquisitions of mature and sophisticated market leaders. Growing market companies can diversify their products while also gaining access to consistent cash flow and future growth potential by expanding their product portfolios. The big corporations are expanding their product lines in response to the customer shift towards hand sanitizers produced with natural ingredients. Manufacturers are concentrating their efforts on introducing newer beneficial substances into disinfection solutions, such as aloe vera and tulsi, to provide protective hygiene solutions. Companies are also concentrating on investing in several types of skin washes, such as foam, gel, liquid, and sprays.

Hand Sanitizer Market Leaders

  1. 3M

  2. GOJO Industries, Inc.

  3. Reckitt Benckiser Group PLC

  4. Colgate-Palmolive Company

  5. Unilever

*Disclaimer: Major Players sorted in no particular order

Hand Sanitizer Market Concentration
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Hand Sanitizer Market News

  • December 2022: Spectricept Care+ Hands, a hand sanitizer that will be listed on the Hand Hygiene and Associated Products and Services Tender within the non-alcohol-based hand disinfectant lot, will be available starting in May 2023, according to an official letter of intent from NHS Supply Chain obtained by SpectrumX, a UK-based healthcare and pharmaceutical company.
  • July 2021: Cipla Health Ltd.'s Ciphands hand and surface hygiene brand has introduced a variety of products, including Ciphands Total Germ Protection Hand Wash, Ciphands Plus Mist Spray Hand Sanitizer, and Ciphands Smart Germ Protection Soap.
  • March 2021: Cleancut announced the launch of the brand's first-ever foaming hand sanitizer. The fragrance-free formula is an FDA-approved disinfectant created with plant-derived ingredients.
  • March 2021: Medimix, the flagship brand owned by AVA Group, announced the launch of its new range of Hand Sanitizer gel which is 100% natural with a combination of natural ingredients like aloe vera, Tulsi and has anti-bacterial properties.

Hand Sanitizer Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products/Services

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Gel/Liquid

      2. 5.1.2 Spray

      3. 5.1.3 Foam

      4. 5.1.4 Sanitizing Wipes

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmaceutical and Drug Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Russia

        5. Italy

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Reckitt Benckiser Group PLC

      2. 6.3.2 3M Company

      3. 6.3.3 Unilever PLC

      4. 6.3.4 GOJO Industries Inc.

      5. 6.3.5 Colgate-Palmolive Company

      6. 6.3.6 L Brands Inc.

      7. 6.3.7 Himalaya Global Holdings Ltd

      8. 6.3.8 Henkel AG & Co. KGaA

      9. 6.3.9 AVA Group

      10. 6.3.10 Clean Cut Technologies LLC

    4. *List Not Exhaustive


**Subject to Availability
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Hand Sanitizer Industry Segmentation

Hand sanitizer is a liquid or gel containing alcohol used to clean the hands and kill infection-causing microorganisms. The global hand sanitizer market is segmented by type, distribution channel, and geography. By type, the market is segmented into gel or liquid, spray, foam, and sanitizing wipes. By distribution channel, the market is segmented by hypermarkets and supermarkets, convenience stores, pharmaceutical and drug stores, e-commerce, and other distribution channels. Also, the study provides an analysis of the hand sanitizer market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Market sizing and forecasting have been done in value terms of USD million for each segment.

By Product Type
Sanitizing Wipes
By Distribution Channel
Convenience Stores
Pharmaceutical and Drug Stores
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Hand Sanitizer Market Research FAQs

The Hand Sanitizer Market size is expected to reach USD 1.50 billion in 2024 and grow at a CAGR of 4.06% to reach USD 1.83 billion by 2029.

In 2024, the Hand Sanitizer Market size is expected to reach USD 1.50 billion.

3M , GOJO Industries, Inc., Reckitt Benckiser Group PLC, Colgate-Palmolive Company and Unilever are the major companies operating in the Hand Sanitizer Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Hand Sanitizer Market.

In 2023, the Hand Sanitizer Market size was estimated at USD 1.44 billion. The report covers the Hand Sanitizer Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hand Sanitizer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Hand Sanitizer Industry Report

Statistics for the 2024 Hand Sanitizer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hand Sanitizer analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Hand Sanitizer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)