North America Fruit & Vegetable Ingredient Market Insight
The fruit & vegetable ingredient market in North America is expected to register a CAGR of 4.5%, during the forecast period. The growth in consumption of ready-to-eat products that are consistent in taste, saves time and include exotic fruits and vegetable ingredients is driving the North American market. The shift toward healthy eatables driven by rising adoption of vegan lifestyle and growing realization of crucial role of fruits & vegetables in disease prevention is also accelerating the market growth. There is a strong growth observed in the sales of fruits and vegetable based snack products especially from working women and gym goers segment. The perceived health benefits of such products coupled with on-the-go convenience and indulgence is fueling the market growth of fruit and vegetable ingredients in North America. The prominent food manufacturers of North America are concentrating more on launching smoothies and juice products that are prepared from natural fruit purees and concentrates in powder or syrup forms, with added minerals and nutrients. Moreover, few companies are selling customized fruit and vegetable juices directly to the customer. This trend is helping the companies gain a higher market share.
North America Fruit & Vegetable Ingredient Market Dynamics
The fruit and vegetable ingredients market in North America is driven by sales growth in organic food products, surge in popularity of clean label ingredients, and greater consumer desire for healthy indulgence. The rapid expansion of the processed and packaged food industry is expected to accelerate the demands for natural food additives, eventually driving the sales of fruit and vegetable extracts. In addition, North America has witnessed increase in the launch of beverage products infused with plant-based ingredients, the growing popularity of frozen dinners, entrées, pizzas, and breakfast products have also supplemented the growth of fruit and vegetable ingredients market. Sunopta Inc., Olam International, Archer Daniels Midland Company, Symrise, and Royal Cosun are some of the leading vendors offering fruit and vegetable ingredients in North America. However, factors such as seasonal variations and production of raw materials and stringent food safety regulations are restraining the growth of fruit & vegetable ingredient market in North America.
North America Fruit & Vegetable Ingredient Market Segmentation
On the basis of ingredient, fruit & vegetable ingredient market in North America is dominated by the fruit ingredient segment followed by vegetable ingredient. Fruit ingredients witnesses increased usage as a substitute for sugar in the bakery and confectionery sector due to the changing consumer trends and food preferences. In addition, vegetable juices are gaining popularity in the North America. Most common vegetables used for juice extraction are – orange carrot, purple carrot, beetroot, pumpkin, onion, cucumber, celery, jicama, butternut squash, and rhubarb. Carrot, cucumber, sweet potato, pumpkin, sweet pepper and beetroot are at the top of the list of new trend flavors.
On the basis of product, fruit & vegetable concentrates was the leading segment followed by pastes and purees. Various industrial applications for juice concentrates, puree concentrates, pulps, powders, zests are catered to dairy, beverage, bakery, confectionary applications, and also in ready-to-eat applications in North American market. However, the shelf life of fruit juices and concentrates is limited that adversely affect their nutritional quality, color and flavor.
On the basis of application, beverages segment dominated the market followed by confectionery and bakery. The trend of clean labels in beverages is on the rise. Organic beverages are becoming an increasingly popular meal option due to evolving dietary habits of on-the-go consumers and the positive functional attributes they have.
North America Fruit & Vegetable Ingredient Regional Market Analysis
The major contributing countries in North American market are the United, Canada, and Mexico. Fruit and vegetable ingredients market in North American countries is driven by sales growth in organic food products, surge in popularity of clean label ingredients, and greater consumer desire for healthy indulgence. The United States holds a major share in the market due to higher per capita consumption and greater awareness regarding the health benefits of fruit and vegetable ingredients. The US market fruit and vegetable ingredient market has also witnessed greater incorporation of vegetable-based ingredients in variety of functional foods.
North America Fruit & Vegetable Ingredient Market Key Developments
October 2016: Archer Daniels Midland Company had launched a new line of unique fruit and vegetable functional extracts that can deliver concentrated dose of antioxidant compounds beta-carotene and anthocyanin in several food, beverage and supplement applications.
December 2016: Cargill Incorporated had opened a new innovation center in China to create new food products and flavors for its consumers’ demand in the country.
North America Fruit & Vegetable Ingredient Market Competitive Landscape
Major Players: SunOpta, Archer Daniels Midland Company, Frutarom, Sensient Technologies Corporation, Cargill Incorporated, Symrise, Royal Cosun, Concord Foods LLC, YAAX INTERNATIONAL INC., Olam International, and Van Drunen Farms.
Reasons to Purchase North America Fruit & Vegetable Ingredients Market Research Report
- Analysis of the future outlook of the market with recent trends and Porter’s five forces analysis.
- Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come.
- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Regional- and country-level analysis, integrating the demand and supply forces that influence the growth of the market.
- Competitive landscape, involving the market share of major players, along with the key strategies adopted for development in the past five years.
- Comprehensive company profiles, covering product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
- 3 months of analyst support, along with the market estimates sheet in excel.
Customization of the North America Fruit & Vegetable Ingredients Market Research Report
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Research Phases
1.4 Scope of the Market
2. North America Fruit & Vegetable Ingredient Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products
2.3.5 Degree of Competition
3. North America Fruit & Vegetable Ingredient Market Dynamics
4. North America Fruit & Vegetable Ingredient Market Segmentation
4.1 By Ingredient Type
4.2 By Product Type
4.2.2 Pastees and Purees
4.2.3 Pieces and Powders
4.2.4 NFC Juices
4.3 By Application
4.3.2 Confectionery Products
4.3.3 Bakery Products
4.3.4 Soups and Sauces
4.3.5 Dairy Products
4.3.6 R.T.E Products
5. North America Fruit & Vegetable Ingredient Regional Segmentation and Analysis (Market Size in USD million, 2015-2023)
5.1 United States Fruit & Vegetable Ingredient Market Size (2018 - 2023)
5.2 Canada Fruit & Vegetable Ingredient Market Size (2018 - 2023)
5.3 Mexico Fruit & Vegetable Ingredient Market Size (2018 - 2023)
5.4 Rest of North America Fruit & Vegetable Ingredient Market Size (2018 - 2023)
6. North America Fruit & Vegetable Ingredient Competitive Landscape
6.1 Most Active Companies
6.2 Most adopted Strategies
6.3 Market Share Analysis
7. North America Fruit & Vegetable Ingredient Company Profiles
7.2 Archer Daniels Midland Company
7.4 Sensient Technologies Corporation,
7.5 Cargill Incorporated
7.7 Royal Cosun
7.8 Concord Foods LLC
7.9 YAAX INTERNATIONAL, INC.
7.10 Olam International
7.11 Van Drunen Farms
*The list is not exhaustive