North America Food Fortifying Agent Market Insight
Food fortification is a process of making food more nutritional by adding vitamins and minerals. The fortifying agent market in North America is expected to register a CAGR of XX% during the forecast period. The fortification of food with micronutrients is a valid technology for reducing micronutrient malnutrition as part of a food-based approach. The rapid adoption of fortifying agents in the food processing industry, for better functional and nutritious attributes, is expected to boost the market.
North America Food Fortifying Agent Market Dynamics
The demand for food fortifying agents in North America is driven by increasing health consciousness of North American consumers, along with the ability to pay premium prices for fortified food and beverage products. The increasing awareness among consumers about the benefits of dietary supplements with fortified nutrients for the overall development of the human body is leading North American manufactures to use fortified agents in their products.
The North American market is exhibiting maximum opportunities for fortified milk and milk-related product producing companies. Milk fortification helps in recovering the micronutrients that are lost during the processing of milk. Micronutrient content can be increased through the fortification process. This is also increasing the market demand for fortified agents in North America.
The fortified and functional food and beverage category has significant opportunities to expand in the North American market. Firstly, the category can expand by creating new product formats that incorporate more traditional, but necessary, daily nutrients, such as calcium and fiber. Secondly, it can expand via fortification opportunities using emerging nutrients, such as phytosterols and probiotics, which are also applied in a typical American diet.
North America Food Fortifying Agent Market Segmentation
The North American food fortifying agents market is segmented by type into minerals, vitamins, lipids, carbohydrates, proteins, and other types. By application, it is segmented into cereal and cereal-based products, dairy and dairy-based products, and other applications. The vitamin sector accounts for the largest share in the food fortifying agent market (during the forecast period), due to vitamin deficiency, the increasing healthcare cost, and the rising aging population in North America. As the percentage of old age population (65 years and older) in the United States is increasing year-on-year such that, in 2016, about 15% of the US population was 65 or older, therefore, the aging US population is increasing their consumption of rich nutrient diet.
The improved food quality and nutrition value has broadened their application in the food industry. In the segment of applications of food fortifying agents, dietary supplements are projected to have the fastest growth during the forecast period. The health benefits of nutritional supplements, and the rising interest in personal fitness is expected to drive the demand for fortified dietary supplements in this market.
North America Food Fortifying Agent Regional Analysis
The North American food fortifying agent market is segmented into the following geographical regions, which include the United States, Canada, Mexico, and Rest of North America. North America dominated the global food fortifying agent market in 2017 due to the increasing demand from residents regarding nutritious diets. North American consumers express a high degree of awareness regarding health and wellness in their daily activities and want to manage their diet for optimal health. Majority of the American population want fiber, vitamins/minerals, calcium, antioxidants, protein, and vitamin D in their diet, as a wide array of foods and beverages now include these nutrients.
North America Food Fortifying Agent Market Key Developments
2018- Califia Farms launched a line of dairy-free yogurt drinks made with the Califia Culture Blend. This distinct trio of 10 billion live, active probiotic CFUs is powered by BB-12, the most documented bifid bacteria in the world.
North America Food Fortifying Agent Market Competitive Landscape
Some of the leading manufacturers and suppliers of food fortifying agent in North America are E.I. du Pont de Nemours and Company, Kerry Inc. and Wiberg GmbH. The major manufacturers of food fortifying agents are continuously exploring different sources and advanced technologies to provide safe, affordable, and efficient food fortifying agents that can make the food more nutritional.
Major Players; E.I. du Pont de Nemours and Company, Kerry Inc., Wiberg GmbH, Proliant Dairy Ingredients, Ingredion, Cargill Incorporated, Archer Daniels Midland Company, Wenda Ingredients, Advanced Food Systems, Inc., and Aliseia SRL, among others.
Reasons to Purchase the North America Food Fortifying Agent Market Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics, which essentially consider the factors impelling the present market scenario, along with growth opportunities of the market in the years to come
- Market segmentation analysis, including the qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country-level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape, involving the market share of major players, along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
- 3 months analyst supports along with the Market Estimate sheet (in Excel)
Customization of the North America Food Fortifying Agent Market Report
- Value chain analysis
- Consumer behavior analysis in country level
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Research Phases
1.4 Scope of the Market
2. North America Food Fortifying Agent Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition
3. North America Food Fortifying Agent Market Dynamics
3.1.1 Consumer Awareness about Health Benfits of Fortifying Agents
3.1.2 Increasing Demand for Fortifying Agents in Dietery Supplements
3.2.1 High Cost Involved in R&D Activities
3.3.1 Increasing Application of Food Fortifying Agents
4. North America Food Fortifying Agent Market Segmentation
4.1 By Application
4.1.1 Cereal and Cereal-based Products
4.1.2 Dairy and Dairy-based Products
4.1.3 Fats and Oils Market
4.1.4 Other Applications
4.2 By Type
4.2.5 Other Types
5. North America Food Fortifying Agent MarketRegional Segmentation and Analysis (Market Size in USD million, 2015-2023)
5.1 US Food Fortifying Agent Market Size (2018 - 2023)
5.2 Canada Food Fortifying Agent Market Size (2018 - 2023)
5.3 Mexico Food Fortifying Agent Market Size (2018 - 2023)
5.4 Rest of North America Food Fortifying Agent Market Size (2018 - 2023)
6. North America Food Fortifying Agent Market Competitive Landscape
6.1 Most Active Companies
6.2 Most adopted Strategies
6.3 Market Share Analysis
7. North America Food Fortifying Agent Market Company Profiles
7.1 E. I. Du Pont De Nemours and Company
7.2 Kerry Inc.
7.3 Wiberg GmbH
7.4 Proliant Dairy Ingredients
7.6 Cargill Incorporated
7.7 Archer Daniels Midland Company
7.8 Wenda Ingredients
7.9 Advanced Food Systems Inc.
7.10 Aliseia SRL
*The list is not exhaustive