North America Flavor and Fragrance Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The North American Flavor and Fragrance Market are Segmented by Type into Natural and Synthetic; by Application into Food, Beverages, Beauty and Personal Care, and Others; and by Country.

North America Flavors & Fragrances Market Size

North America Flavor and Fragrance Market - Summary
Study Period: 2018 - 2028
CAGR: 4.5 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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North America Flavors & Fragrances Market Analysis

The North American flavor and fragrance market is anticipated to register a CAGR of 4.5% during the forecasted period 2020 - 2025.

· The market is driven by the growing demand for processed foods with new and exotic flavors. Players in the industry are bringing in various innovative flavors in order to attract a wider consumer base.

· Natural flavors and fragrances are trending in the market with the growing health-conscious consumers. However, synthetic flavors and fragrances hold the major share owing to their cheaper cost.

· The beverage segment is the major application area of flavors attributed to the constant innovations and developments acknowledging the market. Food manufacturers in the region are increasingly introducing beverages with different flavors to attract consumers.

North America Flavors & Fragrances Industry Segmentation

The North American flavor and fragrance market is segmented by type into natural and synthetic. The market is segmented by application into food, beverages, beauty and personal care, and others. By country, the market is segmented into the United States, Canada, Mexico, and the Rest of North America.

By Type
By Application
Savory and Snacks
Dairy Products
Beauty and Personal Care
By Country
United States
Rest of North America

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North America Flavors & Fragrances Market Trends

This section covers the major market trends shaping the North America Flavors & Fragrances Market according to our research experts:

Growing Demand for Plant Derived Ingredients

The unceasing innovation and developments in the flavor market have been tapping the emerging food and beverage industries. Plant-derived vegan flavors in the food ingredients market have emerged as a boon for businesses dedicating operations for vegan products. Moreover, the rising vegan population in the region remains the primary factor boosting the market studied. Underlying concerns about animal welfare majorly influences consumers to switch to a proclaimed healthier diet, as does the longing for people to manage their weight. This scenario welcomes progressive food product launches, eventually uplifting the demand for cruelty-free natural food colorants, preservatives, and flavors.


United States Hold the Major Share in the Market

The flavors and fragrances market in the United States is a major market as the consumers in the country are open to trying new food products, which shows the affinity of US consumers for ethnic flavors and dishes. The Asian and Hispanic populations are rising in the country, which has led to the emergence of ethnic new flavors and flavor profiles. Such factors provide a great opportunity for the flavor manufacturers to launch natural ethnic flavors, such as fish sauce, doenjang, garlic chives, ginger, and lapsang souchong to boost their growth opportunities in the country. For instance, Sensient Technologies, an American company, is providing Asian Flavors Kit or World of Chili Peppers under its Savory Flavors segment. There is also growth for exotic fragrances from the personal care segment. Players in the market are bringing various product offerings with new innovative fragrances in the market.

North America Flavor and Fragrances Market - 2

North America Flavors & Fragrances Industry Overview

The flavor and fragrances market is consolidated, with few players holding a major share in the market. The major players operating in the market are Givaudan, IFF-Frutarom, Firmenich, Symrise, Takasago, and Sensient Technologies, etc. Product innovations are the major strategy adopted by the players operating in the market, in order to occupy a major market share.

North America Flavors & Fragrances Market Leaders

  1. Givaudan

  2. Firmenich SA

  3. International Flavors & Fragrances

  4. Symrise

*Disclaimer: Major Players sorted in no particular order


North America Flavors & Fragrances Market Report - Table of Contents


    1. 1.1 Research Phases

    2. 1.2 Study Deliverables

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 By Type

      1. 5.1.1 Synthetic

      2. 5.1.2 Natural

    2. 5.2 By Application

      1. 5.2.1 Food

        1. Savory and Snacks

        2. Dairy Products

        3. Bakery

        4. Confectionery

        5. Meat

        6. Others

      2. 5.2.2 Beverage

      3. 5.2.3 Beauty and Personal Care

      4. 5.2.4 Others

    3. 5.3 By Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Strategies adopted by Key Players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Givaudan

      2. 6.4.2 Firmenich SA

      3. 6.4.3 International Flavors & Fragrances

      4. 6.4.4 Symrise AG

      5. 6.4.5 The Archer Daniels Midland Company

      6. 6.4.6 Sensient Technologies

      7. 6.4.7 MANE Group

      8. 6.4.8 Takasago International Corporation

    5. *List Not Exhaustive

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North America Flavors & Fragrances Market Research FAQs

The North America Flavors & Fragrances Market is studied from 2018 - 2028.

The North America Flavors & Fragrances Market is growing at a CAGR of 4.5% over the next 5 years.

Givaudan, Firmenich SA, International Flavors & Fragrances, Symrise are the major companies operating in North America Flavors & Fragrances Market.

North America Flavors & Fragrances Industry Report

Statistics for the 2023 North America Flavors & Fragrances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Flavors & Fragrances analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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