Natural Food Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Natural Food Colorants Market is segmented by Ingredient Type (Anthocyanin, Carotenoid, Caramel, Betalains, Curcumin, Carmine, Paprika, Lycopene, Spirulina, and Other Types), Application (Bakery, Dairy-based Products, Beverages, Confectionery, Nutraceuticals, Snacks and Cereals, and Other Applications), Application Category (Conventional Food amd Plant Based Food) and by Geography (North America, Europe, Middle East, and Africa, Latin America, and Asia-Pacific)

Market Snapshot

Global Natural Food Colorants Market  Summary
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe, Middle-East and Africa
CAGR: 8.39 %

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Market Overview

The Natural Food Colorants Market is projected to register a CAGR of 8.39% during the study period (2020-2025).

  • The high functionality of superfood, along with the positive perception of the term “natural”, has been the primary attribute raising the natural food colorant demand in the market. Consumers are greatly fascinated to use products with simple and understandable labels, which is pushing food companies to instead opt for coloring foodstuffs than other alternatives present in the industry.
  • Europe emerged as the prominent consumer of natural food colorant, owing to the industry being native to the region and very few regulatory hurdles subjected to the industry. However, there are numerous norms and scrutiny laid by the FDA in the United States, resulting in moderate growth of the market studied.

Scope of the Report

The global natural food colorants market is segmented by type into anthocyanin, carotenoids, caramel, betanins, curcumin, carmine, paprika, lycopene, spirulina, and other types. By application the scope includes bakery, dairy-based products, beverages, confectionery, nutraceuticals, snacks and cereals, and other applications, By geography, the report includes North America, Europe, Middle East, and Africa, Latin America, and Asia-Pacific.

By Type
By Category
Natural Extract
Coloring Foodstuff
By Source
Black Carrots
Other Sources
Natural Extract
Coloring Foodstuff
Natural Extract
Coloring Foodstuff
Natural Extract
Coloring Foodstuff
Natural Extract
Coloring Foodstuff
Other Types
By Application
Dairy-based Products
Ice Cream
Other Products
Alcoholic Beverages
Non-alcoholic Beverages
Snacks and Cereals
Other Applications
By Application Category
Conventional Food
Plant Based Food
By Geography
North America
By Application
By Country
United States
Rest of North America
Europe, Middle East, and Africa
By Application
By Country
United Kingdom
Saudi Arabia
Rest of Europe, Middle East, and Africa
Latin America
By Application
By Country
Rest of Latin America
By Application
By Country
Rest of Asia-Pacific

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Key Market Trends

Brightening Spotlight on Coloring Foodstuff

Food colors, in the form of coloring foodstuffs, have proven as no less than a revolution for the food industry that is currently being driven by value-added products and ethical consumerism. Consumers redirect their interest toward food products that are not only health-oriented but are ethically sourced, leaving none or least impact on the environment. Moreover, this thrusts the demand for natural food colorants and stresses on R&D activities to introduce unprecedented technologies, in order to exploit the maximum commercial potential of the market. For instance, in 2019, Naturex introduced Vegebrite® Ultimate Spirulina, a spirulina-based coloring foodstuff that uses a water-based extraction process, to ensure a 100% natural solution by delivering clean-label and trehalose-free formulations. It is available in various concentrations and formats.

Natural Colorants Market1

Asia-Pacific is the Fastest Growing Region in the Market

The leading natural food colorant manufacturers across the region possess a variety of application technologies, which they can utilize to test the performances of colors in a wide range of food and beverage applications. These include but are not limited to soft drinks, alcoholic drinks, confectionery, frozen desserts, yogurts, baked goods, and processed foods. Natural food colors are used in the Asian food and beverage industry for various reasons. They make food products more visually appealing and emphasize or identify flavors normally associated with various applications. Owing to the wide cultivation of herbs and spices in the region, Asian ingredient companies started developing food coloring additives from various spices like turmeric, red chilies, and hibiscus. They offer multiple tints of yellow, red, pink, and orange colors from the combinations of paprika, curcumin, and hibiscus. These colorants are popular in desserts and beverage applications.

Natural Food Colorants Market2

Competitive Landscape

The global natural food colorants market is highly competiitve with the presence of key players such as Chr. Hansen Holding A/S, Koninklijke DSM NV, and Sensient Technologies.The key players in the market studied are increasingly relying on product innovation and business expansion as the most adopted strategies among all others. There has been an extensive investment in R&D in the past years, which led to the introduction of numerous new products in the market. Moreover, merger and acquisition was another important strategy, followed by manufacturers, like DDW, The Color House, and Sensient Technologies.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Anthocyanin

        1. By Category

          1. Natural Extract

          2. Coloring Foodstuff

        2. By Source

          1. Grapes

          2. Black Carrots

          3. Berries

          4. Other Sources

      2. 5.1.2 Carotenoid

        1. Natural Extract

        2. Coloring Foodstuff

      3. 5.1.3 Caramel

        1. Natural Extract

        2. Coloring Foodstuff

      4. 5.1.4 Betalains

        1. Natural Extract

        2. Coloring Foodstuff

      5. 5.1.5 Curcumin

        1. Natural Extract

        2. Coloring Foodstuff

      6. 5.1.6 Carmine

      7. 5.1.7 Paprika

      8. 5.1.8 Lycopene

      9. 5.1.9 Spirulina

      10. 5.1.10 Other Types

    2. 5.2 By Application

      1. 5.2.1 Bakery

      2. 5.2.2 Dairy-based Products

        1. Ice Cream

        2. Other Products

      3. 5.2.3 Beverages

        1. Alcoholic Beverages

        2. Non-alcoholic Beverages

      4. 5.2.4 Confectionery

      5. 5.2.5 Nutraceuticals

      6. 5.2.6 Snacks and Cereals

      7. 5.2.7 Other Applications

    3. 5.3 By Application Category

      1. 5.3.1 Conventional Food

      2. 5.3.2 Plant Based Food

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. By Application

        2. By Country

          1. United States

          2. Rest of North America

          3. Canada

      2. 5.4.2 Europe, Middle East, and Africa

        1. By Application

        2. By Country

          1. Spain

          2. United Kingdom

          3. France

          4. Germany

          5. Italy

          6. Poland

          7. Saudi Arabia

          8. Rest of Europe, Middle East, and Africa

      3. 5.4.3 Latin America

        1. By Application

        2. By Country

          1. Mexico

          2. Brazil

          3. Argentina

          4. Rest of Latin America

      4. 5.4.4 Asia-Pacific

        1. By Application

        2. By Country

          1. China

          2. Japan

          3. India

          4. Australia

          5. Rest of Asia-Pacific


    1. 6.1 Market Share Analysis

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Company Profiles

      1. 6.3.1 Chr. Hansen Holding A/S

      2. 6.3.2 Synthite Industries Private Ltd

      3. 6.3.3 Kalsec Inc.

      4. 6.3.4 Givaudan SA

      5. 6.3.5 Symrise AG

      6. 6.3.6 DDW Inc.

      7. 6.3.7 Koninklijke DSM NV

      8. 6.3.8 GNT Group BV

      9. 6.3.9 Sensient Technologies

      10. 6.3.10 Archer Daniels Midland Company

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Global Natural Food Colorants Market market is studied from 2016 - 2026.

The Global Natural Food Colorants Market is growing at a CAGR of 8.39% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe, Middle-East and Africa holds highest share in 2021.

Chr. Hansen Holding A/S, Koninklijke DSM N.V., Sensient Technologies Corporation, Givaudan (Naturex), Symrise AG are the major companies operating in Global Natural Food Colorants Market.

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