Mixer Grinder Market Size
| Study Period | 2020 - 2029 |
| Market Size (2024) | USD 14.69 Billion |
| Market Size (2029) | USD 17.62 Billion |
| CAGR (2024 - 2029) | 3.71 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Mixer Grinder Market Analysis
The Mixer Grinder Market size is estimated at USD 14.69 billion in 2024, and is expected to reach USD 17.62 billion by 2029, growing at a CAGR of 3.71% during the forecast period (2024-2029).
The market is poised for growth, driven by several key factors. These include the increasing demographic of working women and individuals with busy lifestyles, rising disposable incomes among consumers, a growing number of households, and an increasing reliance on smart kitchen appliances. Market expansion is also supported by the penetration of products through specialty retail sectors and online platforms.
Moreover, rapid urbanization in emerging economies and the adoption of high-end residential mixer grinders worldwide are anticipated to propel market growth. However, challenges such as higher product prices and associated handling risks pose constraints to market expansion. Nevertheless, opportunities lie in developing innovative products, targeting new customer segments, and enhancing product accessibility through e-commerce platforms.
Consumer preferences gravitate towards convenient and affordable products with adequate capacity and functionality. In response, manufacturers are leveraging robotic technologies to incorporate user-friendly interfaces and streamline operations in mixer grinders and similar appliances. This approach aims to meet diverse customer demands and enhance overall market competitiveness.
Mixer Grinder Market Trends
E-commerce Emerges as a Fastest Growing Distribution Channel for Mixer Grinders
The popularity of online shopping for kitchen appliances, including mixer grinders, is surging, fueling robust sales growth via e-commerce channels. The proliferation of online platforms has empowered consumers to explore and purchase mixer grinders from their homes conveniently. E-commerce's allure lies in its competitive pricing, extensive product range, customer reviews, and doorstep delivery, all of which have bolstered its appeal as a preferred distribution channel for mixer grinders.
E-commerce's ascent is particularly pronounced in the global mixer grinder market, with the Asia Pacific leading the charge. The region, spearheaded by nations like India, China, and Japan, is witnessing a surge in mixer grinder demand, not only in households but also in commercial kitchens and food processing industries. Notably, the rising popularity of e-commerce platforms in these countries has further propelled the dominance of e-commerce as a mixer grinder distribution channel.
Moreover, the global COVID-19 pandemic acted as a catalyst, intensifying the shift towards e-commerce. As consumers embraced online shopping to comply with social distancing measures, this trend is poised to persist even post-pandemic, solidifying e-commerce's pivotal role in the mixer grinder market.
Asia Pacific is Witnessing Largest Consumer
The maximum number of mixer grinder market functions in regions of China followed by India, the United States, Brazil, and Indonesia making Asia-Pacific the largest market for Mixer Grinder. Asian countries witness the largest consumer of mixer grinders because of the high population, homes, and small businesses acquiring the mixer grinder for various purposes. It makes this region the largest consumer of mixers, and North America is the fastest-growing market for the same.
Mixer Grinder Industry Overview
The Mixer Grinder market is fragmented and highly competitive due to the presence of many small and large players. Companies are trying to innovate new multi-functional mixer grinders to remain competitive and attract customers in the market. Stakeholders are implementing an omnichannel marketing strategy to reach many customers worldwide. Diversification in terms of products and places will likely help companies maintain their businesses in the future. Many start-ups are also innovating different products, such as BSH and the Power Smokeless grinder by GoWISE, which can further increase the competition for already existing brands.
Mixer Grinder Market Leaders
Bosch Global
Philips
Electroflux Appliances
Samsung
Whirlpool
*Disclaimer: Major Players sorted in no particular order
Mixer Grinder Market News
- In April 2023, Bosch revealed plans to acquire the assets of TSI Semiconductors, including its Roseville, California campus. The acquisition was finalized on August 31, 2023, and the newly formed company will operate under the name Robert Bosch Semiconductor LLC.
- In December 2023, Electrolux Professional finalized the acquisition of Tosei Corporation for a purchase price of SEK 1,650 million (USD 161.20 million) on a cash and debt-free basis. With this transaction's completion, Electrolux Professional now owns all shares in Tosei Corporation and its associated assets
Mixer Grinder Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of Study
2. RESEARCH METHODOLOGY
3. EXCEUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints/ Challenges
4.4 Market Opportunities
4.5 Value Chain/ Supply Chain Analysis
4.6 Porter's Five Forces Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers/ Consumers
4.6.3 Threat of new Entrants
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on Consumer Buying Behaviour in Mixer Grinder Market
4.8 Insights on Technological Disruption in Mixer Grinder Market
4.9 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Stand Mixer
5.1.2 Traditional Mixer
5.2 By Distribution Channel
5.2.1 Multi-brands Stores
5.2.2 Exclusive Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 By End User
5.3.1 Residential
5.3.2 Commercial
5.4 By Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Latin America
5.4.5 Middle- East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Bosch Global
6.2.2 Whirlpool Corporation
6.2.3 Haier Inc.
6.2.4 AB Electrolux
6.2.5 Panasonic
6.2.6 Morphy Richards
6.2.7 Philips
6.2.8 Havells
6.2.9 LG
6.2.10 Samsung*
- *List Not Exhaustive
7. FUTURE OF THE MARKET
8. DISCLAIMER
9. ABOUT US
Mixer Grinder Industry Segmentation
The Mixer Grinder Market is one of the most widely demanded kitchen appliances as people are more preferring easy to use, compact size and modern appliances for which the mixer grinder is found to be much more efficient. The report covers a complete background analysis of the Mixer Grinder Market. It includes an assessment of the economy, a market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles.
The mixer grinder market is segmented by product type, distribution channel, end-user, and geography. By product type, the market is sub-segmented into a stand mixer and a traditional mixer. By distribution channel, the market is sub-segmented into multi-brand stores, exclusive stores, online stores, and other distribution channels. By end-user, the market is sub-segmented into residential and commercial, and by geography, the market is sub-segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East, and Africa. The report offers market size and forecasts for the mixer grinder market in value (USD) for all the above segments.
| By Product Type | |
| Stand Mixer | |
| Traditional Mixer |
| By Distribution Channel | |
| Multi-brands Stores | |
| Exclusive Stores | |
| Online Stores | |
| Other Distribution Channels |
| By End User | |
| Residential | |
| Commercial |
| By Geography | |
| North America | |
| Europe | |
| Asia-Pacific | |
| Latin America | |
| Middle- East and Africa |
Mixer Grinder Market Research FAQs
How big is the Mixer Grinder Market?
The Mixer Grinder Market size is expected to reach USD 14.69 billion in 2024 and grow at a CAGR of 3.71% to reach USD 17.62 billion by 2029.
What is the current Mixer Grinder Market size?
In 2024, the Mixer Grinder Market size is expected to reach USD 14.69 billion.
Who are the key players in Mixer Grinder Market?
Bosch Global, Philips, Electroflux Appliances, Samsung and Whirlpool are the major companies operating in the Mixer Grinder Market.
Which is the fastest growing region in Mixer Grinder Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Mixer Grinder Market?
In 2024, the Asia Pacific accounts for the largest market share in Mixer Grinder Market.
What years does this Mixer Grinder Market cover, and what was the market size in 2023?
In 2023, the Mixer Grinder Market size was estimated at USD 14.15 billion. The report covers the Mixer Grinder Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Mixer Grinder Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Mixer and Grinder Industry Report
Statistics for the 2024 Mixer and Grinder market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mixer and Grinder analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
