Mixer Grinder Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Mixer Grinder Market is Segmented by Product Type (Stand Mixer and Traditional Mixer), Distribution Channel (Multi-Brand Stores, Exclusive Stores, Online Stores, and Other Distribution Channels), End-User (Residential and Commercial), and Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East, and Africa). The Market Size and Forecasts for the Mixer Grinder Market are Provided in Terms of Value (USD) for all the Above Segments.

Mixer Grinder Market Size

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Mixer Grinder Market Summary
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Study Period 2020 - 2029
Market Size (2024) USD 14.69 Billion
Market Size (2029) USD 17.62 Billion
CAGR (2024 - 2029) 3.71 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific

Major Players

Mixer Grinder Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Mixer Grinder Market Analysis

The Mixer Grinder Market size is estimated at USD 14.69 billion in 2024, and is expected to reach USD 17.62 billion by 2029, growing at a CAGR of 3.71% during the forecast period (2024-2029).

The outbreak of the Covid-19 pandemic had a significant impact on the mixer grinder market, like on many other industries. The pandemic led to changes in consumer behavior, supply chain disruptions, and overall economic uncertainty, affecting the market's growth. During the initial phases of the pandemic, the mixer grinder market witnessed a significant decline in demand as people prioritized essential items over non-essential items. Additionally, supply chain disruptions and production halts led to a shortage of raw materials and delayed product launches. However, with the increase in work-from-home and stay-at-home orders, the demand for kitchen appliances, including mixer grinders, increased significantly. The pandemic also increased home cooking and healthy eating trends, increasing demand for mixer grinders that can grind and mix healthy ingredients.

Major drivers of the global residential mixer grinder market include working women/ individual living people who lack time for cooking, the surge in the spending capacity of consumers, an increase in the number of residences, and a rise in dependency on smart kitchen appliances. It also includes penetration of products through major specialty retail sectors and online platforms. In addition, rapid urbanization in emerging economies and the adoption of expensive premium residential mixer grinders across the globe are expected to propel the market during the forecast period. However, higher prices and risks associated with the product while handling are major market restraints. Developing new and innovative products, targeting new customers, and penetrating products through e-commerce are expected to create significant opportunities for the market. People in the market are looking for products that are convenient to use and at the same time in their affordability range. The capacity and functionality of products are other important factors that consumers consider when buying mixer grinders or similar appliances in the market. To meet varying customer demands, manufacturers are working on incorporating robotic technologies in mixers and grinders to provide a user-friendly interface and enable ease of operations.

Mixer Grinder Market Trends

Growing Average Per Capita expenditure on Small Kitchen Appliances is driving the Market

Per Capita Expenditure on small kitchen appliances is showing an upward trend, and this is signifying the growth of the Mixer Grinder Market. The Mixer Grinder Market showed increasing sales over the past 5 years and increasing work from home, signifying an increase in the small kitchen appliances market. These small kitchen appliances are making work easier and time-saving. Therefore, they grew their presence across offices, restaurants, and homes.

Mixer Grinder Market: Per Capital Expenditure, Globally, 2018-2022

Asia Pacific is Witnessing Largest Consumer

The maximum number of mixer grinder market functions in regions of China followed by India, the United States, Brazil, and Indonesia making Asia-Pacific the largest market for Mixer Grinder. Asian countries witness the largest consumer of mixer grinders because of the high population, homes, and small businesses acquiring the mixer grinder for various purposes. It makes this region the largest consumer of mixers, and North America is the fastest-growing market for the same.

Mixer Grinder Market: Market Density by Region, Globally, 2021

Mixer Grinder Industry Overview

The Mixer Grinder market is fragmented and highly competitive due to the presence of many small and large players. Companies are trying to innovate new multi-functional mixer grinders to remain competitive and attract customers in the market. Stakeholders are implementing an omnichannel marketing strategy to reach many customers worldwide. Diversification in terms of products and places will likely help companies maintain their businesses in the future. Many start-ups are also innovating different products, such as BSH and the Power Smokeless grinder by GoWISE, which can further increase the competition for already existing brands.

Mixer Grinder Market Leaders

  1. Bosch Global

  2. Philips

  3. Electroflux Appliances

  4. Samsung

  5. Whirlpool

*Disclaimer: Major Players sorted in no particular order

Mixer Grinder Market Concentration
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Mixer Grinder Market News

  • December 2022: Electrolux opened a new brand outlet in Gurugram. Spread across 3,000 sq ft. The store will sell home appliances such as air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers and dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.
  • February 2022: Bosch acquired a minority 26% stake in B2B eCommerce auto spares, garage equipment, and accessories Autozilla Solutions. The Hyderabad-based firm specializes in developing electronic parts catalogs for spare parts. Making procurement of spare parts simple, hassle-free, and digitally enabled is a key area of focus for the company.

Mixer Grinder Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints/ Challenges

    4. 4.4 Market Opportunities

    5. 4.5 Value Chain/ Supply Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers/ Consumers

      3. 4.6.3 Threat of new Entrants

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Insights on Consumer Buying Behaviour in Mixer Grinder Market

    8. 4.8 Insights on Technological Disruption in Mixer Grinder Market

    9. 4.9 Impact of COVID-19 on the Market


    1. 5.1 By Product Type

      1. 5.1.1 Stand Mixer

      2. 5.1.2 Traditional Mixer

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi-brands Stores

      2. 5.2.2 Exclusive Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By End User

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

    4. 5.4 By Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle- East and Africa


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Bosch Global

      2. 6.2.2 Whirlpool Corporation

      3. 6.2.3 Haier Inc.

      4. 6.2.4 AB Electrolux

      5. 6.2.5 Panasonic

      6. 6.2.6 Morphy Richards

      7. 6.2.7 Philips

      8. 6.2.8 Havells

      9. 6.2.9 LG

      10. 6.2.10 Samsung*

    3. *List Not Exhaustive


  9. 9. ABOUT US

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Mixer Grinder Industry Segmentation

The Mixer Grinder Market is one of the most widely demanded kitchen appliances as people are more preferring easy to use, compact size and modern appliances for which the mixer grinder is found to be much more efficient. The report covers a complete background analysis of the Mixer Grinder Market. It includes an assessment of the economy, a market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles. 

The mixer grinder market is segmented by product type, distribution channel, end-user, and geography. By product type, the market is sub-segmented into stand mixer and traditional mixer. By distribution channel, the market is sub-segmented into multi-brand stores, exclusive stores, online stores, and other distribution channels. By end-user, the market is sub-segmented into residential and commercial, and by geography, the market is sub-segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East, and Africa). The report offers market size and forecasts for the mixer grinder market in value (USD) for all the above segments.

By Product Type
Stand Mixer
Traditional Mixer
By Distribution Channel
Multi-brands Stores
Exclusive Stores
Online Stores
Other Distribution Channels
By End User
By Geography
North America
Latin America
Middle- East and Africa
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Mixer Grinder Market Research FAQs

The Mixer Grinder Market size is expected to reach USD 14.69 billion in 2024 and grow at a CAGR of 3.71% to reach USD 17.62 billion by 2029.

In 2024, the Mixer Grinder Market size is expected to reach USD 14.69 billion.

Bosch Global, Philips, Electroflux Appliances, Samsung and Whirlpool are the major companies operating in the Mixer Grinder Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Mixer Grinder Market.

In 2023, the Mixer Grinder Market size was estimated at USD 14.15 billion. The report covers the Mixer Grinder Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Mixer Grinder Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Mixer and Grinder Industry Report

Statistics for the 2024 Mixer and Grinder market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mixer and Grinder analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Mixer Grinder Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)