Middle East Red Meat Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 14.00 Billion |
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Market Size (2029) | USD 15.69 Billion |
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Largest Share by Type | Beef |
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CAGR (2024 - 2029) | 2.31 % |
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Largest Share by Country | Saudi Arabia |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
Middle East Red Meat Market Analysis
The Middle East Red Meat Market size is estimated at 14.00 billion USD in 2024, and is expected to reach 15.69 billion USD by 2029, growing at a CAGR of 2.31% during the forecast period (2024-2029).
14.00 Billion
Market Size in 2024 (USD)
15.69 Billion
Market Size in 2029 (USD)
3.83 %
CAGR (2017-2023)
2.31 %
CAGR (2024-2029)
Largest Market by Type
56.99 %
value share, Beef, 2023
The fresh and chilled beef categories have a higher penetration in the market as these are easily available and considered better in quality, mainly grass-fed ones.
Largest Market by Country
9.48 %
value share, Saudi Arabia, 2023
Beef is the most consumed red meat in Saudi Arabia. The country's regulatory bodies are encouraging local producers to boost meat production to cater to the surging demand.
Fastest-growing Market by Type
2.41 %
Projected CAGR, Beef, 2024-2029
The growing influence of Western diets and the increased presence of international cuisines and restaurants serving beef-based dishes in the region have led to the demand.
Fastest-growing Market by Country
2.28 %
Projected CAGR, Saudi Arabia, 2024-2029
The influx of ex-pats into Saudi Arabia has led to the globalization of cuisine preferences and a rise in the public appetite for meat products, including pork products.
Leading Market Player
1.17 %
market share, BRF S.A., 2022
BRF SA and its sub-brands have high brand equity in the Middle East. Around 90% of the population in the Islamic market recognizes the brand for its halal products.
A diverse range of gastronomic preferences drives the demand for various meat products
- Mutton is the major red meat type consumed largely due to the religious affiliations of Bahrain's population. The population of Bahrain in 2023 was 1,485,509, a 0.9% increase from 2022. Bahrain, Qatar, and Kuwait have the highest per capita consumption of mutton in the region. The rise in mutton consumption in Bahrain can be attributed to increased disposable incomes. Bahrain's gross national disposable income per capita was USD 22,707.50 in 2022. The country also saw an increase in the ex-pat population from Western and Asian nations in the past two decades, leading to a more diverse range of gastronomic preferences, including items like hamburgers.
- Apart from mutton and other meat, pork is expected to be the fastest-growing meat consumed in the region, with an anticipated CAGR of 10.50% during the forecast period (2023-2029). The demand for pork increased in the region due to the increased ex-pat population. In 2022, 12.9% of the UAE population was Christian. Similarly, other Middle Eastern countries like Cyprus (which has a 78% Christian population), Lebanon, and Egypt have a high Christian population. This population group consumes all types of red meat, including pork, resulting in higher consumption.
- Beef is the second most consumed meat in the region, and Bahrain has the highest per capita beef consumption, which amounted to 15.80 kg in 2023. The country relies on beef imports from New Zealand, Pakistan, and the United Arab Emirates. Most fresh meat cuts available through online channels are New Zealand's Beef Sirloin, Topside Steak, and Silverside Steak. Future growth is expected to be in high-end food service, particularly in countries such as Saudi Arabia that are looking to develop their tourism industries.
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Initiatives for self-sufficiency are anticipated to boost the market’s growth
- The red meat consumption in the Middle East observed a growth of 20.61% by value from 2017 to 2022. The expenditure on imported meat tends to be higher in the Middle East, particularly in the Gulf Cooperation Council (GCC) countries, owing to a growing and affluent population. Quality, halal assurance, and taste are the major factors considered by consumers in the Middle East when making red meat purchasing decisions. However, sustainability is not the main reason Middle Eastern consumers buy beef and lamb.
- Saudi Arabia held the major share and highest CAGR by value in 2022. The red meat market in Saudi Arabia grew by 17.36% from 2017 to 2022. The increased consumption was a result of increased demand attributed to the increased disposable income and local production. Saudi Arabia has very high halal standards set by the Saudi Food and Drug Authority (SFDA), and this helps increase the confidence of consumers, especially the Muslim population, in Saudi-made products. Processed red meat is the fastest growing segment in the country owing to the busy lifestyles, increasing number of working women, and other factors.
- Oman is anticipated to be the second fastest-growing red meat-consuming country during the forecast period (2023-2029). It is anticipated to register a growth of 2.23% by value. Increasing investments from the government to support self-sufficiency are expected to play an important part in the growth. State-backed enterprises, including the red meat companies, continue to enhance production and are offered investment opportunities. Consumption of red meat in Oman is largely dominated by mutton, mainly due to the religious affiliation of Omani consumers. Mutton is often used in traditional dishes such as shawarma, kebabs, and biryani.
Middle East Red Meat Market Trends
Underdeveloped local supply chain in the region is a restraint to the production of beef
- Beef production in the region rose by 6.00% in 2022 from 2021. Saudi Arabia accounted for the region's major share of beef production. However, beef production is declining in Saudi Arabia. In 2022, beef production in the country dropped by 4.76%, registering a decline from 42 thousand tons in 2021 to 40 thousand tons in 2022. Imports account for the major beef source in Saudi Arabia. The country's beef imports grew at a rate of 1.54% in 2022 compared to 2021. India, Brazil, and Australia were the major exporters of beef to Saudi Arabia in 2021, with India exporting around 27 thousand tons. With the change in the maximum shelf life of imported frozen products, manufacturers from the United States are hoping that will result in increased sales growth in the Kingdom.
- Qatar has an exponential growth in beef production, and it had a growth of 22.59% in 2022 compared to the previous year. Qatar's beef production reached 1,853.52 tons in 2022 from 1,512 tons in 2021. However, the local value chain of the bovine category is underdeveloped, and live bovine animals are imported for local slaughtering. Large amounts of water and animal feed are required for fattening large animals such as cattle.
- Bahrain accounted for the lowest production in the region. However, the country saw growth in the production of beef by 7.74% in 2022. The beef market in Bahrain sees a huge demand during the Ramadan season. According to the Ministry of Municipalities Affairs and Agriculture Undersecretary for Animal Wealth Resources, the country imported 11,611 heads of livestock, including 10,500 heads of sheep, 1,077 heads of cattle, and 40 heads of camels, to ensure sufficient stock, bringing the total availability to 27,000 heads of livestock during the Ramadan season of 2023.
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The region has observed a growing demand for premium meat products
- Kuwait and Bahrain recorded the highest prices for essential goods in the Gulf region. In 2022, 1 kg of beef was priced at USD 4.91 in Bahrain and USD 4.93 in Kuwait, whereas in the United Arab Emirates and Saudi Arabia, it was priced below USD 4. The reliance of Gulf countries on imports for necessities, including beef and beef products, is one of the leading causes of price increases.
- Spending on premium meat is high in Middle Eastern countries owing to their large affluent populations. For the past eight years, the United Arab Emirates (UAE) and Saudi Arabia have consistently ranked among Australia's top 20 most valuable beef export markets. In October 2022, the price of beef in Australia reached USD 2.82/1 kg, up by 5.3% week on week and 5.1% year on year (Y-o-Y), owing to rising exports. Western-style food services have grown rapidly in the last decade due to accelerated economic growth driven by rapid urbanization, rising disposable incomes, and increased tourism. This has increased demand for high-quality beef grades and cuts.
- The Saudi Food and Drug Authority (SFDA) has expanded the shelf life for chilled beef from the United States from 70 to 120 days. This measure is expected to help US exporters save at least USD 4 per kg due to lower transportation costs using sea transportation while providing Saudi Arabian importers with the flexibility to purchase larger quantities of US beef. Instead of just a few weeks as per the prior regulation, Saudi Arabian importers now have at least 70 days to sell American beef. The extra time is expected to increase profitability since a longer shelf life minimizes the need for last-minute panic sales at steep discounts.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Dependency on imports leaves the region with less hold on the prices
- Growing demand and government initiatives to support regional mutton production
- Liberalization on pork consumption is anticipated to drive the demand, and thus, the prices
Middle East Red Meat Industry Overview
The Middle East Red Meat Market is fragmented, with the top five companies occupying 2.54%. The major players in this market are BRF S.A., JBS SA, Tanmiah Food Company, The Organic Meat Company Ltd and The Savola Group (sorted alphabetically).
Middle East Red Meat Market Leaders
BRF S.A.
JBS SA
Tanmiah Food Company
The Organic Meat Company Ltd
The Savola Group
Other important companies include Almunajem Foods, Golden Gate Meat Company, Kibsons International LLC.
*Disclaimer: Major Players sorted in alphabetical order.
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Middle East Red Meat Market News
- February 2023: Saudi-based Tanmiah Food Company and US-based Tyson Foods Inc. renewed their partnership signed previously in 2022. The partnership was signed in order to recognize the potential growth opportunities across Saudi Arabia and the broader Middle East.
- July 2022: Tanmiah Food Company and Tyson Foods entered a strategic partnership to expand meat production capacity. The investment is expected to enable Tanmiah Food Company to access the high demand for protein in the Middle East and other international markets.
- December 2021: Tanmiah Food Company’s wholly owned subsidiary Gulf Brand Fast Food Co. signed a master franchise and development agreement with Popeyes, an international quick service restaurant chain, to diversify across the value chain by offering high-quality food options, including Popeyes Chicken Sandwich made from fresh and locally sourced fresh chicken.
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Middle East Red Meat Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Price Trends
2.1.1. Beef
2.1.2. Mutton
2.1.3. Pork
2.2. Production Trends
2.2.1. Beef
2.2.2. Mutton
2.3. Regulatory Framework
2.3.1. Saudi Arabia
2.3.2. United Arab Emirates
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
3.1. Type
3.1.1. Beef
3.1.2. Mutton
3.1.3. Pork
3.1.4. Other Meat
3.2. Form
3.2.1. Canned
3.2.2. Fresh / Chilled
3.2.3. Frozen
3.2.4. Processed
3.3. Distribution Channel
3.3.1. Off-Trade
3.3.1.1. Convenience Stores
3.3.1.2. Online Channel
3.3.1.3. Supermarkets and Hypermarkets
3.3.1.4. Others
3.3.2. On-Trade
3.4. Country
3.4.1. Bahrain
3.4.2. Kuwait
3.4.3. Oman
3.4.4. Qatar
3.4.5. Saudi Arabia
3.4.6. United Arab Emirates
3.4.7. Rest of Middle East
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
4.4.1. Almunajem Foods
4.4.2. BRF S.A.
4.4.3. Golden Gate Meat Company
4.4.4. JBS SA
4.4.5. Kibsons International LLC
4.4.6. Tanmiah Food Company
4.4.7. The Organic Meat Company Ltd
4.4.8. The Savola Group
5. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- BEEF PRICE PER METRIC TON, USD, MIDDLE EAST, 2017 - 2023
- Figure 2:
- MUTTON PRICE PER METRIC TON, USD, MIDDLE EAST, 2017 - 2023
- Figure 3:
- PORK PRICE PER METRIC TON, USD, MIDDLE EAST, 2017 - 2023
- Figure 4:
- BEEF PRODUCTION, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 5:
- MUTTON PRODUCTION, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 6:
- VOLUME OF RED MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 7:
- VALUE OF RED MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 8:
- VOLUME OF RED MEAT MARKET BY TYPE, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 9:
- VALUE OF RED MEAT MARKET BY TYPE, USD, MIDDLE EAST, 2017 - 2029
- Figure 10:
- VOLUME SHARE OF RED MEAT MARKET SPLIT BY TYPE, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 11:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY TYPE, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 12:
- VOLUME OF BEEF MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 13:
- VALUE OF BEEF MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 14:
- VALUE SHARE OF BEEF RED MEAT MARKET SPLIT BY FORM, %, MIDDLE EAST, 2022 VS 2029
- Figure 15:
- VOLUME OF MUTTON MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 16:
- VALUE OF MUTTON MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 17:
- VALUE SHARE OF MUTTON RED MEAT MARKET SPLIT BY FORM, %, MIDDLE EAST, 2022 VS 2029
- Figure 18:
- VOLUME OF PORK MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 19:
- VALUE OF PORK MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 20:
- VALUE SHARE OF PORK RED MEAT MARKET SPLIT BY FORM, %, MIDDLE EAST, 2022 VS 2029
- Figure 21:
- VOLUME OF OTHER MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 22:
- VALUE OF OTHER MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 23:
- VALUE SHARE OF OTHER MEAT RED MEAT MARKET SPLIT BY FORM, %, MIDDLE EAST, 2022 VS 2029
- Figure 24:
- VOLUME OF RED MEAT MARKET BY FORM, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 25:
- VALUE OF RED MEAT MARKET BY FORM, USD, MIDDLE EAST, 2017 - 2029
- Figure 26:
- VOLUME SHARE OF RED MEAT MARKET SPLIT BY FORM, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 27:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY FORM, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 28:
- VOLUME OF CANNED RED MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 29:
- VALUE OF CANNED RED MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 30:
- VALUE SHARE OF CANNED RED MEAT MARKET SPLIT BY TYPE, %, MIDDLE EAST, 2022 VS 2029
- Figure 31:
- VOLUME OF FRESH / CHILLED RED MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 32:
- VALUE OF FRESH / CHILLED RED MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 33:
- VALUE SHARE OF FRESH / CHILLED RED MEAT MARKET SPLIT BY TYPE, %, MIDDLE EAST, 2022 VS 2029
- Figure 34:
- VOLUME OF FROZEN RED MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 35:
- VALUE OF FROZEN RED MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 36:
- VALUE SHARE OF FROZEN RED MEAT MARKET SPLIT BY TYPE, %, MIDDLE EAST, 2022 VS 2029
- Figure 37:
- VOLUME OF PROCESSED RED MEAT MARKET, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 38:
- VALUE OF PROCESSED RED MEAT MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 39:
- VALUE SHARE OF PROCESSED RED MEAT MARKET SPLIT BY TYPE, %, MIDDLE EAST, 2022 VS 2029
- Figure 40:
- VOLUME OF RED MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 41:
- VALUE OF RED MEAT MARKET BY DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2017 - 2029
- Figure 42:
- VOLUME SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 43:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 44:
- VOLUME OF RED MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 45:
- VALUE OF RED MEAT MARKET SOLD VIA OFF-TRADE, USD, MIDDLE EAST, 2017 - 2029
- Figure 46:
- VOLUME OF RED MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE OF RED MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF RED MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 49:
- VALUE OF RED MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, MIDDLE EAST, 2017 - 2029
- Figure 50:
- VALUE SHARE OF RED MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY TYPE, %, MIDDLE EAST, 2022 VS 2029
- Figure 51:
- VOLUME OF RED MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 52:
- VALUE OF RED MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, MIDDLE EAST, 2017 - 2029
- Figure 53:
- VALUE SHARE OF RED MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY TYPE, %, MIDDLE EAST, 2022 VS 2029
- Figure 54:
- VOLUME OF RED MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 55:
- VALUE OF RED MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, MIDDLE EAST, 2017 - 2029
- Figure 56:
- VALUE SHARE OF RED MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY TYPE, %, MIDDLE EAST, 2022 VS 2029
- Figure 57:
- VOLUME OF RED MEAT MARKET SOLD VIA OTHERS, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 58:
- VALUE OF RED MEAT MARKET SOLD VIA OTHERS, USD, MIDDLE EAST, 2017 - 2029
- Figure 59:
- VALUE SHARE OF RED MEAT MARKET SOLD VIA OTHERS SPLIT BY TYPE, %, MIDDLE EAST, 2022 VS 2029
- Figure 60:
- VOLUME OF RED MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 61:
- VALUE OF RED MEAT MARKET SOLD VIA ON-TRADE, USD, MIDDLE EAST, 2017 - 2029
- Figure 62:
- VOLUME OF RED MEAT MARKET BY COUNTRY, METRIC TONS, MIDDLE EAST, 2017 - 2029
- Figure 63:
- VALUE OF RED MEAT MARKET BY COUNTRY, USD, MIDDLE EAST, 2017 - 2029
- Figure 64:
- VOLUME SHARE OF RED MEAT MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 65:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 66:
- VOLUME OF RED MEAT MARKET, METRIC TONS, BAHRAIN, 2017 - 2029
- Figure 67:
- VALUE OF RED MEAT MARKET, USD, BAHRAIN, 2017 - 2029
- Figure 68:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, BAHRAIN, 2022 VS 2029
- Figure 69:
- VOLUME OF RED MEAT MARKET, METRIC TONS, KUWAIT, 2017 - 2029
- Figure 70:
- VALUE OF RED MEAT MARKET, USD, KUWAIT, 2017 - 2029
- Figure 71:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, KUWAIT, 2022 VS 2029
- Figure 72:
- VOLUME OF RED MEAT MARKET, METRIC TONS, OMAN, 2017 - 2029
- Figure 73:
- VALUE OF RED MEAT MARKET, USD, OMAN, 2017 - 2029
- Figure 74:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
- Figure 75:
- VOLUME OF RED MEAT MARKET, METRIC TONS, QATAR, 2017 - 2029
- Figure 76:
- VALUE OF RED MEAT MARKET, USD, QATAR, 2017 - 2029
- Figure 77:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, QATAR, 2022 VS 2029
- Figure 78:
- VOLUME OF RED MEAT MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
- Figure 79:
- VALUE OF RED MEAT MARKET, USD, SAUDI ARABIA, 2017 - 2029
- Figure 80:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
- Figure 81:
- VOLUME OF RED MEAT MARKET, METRIC TONS, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 82:
- VALUE OF RED MEAT MARKET, USD, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 83:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2022 VS 2029
- Figure 84:
- VOLUME OF RED MEAT MARKET, METRIC TONS, REST OF MIDDLE EAST, 2017 - 2029
- Figure 85:
- VALUE OF RED MEAT MARKET, USD, REST OF MIDDLE EAST, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RED MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2022 VS 2029
- Figure 87:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MIDDLE EAST, 2020 - 2023
- Figure 88:
- MOST ADOPTED STRATEGIES, COUNT, MIDDLE EAST, 2020 - 2023
- Figure 89:
- VALUE SHARE OF MAJOR PLAYERS, %, MIDDLE EAST, 2022
Middle East Red Meat Industry Segmentation
Beef, Mutton, Pork are covered as segments by Type. Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.
- Mutton is the major red meat type consumed largely due to the religious affiliations of Bahrain's population. The population of Bahrain in 2023 was 1,485,509, a 0.9% increase from 2022. Bahrain, Qatar, and Kuwait have the highest per capita consumption of mutton in the region. The rise in mutton consumption in Bahrain can be attributed to increased disposable incomes. Bahrain's gross national disposable income per capita was USD 22,707.50 in 2022. The country also saw an increase in the ex-pat population from Western and Asian nations in the past two decades, leading to a more diverse range of gastronomic preferences, including items like hamburgers.
- Apart from mutton and other meat, pork is expected to be the fastest-growing meat consumed in the region, with an anticipated CAGR of 10.50% during the forecast period (2023-2029). The demand for pork increased in the region due to the increased ex-pat population. In 2022, 12.9% of the UAE population was Christian. Similarly, other Middle Eastern countries like Cyprus (which has a 78% Christian population), Lebanon, and Egypt have a high Christian population. This population group consumes all types of red meat, including pork, resulting in higher consumption.
- Beef is the second most consumed meat in the region, and Bahrain has the highest per capita beef consumption, which amounted to 15.80 kg in 2023. The country relies on beef imports from New Zealand, Pakistan, and the United Arab Emirates. Most fresh meat cuts available through online channels are New Zealand's Beef Sirloin, Topside Steak, and Silverside Steak. Future growth is expected to be in high-end food service, particularly in countries such as Saudi Arabia that are looking to develop their tourism industries.
| Type | |
| Beef | |
| Mutton | |
| Pork | |
| Other Meat |
| Form | |
| Canned | |
| Fresh / Chilled | |
| Frozen | |
| Processed |
| Distribution Channel | ||||||
| ||||||
| On-Trade |
| Country | |
| Bahrain | |
| Kuwait | |
| Oman | |
| Qatar | |
| Saudi Arabia | |
| United Arab Emirates | |
| Rest of Middle East |
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Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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