| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 5.80% |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Middle East & Africa Low Calorie Sweeteners Market Analysis by Mordor Intelligence
The Middle East & Africa Low Calorie Sweeteners Market is expected to register a CAGR of 5.8% during the forecast period.
- An increasing demand for low-calorie sweeteners from food and beverage manufacturers has witnessed a significant growth in the last few years, owing to the rising concern over obesity and diabetes, across the region.
- Furthermore, products such as stevia has a less penetration rate in the Middle East as compared to the developed countries however, such products is expected to witness healthy growth over the coming years. On the other hand, major players operating in the industry are seeking to invest heavily and diversify their existing product portfolio in the region that will enable them to incorporate stevia into traditionally consumed products. In addition to the above mentioned facts, the proposed sugary beverage tax in countries such as that of Saudi Arabia and UAE might act as a propeller for the industry to move forward.
Middle East & Africa Low Calorie Sweeteners Market Trends and Insights
Government Taxes Curbing down the Consumption of Excess Sugar
Different legislation and government programs in order to combat lifestyle diseases are driving the demand for reduced sugar content products in the middle eastern region. The demand for healthier option in the middle east is strongly driven by healthy eating traits among the consumers. Stevia, the "natural, healthy" alternative to sugar, has been approved for use in South Africa with the recent promulgation (10 September 2012) of new sweetener regulations. Furthermore, sugar substitutes is widely used in a variety of food products, such as confectionery, dairy, baked foods, beverages, and dietary supplements, as it can be easily incorporated and imparts sweetness to the products, with low-calorie.
On the other hand, the Saudi Arabia Health Food Strategy, that was introduced in 2018, has witnessed the arrival of both private and public companies to promote healthy lifestyle, that will enable the government to combat obesity and complications such as diabetes.
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Growing Preference for Stevia in South Africa
The increasing awareness regarding the health benefits of low-calorie consumable products is a major catalyst for the growth of the stevia market in South Africa. As Stevia is a natural and healthy alternative to sugar, it was approved for the use in South Africa in 2012. Therefore, stevia is expected to emerge as one of the most popular natural sweeteners among the consumers, who look for healthier alternatives. This factor bring in opportunities for the manufactures of stevia in the country.
Keeping the above development in consideration, the South African companies have started expanding their production lines and have also been investing in the manufacturing and plantation of the same. For instance, in November 2016, Paarl-based Afriplex, one of the established beneficiators of indigenous plants in South Africa announced it that is was embarking on a project to locally cultivate and process stevia (Stevia rebaudiana). These developments are expected to lead to a successful execution of these types of projects, which could position South Africa to develop the agricultural know-how and the technological capacity to execute full-scale commercialization of stevia.
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Competitive Landscape
The middle east & africa low calorie sweetener market is moderately fragmented with a strong share of international player. PureCircle, Tate & Lyle, ADM, and Cargill are some of the major players operating in the segment.
The major global players have a broad range of products and strong geographical presence. These factors gives them a competitive advantage in the market. These companies are focused on innovative product launches, as they are trying to cater to various preferences of the consumers globally. In order to sustain in the competitive market, the companies are enhancing their product portfolios constantly and strategically tapping into the possibilities of the new markets and segments.
Middle East & Africa Low Calorie Sweeteners Industry Leaders
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Tate & Lyle
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Cargill incorporated
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ADM
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Pure Circle
- *Disclaimer: Major Players sorted in no particular order
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Middle East & Africa Low Calorie Sweeteners Market Report Scope
The Middle East and Africa Low Calorie Sweetener Market is segmented by source, product, application and geography. Based on source type, the market is segmented into natural and artificial. Based on product type the market is segmented into sucralose, saccharin, aspartame, neotame, advantame, acesulfame potassium, stevia, and others. Based on application the market is segmented into food further sub segmented into dairy & frozen foods, confectionery, bakery and others, beverage, pharmaceuticals, and others. Based on geography, the study provides an analysis of the low calorie sweetener market in South Africa, Saudi Arabia, United Arab Emirates and Rest of Middle East & Africa.
By Source Type
| Natural |
| Artificial |
By Product Type
| Sucralose |
| Saccharin |
| Aspartame |
| Neotame |
| Advantame |
| Acesulfame Potassium |
| Stevia |
| Others |
By Application
| Food | Dairy and Frozen Foods |
| Confectionery | |
| Bakery | |
| Others | |
| Beverage | |
| Pharmaceuticals | |
| Others |
By Country
| South Africa |
| Saudi Arabia |
| United Arab Emirates |
| Rest of Middle East & Africa |
| By Source Type | Natural | |
| Artificial | ||
| By Product Type | Sucralose | |
| Saccharin | ||
| Aspartame | ||
| Neotame | ||
| Advantame | ||
| Acesulfame Potassium | ||
| Stevia | ||
| Others | ||
| By Application | Food | Dairy and Frozen Foods |
| Confectionery | ||
| Bakery | ||
| Others | ||
| Beverage | ||
| Pharmaceuticals | ||
| Others | ||
| By Country | South Africa | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Rest of Middle East & Africa | ||
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Key Questions Answered in the Report
What is the current Middle East & Africa Low Calorie Sweeteners Market size?
The Middle East & Africa Low Calorie Sweeteners Market is projected to register a CAGR of 5.8% during the forecast period (2025-2030)
Who are the key players in Middle East & Africa Low Calorie Sweeteners Market?
Tate & Lyle, Cargill incorporated, ADM and Pure Circle are the major companies operating in the Middle East & Africa Low Calorie Sweeteners Market.
What years does this Middle East & Africa Low Calorie Sweeteners Market cover?
The report covers the Middle East & Africa Low Calorie Sweeteners Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East & Africa Low Calorie Sweeteners Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Middle East & Africa Low Calorie Sweeteners Market Report
Statistics for the 2025 Middle East & Africa Low Calorie Sweeteners market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East & Africa Low Calorie Sweeteners analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
