Middle East & Africa Low Calorie Sweeteners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Middle East and Africa Low Calorie Sweeteners Market is segmented by Source Type (Natural and Artificial); by Product Type (Sucralose, Saccharin, Aspartame, Neotame, Advantame, Acesulfame Potassium, Stevia, and Others); by Application (Food, Beverage, Pharmaceuticals, Others); and by Geography.

Market Snapshot

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.8 %

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Market Overview

The Middle East and Africa Low Calorie Sweeteners Market is expected to grow at a CAGR of 5.8%, during the forecast period, 2020 to 2025.

  • An increasing demand for low-calorie sweeteners from food and beverage manufacturers has witnessed a significant growth in the last few years, owing to the rising concern over obesity and diabetes, across the region.
  • Furthermore, products such as stevia has a less penetration rate in the Middle East as compared to the developed countries however, such products is expected to witness healthy growth over the coming years. On the other hand, major players operating in the industry are seeking to invest heavily and diversify their existing product portfolio in the region that will enable them to incorporate stevia into traditionally consumed products. In addition to the above mentioned facts, the proposed sugary beverage tax in countries such as that of Saudi Arabia and UAE might act as a propeller for the industry to move forward.

Scope of the Report

The Middle East and Africa Low Calorie Sweetener Market is segmented by source, product, application and geography. Based on source type, the market is segmented into natural and artificial. Based on product type the market is segmented into sucralose, saccharin, aspartame, neotame, advantame, acesulfame potassium, stevia, and others. Based on application the market is segmented into food further sub segmented into dairy & frozen foods, confectionery, bakery and others, beverage, pharmaceuticals, and others. Based on geography, the study provides an analysis of the low calorie sweetener market in South Africa, Saudi Arabia, United Arab Emirates and Rest of Middle East & Africa.

By Source Type
By Product Type
Acesulfame Potassium
By Application
Dairy and Frozen Foods
By Country
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East & Africa

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Government Taxes Curbing down the Consumption of Excess Sugar

Different legislation and government programs in order to combat lifestyle diseases are driving the demand for reduced sugar content products in the middle eastern region. The demand for healthier option in the middle east is strongly driven by healthy eating traits among the consumers. Stevia, the "natural, healthy" alternative to sugar, has been approved for use in South Africa with the recent promulgation (10 September 2012) of new sweetener regulations. Furthermore, sugar substitutes is widely used in a variety of food products, such as confectionery, dairy, baked foods, beverages, and dietary supplements, as it can be easily incorporated and imparts sweetness to the products, with low-calorie. 

On the other hand, the Saudi Arabia Health Food Strategy, that was introduced in 2018, has witnessed the arrival of both private and public companies to promote healthy lifestyle, that will enable the government to combat obesity and complications such as diabetes.

Middle East & Africa Low Calorie Sweetener Market Trend 1

Growing Preference for Stevia in South Africa

The increasing awareness regarding the health benefits of low-calorie consumable products is a major catalyst for the growth of the stevia market in South Africa. As Stevia is a natural and healthy alternative to sugar, it was approved for the use in South Africa in 2012. Therefore, stevia is expected to emerge as one of the most popular natural sweeteners among the consumers, who look for healthier alternatives. This factor bring in opportunities for the manufactures of stevia in the country.

Keeping the above development in consideration, the South African companies have started expanding their production lines and have also been investing in the manufacturing and plantation of the same. For instance, in November 2016, Paarl-based Afriplex, one of the established beneficiators of indigenous plants in South Africa announced it that is was embarking on a project to locally cultivate and process stevia (Stevia rebaudiana). These developments are expected to lead to a successful execution of these types of projects, which could position South Africa to develop the agricultural know-how and the technological capacity to execute full-scale commercialization of stevia.

Middle East & Africa Low Calorie Sweetener Market Trend 2

Competitive Landscape

The middle east & africa low calorie sweetener market is moderately fragmented with a strong share of international player. PureCircle, Tate & Lyle, ADM, and Cargill are some of the major players operating in the segment.

The major global players have a broad range of products and strong geographical presence. These factors gives them a competitive advantage in the market. These companies are focused on innovative product launches, as they are trying to cater to various preferences of the consumers globally. In order to sustain in the competitive market, the companies are enhancing their product portfolios constantly and strategically tapping into the possibilities of the new markets and segments.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Source Type

      1. 5.1.1 Natural

      2. 5.1.2 Artificial

    2. 5.2 By Product Type

      1. 5.2.1 Sucralose

      2. 5.2.2 Saccharin

      3. 5.2.3 Aspartame

      4. 5.2.4 Neotame

      5. 5.2.5 Advantame

      6. 5.2.6 Acesulfame Potassium

      7. 5.2.7 Stevia

      8. 5.2.8 Others

    3. 5.3 By Application

      1. 5.3.1 Food

        1. Dairy and Frozen Foods

        2. Confectionery

        3. Bakery

        4. Others

      2. 5.3.2 Beverage

      3. 5.3.3 Pharmaceuticals

      4. 5.3.4 Others

    4. 5.4 By Country

      1. 5.4.1 South Africa

      2. 5.4.2 Saudi Arabia

      3. 5.4.3 United Arab Emirates

      4. 5.4.4 Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Tate & Lyle PLC

      2. 6.4.2 Cargill, Incorporated

      3. 6.4.3 The Archer Daniels Midland Company

      4. 6.4.4 Ingredion Incorporated

      5. 6.4.5 Canderel

      6. 6.4.6 PureCircle

      7. 6.4.7 Afriplex

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Middle East & Africa Low Calorie Sweeteners Market market is studied from 2016 - 2026.

The Middle East & Africa Low Calorie Sweeteners Market is growing at a CAGR of 5.8% over the next 5 years.

Tate & Lyle, Cargill incorporated, ADM, Pure Circle are the major companies operating in Middle East & Africa Low Calorie Sweeteners Market.

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