Micronutrient deficiency in plants and soil has been increasing constantly and has become a serious issue of concern in Europea Union. To address the increasing micronutrient deficiencies in crops, various major players active in the market are involved in R&D and are bringing out new and improved micronutrient products in the market. For instance, Italian company Valagro created a line of specific nutrient formulations, with rapid absorption and very low environmental impact, to offer plant organisms all the elements they need to grow healthy and strong. Additionally, these players are coming up with customized fertilizers, which are multi-nutrient carriers designed for specific crops and specific geographies that contain macro, secondary and micronutrients both from organic and inorganic sources. These fertilizers are becoming prominent among farmers as they include primary and secondary micro-nutrients that are manufactured using fusion-blend granulation.

The United Kingdom is one of the major markets for micronutrient fertilizers in the region. The magnitude of the soil micronutrient fertilizer deficit in the country has been constantly increasing over the years, as nitrogen-responsive and higher-yielding crops have eliminated a large number of elements. Therefore, this increases the demand for micronutrient fertilizers in the country. Zinc deficiency is witnessed in 10-15% of field crops, mostly on sandy soils with, both, a high pH and phosphate status, while molybdenum deficiency is associated only with acid soils, where it is said to cause a condition known as “whiptail” in cauliflowers. Companies are focusing on introducing chemical fertilizers, comprising micronutrients, in the country. For instance, Tracegrow Oy launched ZM-Grow, a liquid foliar fertilizer, comprising zinc and manganese, in April 2019. This is likely to inflate the need and demand for micronutrient fertilizers in the long run.