MEXICO WASHING MACINE MARKET - GROWTH, TRENDS, COVID-19 Impact, and Forecasts (2023 - 2028)

The Mexico Washing Machine Market is segmented by type (Front Load and Top Load), by Technology (Fully- Automated and Semi-Automated), By Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels) and End-User (Commercial and Residential)

Mexico Washing Machine Market Size

Mexico Washing Machine Market
Study Period: 2019 - 2028
CAGR: 1.89 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Mexico Washing Machine Market Analysis

Washing machines are a popular choice for washing clothes since they save both energy and time. Various technological advancements in washing machines have been made in the recent decade, resulting in increased efficiency in terms of saving electricity and water. A washing machine works by spinning the laundry at a high speed, creating centrifugal force that removes the water and debris from the wash. This has also allowed important industry players to capture a considerable portion of the washing machine market. Furthermore, the government has launched many efforts for the development of households, and with an increase in Mexico's per capita income, demand for washing machines is likely to rise.

Digitalization, urbanization, changing consumer buying patterns, and demand in emerging markets are all contributing to increased income. The launch of the next generation washing machine incorporating technology for efficient use of electricity and water, expected to have a favourable impact on demand for these goods. The increased number of dual-income households, coupled with insufficient time for laundry has led to the growing desire for this under-penetrated product.

Covid affect the Washing Machine Market globally and in Mexico also, in Mexico volume growth of washing machine surges negative to -3.9%. Due to restrictions over production, workplace, etc the production closed and many places its halts due to non-availability of workers. With growing Urbanization in the world economy, mostly in developed country there is an increasing demand for automated and smart devices.  This growth will be fuelled by organisations innovating constantly to meet the ever-evolving needs of consumers. Most consumers today are adopting information centric buying and refer to an average of 3 touchpoints for gathering information before actual purchase. They are looking for product-based solutions that fit into the overall home ecosystem and are open to technology like connected appliances and products that satisfy the increasing convenience and comfort needs. The overarching goal of being able to care for both family and environment also influences appliance buying decisions.

Mexico Washing Machine Industry Segmentation

Washing Machines are the most widely used home appliances for washing laundry, as they save time and energy. A complete background analysis of the Mexico Washing Machine market, which includes an assessment of the economy, market overview, market size estimation for key segments, and emerging trends in the market, market dynamics, and key company profiles are covered in the report. The Mexico Washing Machine Market is segmented by type (Front Load and Top Load), by Technology (Fully- Automated and Semi-Automated), By Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels) and End-User (Commercial and Residential). For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Type
Top Load
Front Load
By Technology
By Distribution Channel
Multibrand Stores
Exclusive Stores
Other Distribution Channels
By End Users

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Mexico Washing Machine Market Trends

This section covers the major market trends shaping the Mexico Washing Machine Market according to our research experts:

Increase in Imports of Washing Machines in Mexico

Washing machines are essential appliances and are one of the major appliances categories that are being used by people around the globe for washing and drying clothes. Varieties of washing machines are sold in Mexico's market with different capacities, functioning, drying, water system light, and detergent control among other attributes. Prices in the market have become a function of the brand, model, and place of purchase.

There is a rise in imports of washing machines in Mexico over the years due to the rising necessity of keeping clothes clean and free of odour, bacteria. Imports in the year 2019 rose by 1.9% year-on-year. China, the United States, and Vietnam are the major importers of the washing machines to Mexico with China having 40.4%, the United States 19.6%, and Vietnam with a 12.5% market share.


Consumer Spending

In Mexico consumer spending's on household goods and services increases with every year. During this pandemic also people are spending around USD 678.6 per capita which surpasses previous years USD 657.7 per capita. With urbanization and upgradation in living style the consumers are heavily spending money on Smart washing machine and other smart home appliances.


Mexico Washing Machine Industry Overview

The washing machine market tends to be competitive with the presence of international players. Energy labels and energy-efficiency policies have enabled manufacturers to focus on the development of energy-efficient products. Manufacturers are focusing on new product development, advancement in technologies, and increasing their manufacturing capacity. Domestic players have turned their focus towards rural areas as urban markets are dominated by foreign multinationals. Some of the key players in the washing machine market are Whirlpool, LG, Mabe, Easy, Samsung, Winia Daewoo, Electrolux, IFB, Lloyd, Haier, and Other prominent players.

Mexico Washing Machine Market Leaders

  1. Whirlpool 

  2. Samsung 

  3. Mabe

  4. LG

  5. Winia Daewoo

*Disclaimer: Major Players sorted in no particular order

Mexico market concentration.png

Mexico Washing Machine Market News

AI Enabled

Samsung has launched an artificial intelligence (AI) enabled bi-lingual washing machine with Hindi and English user interface. This new line-up of fully automatic front load washing machines is claimed to be made for India. It comes with Samsung’s proprietary Eco-Bubble and Quick Drive technology which the company claims, helps in saving time and power while providing 45% extra fabric care. The washing machine line-up comes with 21 new models, all equipped with artificial intelligence (AI) features. The AI learns and remembers laundry habits and suggests the most frequently used wash cycle. This smart Internet of Things (IoT) enabled washing machine line up can be connected with Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs and Family Hub refrigerators as well as voice devices such as Alexa and Google Home.

Wash Tower

LG WashTower is LG's new laundry solution arrived in Mexico to offer an exceptionally convenient user experience and total laundry care. With TurboWash 360 and Artificial Intelligence Direct Drive or AI DD, the washing machine ensures fast and gentle washing and increased comfort, detecting the weight and softness of the laundry to calculate the best fit for each load.Using Steam, the tumble dryer can be used to sanitize and revitalize clothes between washes, or to refresh a variety of household items, such as children's stuffed toys and accent pillows, without fear of fabric damage.

Mexico Washing Machine Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Recent Development In Markets

    6. 4.6 Porter's Five Force Model

    7. 4.7 Technology Snapshot

    8. 4.8 Consumer Behaviour Analysis

    9. 4.9 Government Regulation In Market

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 By Type

      1. 5.1.1 Top Load

      2. 5.1.2 Front Load

    2. 5.2 By Technology

      1. 5.2.1 Fully-Automatic

      2. 5.2.2 Semi-Automatic

    3. 5.3 By Distribution Channel

      1. 5.3.1 Multibrand Stores

      2. 5.3.2 Exclusive Stores

      3. 5.3.3 Online

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By End Users

      1. 5.4.1 Residential

      2. 5.4.2 Commercial


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool

      2. 6.2.2 Samsung

      3. 6.2.3 Mabe

      4. 6.2.4 Easy

      5. 6.2.5 LG

      6. 6.2.6 Winia Daewoo

      7. 6.2.7 GE

      8. 6.2.8 Electrolux

    3. *List Not Exhaustive

**Subject to Availability
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Mexico Washing Machine Market Research FAQs

The Mexico Washing Machine Market is studied from 2019 - 2028.

The Mexico Washing Machine Market is growing at a CAGR of 1.89% over the next 5 years.

Whirlpool , Samsung , Mabe, LG, Winia Daewoo are the major companies operating in Mexico Washing Machine Market .

Mexico Washing Machine Industry Report

Statistics for the 2023 Mexico Washing Machine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mexico Washing Machine analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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