Mexico is the largest market for home appliances, including laundry appliances in Latin America. It represents one of the developed markets for laundry appliances, especially in the urban and peri-urban areas. This estimate has changed with changing economic conditions in the region. Higher purchasing power as a result of increasing employment opportunities, an expanding middle class, and increasing purchasing power, a shift of the population from the rural to urban areas are expanding the market for laundry appliances in Mexico.
The Mexico market for laundry appliances is characterized by a slowed economy leading to lower than expected growth in the laundry appliances market. Both small and large appliances experience a growth in volume, and this trend of growth will continue till the end of the forecast period. A reviving real estate business pushing new and exchange purchases for refurbishment will drive the laundry appliances market in the country. The regional brands Mabe has expanded to 70 countries, and increasing its presence in the local markets. There is intense competition between the Asian, US and other regional brands.
The Mexico laundry appliances market is valued at US$ XX billion in 2014 and is projected to witness CAGR of XX.XX% for the forecast period (2015-2020). Trends include innovating for increase efficiency and energy efficiency, as well as water consumption, due to environmental guidelines highlighted by several governments. Smart appliances trend is pervasive through usage of sensors, and other components used in smart technology. Furthermore, innovation in terms of sizes of products more suited to the smaller sized houses being built globally, while maintaining other value added features is underway.
Distribution, depending on the region, is prevalent through large retail chains which offer heavy discounts due to manufacturer tie-ups, as well as economies of scale, or through ecommerce, which in several regions offer competitively discounted prices, as well as attractive credit schemes. Private label goods, through innovative card schemes are also popular in several regions, while another channel is shopping through TV “home shopping” channels.
Reputed brands mentioned in the report include Haier, Midea, LG, Samsung, Panasonic, Electrolux, Kelvinator, Whirlpool and Maytag along with other regional manufacturers like the recently expanding Mabe brand.
Drivers
Alternative channels with credit options and aggressive marketing and promotion techniques leveraging discounts, increasing purchasing power, scaling urbanization and standard of living, increasing interest in value added services performed by an appliance making lives easier, focus on research of smart appliances, etc. are driving this market.
Challenges
High level of competition across all product classes and in new and saturated markets alike, insufficient innovations in the mass market product range, are some of the challenges being faced in this market.
What the report offers
- Market definition for the laundry appliances market along with identification of key drivers and restraints for the market
- Market analysis for the laundry appliances market with region specific assessments
- identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
- Identification and analysis of the macro and micro factors that affect the laundry appliances market on both global and regional scale
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1. Mexico Laundry Appliances Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2015 - 2020)
2. Research Methodology
3. Executive Summary
4. Market Overview
4.1 Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1 Introduction
5.2 Drivers
5.2.1 Increasing disposable income
5.2.2 Growth in Technological Innovation (Built-in Appliances and others)
5.2.3 Rapid Urbanization
5.3 Restraints
5.3.1 High Prices of Products
5.3.2 Changing Government Regulations and Policies on Energy and Water Efficiency Features
5.4 Opportunities
5.4.1 Growth in Emerging Markets
5.4.2 Growth in e-commerce
5.4.3 Population Growth and Increasing Number of Smaller Households
6. Laundry Appliances Market Products Market Segmentation, Forecasts and Trends
6.1 Types
6.1.1 Freestanding Laundry Appliances
6.1.2 Built-in Laundry Appliances
6.2 Products
6.2.1 Washing Machine
6.2.2 Dryers
6.2.3 Electric Smoothing Irons
6.2.4 Others
6.3 Technology
6.3.1 Automatic
6.3.2 Semi-Automatic/ Manual
6.3.3 Others
6.4 Distribution Channel
6.4.1 Direct Selling
6.4.2 Retail
6.4.3 E-commerce
6.4.4 Others
7. Vendor Market Share Analysis
8. Competitive Intelligence - Company Profiles
8.1 Alliance Laundry Systems
8.1.1 Overview
8.1.2 Products and Services
8.1.3 Financial
8.1.4 Recent Developments
8.2 Bosch
8.2.1 Overview
8.2.2 Products and Services
8.2.3 Financial
8.2.4 Recent Developments
8.3 Candy Group
8.3.1 Overview
8.3.2 Products and Services
8.3.3 Financial
8.3.4 Recent Developments
8.4 Electrolux
8.4.1 Overview
8.4.2 Products and Services
8.4.3 Financial
8.4.4 Recent Developments
8.5 GD Midea Holding Co., Ltd.
8.5.1 Overview
8.5.2 Products and Services
8.5.3 Financial
8.5.4 Recent Developments
8.6 Godrej Group
8.6.1 Overview
8.6.2 Products and Services
8.6.3 Financial
8.6.4 Recent Developments
8.7 Haier Group
8.7.1 Overview
8.7.2 Products and Services
8.7.3 Financial
8.7.4 Recent Developments
8.8 Hitachi Appliances Inc
8.8.1 Overview
8.8.2 Products and Services
8.8.3 Financial
8.8.4 Recent Developments
8.9 IFB Industries Limited
8.9.1 Overview
8.9.2 Products and Services
8.9.3 Financial
8.9.4 Recent Developments
8.10 LG Electronics
8.10.1 Overview
8.10.2 Products and Services
8.10.3 Financial
8.10.4 Recent Developments
8.11 Miele & Cie KG
8.11.1 Overview
8.11.2 Products and Services
8.11.3 Financial
8.11.4 Recent Developments
8.12 Panasonic Corp
8.12.1 Overview
8.12.2 Products and Services
8.12.3 Financial
8.12.4 Recent Developments
8.13 Samsung
8.13.1 Overview
8.13.2 Products and Services
8.13.3 Financial
8.13.4 Recent Developments
8.14 Sharp
8.14.1 Overview
8.14.2 Products and Services
8.14.3 Financial
8.14.4 Recent Developments
8.15 Toshiba
8.15.1 Overview
8.15.2 Products and Services
8.15.3 Financial
8.15.4 Recent Developments
8.16 Videocon
8.16.1 Overview
8.16.2 Products and Services
8.16.3 Financial
8.16.4 Recent Developments
8.17 Whirlpool
8.17.1 Overview
8.17.2 Products and Services
8.17.3 Financial
8.17.4 Recent Developments
9. Investment Analysis
9.1 Recent Mergers and Acquisitions
9.2 Investment Scenario and Opportunities
10. Future of Laundry Appliances Market
11. Appendix
LIST OF TABLES
1: Mexico Laundry Appliances Market ($Billion), 2015-2020
2: Mexico Laundry Appliances Market By Types - Freestanding Laundry Appliances ($Billion), 2015-2020
3: Mexico Laundry Appliances Market By Types - Built-in Laundry Appliances ($Billion), 2015-2020
4: Mexico Laundry Appliances Market By Products - Washing Machine ($Billion), 2015-2020
5: Mexico Laundry Appliances Market By Products - Dryers ($Billion), 2015-2020
6: Mexico Laundry Appliances Market By Products - Electric Smoothing Irons ($Billion), 2015-2020
7: Mexico Laundry Appliances Market By Products - Others ($Billion), 2015-2020
8: Mexico Laundry Appliances Market By Technology - Automatic ($Billion), 2015-2020
9: Mexico Laundry Appliances Market By Technology - Semi-Automatic/ Manual ($Billion), 2015-2020
10: Mexico Laundry Appliances Market By Technology - Others ($Billion), 2015-2020
11: Mexico Laundry Appliances Market By Distribution Channel - Direct Selling ($Billion), 2015-2020
12: Mexico Laundry Appliances Market By Distribution Channel - Retail ($Billion), 2015-2020
13: Mexico Laundry Appliances Market By Distribution Channel - E-commerce ($Billion), 2015-2020
14: Mexico Laundry Appliances Market By Distribution Channel - Others ($Billion), 2015-2020
