MEA Men's Grooming Products Market Size
| Study Period: | 2018 - 2028 |
| CAGR: | 6.45 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Men's Grooming Products Market Analysis
The Middle East and Africa men's grooming products market is projected to witness a CAGR of 6.45% during the forecast period (2020 - 2025).
- The personal grooming trend is increasingly impacting the men’s grooming, particularly among the millennials and generation Z men residing in the urban region, as the men belonging to this region are extensively looking after their health as well as their physical appearance. these factors are predominantly driving this trend in the Middle East and Africa.
- Moreover, social media, access to information, the spread of celebrity profile pictures, and fashion trends appear to be another contributory factor to this craze, encouraging more and more companies to produce beauty products targeted at African men.
MEA Men's Grooming Products Industry Segmentation
The Middle East and Africa men’s grooming products market is segmented by product type into shaving products, and razors & blades. The shaving products segment is further classified into pre-shave and post-shave segments with the former comprising of shaving cream, pre-shave oil, shaving soap, and others. The post-shave sub-segment comprises of after-shave, balms, and others. The market studied is differentiated by distribution channels into specialty stores, supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The market is also segmented by geography such that in Saudi Arabia, South Africa, United Arab Emirates, Nigeria, and the Rest of the Middle East and Africa.
| By Product Type | |||||||||||||
| |||||||||||||
| Razors and blades |
| By Distribution Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Country | |
| South Africa | |
| United Arab Emirates | |
| Nigeria | |
| Saudi Arabia | |
| Rest of Middle East and Africa |
MEA Men's Grooming Products Market Trends
This section covers the major market trends shaping the MEA Men's Grooming Products Market according to our research experts:
Increasing Preference for Post Shave Products in Middle East and African Region
Post-shave products are gaining popularity in the Middle East and Africa, as they take male grooming a step further and offer extra benefits, such as formulations for dry and sensitive skin, beard thickening creams, and post-shave lotions which give a soothing effect after shaving. The market is seeing a larger number of these products, such as shaving gel, cream, foam, and after-shave lotion, as this product range is being driven by increased digital connectivity, which puts pressure on men to carry out the grooming and gives them tips through blogs and websites on the advantages of these products and how to use them.
Men’s grooming is dominated by mass brands but there is an increasing demand and a higher number of launches for premium products. South Africans, in general, like to indulge and invest in good-quality products for their skin and this is one of the primary reasons driving the premium segment in the market studied.
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The Rising Application of Men's Grooming Products in Africa
Factors such as demographic trends, growing urbanization, delayed marriage, greater acceptance of male grooming products, and peer pressure with regard to appearance are likely to play an important role in the development of men’s grooming over the forecast period in the African region. Moreover, most of the African consumers apply these men grooming products to improve, as well as to evolve their personal hygiene, but its usage is also being perceived as boosting self-confidence among Africans.
Considering the increased demand in the region, the hypermarket and supermarket chains are too beginning to launch their brand of men grooming products in Africa. For instance, in June 2017, the leading South African retail chain had entered the Longmarket Barber range, these products are designed to create high-quality grooming options that cater to the needs of the contemporary South African man.
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MEA Men's Grooming Products Industry Overview
Some of the Middle East and Africa men's grooming products companies selling their products in the market are Procter & Gamble, Beiersdorf, and Edgewell Personal Care Company. Gillette from Procter & Gamble remains the leading player in men’s grooming in the region studied, although the company has lost some of its marginal value shares during the past few years, due to the increasing competition that it faces from other manufacturers, particularly in men’s razors and blades.
However, the company was able to maintain its one of the leading position in the category in the entire region, as a result of its strong presence in numerous men’s grooming categories and the strong reputation owing for its high-quality products.
MEA Men's Grooming Products Market Leaders
Procter & Gamble
Beiersdorf
BIC Group
DORCO CO, LTD.
Edgewell Personal Care Company
*Disclaimer: Major Players sorted in no particular order
MEA Men's Grooming Products Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Product Type
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5.1.1 Shaving Products
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5.1.1.1 Pre-shave
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5.1.1.1.1 Shaving Cream
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5.1.1.1.2 Pre-shave Oil
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5.1.1.1.3 Shaving Soap
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5.1.1.1.4 Others
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5.1.1.2 Post-shave
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5.1.1.2.1 After-shave
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5.1.1.2.2 Balms
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5.1.1.2.3 Others
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5.1.2 Razors and blades
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5.2 By Distribution Channel
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5.2.1 Specialty Stores
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5.2.2 Supermarkets/Hypermarkets
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5.2.3 Convenience Stores
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5.2.4 Online Retail Stores
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5.2.5 Other Distribution Channels
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5.3 By Country
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5.3.1 South Africa
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5.3.2 United Arab Emirates
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5.3.3 Nigeria
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5.3.4 Saudi Arabia
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5.3.5 Rest of Middle East and Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Procter & Gamble
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6.4.2 Beiersdorf
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6.4.3 BIC Group
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6.4.4 DORCO CO, LTD.
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6.4.5 Edgewell Personal Care Company
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6.4.6 The Shave Union
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6.4.7 Helios Lifestyle Private Limited
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6.4.8 The Classic Blade Company
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
MEA Men's Grooming Products Market Research FAQs
What is the study period of this market?
The Middle East and Africa Men's Grooming Products Market is studied from 2018 - 2028.
What is the growth rate of Middle East and Africa Men's Grooming Products Market ?
The Middle East and Africa Men's Grooming Products Market is growing at a CAGR of 6.45% over the next 5 years.
Who are the key players in Middle East and Africa Men's Grooming Products Market ?
Procter & Gamble, Beiersdorf, BIC Group, DORCO CO, LTD. , Edgewell Personal Care Company are the major companies operating in Middle East and Africa Men's Grooming Products Market .
Middle East and Africa Men's Grooming Products Industry Report
Statistics for the 2023 Middle East and Africa Men's Grooming Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East and Africa Men's Grooming Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
