Hospitality Industry In The Philippines Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Hospitality Industry in the Philippines Report is Segmented by Type (Business Tourism, Vacation Tourism, Eco-Tourism, Cultural Tourism, Adventure Tourism, and Event Tourism), Tourist (Domestic and International), and Booking Channel (Phone Booking, In-Person Booking, and Online Booking). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above Segments.

Hospitality Industry In The Philippines Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Philippines Tourism and Hotel Market Size

Philippines Tourism & Hotel Market Summary
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 2.40 Billion
Market Size (2030) USD 3.21 Billion
CAGR (2025 - 2030) 6.05 %
Market Concentration Low

Major Players

Philippines Tourism & Hotel Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Philippines Tourism And Hotel Market with other markets in Hospitality and Tourism Industry

Travel and Tourism

Hospitality

Philippines Tourism and Hotel Market Analysis

The Philippines Tourism And Hotel Market size is estimated at USD 2.40 billion in 2025, and is expected to reach USD 3.21 billion by 2030, at a CAGR of 6.05% during the forecast period (2025-2030).

The hospitality industry in the Philippines has shown significant growth and resilience, driven by the country's rich cultural heritage, scenic destinations, and favorable climate. This industry consists of a wide range of services, including accommodation, food and beverage, travel, and leisure activities, catering to both domestic and international tourists. The industry's expansion has been bolstered by increasing tourism, growing investments in infrastructure, and government support through policies aimed at boosting tourism and improving visitor experiences.

Noteworthy trends include a rise in eco-friendly and sustainable practices, reflecting global consumer preferences for environmentally conscious options. The proliferation of luxury and boutique hotels, along with diversified dining experiences, caters to varying customer preferences. Technological advancements, such as digital booking systems and smart hospitality solutions, are enhancing operational efficiency and guest satisfaction.

Challenges such as seasonal fluctuations, competition, and economic uncertainties persist but are being addressed through strategic innovations and enhanced marketing efforts. Overall, the hospitality industry in the Philippines remains dynamic and promising, contributing significantly to the country's economy and offering diverse opportunities for growth and development.

Philippines Tourism and Hotel Industry Segmentation

The hospitality industry in the Philippines exhibits fragmentation, with a mix of international and local brands competing for market share. Ascott International targets business travelers and long-stay guests seeking premium serviced residences. Citadines, also under Ascott, offers modern, urban-style accommodations ideal for young professionals and short-stay visitors. Best Western and Baymont Inn & Suites provide reliable mid-range accommodations, appealing to a diverse range of travelers. Crown Regency Hotels & Resorts, a notable local player, combines luxury with unique experiences, attracting tourists looking for distinctive stays. These brands distinguish themselves through service quality, strategic locations, and unique offerings, contributing to the vibrant and competitive nature of the Philippine hospitality industry.

Philippines Tourism and Hotel Market Leaders

  1. Ascott International

  2. Baymont Inn & Suites

  3. Best Western

  4. Citadines

  5. Crown Regency Hotels & Resorts

  6. *Disclaimer: Major Players sorted in no particular order
Philippines Tourism and Hotel Market Concentration
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Philippines Tourism and Hotel Market News

  • February 2024: The Ascott International, celebrating 40 years in hospitality, launched ‘Ascott Unlimited’ at AHICE 2024 in Singapore. This year-long initiative marks a new era for the company, emphasizing innovation amid global change.
  • June 2023: BWH Hotels expanded its presence in North America and Europe, as well as in Africa and Asia. BWH hotels are now available in Austria, Canada, Dubai, the United Arab Emirates, Ethiopia, France, India, Japan, the Netherlands, Saudi Arabia, Sweden, Tanzania, and the United States.
  • March 2023: Wyndham Hotels & Resorts, the world's largest hotel franchisor with 9,100 hotels in more than 95 countries, announced a new partnership with Groups360. This was aimed at enabling immediate online multiroom booking of rooms.

Philippines Tourism and Hotel Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Investments in Infrastructure, such as Airport Expansions and Improved Road Networks, Enhance Accessibility and Attract More Visitors
    • 4.1.2 The Rise of Online and Mobile Booking Services Makes it Easier for Travelers to Secure Accommodation, Driving Higher Occupancy Rates
  • 4.2 Market Restraints
    • 4.2.1 Natural Disasters, such as Typhoons and Earthquakes, Frequently Disrupt Travel and Damage Infrastructure in the Philippines
  • 4.3 Market Opportunities
    • 4.3.1 Government Initiatives Anticipated to Boost the Philippine Tourism Industry
    • 4.3.2 Adoption of Advanced Technologies, such as Smart Rooms, AI-based Customer Service, and Digital Booking Platforms, can Enhance Guest Experiences and Operational Efficiency
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Impact of COVID-19 on the market
  • 4.6 Insights into Leading Cities in the Philippines with Respect to Number of Visitors
  • 4.7 Insights into the Impact of Shared Living Spaces on the Hospitality Industry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Business Tourism
    • 5.1.2 Vacation Tourism
    • 5.1.3 Eco-tourism
    • 5.1.4 Cultural Tourism
    • 5.1.5 Adventure Tourism
    • 5.1.6 Event Tourism
  • 5.2 By Tourist
    • 5.2.1 Domestic
    • 5.2.2 International
  • 5.3 By Booking Channel
    • 5.3.1 Phone Booking
    • 5.3.2 In-person Booking
    • 5.3.3 Online Booking

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Ascott International
    • 6.2.2 Baymont Inn & Suites
    • 6.2.3 Best Western
    • 6.2.4 Citadines
    • 6.2.5 Crown Regency Hotels & Resorts
    • 6.2.6 Scorpio Travel and Tours Inc.
    • 6.2.7 Baron Travel
    • 6.2.8 Vansol Travel & Tours
    • 6.2.9 Marriott International
    • 6.2.10 GoldenSky Travel and Tours*
  • *List Not Exhaustive

7. FUTURE MARKET TRENDS

8. DISCLAIMER AND ABOUT US

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Philippines Tourism and Hotel Industry Segmentation

The hospitality industry in the Philippines is defined as the industry that provides services related to accommodation, food and beverage, travel, and leisure to individuals away from home. It includes establishments such as hotels, resorts, restaurants, bars, and travel agencies.

The hospitality industry in the Philippines is segmented by type, tourist, and booking channel. By type, the market is segmented into business tourism, vacation tourism, eco-tourism, cultural tourism, adventure tourism, and event tourism. By tourist, the market is segmented into domestic and international. By booking channel, the market is segmented into phone booking, in-person booking, and online booking. The report offers market sizes and forecasts in terms of value (USD) for all the above segments.

By Type Business Tourism
Vacation Tourism
Eco-tourism
Cultural Tourism
Adventure Tourism
Event Tourism
By Tourist Domestic
International
By Booking Channel Phone Booking
In-person Booking
Online Booking
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Philippines Tourism and Hotel Market Research Faqs

How big is the Philippines Tourism And Hotel Market?

The Philippines Tourism And Hotel Market size is expected to reach USD 2.40 billion in 2025 and grow at a CAGR of 6.05% to reach USD 3.21 billion by 2030.

What is the current Philippines Tourism And Hotel Market size?

In 2025, the Philippines Tourism And Hotel Market size is expected to reach USD 2.40 billion.

Who are the key players in Philippines Tourism And Hotel Market?

Ascott International, Baymont Inn & Suites, Best Western, Citadines and Crown Regency Hotels & Resorts are the major companies operating in the Philippines Tourism And Hotel Market.

What years does this Philippines Tourism And Hotel Market cover, and what was the market size in 2024?

In 2024, the Philippines Tourism And Hotel Market size was estimated at USD 2.25 billion. The report covers the Philippines Tourism And Hotel Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Philippines Tourism And Hotel Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Philippines Tourism and Hotel Industry Report

Statistics for the 2025 Philippines Tourism And Hotel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Philippines Tourism And Hotel analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Philippines Tourism and Hotel Market Report Snapshots