Malaysia Sanitaryware Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Malaysia Sanitaryware Market report segments the industry into By Product (Water Closet, Wash Basins, Pedestals, Cisterns, Others), By Material (Ceramic, Porcelain, Natural Stone, Mosaic, Others), By Application (Kitchen, Bathroom), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Other Distribution Channels), and By End-User (Residential, Commercial).

Malaysia Sanitaryware Market Size

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Malaysia Sanitaryware Market Analysis

The Malaysia Sanitaryware Market size is estimated at USD 15.24 billion in 2025, and is expected to reach USD 19.92 billion by 2030, at a CAGR of greater than 5.5% during the forecast period (2025-2030).

The sanitaryware industry in Malaysia is projected to experience significant growth in the near future, driven by the country's increasing economic growth and the expansion of the construction and infrastructure sectors. Consumers in the region are increasingly inclined to purchase sanitaryware due to their increased disposable income, which is expected to contribute to the product's market growth in the country. Additionally, the hotel sector is expanding, and personal hygiene concerns are driving the growth of the sanitaryware industry. In addition, a surge in concerns over personal hygiene and growth in the hospitality industry have been fuelling the Malaysian sanitary ware market.

In addition, the demand for branded products is projected to grow as consumers look for high-quality and trusted products from well-known brands. In addition, the growing awareness of maintaining a healthy lifestyle will drive the demand for hygiene and sanitation products. For example, hygienic toilets with self-cleaning features and touchless taps will be popular. The trend towards eco-friendly products is also on the rise. As a result, the demand for hygienic and sustainable sanitaryware products is expected to grow. All in all, these factors are projected to drive growth for sanitaryware manufacturers in the coming years. The majority of Sanitary ware imported into Malaysia originates in India, Germany, and China.

Increased Awareness on Hygiene is Driving the Growth of the Market

The Malaysian market for sanitary ware is expected to experience a surge in growth due to the increasing health and hygiene consciousness among consumers. Governments are providing guidance and promotions to promote hygiene and sanitation. At the same time, stringent government regulations for the installation and use of public restrooms are also expected to increase the demand for sanitary ware. Additionally, the construction industry is increasingly adopting sanitary ware due to its cost-efficiency, resistance to chemical and scratch damage, and the shift in consumer preferences towards luxury items. Furthermore, the hospitality sector is seeing an increase in spending on infrastructure projects and a surge in tourism in emerging countries.

Malaysia Sanitaryware Industry Overview

The Malaysian sanitaryware market is highly fragmented. The leading players in the market are constantly introducing new and innovative products to keep their existing customers and attract new customers. Product quality, shape, and other cutting-edge innovations are also important factors in driving consumers towards sanitary ware. New product launches drive the growth of the market, which will create lucrative opportunities for sanitary ware in the years to come. The major players dominating the market are Johnson Suisse (Roca Malaysia), Jaquar, Claytan, INNO Ceramitec Sdn. Bhd and Kohler.

Malaysia Sanitaryware Market Leaders

  1. Johnson Suisse (Roca Malaysia)

  2. Jaquar

  3. Claytan

  4. INNO Ceramitec Sdn. Bhd

  5. Kohler

  6. *Disclaimer: Major Players sorted in no particular order
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Malaysia Sanitaryware Market News

  • September 2023: Roca expands its international network with the opening of the first Roca Gallery in Latin America located in São Paulo. The grand inauguration of the Roca São Paulo Gallery took place on September 15th, 2023. With this ambitious space located on the elegant Avenida Brasil, Roca expands its international network of galleries and reinforces its position as a world leader.
  • April 2023: Roca Group, the world leader in the design, production, and marketing of bathroom products, acquired the bathroom furniture company Madeli, based in Florida and with a network of 500 points of sale in the United States. This transaction states an important reinforcement of Roca Group's positioning in the USA, and another step forward in the growth plan projected for this market.

Malaysia Sanitaryware Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Ceramic Sanitaryware Products are Dominating the Market
    • 4.1.2 Growth in the construction activities in the industry
  • 4.2 Market Restraints
    • 4.2.1 Fluctuating demand in the construction industry
  • 4.3 Market Opportunities
    • 4.3.1 Improve hygiene awareness and promotion.
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Impact of COVID-19 on the market
  • 4.6 Insights on technological developments in the market
  • 4.7 Impact of travel and tourism on tiles market

5. MARKET SEGMENTATION

  • 5.1 By Product
    • 5.1.1 Water Closet
    • 5.1.2 Wash Basins
    • 5.1.3 Pedestals
    • 5.1.4 Cisterns
    • 5.1.5 Others
  • 5.2 By Material
    • 5.2.1 Ceramic
    • 5.2.2 Porcelain
    • 5.2.3 Natural Stone
    • 5.2.4 Mosaic
    • 5.2.5 Others
  • 5.3 By Application
    • 5.3.1 Kitchen
    • 5.3.2 Bathroom
  • 5.4 By Distribution Channel
    • 5.4.1 Supermarkets/Hypermarkets
    • 5.4.2 Specialty Stores
    • 5.4.3 Online
    • 5.4.4 Other Distribution Channels
  • 5.5 By End-User
    • 5.5.1 Residential
    • 5.5.2 Commercial

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Johnson Suisse (Roca Malaysia)
    • 6.2.2 Jaquar
    • 6.2.3 Claytan
    • 6.2.4 INNO Ceramitec Sdn. Bhd
    • 6.2.5 Kohler
    • 6.2.6 Asher
    • 6.2.7 T.J. Pottery
    • 6.2.8 Toto
    • 6.2.9 Cerasan
    • 6.2.10 Sanieuro Sdn Bhd*
  • *List Not Exhaustive

7. MARKET FUTURE TRENDS AND OPPORTUNITIES

8. DISCLAIMER AND ABOUT US

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Malaysia Sanitaryware Industry Segmentation

Sanitaryware, also known as plumbing fixtures or plumbing appliances, refers to any plumbing product that is installed and maintained by a licensed plumber in a bathroom, kitchen, or toilet. The Malaysia Sanitaryware is segmented by product, material, application, end-user, and distribution channel. By product, the market is segmented into water closets, wash basins, pedestals, cisterns, and others. By material, the market is segmented into ceramics, metal, plastics, and others. By application, the market is segmented into kitchen and bathroom. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online, and other distribution channels, and by the end-user, the market is segmented into residential and commercial. The report offers market size and forecasts in value (USD) for all the above segments.

By Product Water Closet
Wash Basins
Pedestals
Cisterns
Others
By Material Ceramic
Porcelain
Natural Stone
Mosaic
Others
By Application Kitchen
Bathroom
By Distribution Channel Supermarkets/Hypermarkets
Specialty Stores
Online
Other Distribution Channels
By End-User Residential
Commercial
By Product
Water Closet
Wash Basins
Pedestals
Cisterns
Others
By Material
Ceramic
Porcelain
Natural Stone
Mosaic
Others
By Application
Kitchen
Bathroom
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online
Other Distribution Channels
By End-User
Residential
Commercial
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Malaysia Sanitaryware Market Research Faqs

How big is the Malaysia Sanitaryware Market?

The Malaysia Sanitaryware Market size is expected to reach USD 15.24 billion in 2025 and grow at a CAGR of greater than 5.5% to reach USD 19.92 billion by 2030.

What is the current Malaysia Sanitaryware Market size?

In 2025, the Malaysia Sanitaryware Market size is expected to reach USD 15.24 billion.

Who are the key players in Malaysia Sanitaryware Market?

Johnson Suisse (Roca Malaysia), Jaquar, Claytan, INNO Ceramitec Sdn. Bhd and Kohler are the major companies operating in the Malaysia Sanitaryware Market.

What years does this Malaysia Sanitaryware Market cover, and what was the market size in 2024?

In 2024, the Malaysia Sanitaryware Market size was estimated at USD 14.40 billion. The report covers the Malaysia Sanitaryware Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Malaysia Sanitaryware Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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Malaysia Sanitaryware Industry Report

Statistics for the 2025 Malaysia Sanitaryware market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Malaysia Sanitaryware analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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