The Asia- Pacific Bath Fitting Market is segmented by Product (Faucets, Showers, Bathtubs, Showers Enclosures, and Other Product Type), by Market Type (Organised and Unorganised), by Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels), By Country (India, China, Japan, Russia, Singapore, and other Asia Pacific Countries) and by End-User (Commercial and Residential)

Market Snapshot

Asia Pacific Bath Fitting Market
Study Period: 2017-2026
Base Year: 2021
CAGR: 7 %

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Market Overview

The Asia Pacific Bath Fitting Market is growing rapidly owing to the development in the residential construction sector and renovations. Additionally, actors attributing to this growth are increasing disposable income, space constraint issues in houses, and rising levels in lifestyle. Due to modernization and urbanization, the demand for bath fittings is increasing in the country with a CAGR of 7% over the forecast period. The market for bathroom fittings in Asian Pacific seems to be unorganized. Industry leaders in the organized segment are progressively scaling their production capacities, upgrading their manufacturing processes, and focusing on innovative technologies, to produce ergonomically convenient designs, to keep up with the changing tastes of the consumers.

The COVID 19 pandemic has been severely affecting various businesses in Asia Pacific countries including the bathroom fittings industry. Categories like sanitaryware and bathroom fixtures are largely classified as discretionary spending and have witnessed a deferment of demand due to an expected decline in renovation/refurbishment activity in the near term due to the COVID-19 outbreak.

The growing awareness of opting for good sanitary ware products due to their various health and hygienic benefits is acting as a major factor that is driving the growth of the sanitary ware market and bath fitting market. Several government initiatives and improvement programs to develop and upgrade the sanitary ware infrastructure are acting as a major factor that is creating an opportunity for the growth of the bath fitting market.

Scope of the Report

Bath fittings are one of the most widely demanded products as people are adopting urbanization. A complete background analysis of the Asia- Pacific Bath Fitting Market, which includes an assessment of the economy, market overview, market size estimation for key segments, and emerging trends in the market, market dynamics, and key company profiles are covered in the report. The Asia- Pacific Bath Fitting Market is segmented by Product (Faucets, Showers, Bathtubs, Showers Enclosures, and Other Product Type), by Market Type (Organised and Unorganised), by Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels), By Country (India, China, Japan, Russia, Singapore, and other Asia Pacific Countries) and by End-User (Commercial and Residential)Thehe market sizing and forecasts have been donfor each segment e based on value (USD million).

By Product
Showers Enclosures
Other Product Types
By Market
By Distribution Channel
Multi- brand Stores
Exclusive Store
Online Stores
Other Distribution Channels
By End Users
By Country
South Korea
Rest of APAC

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Key Market Trends

Rising Urbanization and Consumer Spending

Urbanization is one of the key factors enabling and driving the demand transformation, as the consumers are demanding eco-friendly bath fittings, new technological faucets, Showers, etc. Asia-Pacific is a region where the urbanization diverse with each country like many are still to urbanize like Pakistan, Bangladesh, India, there is a surplus demand of bathroom fixtures, fittings, and others. The Consumer spending in housing and housing renovation in the region has been increasing steadily over the last few years accounting for USD 640.6 in 2019, USD 654.1 in 2020, and USD 746.2 for 2021.


Growing Consumption Rate of Copper And Zinc

The Asia Pacific is experiencing a huge demand for copper and zinc. Furthermore, Countries like India are experiencing an increase in Housing repair and private house construction activities wherein there is a huge demand for Faucets that are commonly made of copper and zinc. This surge in consumption of zinc and copper can be collectively pushed due to a surge in demand for Faucets, showers, etc. Further, the prices of copper and zinc are also witnessing a decline in countries like India and other APAC proportionately pushing demand and consumption of Copper and Zinc. Declining price supports the demand of Faucets manufacturers.


Competitive Landscape

Companies across the world have huge investments in this segment of the market. In the US the bath fitting market have many companies fragmented over minor shares. Cera Sanitaryware, Kohler, Jaquar, H & R Jhonson, Parryware are amongst the bath fitting, fixtures, etc.

Adoption of smart bath fittings and up-gradation to new faucets, showers, etc leads to increasing competition amongst the company. Innovation and technological advancement taking a pace as the COVID and urbanization strike general people to the adoption of the new faucets, showers, etc.

Recent Developments

In Showers

Homeowners living in tropical climates are used to taking multiple showers, a habit that should be factored into designing the ideal bathroom. Excessive showering, however, can strip the skin of moisture and irritate. A great bathroom design takes into consideration the clients’ habits and lifestyle and could include shower features that minimize the side effects of multiple showers. For example, a shower that can reinvigorate, while being gentle on skin. This is especially crucial for those with sensitive skin conditions which may be aggravated by over-showering. American Standard’s in 2020 launched Hand shower GENIE, which provides just the right water pressure with 120 micro spray holes. Because of the consistent water pressure, the shower experience is soothing, without causing any unwanted abrasion.

In Temperature Control

American Standard in 2020 launched EasySET auto temperature mixers (ATM) offers the comforts of a warm shower at the exact temperature preferred by the user, from the moment one steps into the shower stall. Furthermore, it’s a modern design with an optional PreSET controller that can be installed outside the bathroom, so users can adjust their preferred settings, without compromising on sleek style. The AI-enabled temperature mixture was new development by American Standards added advantages over competitors. Now, bid adieu to the endless fiddling of faucets to adjust the water flow when it’s time for a shower. At just a push of a button, one’s preferred water flow, water temperature, and water source can be selected for uninterrupted tranquillity throughout the shower, with the help of the innovative EasySET technology.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Recent Development In Markets

    6. 4.6 Porter's Five Force Model

    7. 4.7 Technology Snapshot

    8. 4.8 Consumer Behaviour Analysis

    9. 4.9 Government Regulation In Market

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 By Product

      1. 5.1.1 Faucets

      2. 5.1.2 Showers

      3. 5.1.3 Bathtubs

      4. 5.1.4 Showers Enclosures

      5. 5.1.5 Other Product Types

    2. 5.2 By Market

      1. 5.2.1 Organised

      2. 5.2.2 Unorganised

    3. 5.3 By Distribution Channel

      1. 5.3.1 Multi- brand Stores

      2. 5.3.2 Exclusive Store

      3. 5.3.3 Online Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By End Users

      1. 5.4.1 Residential

      2. 5.4.2 Commercial

    5. 5.5 By Country

      1. 5.5.1 Japan

      2. 5.5.2 India

      3. 5.5.3 China

      4. 5.5.4 South Korea

      5. 5.5.5 Singapore

      6. 5.5.6 Rest of APAC


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Kohler

      2. 6.2.2 TOTO

      3. 6.2.3 ROCA

      4. 6.2.4 Cera Sanitaryware

      5. 6.2.5 Jaquar

      6. 6.2.6 Delta Faucets

      7. 6.2.7 H & R Johnson

      8. 6.2.8 Parryware

    3. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia Pacific Bath Fitting Market market is studied from 2017 - 2026.

The Asia Pacific Bath Fitting Market is growing at a CAGR of 7% over the next 5 years.

Cera Sanitaryware, Jaquar, H & R Johnson, Parryware, American Standard are the major companies operating in Asia Pacific Bath Fitting Market.

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