Latin America Automated Guided Vehicle (AGV) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Latin American Automated Guided Vehicle Market is segmented by Product Type (Automated Fork Lift, Automated Tow/Tractor/Tugs, Unit Load, Assembly Line, Special Purpose), End-User Industry (Food and Beverage, Automotive, Retail, Electronics and Electrical, General Manufacturing, Pharmaceuticals), and Country.

Market Snapshot

Latin America Automated Guided Vehicle (AGV) Market
Study Period: 2019- 2026
Base Year: 2020
CAGR: 29.7 %

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Market Overview

Latin America's automated guided vehicle market was valued at USD 177.5 million in 2020 and is expected to reach USD 963.8 million by 2026 and grow at a CAGR of 29.7% over the forecast period (2021 - 2026). The COVID-19 outbreak and lockdown restrictions across the globe have affected industrial activities across the world. Some of the effects of lockdown include supply chain disruptions, lack of availability of raw materials used in the manufacturing process, labor shortages, fluctuating prices that could cause the production of the final product to inflate and go beyond budget, shipping problems etc. All businesses across the region with crucial assets for manufacturing goods and services offering revenue have been experiencing a rapid decline due to the COVID-19 pandemic. The management of such companies has been feeling extreme urgency and panic, thereby, more emphasis being paid to cutting costs. Since manufacturing activity was low, companies were tempted to eliminate maintenance, resulting in significant expenses in the coming future.

  • The region holds good potential for growth. However, the precarious political situations in the region are expected to hinder the growth. For instance, in the last 12 months, Mexico, Cuba, and Brazil have elected new leaders, and Argentina is preparing for elections. Venezuela continues to face upheaval the face of Nicolas Maduro's re-election. Despite such recent developments, the region's strong economies such as Brazil, Columbia, Mexico, and Chile are expected to drive growth in various industries.
  • Moreover, the region holds a significant share of automotive and food & beverage industries across the globe, especially in automotive industry countries such as Mexico and Brazil produced more vehicles than Russia and Canada.
  • The growing retail industry in the region is driving organizations to automate their warehouses to optimize the process. According to Euromonitor, retail sales value in Latin America is expected to reach USD 1.07 trillion by 2022.
  • Further, Brazil, which is expanding, resourceful, and demographically buoyant, is a promising market for automation. The burgeoning population of upper and middle classes in Brazil is expected to result in increased consumption rates. However, due to a rapid increase in labor costs, many business models are likely to change.
  • In addition, the high initial costs and the long period of return on investment involved in the adoption of the automated systems are expected to challenge the market growth over the forecasted period. However, the added benefits and customer satisfaction associated with adopting such systems are expected to benefit the organizations.

Scope of the Report

Latin America market is one of the fastest-growing markets for automated guided vehicles, owing to growing economies such as Brazil, Mexico, Argentina, and Chile. Moreover, the technology requires particular manufacturing expertise; all the end-users prefer to import an entirely built unit. The region’s high industrial activity, especially in the automotive sector, creates a significant demand for AGV, makes Latin America a prime region for the AGV market. Further, the study also considers the impact of COVID-19 in the market.

By Product Type
Automated Forklift
Automated Tow/Tractor/Tugs
Unit Load
Assembly Line
Special Purpose
By End-User Industry
Food & Beverage
Electronics & Electrical
Other End-user Industries
Rest of the Latin America

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Key Market Trends

Retail Industry is Expected to Hold Significant Market Share

  • E-commerce share of the total retail sales from the region is expanding year on year, which is expected to increase the need for automating the warehouses even further, driving the demand for automated guided vehicles. The e-commerce share of total retail sales from the region is expected to cross 3% by 2020.
  • Brazil represents about 42% of all B2C e-commerce in Latin America. Amazon, though it entered Brazil in 2012, has been only primarily dealing with books. Further, Amazon added categories, such as smartphones, notebooks, tablets, and accessories, and further fine-tuned its logistics in a few months before offering a complete product assortment in the country.
  • In October 2020, Amazon announced USD 100 million logistics investment in opening new warehouses in Mexico, including its first shipping centers outside the populous capital area, to offer faster deliveries. The new sites include two fulfillment centers, one near the northern city of Monterrey and another near the central city of Guadalajara. Additionally, the company is also striving to make inroads in Brazil, where it recently opened its fifth and biggest fulfillment center in the country, with 100,000 square meters. All these investments are expected to drive the utilization of AGV in the warehouse.
  • Further, many people in Mexico opting for e-commerce for their daily necessities, such as drinks, biscuits, and shampoos. The retail market is expected to experience rapid growth during the forecast period and help increase the adoption of automation in retails.
  • Moreover, the consumers in the region seek shorter delivery times, increasing the application of AGV in warehouses and distribution centers. In, addition advancements in technology have made AGV's better and smaller; lower costs and shortage of labor in some places have fueled the growth of the market studied.
Latin America Automated Guided Vehicle (AGV) Market

Brazil is Expected to Hold Significant Market Share

  • Due to rapid technological advancements in robotics and automation, the manufacturing sector has witnessed increased robotics engineering and technology adoption into its production process in the country. Manufacturers consider factors such as load, orientation, speed, precision, duty cycle, travel, and environment before selecting the robot that will give the most effective and profitable results in their manufacturing plant.
  • The coronavirus crisis has struck auto production around the world but hit Brazil the hardest. According to the automakers association, Anfave, Brazil's automobile production rose in June 2020 from May 2020 by 129% but remains 58% lower compared with the same month in 2019. It also expects auto production to fall by 45% in 2020 compared to a year ago, while exports will lose 53% in the same period.
  • Moreover, the advent of electric vehicles and hybrid cars has revolutionized automobile manufacturing in the past decade. Automobile production has become far more sophisticated and complex. The ever-evolving government safety regulations and industry standards are further complicating the assembly line tasks.
  • This has created a significant demand for automation in the automotive sector. Minimizing products damage during transit (caused by human error) and increasing the speed of handling the chassis between workstations (which would allow interaction with assembly-line workers) are receiving the utmost priority. Such trends are expected to boost the adoption of warehouse robotics across industries in the region.
  • Further, advanced technology has given rise to equipment and processes that have transformed the country's food and beverage sector. The food and beverage industry has traditionally relied on human workers to handle functions like distribution and storing; robotics are being developed and implemented to streamline the process and produce more consistent output.
Latin America Automated Guided Vehicle (AGV) Market

Competitive Landscape

The Latin American automated guided vehicle (AGV) market is fragmented and is home to various significant vendors depending on the location. The major vendors in the market garner a more in-depth product portfolio catering to customers' different requirements. In contrast, other vendors operate in niche segments providing customizations and customer-specific orders. Key players include Kuka Group, Schaefer Systems International Pvt Ltd, ABB Ltd., Jungheinrich Group, etc. Some of the recent developments in the market are -

  • September 2020 - KUKA Group launched the KR SCARA horizontal jointed-arm robots AGV that is ultra-compact and at the same time deliver maximum cost-effectiveness. The robot reaches 500 or 700 millimeters, a short cycle time of just 0.36 or 0.38 seconds. The KR SCARA robots are ideal for pushing ahead with automation in cost-sensitive markets. ​
  • August 2020 - Dematic has launched its new Table-Top (TT) Series of Automated Guided Vehicles (AGVs), offering high-accuracy and agile navigation for improved flexibility within the warehouse. With a unit weight of less than 500 kg and a capability to carry 1,500 kg, the new TT Series AGV is the smallest and most agile AGV in Dematic's range. TT Series AGVs are standard with a table-top lift, optional conveyor, or custom model and run on high-performance 24 V lithium batteries with automatic opportunity charging.

Recent Development

  • November 2020 - Mitsubishi Electric has launched its Assista collaborative robot and AGV in Latin America. The Assista Collaborative Robot is built to be an industrial-grade collaborative robot for a cooperative environment.
  • August 2020 - Geek+ Inc is expanding with its first South American project, following the US & Mexico deployments. The company announced its expansion into South America with its first automation project, providing intelligent logistics solutions to Walmart Chile, the largest supermarket chain in the country.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rapid Growth of the E-commerce Industry

      2. 4.2.2 Need for Automation in Maritime Applications for Improvement in Terminal Efficiency

    3. 4.3 Market Restraints

      1. 4.3.1 High Initial Investment

      2. 4.3.2 Limitation of Real-time Wireless Control Due to Communication Delays

    4. 4.4 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Assessment of Impact of Covid-19 on the Market


    1. 5.1 By Product Type

      1. 5.1.1 Automated Forklift

      2. 5.1.2 Automated Tow/Tractor/Tugs

      3. 5.1.3 Unit Load

      4. 5.1.4 Assembly Line

      5. 5.1.5 Special Purpose

    2. 5.2 By End-User Industry

      1. 5.2.1 Food & Beverage

      2. 5.2.2 Automotive

      3. 5.2.3 Retail

      4. 5.2.4 Electronics & Electrical

      5. 5.2.5 Pharmaceuticals

      6. 5.2.6 Other End-user Industries

    3. 5.3 Country

      1. 5.3.1 Brazil

      2. 5.3.2 Mexico

      3. 5.3.3 Argentina

      4. 5.3.4 Rest of the Latin America


    1. 6.1 Company Profiles

      1. 6.1.1 KUKA Group

      2. 6.1.2 Schaefer Systems International Pvt Ltd

      3. 6.1.3 ABB Ltd.

      4. 6.1.4 Jungheinrich Group

      5. 6.1.5 Dematic Group (KION)

      6. 6.1.6 Savant Automation

      7. 6.1.7 Daifuku Co. Ltd

      8. 6.1.8 Transbotics Corporation

      9. 6.1.9 Aethon Inc.

      10. 6.1.10 Toyota Material Handling International AB

      11. 6.1.11 Amerden Inc.

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Latin America Automated Guided Vehicle (AGV) Market market is studied from 2019 - 2026.

The Latin America Automated Guided Vehicle (AGV) Market is growing at a CAGR of 29.7% over the next 5 years.

KUKA Group , Schaefer Systems International Pvt Ltd, ABB Ltd., Jungheinrich Group, Dematic Group (KION) are the major companies operating in Latin America Automated Guided Vehicle (AGV) Market.

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