| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 3.14 Billion |
| Market Size (2030) | USD 4.51 Billion |
| CAGR (2025 - 2030) | 7.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Japan Online Accommodation Market Analysis
The Japan Online Accommodation Market size is estimated at USD 3.14 billion in 2025, and is expected to reach USD 4.51 billion by 2030, at a CAGR of 7.5% during the forecast period (2025-2030).
The year 2020 was a very devastating worldwide year for the tourism industry due to the COVID-19 pandemic. The second half of 2021 bought a little hope for the hospitality business in Japan. The pandemic has significantly impacted the online accommodation market due to travel restrictions across the globe to prevent the pandemic from spreading. Online travel has been negatively affected; thus, travel and hotel visits have decreased.
The Online Accommodation market is expected to grow steadily by increasing its share in the overall lodging market. Most hotel booking revenues are derived online, with an even higher share for short-term rentals. Most online accommodation market is presently controlled by several online intermediaries, such as online travel agencies (OTAs). Market players are extensively offering travel services through mobile websites and apps, as it is one of the most preferred mediums of travel bookings, particularly among the new Generation. The number of hotel rooms opening has increased 2.5 times over the past year. Kyoto will have the highest ratio of new rooms, followed by Osaka & Tokyo.
Japan Online Accommodation Market Trends
Advancement in Technology has led to Growth in the Online Accommodation Market
The emergence of the Internet has led to intense exposure, and travelers are now exposed to a diverse range of hotel options at reasonable costs by various market players. Customers compare accommodation options at several websites to get the best affordable deal. Travelers choose specialized online accommodation providers such as Airbnb Inc. and OYO Rooms because they provide a wide range of lodging alternatives.
Technology has changed how people communicate, travel, and stay across the globe. With evolving technology and the increase in the use of mobiles, easy and efficient methods are being for booking a comfortable stay, thus increasing the growth of the online accommodation market. Mobile apps are gradually gaining pace in the market and are preferred by people to make their online bookings. Thus, an increase in the usage of smartphones and growth in digital literacy is likely to increase the growth of the online accommodation market.
With the advancement in technology, the online hotel market is rising quickly. COVID-19 has also accelerated the digitization of the accommodation market.
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Online Travel Agencies (OTA’s) Accounts for Major Bookings
Based on the booking mode, the online travel agencies (OTAs)segment accounted for a considerable share of the Japanese online accommodation market. The OTAs have gained popularity due to the low-cost booking options and variety of hotels. They allow travelers to plan and book hotels as and when required. Currently, OTA majorly contributes to the revenue generation of hotels. The players operating in the online travel industry have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market.
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Japan Online Accommodation Industry Overview
Japan's Online Accommodation Market is fairly fragmented, with many established local players in each region. The major players in the accommodation industry are Rakuten Travels, JAPANiCAN, Agoda, Jalan.net, and Booking.com.
Japan Online Accommodation Market Leaders
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Rakuten Travels
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JAPANiCAN
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Agoda
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Jalan.Net
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Booking.com
- *Disclaimer: Major Players sorted in no particular order
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Japan Online Accommodation Market News
- April 2022: Bear Luxe and a B2B membership portal signed a distribution agreement with Sabre to expand Sabre’s footprint in Japan. Sabre’s corporate booking tools will allow the Japanese company to connect with corporate travel buyers. This partnership will also enable the Bear Luxe platform to drive direct bookings, increase engagement, and trigger conversions through the deep retail focus of the Sabre SynXis Booking Engine.
- March 2022: RateGain Technologies, a global provider of SaaS solutions for travel and hospitality, announced that Rakuten Travel Xchange (RTX), the global hotel connectivity and travel technology division within the Rakuten Group has chosen RateGain, to add to their extensive global supply including top hotel chains. The connectivity through RateGain is aimed to help Rakuten's customers get wider access to properties worldwide and have more choices on the platform.
Japan Online Accommodation Industry Segmentation
Online accommodation refers to the lodging booked online by travelers for a stay. Travelers can choose from the various available accommodations such as hotels, hostels, resorts, vacation rentals, etc. Accommodation can be booked through various sources, which include online travel agencies, hotel websites, booking through agents, and direct bookings.
Japan's online accommodation market is segmented by platform, by mode of booking. By platform the market is segmented into mobile application, website. By mode of booking the market is segmented into third party online portals, direct/captive portals. The report also covers the market sizes and forecasts for the japan's online accommodation market in value (USD) for all the above segments.
| By Platform | Mobile application |
| Website | |
| By Mode of Booking | Third party online portals |
| Direct / captive portals |
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Japan Online Accommodation Market Research FAQs
How big is the Japan Online Accommodation Market?
The Japan Online Accommodation Market size is expected to reach USD 3.14 billion in 2025 and grow at a CAGR of 7.5% to reach USD 4.51 billion by 2030.
What is the current Japan Online Accommodation Market size?
In 2025, the Japan Online Accommodation Market size is expected to reach USD 3.14 billion.
Who are the key players in Japan Online Accommodation Market?
Rakuten Travels, JAPANiCAN, Agoda, Jalan.Net and Booking.com are the major companies operating in the Japan Online Accommodation Market.
What years does this Japan Online Accommodation Market cover, and what was the market size in 2024?
In 2024, the Japan Online Accommodation Market size was estimated at USD 2.90 billion. The report covers the Japan Online Accommodation Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Japan Online Accommodation Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Japan Online Accommodation Industry Report
Statistics for the 2025 Japan Online Accommodation market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Online Accommodation analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
