Market Trends of japan dairy alternatives Industry
Surging health and wellness consciousness propels the adoption of plant-based dairy alternatives in Japan
- A plant-based diet, including veganism and vegetarianism, is gaining popularity in Japan. The estimated percentage of the vegan and vegetarian population in Japan is about 4-5%. This number has significantly increased over the past two to three years and is considered a major driving force behind the consumption of dairy alternative products.
- Various factors, such as ethics, politics, environment, religion, and economics, contribute to Japan's inclination toward plant-based diets and lifestyles. As a result, the per capita consumption of dairy alternatives is expected to grow significantly during the forecast period. Additionally, Japan hosts annual vegan festivals like the Kyoto Vegan Gourmet Festival, Green Food Festa, and Nagoya Vegan Gourmet Festival to promote vegan foods in the market. These events continue to fuel the demand for non-dairy butter throughout the forecast period.
- The rising awareness of health and wellness among Japanese consumers is a key factor driving the consumption of plant-based dairy alternatives in the country. Many Japanese consumers are lactose intolerant and, therefore, do not consume milk or milk products. This has led to increased consumer demand for dairy alternative products. The per capita consumption of dairy alternatives is estimated to increase by 5.41% in 2023-2024.
- Plant-based milk is the most consumed category among all dairy alternatives across the country. Soy milk and almond milk are particularly popular and collectively accounted for a 98.08% share of the overall plant milk consumption in Japan in 2022.
- The per capita consumption of non-dairy butter increased by 1.71% in 2021-2022. The primary motivations for Japanese individuals adopting non-dairy butter are a concern for animals or sustainability, followed by a change in dietary habits.
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- Key raw materials driving the production of plant-based dairy alternatives in the market
