Market Trends of japan chocolate Industry
The influence of Western culture, coupled with the emerging trend of gifting culture among the Japanese population, increases the demand for chocolates
- Chocolate consumption in Japan is rising owing to the adoption of various Western celebrations and the holiday season. In 2022, the retail sales value of chocolate in Japan amounted to around USD 4.11 billion, which is a rise of 4.17% from 2021.
- In Japan, sustainability is one of the major factors for consumers when purchasing any food products, including chocolates. Between 2017-2022, more than 7,664 chocolate food (98.5%) and drink (1.5%) products were launched in Japan, which included the improvement of their ethical certification credentials, ensuring sustainable cocoa production made with ethical qualities and commitment to people and environment.
- Chocolate confectionery in Japan has generally shifted to multi-packs following the pandemic. After 2021, sales of single portions typically used by office workers saw a substantial decline in sales due to a dip in impulse purchasing as people limited their outdoor time, which led to the rising sales of larger packs.
- The popularity of high cacao chocolate products in Japan contributed to the growth of the chocolate confectionery industry due to the extensive and prominent promotion of cacao health benefits across various media outlets in Japan.
