
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Historical Data Period | 2019 - 2023 |
Market Size (2025) | USD 2.65 Billion |
Market Size (2030) | USD 4.73 Billion |
CAGR (2025 - 2030) | 12.27 % |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Japan Aesthetic Devices Market Analysis
The Japan Aesthetic Devices Market size is estimated at USD 2.65 billion in 2025, and is expected to reach USD 4.73 billion by 2030, at a CAGR of 12.27% during the forecast period (2025-2030).
The Japanese aesthetic devices industry operates within a unique demographic context that shapes market dynamics and consumer behavior. The country's population structure continues to evolve, with approximately 28.7% of the population now aged 65 or older, with women forming the majority of this demographic. This aging trend is expected to intensify, with projections indicating that by 2036, people aged 65 and over will represent one-third of the population. The presence of 80,000 centenarians further underscores Japan's status as one of the world's most aged societies. These demographic patterns have led to increased demand for anti-aging treatments and medical aesthetics procedures, particularly among older adults seeking to maintain a youthful appearance.
The robust healthcare infrastructure in Japan provides a strong foundation for the aesthetic devices market. The country maintains approximately 1,430 departments of plastic surgery within its hospital network, demonstrating substantial institutional capacity for aesthetic equipment procedures. This extensive network of healthcare facilities, combined with the country's advanced aesthetic technology adoption, positions Japan as a leading market for beauty devices in the Asia-Pacific region. The healthcare system's emphasis on quality and safety has fostered an environment where innovative aesthetic technology can thrive while maintaining high standards of patient care.
Technological innovation continues to drive market evolution, with Japanese consumers showing strong interest in advanced medical aesthetics solutions. The market has witnessed significant developments in 2023, such as Lumenis's launch of the Splendor X device, which received CE clearance for various treatments including hair removal, vascular treatments, and wrinkle treatment. These innovations reflect the market's responsiveness to consumer demands for more sophisticated and effective aesthetic devices solutions. The integration of artificial intelligence, augmented reality, and facial recognition technology into aesthetic equipment represents a shift toward more precise and personalized treatment options.
Industry consolidation and strategic partnerships have emerged as key trends shaping market dynamics. Notable developments include Cynosure's distribution partnership with Jeisys Medical KK in March 2023, which granted exclusive distribution rights for products within Cynosure's energy-based laser portfolio in Japan. Similarly, Sisram Medical's expansion of its home-use brand LMNT in early 2023 demonstrates the industry's focus on diversifying product offerings and distribution channels. These strategic alliances and market expansions indicate a mature market environment where companies are actively seeking ways to enhance their competitive positions and market reach through collaboration and innovation.
Japan Aesthetic Devices Market Trends
Increasing Awareness Regarding Aesthetic Procedures and Rising Adoption of Minimally Invasive Devices
The Japanese aesthetic devices market is experiencing substantial growth driven by increasing awareness of aesthetic procedures and a notable shift toward minimally invasive treatments. The beauty-conscious population in Japan has shown growing interest in aesthetic procedures, particularly as living standards rise and awareness about various treatment options increases. This trend is evidenced by the significant volume of procedures being performed, with facial aesthetic procedures leading the demand, particularly eyelid operations, which remain one of the most commonly performed surgical procedures in the country. The increasing acceptance of these procedures is further supported by improvements in surgical techniques, particularly in terms of safety and reduced recovery times, which have helped diminish patient anxiety regarding cosmetic treatments.
The preference for minimally invasive procedures over traditional open surgeries has become increasingly prominent in Japan's aesthetic devices market. These procedures offer several significant advantages, including higher precision through video-assisted equipment, reduced post-operative complications, shorter recovery periods, and minimal scarring. Non-surgical liposuction and fat removal procedures utilizing modern technologies such as lasers, heat, cooling, ultrasound, and radiofrequency have gained substantial popularity. The market has responded to this demand with continuous innovations in non-invasive and minimally invasive technologies, making treatments more accessible and appealing to a broader demographic, including younger consumers and male patients who traditionally showed less interest in aesthetic procedures.
Rapidly Increasing Aging Population
Japan's demographic transformation, characterized by its rapidly aging population, serves as a significant driver for the medical aesthetics market. As of 2021, the country reached a historic milestone with approximately 36.4 million people aged 65 years or older, representing a substantial increase of 220,000 compared to the previous year. This demographic shift has prompted the government to respond proactively by relaxing life science regulations and expediting the clearance of aesthetic devices, creating a more favorable environment for both domestic and international pharmaceutical companies operating in the Japanese market.
The aging population's impact on the aesthetic devices market is further amplified by the changing attitudes toward maintaining youthful appearances among older Japanese citizens. This is particularly evident in the labor market, where the number of employed older individuals has consistently increased, reaching a record high of 9.06 million, representing 13.6% of all employed individuals aged 15 years or older. The National Institute of Population and Social Security Research projects that by 2040, people aged 65 years or older will constitute approximately 35.3% of the total population, indicating a sustained and growing demand for aesthetic procedures and devices designed to address age-related concerns.
Technological Advancements
The aesthetic devices market in Japan is being revolutionized by significant technological advancements that are enhancing treatment efficacy and patient outcomes. Recent innovations have led to the development of sophisticated aesthetic device strategies, with manufacturers focusing on creating products that offer high functionality, improved ease of use, and enhanced safety profiles. The integration of advanced technologies has resulted in more effective minimally invasive and non-invasive aesthetic procedures, making treatments more accessible and appealing to a broader patient base. This technological evolution is particularly evident in the development of customized treatment solutions, such as the implementation of 3D technology in creating patient-specific implants, which has demonstrated superior efficiency in design and turnaround time compared to traditional manually tailored approaches.
The market's technological progression is further exemplified by strategic partnerships and product innovations from leading manufacturers. Japanese aesthetic practitioners are actively embracing these technological advancements to enhance their service offerings and improve patient outcomes. The industry has witnessed significant developments in aesthetic laser technology, radiofrequency devices, and ultrasound-based systems, each offering unique advantages for specific aesthetic applications. These technological improvements have led to reduced treatment times, improved precision, and enhanced patient comfort, making aesthetic procedures more attractive to potential patients. The commitment to innovation is reflected in the substantial investment in research and development by major market players, who consistently prioritize new product introductions and regulatory approvals to bring technologically improved products to the Japanese market.
Segment Analysis: By Type
Non-energy-based Aesthetic Device Segment in Japan Aesthetic Devices Market
The non-energy-based aesthetic devices segment has established itself as the dominant force in Japan's aesthetic devices market, commanding approximately 79% of the total market share in 2024. This segment encompasses various products, including botulinum toxin, dermal fillers, aesthetic threads, microdermabrasion devices, and various types of implants. The segment's leadership position is primarily driven by the increasing adoption of minimally invasive procedures, growing consumer preference for natural-looking results, and the rising demand for quick recovery times. Additionally, this segment is experiencing the fastest growth trajectory in the market, projected to expand at approximately 10% from 2024 to 2029, driven by technological advancements in dermal fillers and thread-based procedures, increasing awareness about non-surgical aesthetic treatments, and the growing aging population in Japan seeking minimally invasive cosmetic solutions. The segment's growth is further supported by continuous product innovations, expanding applications in facial aesthetics, and the increasing number of specialized aesthetic centers offering these treatments.

Energy-based Aesthetic Device Segment in Japan Aesthetic Devices Market
The energy-based aesthetic devices segment represents a crucial component of Japan's aesthetic devices market, offering advanced solutions through various technologies, including laser-based devices, radiofrequency (RF) devices, light-based systems, and ultrasound-based equipment. This segment plays a vital role in providing treatments for skin resurfacing, hair removal, body contouring, and various other aesthetic procedures. The segment's significance is underscored by its comprehensive range of applications, from treating pigmentation issues to providing non-invasive skin tightening solutions. The continuous technological advancements in energy-based devices, particularly in terms of treatment precision and patient comfort, are enhancing their adoption across various aesthetic applications. The segment's growth is also supported by the increasing preference for non-invasive treatments among Japanese consumers and the rising demand for advanced aesthetic solutions in professional healthcare settings.
Segment Analysis: By Application
Facial Aesthetic Procedures Segment in Japan Aesthetic Devices Market
The Facial Aesthetic Procedures segment continues to dominate the Japan Aesthetic Devices market, commanding approximately 57% of the market share in 2024. This substantial market presence is driven by the increasing demand for minimally invasive facial aesthetic procedures, including botulinum toxin and dermal filler injections, lasers and intense pulsed light for skin resurfacing, and photo rejuvenation treatments. The segment's dominance is further strengthened by the growing aging population in Japan and increasing awareness about facial aesthetic treatments. According to recent market analysis, facial aesthetic procedures remain the most sought-after treatments in Japan, with procedures like eyelid surgery, facelifts, and facial fat grafting showing significant popularity among consumers seeking aesthetic improvements.
Hair Removal Segment in Japan Aesthetic Devices Market
The Hair Removal segment is emerging as the fastest-growing segment in the Japan Aesthetic Devices market, projected to grow at approximately 14% during the forecast period 2024-2029. This remarkable growth is attributed to the increasing adoption of advanced laser technologies for permanent hair reduction solutions and the rising demand for non-invasive aesthetic treatments. The segment's growth is further fueled by technological advancements in laser hair removal devices, offering improved safety profiles and better treatment outcomes. The increasing preference for long-term hair reduction solutions over traditional methods, coupled with the growing accessibility of these treatments through various healthcare facilities and aesthetic centers, is expected to maintain this segment's strong growth trajectory in the coming years.
Remaining Segments in Japan Aesthetic Devices Market by Application
The remaining segments in the market include Body Contouring and Cellulite Reduction, Skin Resurfacing and Tightening, Breast Augmentation, and Other Applications, each playing crucial roles in the market's development. The Body Contouring segment is gaining traction due to increasing obesity concerns and growing demand for non-invasive fat reduction procedures. Skin Resurfacing and Tightening treatments are becoming increasingly popular among the aging population seeking youth-preserving solutions. The Breast Augmentation segment continues to maintain steady growth with advancing implant technologies and increasing acceptance of cosmetic procedures. Other applications, including various emerging aesthetic treatments, contribute to the market's diversity and innovation, offering specialized solutions for specific aesthetic concerns.
Segment Analysis: By End User
Hospital Segment in Japan Aesthetic Devices Market
The hospital segment continues to dominate the Japan aesthetic devices market, holding approximately 65% market share in 2024. This significant market position is attributed to hospitals being well-equipped with advanced technological solutions for aesthetic and reconstructive surgeries. The presence of around 8,200 hospitals across Japan, along with approximately 1,430 dedicated plastic surgery departments, has strengthened this segment's dominance. Hospitals are particularly preferred for complex procedures like breast augmentation, breast reduction, liposuction, and other body contouring surgeries that require anesthesia and longer procedural times. The availability of skilled professionals, comprehensive post-operative care facilities, and the ability to handle any complications that may arise during surgical procedures has made hospitals the preferred choice for aesthetic procedures in Japan.
Aesthetic Centers Segment in Japan Aesthetic Devices Market
The aesthetic centers segment is projected to exhibit the highest growth rate of approximately 11% during the forecast period 2024-2029. This robust growth is driven by the increasing demand for facial rejuvenation procedures, which are primarily non-invasive and minimally invasive procedures usually performed in multiple sessions. The segment's growth is further supported by the presence of qualified and trained aesthetic doctors who specialize in procedures such as botulinum toxin injection, dermal fillers, and chemical peels. The rising preference for faster aesthetic clinical procedures, coupled with the expanding network of specialized aesthetic clinics offering advanced treatments like Thermacool and Radio Frequency (RF) procedures, is expected to fuel the segment's growth. Additionally, the increasing adoption of industry-leading beauty devices for hair removal and body sculpting in these centers is contributing to the segment's expansion.
Remaining Segments in End User Market
The home settings segment represents an emerging opportunity in the Japan aesthetic devices market, driven by the increasing availability of consumer-grade beauty devices. This segment is characterized by the rising adoption of home-use devices for treatments such as hair removal, hair loss management, acne treatment, and facial rejuvenation. The convenience of at-home treatments, coupled with the development of safer and more user-friendly devices, has made this segment increasingly relevant. The trend towards home-based aesthetic solutions has been further supported by the growing awareness of cosmetic procedures and the increasing availability of professional-grade devices adapted for home use, making aesthetic treatments more accessible to the general population.
Japan Aesthetic Devices Industry Overview
Top Companies in Japan Aesthetic Devices Market
The Japanese aesthetic devices market features prominent global players like AbbVie (Allergan), Bausch Health, Cutera, and Sisram Medical (Alma Lasers), who are driving innovation through continuous product development and technological advancement. Companies are increasingly focusing on developing minimally invasive and non-invasive aesthetic solutions, particularly in areas like facial aesthetics, body contouring, and hair removal. Strategic partnerships and distribution agreements have become key tools for market expansion, as evidenced by multiple collaborations between international manufacturers and local Japanese distributors. The industry demonstrates strong investment in research and development, with companies regularly introducing advanced features like AI integration, improved safety protocols, and enhanced treatment efficacy. Market players are also expanding their product portfolios through strategic acquisitions and licensing agreements while simultaneously strengthening their direct presence in key Japanese metropolitan areas.
Dynamic Market with Strong Growth Potential
The Japanese aesthetic devices market exhibits a balanced mix of global conglomerates and specialized aesthetic technology providers, with international players holding significant market share through established local subsidiaries and distribution networks. The market structure is characterized by moderate consolidation, with larger companies leveraging their broad product portfolios and extensive distribution capabilities, while smaller specialists compete through technological innovation and focused market segments. The competitive landscape has been shaped by strategic mergers and acquisitions, particularly among global players seeking to strengthen their presence in the Japanese market and expand their technological capabilities.
The market demonstrates high barriers to entry due to stringent regulatory requirements, substantial capital investments needed for research and development, and the importance of established relationships with healthcare providers and aesthetic clinics. Companies are increasingly focusing on building comprehensive aesthetic solutions platforms rather than standalone devices, leading to strategic partnerships and collaborations across the value chain. The competitive dynamics are further influenced by the growing trend of aesthetic centers and clinics seeking integrated solution providers rather than individual device manufacturers.
Innovation and Localization Drive Market Success
Success in the Japanese aesthetic devices market increasingly depends on companies' ability to combine technological innovation with a deep understanding of local market preferences and regulatory requirements. Incumbent players are strengthening their position through continuous product innovation, enhanced after-sales support, and the development of comprehensive training programs for healthcare providers. Market leaders are also focusing on building strong relationships with key opinion leaders and aesthetic centers while investing in clinical research to demonstrate product efficacy and safety.
For emerging players and contenders, market penetration strategies need to focus on identifying and serving underserved market segments while developing innovative solutions that address specific local needs. The relatively low threat of substitution from traditional aesthetic treatments provides opportunities for companies offering advanced technological solutions, though success requires navigating complex regulatory requirements and building trust with conservative Japanese healthcare providers. Future market dynamics will be significantly influenced by evolving regulatory frameworks, particularly around device safety and efficacy standards, as well as changing consumer preferences towards minimally invasive aesthetic procedures.
Japan Aesthetic Devices Market Leaders
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Bausch Health Companies Inc. (Solta Medical, Inc.)
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Cutera Inc.
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Lumenis Inc
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Venus Concept
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Abbvie (Allergan)
- *Disclaimer: Major Players sorted in no particular order

Japan Aesthetic Devices Market News
In June 2021, Merz Pharma GmbH & Co, KGaA received approval from Japan's Ministry of Health, Labor and Welfare (MHLW) to market Xeomin, an incobotulinumtoxinA injection.
In January 2021, Merz Aesthetics and Candela Corporation launched a commercial collaboration creating a broad medical aesthetics portfolio.
Japan Aesthetic Devices Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Increasing Awareness Regarding Aesthetic Procedures and Rising Adoption of Minimally Invasive Devices
- 4.2.2 Rapidly Increasing Aging Population
- 4.2.3 Technological Advancements
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4.3 Market Restraints
- 4.3.1 Stringent Safety Regulations and Reimbursement Issues for Aesthetic Procedures
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4.4 Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD million)
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5.1 By Type
- 5.1.1 Energy-based Aesthetic Device
- 5.1.1.1 Laser-based Aesthetic Device
- 5.1.1.2 Radiofrequency (RF) Based Aesthetic Device
- 5.1.1.3 Light-based Aesthetic Device
- 5.1.1.4 Ultrasound-based Device
- 5.1.2 Non-energy-based Aesthetic Device
- 5.1.2.1 Botulinum Toxin
- 5.1.2.2 Dermal Fillers and Aesthetic Threads
- 5.1.2.3 Microdermabrasion
- 5.1.2.4 Implants
- 5.1.2.4.1 Breast Implants
- 5.1.2.4.2 Other Implants
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5.2 By Application
- 5.2.1 Skin Resurfacing and Tightening
- 5.2.2 Body Contouring and Cellulite Reduction
- 5.2.3 Hair Removal
- 5.2.4 Facial Aesthetic Procedures
- 5.2.5 Breast Augmentation
- 5.2.6 Other Applications
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5.3 By End User
- 5.3.1 Hospital
- 5.3.2 Aesthetic Centers
- 5.3.3 Home Settings
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 AbbVie (Allergan PLC)
- 6.1.2 Bausch Health Companies Inc. (Solta Medical Inc.)
- 6.1.3 Cutera Inc.
- 6.1.4 Cynosure Inc.
- 6.1.5 Lumenis Inc.
- 6.1.6 El En SpA
- 6.1.7 Sciton Inc
- 6.1.8 Venus Concept
- 6.1.9 Merz Pharma GmbH & Co. KGaA
- 6.1.10 Galderma SA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Japan Aesthetic Devices Industry Segmentation
The scope of the aesthetic devices market refers to all medical devices used for various cosmetic procedures, including plastic surgery, unwanted hair removal, excess fat removal, anti-aging, and skin tightening, which are used for beautification correction and improvement of the body. Aesthetic procedures include both surgical and non-surgical procedures. The Japanese aesthetic devices market is segmented by type, application, and end user.
By Type | Energy-based Aesthetic Device | Laser-based Aesthetic Device | ||
Radiofrequency (RF) Based Aesthetic Device | ||||
Light-based Aesthetic Device | ||||
Ultrasound-based Device | ||||
Non-energy-based Aesthetic Device | Botulinum Toxin | |||
Dermal Fillers and Aesthetic Threads | ||||
Microdermabrasion | ||||
Implants | Breast Implants | |||
Other Implants | ||||
By Application | Skin Resurfacing and Tightening | |||
Body Contouring and Cellulite Reduction | ||||
Hair Removal | ||||
Facial Aesthetic Procedures | ||||
Breast Augmentation | ||||
Other Applications | ||||
By End User | Hospital | |||
Aesthetic Centers | ||||
Home Settings |
Japan Aesthetic Devices Market Research FAQs
How big is the Japan Aesthetic Devices Market?
The Japan Aesthetic Devices Market size is expected to reach USD 2.65 billion in 2025 and grow at a CAGR of 12.27% to reach USD 4.73 billion by 2030.
What is the current Japan Aesthetic Devices Market size?
In 2025, the Japan Aesthetic Devices Market size is expected to reach USD 2.65 billion.
Who are the key players in Japan Aesthetic Devices Market?
Bausch Health Companies Inc. (Solta Medical, Inc.), Cutera Inc., Lumenis Inc, Venus Concept and Abbvie (Allergan) are the major companies operating in the Japan Aesthetic Devices Market.
What years does this Japan Aesthetic Devices Market cover, and what was the market size in 2024?
In 2024, the Japan Aesthetic Devices Market size was estimated at USD 2.32 billion. The report covers the Japan Aesthetic Devices Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Japan Aesthetic Devices Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Japan Aesthetic Devices Market Research
Mordor Intelligence provides a comprehensive analysis of the medical aesthetics industry by examining aesthetic devices and emerging aesthetic technology trends in Japan. Our extensive research covers the full range of beauty devices, from advanced aesthetic laser systems to sophisticated skin tightening devices. The report, available as an easy-to-download PDF, offers an in-depth analysis of aesthetic equipment deployment across medical facilities and wellness centers.
Our detailed analysis benefits stakeholders by examining the latest developments in dermatology devices and body contouring devices. We also track innovations in skin rejuvenation devices. The report thoroughly covers aesthetic medical equipment adoption trends and the growing demand for aesthetic spa equipment. Through our research, businesses can understand the evolving landscape of cosmetic devices in Japan, supported by detailed data analysis and future growth projections. This comprehensive assessment helps industry participants make informed decisions about technology investments and market expansion strategies.