| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 5.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Israel Home Appliances Market Analysis
The Israel Home Appliances Market is expected to register a CAGR of greater than 5% during the forecast period.
The country's expanding tourism industry and the expat population are the main drivers of the market. People from other countries, young people, and people from working-class backgrounds made up a larger share of the growing population. Many large-scale malls and shopping centers are presently under development in Israel amid governments' and private players' investments in developing infrastructure to complement the growing population, a rising tourism sector, and increasing GDP per capita.
COVID-19 disrupted the global supply chain of major home appliances and consumer electronics brands. Due to the COVID-19 outbreak, the Israel home appliance industry faced a temporary period of insufficient production capacity in the first half of 2020; however, the market is again regaining its strength in the second half. Online retail channels witnessed a massive surge in demand as people tend to stay at home to quarantine themselves.
Increased international brands have intensified competition within the retail market. Increased penetration of various high-end retailers and demand for retail space have recently increased the rental rates in Israel. Furthermore, retailers are pressured by the new labor localization laws, market-priced utility costs, and new tax measures such as value-added tax (VAT).
Israel Home Appliances Market Trends
Larger Appliances Leading Israel’s Home Appliance Market
Refrigerators are popular larger home appliances that every home needs. In the recent Israeli refrigerator market, the sales of Haier refrigerators increased by four times in the last five years. The refrigerators with a capacity of 600 liters and below ranked first and have gradually seized the opportunity in the Israeli home appliance market. The market is the most realistic "battlefield" to test the brand's strength. These market performances, which cannot be ignored, have attracted the attention of local media, which has concluded that Haier has gradually become a global leader in household appliances. Haier is gradually winning the Israeli home appliance market. It is a global leader in home appliance brands, and the pointers to Haier's success in Israel include advanced technology, constant innovation, strict quality requirements, and localized transformation driven by international layout.
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E-commerce Sales Driving Home Appliances Market
The Israeli e-commerce market has grown strongly in recent years. As per the statistics, in 2019, e-commerce revenue reached about USD 6 billion, an increase of 24% compared to the previous year. The Israeli e-commerce market contributed to the worldwide growth rate of 29% in 2021. Consumers are mostly researching online before making a purchase, and with a larger number of young smartphone users joining the customer base, it is just a matter of time before pre-purchase online research gets converted into an actual online transaction.
The GCC online channel has witnessed the emergence of quite a few online players that have registered stronger growth. Souq.com is one of the most prominent online retailers in the MENA region. Awok.com is another UAE-based online retailer that witnessed a 500% year-over-year increase in its revenues in April 2015. While there was some low-base effect (as this was only the second year of its operations), a revenue growth rate of 500% clearly shows that online retailing is catching up in the GCC region.
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Israel Home Appliances Industry Overview
Israel is the best example of a global market, and Haier's ability to stay at the top of the Israeli market shows how it has become a global company. The Israeli market is home to many brands, and there is fierce competition. Haier is the first and only Chinese brand to promote high-end home appliances in the Israeli market. Its rapid market response and the persistent pursuit of quality and design had set a benchmark for the export of the Chinese home appliance industry. Players including Candy Israel, Electrolux AB, Godrej Group, Haier Electronics Group Co. Ltd., and LG, among others have been profiled in the report.
Israel Home Appliances Market Leaders
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Candy Israel
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Electrolux AB
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Godrej Group
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Haier Electronics Group Co. Ltd.
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LG
- *Disclaimer: Major Players sorted in no particular order
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Israel Home Appliances Market News
- November 2023: LG Electronics (LG) introduced its 2023 LG SMART Monitor lineup. The 32SR50F priced at $229 and 27SR50F priced at $199 are available at LG.com and LG-authorized retailers
- September 2022: Israel removed the requirements for importing household and industrial electrical products. With the changes, Israel allowed importing of electrical products without the need for an inspection by the Standards Institute of Israel
- February 2022: Shufersal SAE.TA, which was Israel's largest supermarket chain, signed an agreement to buy a 60% stake in the Mini line for USD 176 million. Mini Line was the importer of home appliances for AEG, Samsung, and Electrolux, and it also marketed Fujitsu air conditioning systems with the operation of the ALM chain of electronics stores.
Israel Home Appliances Industry Segmentation
The household appliances market covers appliances that are usually used in private households to perform various tasks such as cleaning, washing, cooking, and refrigeration. The Israeli Home Appliances
The Israeli Home Appliances Market Is Segmented By Product Type (Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, And Other Major Appliances), Small Appliances (Coffee/Tea Makers, Food Processors, Grills And Roasters, Vacuum Cleaners, And Other Small Appliances), And By Distribution Channel (Multi-Branded Stores, Flagship Stores, Specialty Stores, Online, And Other Distribution Channels). The Report Offers Market Size And Forecasts For The Israel Home Appliance Market In Volume (Number Of Products) And Value (USD) For All The Above Segments.
| By Product Type | Major Appliances | Refrigerators | |
| Freezers | |||
| Dishwashing Machines | |||
| Washing Machines | |||
| Ovens | |||
| Air Conditioners | |||
| Other Major Appliances | |||
| Small Appliances | Coffee/Tea Makers | ||
| Food Processors | |||
| Grills and Roasters | |||
| Vacuum Cleaners | |||
| Other Small Appliances | |||
| By Distribution Channel | Multi-Branded Stores | ||
| Flagship Stores | |||
| Specialty Stores | |||
| Online | |||
| Other Distribution Channels | |||
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Israel Home Appliances Market Research FAQs
What is the current Israel Home Appliances Market size?
The Israel Home Appliances Market is projected to register a CAGR of greater than 5% during the forecast period (2025-2030)
Who are the key players in Israel Home Appliances Market?
Candy Israel, Electrolux AB, Godrej Group, Haier Electronics Group Co. Ltd. and LG are the major companies operating in the Israel Home Appliances Market.
What years does this Israel Home Appliances Market cover?
The report covers the Israel Home Appliances Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Israel Home Appliances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Israel Home Appliances Industry Report
Statistics for the 2025 Israel Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Israel Home Appliances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
