India Washing Machine Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The India Washing Machine Market is segmented by Type (Front Load and Top Load), By Technology (Fully-Automatic and Semi-Automatic), and By Distribution Channel (Supermarkets and Hypermarkets, Speciality Stores, Online and Other Distribution Channels). The report offers market size and forecast in value (USD billion) for all the above segments.

Market Snapshot

india washing machine market
Study Period: 2017-2026
Base Year: 2021
CAGR: <4 %
washing machine market share in india

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Market Overview

Washing machines are a popular choice for washing clothes since they save both energy and time. Various technological advancements in washing machines have been made in the recent decade, resulting in increased efficiency in terms of saving electricity and water. A washing machine works by spinning the laundry at a high speed, creating centrifugal force that removes the water and debris from the wash. This has also allowed important industry players to capture a considerable portion of the washing machine market. Furthermore, the government has launched many efforts aimed at the development of rural households, and with an increase in India's per capita income, demand for washing machines is likely to rise.

Digitalization, urbanization, changing consumer buying patterns, and demand in emerging markets are all contributing to increased income. The launch of the next generation washing machine incorporating technology for efficient use of electricity and water, expected to have a favorable impact on demand for these goods. The increased number of dual-income households, coupled with insufficient time for laundry has led to the growing desire for this under-penetrated product.

The market's growth is expected to be hampered by the availability of laundry shops and the expansion of online laundry services. COVID-19 highlighted the importance of major appliances in most houses. Dishwashers, vacuum cleaners, food processors, coffee machines, and personal hygiene devices all jumped to the top of the buying list. The underserved washing machine market was no exception. The washing machine was the rescuer when social separation became the norm, and the part-time maid became a banned entity.

Scope of the Report

Washing machines are widely used home appliances for washing clothes, as they save energy and time. The study provides a complete background analysis of the Indian washing machine market, which includes assessing the National accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and the market overview covered in the report. The Washing Machine Market is segmented By Type segmented into Front Load and Top Load) By Technology segmented into Fully-Automatic and Semi-Automatic, and By Distribution Channel segmented into Supermarkets, and Hypermarkets, Specialty Stores, Online and Other Distribution Channels.

By Type
Front Load
Top Load
By Technology
Fully-Automatic
Semi-Automatic
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online
Other Distribution Channels

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Key Market Trends

Washing Machine Market is Being Driven by Increasing Urbanization

The demand for washing machines is mostly in urban areas, which account for a major percentage of sales. Residents in urban areas consume in quite different ways than those who live in rural areas. In the country, the use of washing machines is rapidly increasing. Growing family incomes, improved technologies, an increase in the number of nuclear families, rising personnel expenses, a rising tendency of working women, and the availability of consumer credit in urban areas are all factors contributing to this growth. Consumers are expected to be drawn to smart washing machines by rapid urbanization and lifestyle changes. The expanding urban population in the country, which is characterized by high-income individuals, is likely to fuel washing machine demand over the projection period.

washing machine india

Fully Automatic Washing Machine Market is Predicted to Rise in India During Forecast Period

The Fully Automatic washing machine Market is expected to grow in the forecast period. A fully automatic system offers a clean wash and even extracts dirt and stains efficiently. For stain removal the front loader automatic washing machine is particularly effective because of tumble motion, higher revolutions per minute, and the in-built water heater which facilitates better stain removal without harming the cloth. These washing machines use less water and have lower power consumption and better voltage management system. Hence, the product premiumization trend favors front-load washing machines. However, the top-loading machines continue to have a higher share as the price difference between the two is substantial.

The agitator rubs against the clothes in a top loader to cause friction, which removes marks and stains on the garments, although this can harm the fabric material. Semi-automatic stain removal is not as effective as an automatic washing machine.

 washing machines in india

Competitive Landscape

The washing machine market tends to be competitive with the presence of international players. Energy labels and energy-efficiency policies have enabled manufacturers to focus on the development of energy-efficient products. Manufacturers are focusing on new product development, advancement in technologies, and increasing their manufacturing capacity. Domestic players have turned their focus towards rural areas as urban markets are dominated by foreign multinationals. Some of the key players in the washing machine market are LG Electronics India Pvt. Ltd., Samsung India Electronics Ltd, Whirlpool, Godrej, Electrolux, IFB, Lloyd, Bosch, Haier, Videocon, and Other prominent players.

Major Players

  1. LG Electronic Inc.

  2. Samsung India Electronics Ltd

  3. Whirlpool Corporation

  4. Haier Group Corporation

  5. IFB

 LG Electronics, Samsung, Whirlpool, Godrej, Electrolux,  IFB, Lloyd, Bosch, Haier, Videocon

Recent Developments

  • April 2021 – Samsung launched an AI-powered washing machine in India with 21 new models.
  • November 2020 - Flipkart partnered with Panasonic to offer washing machines, air conditioners, and refrigerators in India.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Value Chain analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

    7. 4.7 Technology Innovation in the industry

    8. 4.8 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Front Load

      2. 5.1.2 Top Load

    2. 5.2 By Technology

      1. 5.2.1 Fully-Automatic

      2. 5.2.2 Semi-Automatic

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets and Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online

      4. 5.3.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 LG Electronics

      2. 6.2.2 Samsung

      3. 6.2.3 Whirlpool

      4. 6.2.4 Godrej

      5. 6.2.5 Electrolux

      6. 6.2.6 IFB

      7. 6.2.7 Lloyd

      8. 6.2.8 Bosch

      9. 6.2.9 Haier

      10. 6.2.10 Videocon*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER

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Frequently Asked Questions

The India Washing Machine Market market is studied from 2017 - 2026.

The India Washing Machine Market is growing at a CAGR of <4% over the next 5 years.

LG Electronic Inc., Samsung India Electronics Ltd, Whirlpool Corporation, Haier Group Corporation, IFB are the major companies operating in India Washing Machine Market.

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