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The India Sodium Reduction Ingredients Market is Segmented by Product Type (Amino Acids and Glutamates, Mineral Salts, Yeast Extracts, and Other Product Types) and Application (Bakery and Confectionery, Condiments, Seasonings, and Sauces, Dairy and Frozen Foods, Meat and Meat Products, Snacks, and Other Applications)
The Indian sodium reduction ingredients market is expected to register a CAGR of 5.3% over the forecast period, 2020 to 2025.
The Indian sodium reduction ingredients market is segmented by product type and application. Based on product type, the market is segmented into amino acids and glutamates, mineral salts, yeast extracts, and other product types. Mineral salts are further sub-segmented into potassium chloride, magnesium sulphate, potassium lactate, and calcium chloride. Based on application, the market is segmented into bakery and confectionery, condiments, seasonings, and sauces, dairy and frozen foods, meat and meat products, snacks, other applications.
|By Product Type|
|Amino Acids and Glutamates|
|Other Product Types|
|Bakery and Confectionery|
|Condiments, Seasonings, and Sauces|
|Dairy and Frozen Foods|
|Meat and Meat Products|
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Indian consumers, on an average, consume 10 grams of salt per day, which is double the World Health Organization's (WHO) recommendation of a maximum of five grams per day. The high salt consumption in the country is mostly because of the preference for spicy food, such as pickles, which have high salt content that serves as a preservative. This trend is ongoing, despite several measures launched in the recent years, to create public awareness about the ill effects of consuming excess salt. However, the shift of the population from rural to urban areas has led to an increase in the consumption of salts, such as mineral salts, largely followed by the product know-how and the benefits. The popularity of mineral salts is excessively linked with the way in which the consumers are connected to social media, where the prevalence of internet as a medium has led the first-world trends to witness a rapid development in India, over the past few years.
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The bakery and confectionery segment witnessed a growing trend over the past few years, mostly in relation to high nutrient value and affordability, and as items of huge consumption. A rapid increase in the population, rising foreign influence, and fluctuating eating habits of the people have significantly contributed to the growth trajectory of the bakery industry. With regard to bakery products, consumers are demanding newer options, and the industry has been experiencing fortification of bakery products, inclusive of SRI, in order to satiate the burgeoning appetite of health-conscious Indians.
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The sodium reduction market in India is consolidated, and the key players in the industry hold a significant share of the market. The major players operating in the segment are ADM, Tate & Lyle, Bunge, Cargill, and Givaudan, among others. The major players are focusing on strategies, such as expansions and mergers and acquisitions with domestic food processing companies, to facilitate SRI penetration across food products.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Amino Acids and Glutamates
5.1.2 Mineral Salts
5.1.3 Yeast Extracts
5.1.4 Other Product Types
5.2 By Application
5.2.1 Bakery and Confectionery
5.2.2 Condiments, Seasonings, and Sauces
5.2.3 Dairy and Frozen Foods
5.2.4 Meat and Meat Products
5.2.6 Other Applications
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 Cargill Inc
6.4.2 Givaudan SA
6.4.3 Kerry Group
6.4.4 Tate & Lyle PLC
6.4.5 Archer Daniels Midland Company
7. MARKET OPPORTUNITIES AND FUTURE TRENDS