India Sodium Reduction Ingredients Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The Indian sodium reduction ingredients market is expected to register a CAGR of 5.3% over the forecast period, 2020 to 2025. 

• Excessive intake of sodium leads to a number of adverse health effects, hypertension being the foremost among them. Alleviating these conditions, to some extent, has been possible through the use of SRI, such as mineral salts, amino acids, and yeast extracts. Versatility in the applications has provided the requisite impetus to these health-promoting products.
• Some of the major factors driving the demand for SRI include a greater emphasis on health and nutrition, growing knowledge about the detrimental effects of excessive salt intake, improvement in taste, and an increased demand for processed foods.

Scope of the Report

The Indian sodium reduction ingredients market is segmented by product type and application. Based on product type, the market is segmented into amino acids and glutamates, mineral salts, yeast extracts, and other product types. Mineral salts are further sub-segmented into potassium chloride, magnesium sulphate, potassium lactate, and calcium chloride. Based on application, the market is segmented into bakery and confectionery, condiments, seasonings, and sauces, dairy and frozen foods, meat and meat products, snacks, other applications. 

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Key Market Trends

Increasing Consumer Awareness about High Sodium Intake

Indian consumers, on an average, consume 10 grams of salt per day, which is double the World Health Organization's (WHO) recommendation of a maximum of five grams per day. The high salt consumption in the country is mostly because of the preference for spicy food, such as pickles, which have high salt content that serves as a preservative. This trend is ongoing, despite several measures launched in the recent years, to create public awareness about the ill effects of consuming excess salt. However, the shift of the population from rural to urban areas has led to an increase in the consumption of salts, such as mineral salts, largely followed by the product know-how and the benefits. The popularity of mineral salts is excessively linked with the way in which the consumers are connected to social media, where the prevalence of internet as a medium has led the first-world trends to witness a rapid development in India, over the past few years.

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