In-taxi Digital Signage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global In-taxi Digital Signage Market is Segmented by Vehicle (Luxury/Premium Taxi and Economy/Budget Taxi), by Display (LCD and LED) and by Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers the market sizes and forecasts in value (USD million) for all the above segments.

In-taxi Digital Signage Market Size

In-Taxi Digital Signage Market Overview
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 3.00 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

In-taxi Digital Signage Market

*Disclaimer: Major Players sorted in no particular order


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In-taxi Digital Signage Market Analysis

The in-taxi digital signage market was valued at USD 648.90 million in 2021, and it is expected to reach USD 774.82 million by 2027, registering a CAGR of about 3% during the forecast period (2022 - 2027).

The COVID-19 outbreak has hindered the growth of the in-taxi digital signage market as there were continuous lockdowns and travel restrictions around the world. For instance,

In April 2020, Uber rideshare rival Bolt pulled out of Australia after two and a half years due to plunging demand due to the coronavirus crisis.

Over the long term, the market's growth is driven by factors like increasing adoption of digital signage products in the commercial vertical, rising infrastructural developments in emerging countries, growing demand for 4K and 8K displays, and increasing technological advancements in display products. For instance,

In October 2020, Telelogos, a software provider for digital signage, media, and connected devices, expanded its presence in Latin America by opening an office in Mexico City. The Latin American presence will allow the company to be very reactive to the regional clients' demands and strengthen relations with its local partners.

Taxi advertising is one of the most immediately recognizable kinds of outdoor advertising. Advertisers use taxi ads to make a huge impact on riders, other drivers, and even pedestrians. Taxi top ads, partial or full wrapped taxi ads, taxi trunk ads, and in-cab ads are some of the options available for advertisers.

North America is estimated to dominate the in-taxi digital signage market, showing considerable growth during the forecast period. Asia-Pacific is expected to have the fastest growth during the forecast period.

In-taxi Digital Signage Market Trends

This section covers the major market trends shaping the In-taxi Digital Signage Market according to our research experts:

Growing Adoption of Entertainment Devices in Luxury Taxis

Currently, local and foreign tourists in both developed and developing nations prefer luxury vehicles just for the experience, as owning them may not be feasible for most of them. Several taxi service providers across the world have started offering luxury vehicles in their fleets, and competitive pricing is providing opportunities for these vehicles to be picked up by tourists.

Also, local taxi service providers and individuals who own exotic and premium cars are putting them up for hire for tourists. This trend is prominent in the United States and Western Europe. Tesla Model X, Audi, and BMW are popular brands on offer. In the United Arab Emirates, particularly Dubai, a popular tourist destination, the demand for luxury taxis has been increasing significantly. For instance,

In January 2021, Uber provided a service in Dubai named Riding with Uber Black, which means traveling in a luxury taxi car fleet is primarily made up of newer BMW, Mercedes-Benz, and Tesla vehicles. With the minimum fare starting at AED 23.

Other lavish destinations in Western Europe, the United States, and China, among others, are also expected to show considerable growth rates. However, the market has been turbulent in this segment, with few companies shifting their entire fleet toward budget offerings due to higher demand from that segment. Additionally, the high cost of insurance and maintenance of these vehicles is also expected to hinder the segmental growth.

In - Taxi Digital Signage Market_trend 1

Asia-Pacific is Expected to Witness High Growth

Asia-Pacific is projected to register the largest market share in the in-taxi digital signage market in 2027. Owing to low labor costs in the Asia-Pacific region, the overall cost of implementing and installing digital signage systems is significantly low. This has led to the emergence of Asia-Pacific as one of the potentially largest markets for digital signage.

The in-taxi digital signage market has experienced significant growth in Asia-Pacific due to the increasing adoption and penetration of digital technologies and advanced audio-visual solutions integrated with next-generation technologies, including AI and AR. For instance,

In October 2021, Mumbai-based cab branding AdTech startup, Wrap2Earn Technologies, announced the launch of LytAds; a smart screen taxi-top digital OOH advertising solution. It uses internet-connected high-res LED displays mounted on rideshare vehicles to deliver contextual messaging for advertisers.

Asia-Pacific is supposed to have greater demand during the forecast year because of the fast-growing population. Improvements in GDP per capita and infrastructure development have urbanized the region to a greater extent, turning rural areas into urban areas. The sudden surge in demand has caused the cities to fall into unsustainable consumption models. According to the National Bureau of Statistics, the in-taxi digital signage market may witness an increase in regional demand during the forecast period.

Several countries, such as China, South Korea, and India, have witnessed developments related to infrastructure in recent years, along with the growth of retail, BFSI, and transportation applications. This factor is also expected to drive the demand for digital signage in the region.

In-Taxi Digital Signage Market _geography

In-taxi Digital Signage Industry Overview

The market is fragmented as several local and international companies supply LCD display screens (tablets) for taxis. Samsung (Knox Customization), Apple, Verifone, Swipe Technologies, and Touchmedia are the significant players operating in this market. For instance-

Through its Knox customization division, Samsung developed software in its tablets (LCD screens) for taxi service providers.

The China-based TouchMedia has also provided software and hardware solutions for more than 50,000 taxis across seven major cities in China.

These two companies lead the software segment of the market studied, along with 42 Gears Mobility Systems and Bona Phandle Media. Moreover, several startups are emerging as software providers and hardware suppliers for in-taxi digital signage service providers. The major emerging organizations include Cabby Tabby Technologies and Swipe Technologies.

In-taxi Digital Signage Market Leaders

  1. Samsung Electronics Co. Ltd

  2. VeriFone Holdings Inc.

  3. Curb Mobility LLC

  4. Apple Inc

  5. 42 Gears mobility systems private limited

*Disclaimer: Major Players sorted in no particular order

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In-taxi Digital Signage Market News

In January 2021, Firefly, a taxi DOOH media network provider, partnered with vehicle fleet operator Drive Sally to deliver taxi-top DOOH advertising on Tesla taxis. The goal is to entice high-end brands through a zero-emissions platform.

In November 2021, A supply-side platform company for programmatic OOH media partnered with Uber OOH, Uber's DOOH cartopped advertising network. Uber's DOOH is included in more than 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix and has over 112 million daily impressions.

In-taxi Digital Signage Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Vehicle Type

      1. 5.1.1 Luxury/Premium Taxi

      2. 5.1.2 Economy/Budget Taxi

    2. 5.2 Display Type

      1. 5.2.1 LCD

      2. 5.2.2 LED

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Spain

        5. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. Saudi Arabia

        2. Brazil

        3. Other Countries


    1. 6.1 Company Profiles

      1. 6.1.1 Advertising Service Providers

        1. Clear Vision Advertisement

        2. London Taxi Advertising

        3. Curb Mobility LLC

        4. Blue Line Media

        5. BillboardsIn

        6. Bona Phandle Media

      2. 6.1.2 Software Providers

        1. Enroute View Media Inc.

        2. Cabby Tabby Technologies

        3. 42Gears Mobility Systems Pvt. Ltd

      3. 6.1.3 Device Manufacturers

        1. Swipe Technologies

        2. Curb Mobility LLC

        3. 42 Gears mobility systems private limited

        4. Samsung Electronics Co. Ltd

        5. Apple Inc.

        6. VeriFone Holdings Inc.


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In-taxi Digital Signage Industry Segmentation

Taxi signage is a way of advertising through LCD screens that are placed on the headrests of front row seats in taxis. Through these screens, advertising agencies help their clients promote their products. Along with advertisements, riders can also view entertainment content, such as music and movies. Software providers develop user interfaces on these screens as per the client's business needs.

The market is segmented by vehicle, display, and geography. The market is segmented by vehicle: luxury/premium taxi and economy/budget taxi. By display, the market is segmented into LCD and LED display. By geography, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World.

The report offers the market sizes and forecasts in value (USD million) for all the above segments.

Vehicle Type
Luxury/Premium Taxi
Economy/Budget Taxi
Display Type
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of the World
Saudi Arabia
Other Countries
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In-taxi Digital Signage Market Research FAQs

The In-taxi Digital Signage Market is projected to register a CAGR of 3% during the forecast period (2024-2029)

Samsung Electronics Co. Ltd, VeriFone Holdings Inc., Curb Mobility LLC, Apple Inc and 42 Gears mobility systems private limited are the major companies operating in the In-taxi Digital Signage Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in In-taxi Digital Signage Market.

The report covers the In-taxi Digital Signage Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the In-taxi Digital Signage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

In-taxi Digital Signage Industry Report

Statistics for the 2024 In-taxi Digital Signage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. In-taxi Digital Signage analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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In-taxi Digital Signage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)