HER-2 Negative Breast Cancer Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The HER-2 Negative Breast Cancer Market Report is Segmented by Therapy Type (Chemotherapy, Endocrine Therapy, Targeted Therapy, Immunotherapy), Biomarker Sub-Type (HR-Positive/HER2-Negative, Triple-Negative Breast Cancer), End User (Hospitals, Specialty Cancer Centers, Others), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Global HER-2 Negative Breast Cancer Market Size and Share

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Compare market size and growth of Global HER-2 Negative Breast Cancer Market with other markets in Healthcare Industry

Global HER-2 Negative Breast Cancer Market Analysis by Mordor Intelligence

The HER-2 negative breast cancer market size stands at USD 1.82 billion in 2025 and is forecast to reach USD 2.79 billion by 2030, advancing at an 8.9% CAGR. Precision diagnostics, expanding antibody-drug conjugate (ADC) indications, and recognition of HER2-low tumors as a new therapeutic category combine to accelerate growth. Hormone receptor-positive/HER2-negative tumors represent 70% of incident cases, while triple-negative disease accounts for 15-20% and drives high unmet need. Targeted therapy shows the most rapid uptake as PARP inhibitors and next-generation ADCs displace conventional chemotherapy regimens. Geographic momentum shifts toward Asia-Pacific, where rising incidence and growing access to precision medicine reshape global demand. Payer adoption of value-based reimbursement and indication-specific pricing seeks to contain costs without stalling innovation.

Key Report Takeaways

  • By therapy type, chemotherapy held 41.4% of the HER-2 negative breast cancer market share in 2024, while targeted therapy is set to expand at a 9.37% CAGR through 2030.  
  • By biomarker sub-type, hormone receptor-positive/HER2-negative tumors captured 57.77% of the HER-2 negative breast cancer market size in 2024, whereas triple-negative breast cancer is projected to post a 9.86% CAGR to 2030.  
  • By end user, hospitals accounted for 53.82% of the HER-2 negative breast cancer market size in 2024, and specialty cancer centers are forecast to grow at a 10.38% CAGR through 2030.  
  • By geography, North America led with 42.23% revenue share in 2024, while Asia-Pacific is poised to expand at a 10.93% CAGR to 2030.  

Segment Analysis

By Therapy Type: Targeted therapy disrupts traditional paradigms

Chemotherapy retained a 41.4% share of the HER-2 negative breast cancer market size in 2024, but targeted therapy is forecast to grow at 9.37% CAGR between 2025 and 2030. PARP inhibitors, CDK4/6 inhibitors, and ADCs deliver longer progression-free survival with fewer systemic toxicities, prompting clinicians to shift treatment algorithms. Olaparib’s success in adjuvant BRCA-mutant disease extends PARP relevance beyond metastatic settings. CDK4/6 inhibitors combined with aromatase inhibitors provide median progression-free survival over 30 months, surpassing historical endocrine monotherapy. Immunotherapy is standard in PD-L1 positive TNBC after the KEYNOTE-522 trial. ADCs such as trastuzumab deruxtecan broaden reach to HER2-low tumors and re-define sequencing. The HER-2 negative breast cancer market therefore pivots toward mechanism-specific regimens that personalize benefit.

Endocrine therapy remains backbone treatment for hormone receptor-positive disease, yet resistance drives demand for next-generation agents. Selective estrogen-receptor degraders like imlunestrant improved progression-free survival in ESR1-mutant populations and foreshadow a new combination partner for CDK4/6 inhibitors. The influx of biosimilars in chemotherapy and HER2-targeted segments exerts price pressure, but advanced targeted regimes sustain premium pricing through differentiated efficacy. Cumulatively, targeted therapy adoption accelerates the HER-2 negative breast cancer market and relegates conventional chemotherapy to later-line or combination use.

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Note: Segment shares of all individual segments available upon report purchase

By Biomarker Sub-Type: TNBC momentum challenges HR-positive dominance

Hormone receptor-positive/HER2-negative tumors held 57.77% share of the HER-2 negative breast cancer market size in 2024, yet triple-negative breast cancer will grow fastest at 9.86% CAGR through 2030. Sacituzumab govitecan plus pembrolizumab cut disease-progression risk by 35% in PD-L1 positive metastatic TNBC, establishing ADC-immunotherapy synergy. Multiple ADCs targeting TROP-2 and LIV-1 are in late development, diversifying options for TNBC patients historically limited to chemotherapy.  

Resistance to endocrine and CDK4/6 regimens in HR-positive disease propels innovations such as inavolisib, which lowered progression-risk by 57% in PIK3CA-mutated tumors. The KENDO trial showed CDK4/6 inhibitors outperformed chemotherapy with 19.9 months median progression-free survival versus 11.2 months. Although HR-positive disease retains volume dominance, TNBC growth outpaces due to greater unmet need, bolstering overall HER-2 negative breast cancer market expansion.

By End User: Specialty centers capitalize on complexity

Hospitals controlled 53.82% of market revenue in 2024, yet specialty cancer centers are predicted to grow at a 10.38% CAGR because precision-oncology delivery demands integrated genomic testing, multidisciplinary teams, and advanced toxicity management. Seventy-two percent of metastatic tumors harbor actionable alterations requiring molecular-tumor-board review. ADC-related safety monitoring calls for high-resolution imaging and pulmonology support, capacities more common in tertiary centers.  

AI-enabled trial-matching systems achieve 93.3% accuracy and are being adopted fastest in academic networks. Community practices, constrained by reimbursement cuts and staff shortages, struggle to invest in genomic platforms and clinical-research infrastructure. Consequently, referral patterns shift complex HER-2 negative breast cancer market cases to specialty centers, consolidating expertise and fostering faster uptake of innovative therapies.

Global HER-2 Negative Breast Cancer Market: Market Share by End User
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

North America captured 42.23% of 2024 revenue, driven by early adoption of precision diagnostics, robust clinical-trial ecosystems, and streamlined FDA approvals for datopotamab deruxtecan and trastuzumab deruxtecan. AI-guided trial-matching cuts screen-failure rates and accelerates first-patient-in timelines, reinforcing the region’s leadership. Yet payers question ADC value as cost-effectiveness ratios exceed USD 296,873 per QALY, leading to step therapy protocols that slow uptake. Canada exemplifies cost management through de-escalated bone-targeted-agent schedules that reduce expenditures without compromising outcomes.

Europe follows with mature health-technology-assessment frameworks and pan-EU regulatory coordination. Lombardy’s genomic-testing reimbursement paved the way for wider adoption, and CHMP backed trastuzumab deruxtecan for HER2-low disease in February 2025. However, dual-manufacturer combination regimens see lower reimbursement approval, reflecting payer concern over bundled pricing. Eastern-European markets still lack widespread biomarker-testing infrastructure, delaying entry of complex targeted therapies.

Asia-Pacific posts the highest growth rate at 10.93% CAGR as breast-cancer incidence rises from 1.25 million cases in 2021 to 1.68 million by 2030. Japan approved and launched datopotamab deruxtecan within 90 days, highlighting regulatory agility. China’s projected breast-cancer cost surge from USD 8 billion in 2021 to USD 14 billion by 2030 underscores the economic weight of the HER-2 negative breast cancer market.Thailand’s Pathum Raksa initiative shows how public-private models can extend testing capacity and could be replicated across emerging markets.

Competitive Landscape

Competition is intensifying as precision approaches displace legacy chemotherapy. CDK4/6 inhibitors—palbociclib, ribociclib, and abemaciclib—dominate HR-positive therapy, but biosimilar erosion looms once patents lapse. ADC developers pursue novel targets such as TROP-2, LIV-1, and HER3; trastuzumab deruxtecan’s success in HER2-low tumors spurred a wave of follow-on programs. Combination development aligns therapies with molecular drivers and aims to delay resistance, exemplified by datopotamab deruxtecan plus durvalumab in neoadjuvant trials.  

Technology partnerships bring AI into clinical-trial matching, reducing recruitment timelines by double digits and improving portfolio productivity. Price pressure fosters indication-specific pricing and value-based agreements to reconcile premium drug costs with constrained health-budget growth. Biosimilars, including FDA-approved trastuzumab-strf, will lower prices but manufacturing complexity delays similar dynamics for ADCs. Overall, the HER-2 negative breast cancer market exhibits moderate fragmentation as innovators race to capture emerging molecular niches while defending incumbent franchises.

Global HER-2 Negative Breast Cancer Industry Leaders

  1. Eli Lilly and Company

  2. AstraZeneca

  3. GSK

  4. Novartis AG

  5. Pfizer

  6. *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments

  • April 2025: AstraZeneca began the Phase III TROPION-Breast04 neoadjuvant study of datopotamab deruxtecan plus durvalumab in early-stage triple-negative or HR-low/HER2-negative disease.
  • January 2025: FDA approved DATROWAY for unresectable or metastatic HR-positive, HER2-negative disease after endocrine therapy and chemotherapy, citing a 37% risk reduction in progression versus chemotherapy

Table of Contents for Global HER-2 Negative Breast Cancer Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Precision-diagnostics uptake in early-stage disease
    • 4.2.2 Expanding approvals of PARP inhibitors in HR-positive sub-segment
    • 4.2.3 Growing reimbursement for antibody–drug conjugates
    • 4.2.4 Rising neoadjuvant therapy adoption (mainstream)
    • 4.2.5 Tumor-agnostic trial designs accelerating pipeline (under-radar)
    • 4.2.6 AI-guided trial matching platforms improving enrollment (under-radar)
  • 4.3 Market Restraints
    • 4.3.1 High attrition of TNBC immunotherapy assets
    • 4.3.2 Cost–efficacy concerns of ADCs in community settings
    • 4.3.3 Limited biomarker testing rates in low-income markets (under-radar)
    • 4.3.4 Emerging payer pressure on combination regimens (under-radar)
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter’s Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Industry Rivalry

5. Market Size & Growth Forecasts

  • 5.1 By Therapy Type (Value)
    • 5.1.1 Chemotherapy
    • 5.1.2 Endocrine Therapy
    • 5.1.3 Targeted Therapy (PARP, PI3K, AKT, ADCs)
    • 5.1.4 Immunotherapy
  • 5.2 By Biomarker Sub-Type (Value)
    • 5.2.1 HR-Positive / HER2-Negative
    • 5.2.2 Triple-Negative Breast Cancer (TNBC)
  • 5.3 By End User (Value)
    • 5.3.1 Hospitals
    • 5.3.2 Specialty Cancer Centers
    • 5.3.3 Others
  • 5.4 By Geography (Value)
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Spain
    • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 South Korea
    • 5.4.3.5 Australia
    • 5.4.3.6 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 GCC
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East and Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.3.1 Roche
    • 6.3.2 Pfizer
    • 6.3.3 Novartis
    • 6.3.4 AstraZeneca
    • 6.3.5 Eli Lilly
    • 6.3.6 Merck & Co.
    • 6.3.7 Gilead Sciences
    • 6.3.8 Bristol Myers Squibb
    • 6.3.9 Seagen
    • 6.3.10 Daiichi Sankyo
    • 6.3.11 AbbVie
    • 6.3.12 Amgen
    • 6.3.13 Sanofi
    • 6.3.14 Eisai
    • 6.3.15 Teva
    • 6.3.16 MacroGenics
    • 6.3.17 Puma Biotechnology
    • 6.3.18 Genmab
    • 6.3.19 BeiGene
    • 6.3.20 Zentalis Pharma

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Global HER-2 Negative Breast Cancer Market Report Scope

The HER-2 negative breast cancer is less occurrence among women and accounts for about 15% of all types of breast cancers. The HER-2 Negative Breast Cancer Market is segmented By Type of Treatment (Chemotherapy, Radiation Therapy, Hormonal Therapy, and Others), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report offers the value (in USD million) for the above segments.

By Therapy Type (Value) Chemotherapy
Endocrine Therapy
Targeted Therapy (PARP, PI3K, AKT, ADCs)
Immunotherapy
By Biomarker Sub-Type (Value) HR-Positive / HER2-Negative
Triple-Negative Breast Cancer (TNBC)
By End User (Value) Hospitals
Specialty Cancer Centers
Others
By Geography (Value) North America United States
Canada
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
By Therapy Type (Value)
Chemotherapy
Endocrine Therapy
Targeted Therapy (PARP, PI3K, AKT, ADCs)
Immunotherapy
By Biomarker Sub-Type (Value)
HR-Positive / HER2-Negative
Triple-Negative Breast Cancer (TNBC)
By End User (Value)
Hospitals
Specialty Cancer Centers
Others
By Geography (Value)
North America United States
Canada
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
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Key Questions Answered in the Report

1. What is the current value of the HER-2 negative breast cancer market?

The HER-2 negative breast cancer market size is USD 1.82 billion in 2025, with an 8.9% CAGR projected to lift revenue to USD 2.79 billion by 2030.

2. Which therapy segment is growing fastest?

Targeted therapy—including PARP inhibitors, CDK4/6 inhibitors, and antibody-drug conjugates—is projected to grow at a 9.37% CAGR from 2025-2030.

3. Why is Asia-Pacific considered the most attractive regional market?

Asia-Pacific shows the highest forecast CAGR of 10.93% owing to rising disease incidence, rapid regulatory approvals, and expanding access to precision medicine.

4. What is driving growth in specialty cancer centers?

Complex biomarker testing, multidisciplinary care, and management of ADC-related toxicities push patients toward specialty centers, which are forecast to grow at 10.38% CAGR.

Page last updated on: July 21, 2025

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