Germany Real Estate Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Germany Real Estate Services Market Report is Segmented by Property Type (Residential, Commercial), by Service (Brokerage Services, Property Management Services, Valuation Services and More), by Client Type (Individuals/Households, Corporates & SMEs and More), and by City (Berlin, Munich, Frankfurt, Hamburg, Rest of Germany). The Market Forecasts are Provided in Terms of Value (USD).

Germany Real Estate Services Market Size and Share

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Compare market size and growth of Germany Real Estate Services Market with other markets in Real Estate and Construction Industry

Germany Real Estate Services Market Analysis by Mordor Intelligence

The Germany real estate services market stands at USD 37.23 billion in 2025 and is set to reach USD 43.37 billion by 2030, advancing at a 3.10% CAGR. Recent growth is powered by institutional capital rotation into ESG-compliant assets, steady demand for project management linked to mandatory energy-efficiency upgrades, and rapid digitalization of property workflows. Brokerage fee reforms and lingering affordability pressures have tempered transaction-led revenues, yet recurring income from property and facility management continues to underpin sector resilience. Competitive conditions remain moderate as large, full-service providers leverage scale, while PropTech entrants press for share through data-rich, software-enabled offerings. Policy tools such as degressive depreciation allowances for new housing and expanded infrastructure quotas for regulated investors signal sustained government support and will likely reinforce medium-term service demand.

Key Report Takeaways

  • By property type, residential retained 56.1% of the Germany real estate services market revenue share in 2024. The Germany real estate services market for commercial recorded the fastest 3.56% CAGR between 2025-2030.
  • By service, property management led with 42.3% of the Germany real estate services market share in 2024. The Germany real estate services market for valuation services is projected to expand at a 4.15% CAGR between 2025-2030.
  • By client type, individual households generated 55.5% of the Germany real estate services market size in 2024. The Germany real estate services market for corporate & SME clients shows the highest 3.91% CAGR between 2025-2030.
  • By city, Berlin captured 26.7% of the Germany real estate services market’s 2024 revenues. The Germany real estate services market for Frankfurt posts the strongest 4.02% CAGR between 2025-2030.

Segment Analysis

By Property Type: Commercial Gains Despite Residential Dominance

Residential services contributed 56.1% of 2024 revenues, led by multi-family rental demand, yet commercial contracts are expanding fastest at a 3.56% CAGR to 2030. Logistics growth rides e-commerce fulfillment needs, while core offices in Frankfurt and Munich attract ESG-compliant capital seeking stable yields. Data-center square footage is forecast to double by 2030, driving high-margin facility-management and power-quality advisory work. Conversely, single-family brokerage lags as affordability weighs on first-time buyers, though ADU reforms may add incremental listings over the long run.

Market participants diversify by pairing residential management platforms with specialized commercial advisory teams to capture the full asset lifecycle. ESG retrofits, particularly in older offices, spur bundled project-management and valuation mandates. Residential providers deploy tech-enabled solutions such as virtual property inspections to trim costs and sustain margins amid slower sales. Meanwhile, the Germany real estate services market continues to allocate more capital to warehousing and data-center clusters, where long-lease tenures stabilize income and offset cyclical swings in retail and hospitality assets.

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By Service: Valuation Services Accelerate Amid Management Stability

Property management preserved a 42.3% revenue share in 2024, reflecting sticky contracts and the recurring nature of rent-collection and maintenance tasks. Valuation, however, is set to outpace all services with a 4.15% CAGR as investors need climate-risk scoring and social-impact benchmarking. Scout24’s integration of bulwiengesa aligns with this trend, adding dense data sets and AI-driven comparables that streamline appraisal turnarounds.

Facility-management firms embed IoT dashboards to prove service-level compliance, creating upsell paths into energy-performance contracting. Brokerage teams adopt virtual tours and predictive lead-scoring, preserving productivity despite thinner commissions. Across offerings, digitalization trims back-office costs and underpins competitive fees, ensuring that the Germany real estate services market remains accessible to midsize enterprises while raising the bar on service quality.

By Client Type: Corporate Outsourcing Drives Growth

Individual households still account for 55.5% of 2024 demand, but corporate and SME customers are the fastest risers at 3.91% CAGR. Healthcare group Fresenius Helios outsources integrated facility management to tighten operational budgets and meet stringent hygiene standards. Public-sector landlords shift energy-performance risk to contractors, spurring multi-year agreements that lock predictable cash flows.

Service providers bundle advisory, maintenance, and regulatory reporting into single-source contracts, creating higher switching costs and longer retention. Individual homeowner services pivot to self-service portals and automated valuation models to stay cost-competitive. Corporate clients seek real-time portfolio dashboards, ESG compliance alerts, and decarbonization roadmaps, raising the sophistication bar and enlarging wallet share per account. This tilt toward enterprise outsourcing underpins steady expansion even if consumer transactions remain subdued.

Germany Real Estate Services Market: Market Share by Client Type
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Berlin retained a 26.7% revenue share in 2024 on the back of diverse demand from federal agencies, embassies, and a vibrant rental market. Energy-efficiency upgrade mandates and streamlined digital permitting are generating advisory backlogs, while public-private regeneration schemes expand the pipeline for project managers. However, rising land prices and rent caps keep pressure on brokerage income, incentivizing managers to diversify into retrofit consulting and asset-monitoring services.

Frankfurt is the growth pacesetter with a 4.02% CAGR to 2030, buoyed by record office take-up of 198,100 sqm in Q1 2025 and accelerating data-center builds. Prime office rents reached EUR 51.00 (USD 55.6) per sqm per month, indicating deep demand for class-A space. Financial institutions favor energy-efficient towers, generating premium management and valuation assignments. The city’s evolving skyline also attracts pension-fund capital, entrenching long-term service contracts.

Munich benefits from technology-sector clustering, supporting steady office and life-science facility management work. Hamburg leverages port logistics to drive warehouse and cold-chain advisory needs. Secondary metros like Stuttgart, Düsseldorf, and Leipzig, grouped under Rest-of-Germany, collectively rival any single top-tier city in volume. Their polycentric economic profiles mean tailored service bundles—from student-housing management in university towns to light industrial valuation—making geographic diversification a hedge against localized slowdowns. Overall, city-level competition pushes providers to sharpen sector specializations and deploy tech platforms that scale across urban contexts, ensuring the Germany real estate services market keeps momentum nationwide.

Competitive Landscape

The Germany real estate services market shows moderate concentration. Vonovia leverages a 546,000-unit residential portfolio to integrate in-house maintenance, energy services, and tenant apps, supporting scale economies. CBRE Germany capitalizes on global capital markets expertise to win cross-border mandates, recently advising on several Frankfurt skyscraper disposals. JLL extends its global ESG consulting tool set to German clients, positioning itself for regulatory-driven advisory growth.

Scout24’s 2024 purchase of bulwiengesa gave the firm a data moat that strengthens valuation products and deepens client stickiness within its ImmoScout24 ecosystem. Smaller PropTechs focus on niche pain points—such as rental deposit management or IoT-based leak detection—often partnering with incumbents rather than challenging them head-on. Healthcare and data-center facility management represent attractive white spaces, demanding specialized compliance and uptime guarantees. Across the board, digital adoption, ESG fluency, and integrated service suites are the core strategic differentiators shaping competitive outcomes in the Germany real estate services market.

Germany Real Estate Services Industry Leaders

  1. Vonovia SE

  2. Deutsche Wohnen

  3. LEG Immobilien SE

  4. Instone Group

  5. Vivawest Wohnen GmbH

  6. *Disclaimer: Major Players sorted in no particular order
Germany Real Estate Services Market Concentration
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Recent Industry Developments

  • March 2025: Vonovia SE acquired 820 residential units and 261 commercial units from QUARTERBACK Immobilien-Gruppe. Strengthening core residential portfolio and property-management services.
  • January 2025: Vonovia SE Acquired 19 care properties and agreed to purchase PFLEGEN & WOHNEN HAMBURG GmbH (13 care-home locations) for EUR 380 million (USD 414 million). Expanding into healthcare real-estate services sector.
  • December 2024: Scout24 SE acquired bulwiengesa AG, a leading valuation and data-services provider. Enhancing Scout24’s analytics capabilities and market transparency via ImmoScout24 ecosystem.
  • December 2024: Scout24 SE acquired neubau kompass AG, a digital marketing platform for newly built residential properties in Germany and Austria. Extending Scout24’s reach in the new-construction segment.

Table of Contents for Germany Real Estate Services Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Insights and Dynamics

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Institutional demand for outsourced facility and property management in public and healthcare sectors
    • 4.2.2 Expansion of ESG reporting mandates boosting valuation and advisory volumes
    • 4.2.3 ADU-friendly zoning reforms accelerating small-unit residential brokerage activity
    • 4.2.4 Rising demand for retrofit project management under national energy-efficiency targets
    • 4.2.5 Increased capital deployment from pension funds into core office and logistics assets
    • 4.2.6 Digital transformation across real estate portfolios driving software-enabled service uptake
  • 4.3 Market Restraints
    • 4.3.1 Prolonged weakness in residential transaction volumes due to affordability pressures
    • 4.3.2 Tight labour market for skilled FM technicians and asset managers
    • 4.3.3 Lengthy permitting cycles dampening project advisory pipelines
    • 4.3.4 Commission compression from consumer protection and brokerage fee reforms
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Technological Outlook
  • 4.7 Insights into Real Estate Tech and Startups Active in the Real Estate Services Segment
  • 4.8 Porter’s Five Forces
    • 4.8.1 Bargaining Power of Suppliers
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Threat of New Entrants
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Intensity of Competitive Rivalry

5. Market Size & Growth Forecasts (Value, USD bn)

  • 5.1 By Property Type
    • 5.1.1 Residential
    • 5.1.1.1 Single-Family
    • 5.1.1.2 Multi-Family
    • 5.1.2 Commercial
    • 5.1.2.1 Office
    • 5.1.2.2 Retail
    • 5.1.2.3 Logistics
    • 5.1.2.4 Others
  • 5.2 By Service
    • 5.2.1 Brokerage Services
    • 5.2.2 Property Management Services
    • 5.2.3 Valuation Services
    • 5.2.4 Others
  • 5.3 By Client Type
    • 5.3.1 Individuals / Households
    • 5.3.2 Corporates & SMEs
    • 5.3.3 Others
  • 5.4 By City
    • 5.4.1 Berlin
    • 5.4.2 Munich
    • 5.4.3 Frankfurt
    • 5.4.4 Hamburg
    • 5.4.5 Rest of Germany

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)}
    • 6.3.1 Vonovia SE
    • 6.3.2 Deutsche Wohnen
    • 6.3.3 LEG Immobilien SE
    • 6.3.4 Instone Group
    • 6.3.5 Vivawest Wohnen GmbH
    • 6.3.6 Gewobag Wohnungsbau AG
    • 6.3.7 SAGA Hamburg
    • 6.3.8 Bundesanstalt für Immobilienaufgaben
    • 6.3.9 STRABAG Property & Facility Services GmbH
    • 6.3.10 HEID Valuation
    • 6.3.11 GESOBAU AG
    • 6.3.12 CBRE GmbH (Germany)
    • 6.3.13 Jones Lang LaSalle SE (Germany)
    • 6.3.14 Savills Deutschland GmbH
    • 6.3.15 BNP Paribas Real Estate Germany
    • 6.3.16 Colliers International Deutschland GmbH
    • 6.3.17 Cushman & Wakefield Germany
    • 6.3.18 Drees & Sommer SE
    • 6.3.19 Engel & Völkers AG
    • 6.3.20 Patrizia SE
    • 6.3.21 Scout24 AG (ImmobilienScout24)

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Germany Real Estate Services Market Report Scope

This report aims to provide a detailed analysis of the German real estate services market. It focuses on the market dynamics, emerging trends in the segments and regional markets, and insights into various product and application types. Additionally, it analyzes the key players and the competitive landscape in the German real estate services market.

By Property Type Residential Single-Family
Multi-Family
Commercial Office
Retail
Logistics
Others
By Service Brokerage Services
Property Management Services
Valuation Services
Others
By Client Type Individuals / Households
Corporates & SMEs
Others
By City Berlin
Munich
Frankfurt
Hamburg
Rest of Germany
By Property Type
Residential Single-Family
Multi-Family
Commercial Office
Retail
Logistics
Others
By Service
Brokerage Services
Property Management Services
Valuation Services
Others
By Client Type
Individuals / Households
Corporates & SMEs
Others
By City
Berlin
Munich
Frankfurt
Hamburg
Rest of Germany
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Key Questions Answered in the Report

What is the current value of the Germany real estate services market?

The market is valued at USD 37.23 billion in 2025, with a forecast to reach USD 43.37 billion by 2030.

Which property type is expanding fastest?

Commercial real-estate services are projected to grow at a 3.56% CAGR, outpacing residential services through 2030.

Why are valuation services gaining momentum?

Intensifying ESG disclosure rules require detailed climate-risk and social-impact assessments, pushing valuation revenue to a 4.15% CAGR.

How are brokerage fee reforms affecting service providers?

The 2020 law that splits commissions evenly between buyers and sellers has compressed margins, driving consolidation among smaller brokers.

Which city offers the strongest growth outlook?

Frankfurt leads with a projected 4.02% CAGR thanks to robust office demand and rapid data-center development.

What technologies are shaping the industry’s future?

IoT sensors, digital twins, and data-rich valuation platforms are enabling predictive maintenance, real-time portfolio monitoring, and faster due-diligence cycles across the sector.

Page last updated on: July 7, 2025

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