Germany Real Estate Services Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Germany Real Estate Services Market is Segmented by Product Type (Residential, Commercial, and Other Product Types) and Services (Property Management, Valuation Services, and Other Services).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: <3 %

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Market Overview

  • The German real estate services market is estimated to register a CAGR of approximately 3% during the forecast period.
  • Businesses providing residential property services benefit from price increase and new construction and 26% more people working in intermediation, sales, and management (2014-2017). There is an increase in the turnover of real estate agencies, after the introduction of the “orderer principle” for rented dwellings by the Federal Government of the country. Residential property agencies increased their turnover from EUR 6.73 billion to EUR 8.49 billion (2017). Real estate agencies are benefiting from the rising prices of dwellings and houses.
  • The facility management market was valued at USD 71.9 billion in 2018. Additionally, the real estate industry’s revenue stood at EUR 158.4 billion in 2019, an increase of 1.2% compared to the previous year. In 2018, real estate activities’ revenue was valued at EUR 156.4 billion, rental and leasing activities’ revenue was valued at EUR 46.9 billion, and residential care activities’ revenue was valued at EUR 16.4 billion.
  • In 2018, real estate investments from all Germany’s 16 federal states were amounted to EUR 269 billion from almost 990,000 transactions. In 2018, German construction companies invested EUR 4.7 billion on tangible fixed assets, which was a significant increase of 17.4% compared to the previous year.

Scope of the Report

This report aims to provide a detailed analysis of the German real estate services market. It focuses on the market dynamics, emerging trends in the segments and regional markets, and insights into various product and application types. Additionally, it analyzes the key players and the competitive landscape in the German real estate services market.

By Property Type
Residential
Commercial
Other Property Types
By Services
Property Management
Valuation Services
Other Services

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Key Market Trends

Increase in GVA (Gross Value Added) in Real Estate Activities

In 2018, real estate activities accounted for 10.5% of the total German GVA (Gross Value added). Real estate activities were in the top 5 economic activities in Germany, in terms of output generated.

Gross Value Added: Real estate activities’ revenue was amounted to EUR 82.282 billion in September 2019. This records an increase from the previous years’ value of EUR 80.715 billion. Investments toward real estate have been increasing. Additionally, construction activities, like new buildings for residential and non-residential, have been steadily increasing month over month. As many factors are driving the real estate market, the real estate activities are expected to generate more revenue in the coming years.

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Increase in the Number of Proptech Startups

Germany is one of the leading European countries in the Fintech market. Startups are often the driver of innovation, bringing new and disruptive products and services. As of September 2019, there were 202 property Fintech startups in Germany, targeted at the real estate market. PropTech includes solutions, such as online listing services, mobile apps, property management SaaS products, and crowdfunding platforms, among others. Many solutions utilize data analytics, in order to help users make intelligent decisions when it comes to buying, selling, leasing, or investing in real estate, simplifying property management, or marketing their products in the industry.

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Competitive Landscape

The report covers the major players operating in the German real estate services market. The market is fragmented. Some of the prominent companies present in the region include Instone Real Estate Group AG, Deutsche Wohnen SE, and Vonovia SE. The construction activity, low mortgage rates, and other factors drive the market, and the market is expected to grow during the forecast period.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Property Type

      1. 5.1.1 Residential

      2. 5.1.2 Commercial

      3. 5.1.3 Other Property Types

    2. 5.2 By Services

      1. 5.2.1 Property Management

      2. 5.2.2 Valuation Services

      3. 5.2.3 Other Services

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Mergers and Acquisitions

    3. 6.3 Company Profiles

      1. 6.3.1 Instone Real Estate Group AG

      2. 6.3.2 Gewobag Wohnungsbau

      3. 6.3.3 Vivawest Wohnen GmbH

      4. 6.3.4 SAGA Siedlungs-Aktiengesellschaft Hamburg

      5. 6.3.5 Deutsche Wohnen SE

      6. 6.3.6 Bundesanstalt für Immobilienaufgaben

      7. 6.3.7 Vonovia SE

      8. 6.3.8 STRABAG Property and Facility Services GmbH

      9. 6.3.9 HEID

      10. 6.3.10 GESOBAU AG

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Germany Real Estate Services Market market is studied from 2016 - 2026.

The Germany Real Estate Services Market is growing at a CAGR of <3% over the next 5 years.

Instone Real Estate Group AG, Gewobag wohnungsbau, Vivawest Wohnen GmbH, SAGA Siedlungs-Aktiengesellschaft Hamburg, Deutsche Wohnen SE are the major companies operating in Germany Real Estate Services Market.

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