The shift in consumer preference from traditional dairy based ice cream to premium brands is creating a path for international companies to launch their brands in the global frozen dessert market. In the Indian market, Unilever is one of the prominent market players in the ice cream and frozen dessert category, with its brands like Kwality Walls, Magnum and Cornetto catering to consumers at different price ranges. The sale of ice cream has increased in China, as consumers in the country consider ice cream as a snack and is one of the main reasons for the growing consumption of this product. Flavors like Darjeeling tea, yuzu, matcha, corn, black sesame, barbeque sauce, pickled plum, goat cheese and mocha ice cream have emerged in the market, creating a foundation for innovative flavors, particularly within the soft serve format.

The growing demand for frozen desserts has led to significant growth in the total number of ice creams and frozen dessert retail shops in China. The frozen dessert is bound to achieve great success in the Chinese market, as the increasing demand for low-fat healthy food will likely encourage people to spend more on these products. The growth of specialized brands, like Yili Chocliz, Mengniu Ice, Cornetto, Magnum, and others has been a key factor for the growth of the frozen desserts market in China. These brands are responding to augmenting health consciousness among consumers, with the launch of mini sticks and other products. These products comes in many flavors and new attractive packaging that features images of popular singers. The rising income level of consumers, drastic development of manufacturing capabilities, premiumization trend in the country, and increasing adoption of premium products among consumers are projected to cater to the increasing demand for frozen desserts in China.