Europe Wheat Protein Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Europe Wheat Protein Market Trends and Insights

Growing usage of wheat protein in vegan and plant-based products

In Europe, manufacturers are increasingly adopting wheat protein for vegan and plant-based products, driving market growth. Leveraging wheat's versatility, they are creating meat substitutes that appeal to both vegans and flexitarians, with innovations like PLNT's wheat protein-based lamb strips and chicken-style sausages. Germany is supporting this shift with initiatives such as the EUR 38 million allocation by the Bundestag in November 2023 to promote sustainable protein sources, including plant-based foods and cultivated meat, while aiding farmers in their transition. Technological advancements by companies like Bühler and Andritz are scaling wheat protein production through methods like extrusion and fermentation, reducing costs and improving accessibility across food segments such as ready-to-eat meals, snacks, and bakery products. Rising consumer demand for sustainable, health-conscious options and Germany's focus on reducing greenhouse gas emissions further bolster the adoption of wheat protein, which offers nutritional and functional benefits with a lower environmental footprint compared to animal-based proteins.

Rising demand for clean-label ingredients

The clean label movement in Europe is transforming wheat protein formulations as consumers demand minimally processed and transparently sourced ingredients. Technological advancements, such as enzymatic hydrolysis, are enhancing the solubility and functionality of plant proteins like wheat protein without chemical additives, making them suitable for a wider range of food applications. Research published in the Proceedings of the National Academy of Sciences highlights the effectiveness of enzymatic hydrolysis in addressing the low solubility of certain plant proteins. Initiatives by Wageningen University and Research further support clean label solutions by promoting simplified ingredient lists and familiar components to boost consumer acceptance and trust. Additionally, EIT Food and Foundation Earth introduced environmental food scoring standards in August 2024, aiming to educate consumers about the ecological impact of their food choices while reinforcing sustainability and ethical sourcing practices in the food industry.

Increasing use in bakery and confectionery application

In Europe, the bakery and confectionery sectors are increasingly adopting wheat protein due to evolving consumer preferences and industry innovations. Wheat protein enhances the texture, moisture retention, and nutritional profile of baked goods, making it a key ingredient in products like bread, pastries, cakes, and rolls. The rising demand for healthier eating, plant-based diets, and high-protein, low-carb bakery items has driven its adoption, with its role as a substitute for dairy and egg proteins appealing to the growing vegan demographic. France and Germany, as leading wheat producers, are utilizing advanced agricultural practices and strong research and development capabilities to produce premium wheat protein, catering to both traditional and gluten-free product demands. This shift addresses the needs of consumers with celiac disease or gluten sensitivities while reinforcing wheat protein's role in Europe’s culinary heritage. Additionally, increasing health consciousness, European Union sustainability initiatives, and advancements in protein extraction technologies are positioning wheat protein as a greener alternative to animal-based proteins with a smaller carbon footprint. As a result, the bakery and confectionery sectors are driving significant growth in the wheat protein market, which is poised for further expansion in the coming years.

Fitness trends increase demand for wheat protein in supplements

Rising fitness consciousness and active lifestyles are driving strong demand for wheat protein as a key ingredient in sports nutrition and dietary supplements. As consumers seek plant-based, allergen-friendly protein sources, wheat protein appeals to athletes and gym-goers looking for muscle recovery and performance-enhancing options beyond traditional whey. The growing popularity of vegan and flexitarian diets further amplifies interest in wheat protein supplements, as it offers a high-glutamine content beneficial for muscle repair. Brands are capitalizing on this trend by launching protein powders, bars, and ready-to-drink beverages featuring wheat protein isolates. Social media fitness influencers and personalized nutrition apps are also raising awareness of wheat protein’s benefits, accelerating adoption. Collectively, these dynamics are positioning wheat protein as a go-to solution in the booming global fitness and sports supplement markets.

Surge in gluten intolerance and celiac disease cases

As celiac disease increasingly impacts Europe's populace, traditional wheat protein products grapple with challenges. Data from Ministero della Salute reveals that in 2023, 0.45% of Italians were affected by celiac disease. Regions like Aosta Valley, the Autonomous Province of Trento, and Tuscany reported higher prevalence rates ^{[1]Ministry of Health of Italy, "Annual Report To Parliament On Celiac Disease", static.celiachia.it}. However, this rising health concern simultaneously carves out niche opportunities for specialized wheat protein variants. Responding to these health issues, the EU has rolled out stringent gluten labeling regulations. In contrast to the US's more lenient and often voluntary standards, the EU enforces strict compliance. Underlining this commitment, the European Commission's Regulation (EU) No 828/2014 mandates that products labeled "gluten-free" must not exceed 20 parts per million (ppm) of gluten. This regulation seeks to bolster clarity and safety for gluten-sensitive consumers. Reflecting these shifts, the market is seeing innovations such as gluten-free wheat flours that mimic traditional wheat products. These advancements not only tackle concerns about taste and nutrition but also specifically target those with gluten sensitivities. Consequently, while conventional wheat protein remains a staple for the mainstream, the market is evolving: specialized and modified wheat proteins are emerging to cater to consumers with dietary restrictions.

Rising use of substitute protein sources

Europe's evolving protein landscape is putting increased pressure on wheat protein, as alternative sources, lauded for their distinct nutritional benefits and sustainability, gain popularity. Roquette's launch of NUTRALYS® Fava S900M, a fava bean protein isolate containing 90% protein, in Europe and North America on May 28, 2024, exemplifies this trend. Backed by a EUR 17 million grant from the EU's Horizon 2020 program, the PLENITUDE project is set to establish a biorefinery, targeting an annual protein production of 16,000 tonnes from sustainable feedstocks. This initiative aligns with the growing demand for plant-based and environmentally friendly protein sources, driven by consumer preferences and regulatory support for sustainable practices. In light of these shifts, wheat protein producers are being pushed to set their products apart, focusing on improved functionality, sustainability, and tailored formulations for specific applications. Additionally, manufacturers are exploring innovations in processing technologies and partnerships to enhance their competitive edge in a rapidly diversifying market.

Segment Analysis

By Product Type: Isolates Lead, Hydrolyzed Accelerates

In 2024, wheat protein isolates command a dominant 43.67% share of the European market, owing to their high protein content and functional advantages in premium applications. According to the American Society of Baking, wheat protein isolate (WPI), boasting a minimum of 90% protein content, undergoes a wet-processing method. This process separates starch from wheat flour while retaining the desired protein properties. As a result, this high-protein ingredient finds its way into a myriad of products, from keto and low-calorie baked goods to baby food. Its ability to bolster dough strength and elasticity proves vital for high-speed baking. While the EU has yet to establish specific regulations for WPI composition, barring baby foods, this ambiguity fosters an innovative landscape, albeit with fundamental safety standards in place.

Hydrolyzed wheat protein is on the rise, projected to grow at a CAGR of 7.47% from 2025 to 2030. Its appeal lies in its superior digestibility and bioavailability, making it a sought-after ingredient in specialized nutrition and cosmetics. The European Food Safety Authority (EFSA) is on the frontlines, scrutinizing novel foods and ingredients, including protein hydrolysates, to ensure they align with safety standards before hitting the market. This segment's growth is bolstered by cutting-edge research in protein extraction and modification, amplifying the functional attributes and application scope of hydrolyzed wheat proteins in food, cosmetics, and pharmaceuticals.

Note: Segment shares of all individual segments available upon report purchase

By Form: Dry Dominates, Liquid Gains Momentum

In 2024, dry wheat protein dominates the market with an 83.33% share, due to its longer shelf life and logistical benefits in Europe's varied food manufacturing scene. For the 2023/2024 marketing year, the European Union's cereals market, a key supplier for wheat protein production, reported a soft wheat output of 125.5 million tonnes, as noted by the European Commission ^{[2]European Commission, "Cereals market situation", circabc.europa.eu}. This steady supply chain bolsters the leading position of dry wheat protein. Its handling and storage are less specialized than its liquid counterpart, making it the go-to choice for manufacturers across diverse application segments.

Liquid wheat protein is on a growth trajectory, boasting a CAGR of 5.97% from 2025 to 2030. Food and beverage manufacturers are gravitating towards these solutions, aiming to streamline production and ensure product consistency. The European Parliamentary Research Service underscores the role of alternative protein sources, including plant proteins, in bolstering food security and mitigating environmental impacts within the EU. This emphasis on sustainable protein is fueling innovations in liquid wheat protein formulations, especially in applications where swift incorporation and even distribution are paramount for quality and efficiency.

By Nature: Conventional Base, Organic Growth

In 2024, conventional wheat protein commands a dominant 92.03% share of the European market, underscoring its entrenched supply chains and cost benefits in mainstream food applications. Backing this dominance, the European Union's agricultural policy remains steadfast in its support for conventional wheat production. According to the European Commission, total cereal production is projected at 269.9 million tonnes for the 2023/2024 marketing year, marking a modest 1.2% uptick from the prior year. This robust output guarantees a consistent flow of raw materials for extracting conventional wheat protein, bolstering its leading market stance across diverse food and industrial sectors.

Meanwhile, organic wheat protein is on the rise, with a notable 8.97% CAGR forecasted for 2025-2030. This surge is fueled by a growing consumer inclination towards sustainably sourced, chemical-free ingredients. A detailed review in the journal Resources sheds light on the environmental ramifications of wheat production across different agrotechnical systems. It underscored the advantages of sustainable methods, particularly organic farming, in curbing ecological footprints. The research spotlighted the significance of organic fertilizers and conservation tillage in promoting sustainability, resonating with the heightened demand for organically certified wheat protein. Further bolstering this momentum, the European Parliament has rolled out a Protein Strategy, underscoring the pivotal role of sustainable plant-based proteins in modern food systems.

By Application: Food and Beverage Dominates, Cosmetics Accelerates

In 2024, the European wheat protein market sees the food and beverage sector leading with an 81% share. This dominance is attributed to wheat protein's versatile functional properties, which are leveraged across a range of products, from bakery goods and meat alternatives to snacks and ready-to-eat items. The food and beverage segment capitalizes on wheat protein's unique attributes: enhancing texture, providing structure, and boosting nutritional profiles, all while remaining cost-effective compared to other protein sources. The Agriculture and Horticulture Development Board (AHDB) plays a pivotal role, offering essential market data and analysis for the cereals and oilseeds sector, including wheat, thereby supporting the growth of food applications. The European Union, emphasizing the importance of a domestic plant-based protein supply for food security, sees Germany leading the charge with a Euro 38 million allocation for sustainable protein initiatives in 2024.

On another front, the meat alternatives segment is poised for significant growth, targeting an 8.80% CAGR from 2025 to 2030. Meanwhile, the Cosmetics and Personal Care sector emerges as the fastest-growing segment for wheat protein in Europe. This surge is fueled by a rising consumer preference for natural and sustainable beauty ingredients. Ongoing research into protein extraction and modification techniques is bolstering wheat protein's functional properties in cosmetics, especially hydrolyzed variants known for their skin conditioning and hair strengthening benefits. Animal Feed applications are also witnessing steady growth, thanks to wheat protein's nutritional value and cost-effectiveness for livestock and aquaculture. Furthermore, the European Parliamentary Research Service underscores the potential of alternative protein sources, like wheat, in bolstering food security and mitigating environmental impacts, thereby supporting growth across all application segments.

Geography Analysis

In 2024, Germany commands a dominant 27.52% share of the European wheat protein market, buoyed by a robust and consistently growing food processing industry. With a wheat production tally hitting 18.53 million metric tons in 2024, Germany stands out as a leading wheat producer, as reported by the Federal Statistical Office ^{[3]Federal Statistical Office, "Harvest yields for grain in Germany from 1960 to 2024, by type", genesis.destatis.de}. Pioneering advancements in wheat protein, especially for meat alternatives and bakery items, are being spearheaded by German manufacturers. A case in point is Crespel & Deiters Group's Loryma brand, which emphasizes wheat-based food ingredients, spanning wheat proteins, modified wheat starches, and functional blends. Driven by a commitment to sustainability and a penchant for premium ingredients, Germany's surging demand for wheat protein products is further amplified by a growing interest in organic and clean-label offerings.

The Netherlands is set to achieve the highest CAGR of 8.87%, making a pronounced shift towards plant-based proteins. Dutch producers of meat analogues are rapidly expanding, driven by increasing consumer demand for sustainable and plant-based food options. These manufacturers heavily depend on textured and vital wheat protein to meet the growing need for innovative meat substitutes. The Green Protein Alliance highlights a strong national focus on increasing plant-protein consumption, with supermarkets and food producers aligning their strategies to cater to this trend. This shift underscores the Netherlands' commitment to fostering a sustainable food ecosystem, positioning wheat protein as a critical ingredient in the plant-based protein market.

Wheat protein markets in the UK and France are evolving rapidly, driven by consumer preferences for health-focused and sustainable food options. In the UK, the food processing industry is adapting to challenges like rising ingredient costs and inflation by focusing on smaller packaging sizes and sourcing affordable ingredients. Despite these hurdles, the market is shifting towards clean-label and plant-based ingredients, creating opportunities for wheat protein. Meanwhile, France leverages its strong agricultural base and advanced food manufacturing sector to focus on bakery and premium food applications. With a rich culinary tradition, France values wheat protein for its ability to enhance the taste and texture of traditional products, further strengthening its position in the European wheat protein market.