| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 298.98 Billion |
| Market Size (2030) | USD 377.78 Billion |
| CAGR (2025 - 2030) | 4.79 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Wellness Tourism Market Analysis
The Europe Wellness Tourism Market size is estimated at USD 298.98 billion in 2025, and is expected to reach USD 377.78 billion by 2030, at a CAGR of 4.79% during the forecast period (2025-2030).
Wellness tourism is on the rise. Consumer spending is rising, and people are looking for ways to travel, improve their health, and try new things. The industry has also seen increased tourism spending by the government and private vendors. This may have a positive effect on the wellness tourism industry. Europe is the world's most significant wellness tourism market, according to the Centre for the Promotion of Imports from Developing Countries.
In addition, there will be a rise in wellness trips, many of which will be for the first time. Moreover, non-wellness travelers will spend more time in spas, get massages, or follow day programs as a part of their holiday. In recent years, wellness tourism has become increasingly popular in Europe. People want to unwind and concentrate on their health and well-being. European wellness tourism offers a variety of options.
The wellness tourism market has been growing for several reasons, but one of the most important is that people are becoming more aware of how important it is to be healthy and well-balanced. In Europe, health, fitness, and wellness are top priorities. People constantly look for ways to incorporate wellness into their daily lives and travel experiences. This has led to an increase in the demand for wellness tourism. The rise in stress levels and a greater awareness of health issues also contribute to the popularity of wellness tourism.
One of the most popular and fastest-growing types of wellness tourism, spa tourism is a critical player in the European wellness tourism industry and is growing daily.
Europe Wellness Tourism Market Trends
Increasing Awareness Regarding Healthcare to Influence the European Wellness Tourism Market
In recent years, due to busy working schedules and poor eating habits, people have experienced various lifestyle-related issues, such as stress, anxiety, obesity, and high blood pressure. Therefore, the wellness tourism market is being stimulated by these factors. Due to its health benefits and increasing government investments to attract more tourists, awareness of wellness tourism is rising worldwide. In the first instance, hotels have promoted wellness services with only wealthy clients in mind. Service providers have been encouraged to focus on a popular middle-class group with attractive, economical packages by changing demand patterns and growing competition among hotel groups. The rapid growth of the wellness industry has resulted from this trend.
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Rising Popularity of Yoga in Germany is Dominating the European Wellness Tourism Market
Wellness trips are currently the seventh most popular holiday type for German holidaymakers on their main holiday of the year. Germany has always been at the forefront of health and wellness trends. Germany has embraced many health and wellness activities that have become popular worldwide as a country committed to healthy living. One of the most famous German pastimes is yoga, which is becoming more and more popular in Germany. Germany continues to be one of Europe’s leading wellness holiday destinations, drawing in people who want to prioritize their health and balance their lives.
The number of yoga centers in Germany now stands at around 4,500 nationwide. In addition to yoga, meditation is becoming increasingly popular to relieve stress and improve health. In fact, according to a survey by the German Ministry of Education and Research, only 23% of Germans claim to practice meditation regularly. There are also more and more meditation apps and programs available online.
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Europe Wellness Tourism Industry Overview
The European wellness tourism industry is moderately fragmented. Various key players are adopting creative and innovative strategies to expand their market shares and increase their regional presence in the market. By embracing new methods, companies attract more customers and offer better value. Some of the key players in the market are Intercontinental Hotel Group, Marriott International, Hilton Worldwide, Hyatt Hotels, and Radisson Hospitality.
Europe Wellness Tourism Market Leaders
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Intercontinental Hotel Group
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Marriott International
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Hilton Worldwide
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Hyatt Hotels
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Radisson Hospitality
- *Disclaimer: Major Players sorted in no particular order
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Europe Wellness Tourism Market News
- In January 2024, Hotel Group (IHG), one of the largest hotel brands in the world, announced nine new signings in the UK & Ireland, bringing its total UK signings to over 1,000 rooms – as it continues to expand rapidly across all market segments. The new signings, spread across five brands – Hotel Indigo, Voco Hotels, Holiday Inn, and Holiday Inn Express – complement IHG's existing footprint of over 350 open hotels across the UK and Ireland.
- In January 2024, Hotel Group IHG signed the contract for its first hotel in Europe, a 170-room holiday inn and suite property in the capital city of Budapest, Hungary. The property will be in the capital’s XIV district, a stone’s throw from Budapest’s most congested metro station, and close to the country’s intermodal transportation hubs.
Europe Wellness Tourism Industry Segmentation
Wellness tourism refers to a way of traveling that puts the traveler's well-being at the center of the itinerary. It can refer to any aspect of health, including physical, mental, emotional, and spiritual health. The European wellness tourism market is segmented by travel type, activity, purpose, and country. By travel type, the market is segmented into domestic and international. The market is segmented by activity into in-country transport, lodging, food and beverage, shopping, activities, and excursions. By purpose, the market is segmented into primary and secondary, and by country, the market is segmented into Germany, France, United Kingdom, Spain, Italy, Switzerland, and Rest of Europe. The report offers market sizes and forecasts for the European wellness tourism market in value (USD) for all the above segments.
| By Travel Type | Domestic |
| International | |
| By Activity | In-country Transport |
| Lodging | |
| Food & Beverage | |
| Shopping | |
| Activities and Excursions | |
| Other Activity Types | |
| By Purpose | Primary |
| Secondary | |
| By Country | Germany |
| France | |
| United Kingdom | |
| Spain | |
| Italy | |
| Switzerland | |
| Rest of Europe |
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Europe Wellness Tourism Market Research FAQs
How big is the Europe Wellness Tourism Market?
The Europe Wellness Tourism Market size is expected to reach USD 298.98 billion in 2025 and grow at a CAGR of 4.79% to reach USD 377.78 billion by 2030.
What is the current Europe Wellness Tourism Market size?
In 2025, the Europe Wellness Tourism Market size is expected to reach USD 298.98 billion.
Who are the key players in Europe Wellness Tourism Market?
Intercontinental Hotel Group, Marriott International, Hilton Worldwide, Hyatt Hotels and Radisson Hospitality are the major companies operating in the Europe Wellness Tourism Market.
What years does this Europe Wellness Tourism Market cover, and what was the market size in 2024?
In 2024, the Europe Wellness Tourism Market size was estimated at USD 284.66 billion. The report covers the Europe Wellness Tourism Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Wellness Tourism Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Europe Wellness Tourism Industry Report
Statistics for the 2025 Europe Wellness Tourism market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Wellness Tourism analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
