Europe Two-Wheeler Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Europe Two-Wheeler Market is segmented by Propulsion Type (Hybrid and Electric Vehicles, ICE) and by Country (Austria, Belgium, Czech Republic, Denmark, Estonia, France, Germany, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Russia, Spain, Sweden, UK, Rest-of-Europe). The report offers market size in both market value in USD and market volume in unit. Further, the report includes a market split by Vehicle Type, Vehicle Configuration, Vehicle Body Type, Propulsion Type, and Fuel Category.

Europe Two-Wheeler Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

Europe Two-Wheeler Market Size

Europe Two-Wheeler Market Summary
Study Period 2017 - 2029
Base Year For Estimation 2024
Forecast Data Period 2025 - 2029
Market Size (2025) USD 8.73 Billion
Market Size (2029) USD 15.28 Billion
CAGR (2025 - 2029) 15.02 %
Market Concentration Medium

Major Players

Europe Two-Wheeler Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Two-Wheeler Market Analysis

The Europe Two-Wheeler Market size is estimated at 8.73 billion USD in 2025, and is expected to reach 15.28 billion USD by 2029, growing at a CAGR of 15.02% during the forecast period (2025-2029).

The European two-wheeler market is experiencing a profound transformation driven by technological innovation and changing urban mobility needs. The industry landscape is characterized by intense competition and strategic consolidation, with the top six manufacturers accounting for approximately 46% of the market share in 2023. This market structure has fostered an environment of continuous innovation and product development, particularly in the premium and electric two-wheeler segments. Leading manufacturers are increasingly focusing on developing advanced features such as smart connectivity, enhanced safety systems, and improved performance capabilities to meet evolving consumer demands.


Consumer preferences in the European two-wheeler market are shifting dramatically toward more sustainable and technologically advanced vehicles. The integration of smart features, including GPS navigation, anti-theft systems, and smartphone connectivity, has become increasingly standard across new models. This technological evolution is complemented by a growing emphasis on design aesthetics and customization options, allowing manufacturers to cater to diverse consumer segments. The market has also witnessed a significant rise in the popularity of premium and luxury segments, reflecting changing consumer attitudes toward two-wheelers as lifestyle products rather than mere transportation tools.


Infrastructure development has played a crucial role in supporting market growth, particularly in the electric two-wheeler segment. The expansion of charging infrastructure has been remarkable, with the number of publicly available slow charging stations increasing from 118,432 units in 2022 to 193,595 units in 2023. This rapid infrastructure development has been accompanied by significant improvements in battery technology, with costs declining by approximately 80% since 2010, making electric two-wheelers more accessible to a broader consumer base. The industry has also seen substantial investments in manufacturing facilities and distribution networks, enhancing product availability and after-sales support across the region.


The market is witnessing significant product innovation and strategic collaborations among key players. In 2023, several major manufacturers introduced new models with advanced features and improved performance capabilities. Notable developments include Honda's launch of the EM1 e, its first electric motorcycle in Europe, and KTM's introduction of the updated 890 Adventure with enhanced suspension and safety features. These innovations reflect the industry's response to changing consumer preferences and regulatory requirements, particularly regarding environmental sustainability and safety standards. The market has also seen an increase in strategic partnerships focused on developing new technologies and sharing resources for electric vehicle development.

Segment Analysis: Propulsion Type

ICE Segment in Europe Two-Wheeler Market

The Internal Combustion Engine (ICE) segment continues to dominate the European two-wheeler market, commanding approximately 91% market share in 2024. This substantial market presence is attributed to the segment's well-established infrastructure, widespread availability of service networks, and consumer familiarity with traditional combustion engines. The segment's strength is particularly evident in key markets like France, Germany, and Italy, where traditional motorcycles and scooters remain popular choices for both urban commuting and recreational riding. The ICE segment's dominance is supported by competitive pricing, diverse product offerings across different price points, and the availability of various models catering to different riding preferences, from urban commuters to touring bikes.

Market Analysis of Europe Two-Wheeler Market: Chart for Propulsion Type

Hybrid and Electric Vehicles Segment in Europe Two-Wheeler Market

The Hybrid and Electric Vehicles segment is experiencing remarkable growth in the European two-wheeler market, demonstrating the region's accelerating transition toward sustainable mobility solutions. This segment is projected to maintain strong growth momentum between 2024 and 2029, driven by increasing environmental consciousness, supportive government policies, and technological advancements in battery technology. The growth is further catalyzed by expanding charging infrastructure across European cities, improved battery range and performance, and a growing preference for zero-emission vehicles among urban commuters. Manufacturers are responding to this trend by introducing new electric two-wheeler models with enhanced features, better performance capabilities, and competitive pricing structures, making electric motorcycles increasingly attractive to a broader consumer base.

Europe Two-Wheeler Market Geography Segment Analysis

Europe Two-Wheeler Market in France

France continues to dominate the European two-wheeler landscape, commanding approximately 23% of the total market share in 2024. The country's leadership position is underpinned by its robust automotive infrastructure, comprehensive dealer networks, and strong consumer preference for two-wheelers as both primary and leisure transportation options. The French government's progressive policies supporting sustainable mobility have created a particularly favorable environment for electric scooters, with numerous incentives and infrastructure developments encouraging adoption. Urban areas like Paris have seen a significant uptick in two-wheeler usage, driven by congestion reduction initiatives and dedicated parking spaces. The country's motorcycle culture, combined with its extensive network of scenic routes and strong touring motorcycle tradition, continues to support the premium segment of the market. Additionally, the growing emphasis on last-mile delivery services has boosted the commercial usage of two-wheelers, particularly in metropolitan areas.

Europe Two-Wheeler Market in Russia

Russia's two-wheeler market is experiencing a remarkable transformation, with a projected growth rate of approximately 20% from 2024 to 2029. The market's explosive growth is driven by several factors, including increasing urbanization, growing consumer disposable income, and evolving transportation preferences. The country's vast geographical expanse has created unique opportunities for both urban commuter vehicles and touring motorcycles. Recent improvements in road infrastructure and growing acceptance of two-wheelers as practical transportation solutions have contributed to market expansion. The emergence of new distribution networks and service centers has enhanced accessibility and after-sales support across major cities. Russian consumers are increasingly gravitating towards mid-range and premium segments, reflecting growing sophistication in purchase preferences. The market has also witnessed significant developments in the electric two-wheeler segment, supported by growing environmental consciousness and urban mobility initiatives.

Europe Two-Wheeler Market in Italy

Italy's two-wheeler market continues to demonstrate remarkable resilience and innovation, building on its rich motorcycling heritage and strong domestic manufacturing base. The country's unique urban layout, with numerous historic cities featuring narrow streets and limited parking, makes two-wheelers an increasingly practical transportation choice. Italian consumers show a strong preference for style and performance, driving demand for both premium motorcycles and sophisticated scooters. The market has witnessed significant evolution in urban mobility solutions, with electric scooters gaining particular traction in metropolitan areas. Local manufacturers have played a crucial role in market development, introducing innovative features and designs that cater to evolving consumer preferences. The country's strong motorcycling culture, supported by numerous riding clubs and events, continues to foster community engagement and brand loyalty.

Europe Two-Wheeler Market in Germany

Germany's two-wheeler market exemplifies the perfect blend of tradition and innovation, characterized by strong consumer preference for high-quality engineering and advanced technology. The country's robust economy and high disposable income levels continue to drive demand for premium segment vehicles. German consumers show increasing interest in sustainable mobility solutions, particularly in urban areas where environmental consciousness is high. The market benefits from excellent infrastructure, including well-maintained roads and extensive networks of dedicated motorcycle routes. Professional training and safety standards remain paramount in the German market, influencing both consumer behavior and product development. The country's strong automotive engineering heritage has facilitated the integration of advanced technologies in two-wheelers, particularly in safety features and electric powertrains. Urban mobility solutions have gained significant traction, especially in major cities facing congestion challenges.

Europe Two-Wheeler Market in Other Countries

The remaining European countries demonstrate diverse market characteristics and growth patterns, each shaped by unique local factors and consumer preferences. Countries like Spain, the United Kingdom, and Austria showcase strong market potential, driven by increasing urbanization and growing acceptance of two-wheelers as practical transportation solutions. Nordic countries, including Sweden, Norway, and Denmark, demonstrate particular strength in the electric two-wheeler segment, aligned with their broader environmental priorities. Eastern European markets, including Poland and the Czech Republic, show emerging potential with growing consumer purchasing power and improving infrastructure. The Benelux region maintains a steady market presence, characterized by practical urban mobility solutions and strong recreational riding culture. Baltic states like Estonia, Latvia, and Lithuania are witnessing gradual market development, particularly in urban centers where two-wheelers offer practical solutions to traffic congestion.

Europe Two-Wheeler Industry Overview

Top Companies in Europe Two-Wheeler Market

The European two-wheeler market is characterized by intense competition and continuous innovation among major players. Manufacturers are increasingly focusing on electric vehicle development, with several companies launching new electric models and investing in battery technology infrastructure. Strategic partnerships for technological advancement, particularly in areas like battery swapping and charging solutions, have become commonplace among industry leaders. Companies are also expanding their production facilities and distribution networks across key European markets to strengthen their presence. The industry witnesses frequent product launches across various segments, from urban mobility solutions to high-performance motorcycles, reflecting manufacturers' efforts to cater to diverse consumer preferences. Additionally, companies are investing heavily in digitalization and connected vehicle technologies to enhance the rider experience and maintain a competitive advantage.

Market Structure Shows Strong Global Presence

The European two-wheeler market exhibits a balanced mix of global manufacturers and regional specialists, with Japanese and European manufacturers holding significant market positions. Companies like Honda, Yamaha, and BMW Motorrad maintain a strong market presence through extensive dealer networks and manufacturing facilities across Europe, while regional players like Piaggio and KTM leverage their local expertise and heritage. The market demonstrates moderate consolidation, with the top players accounting for a substantial share while leaving room for specialized manufacturers in specific segments.


The competitive dynamics are shaped by a combination of established automotive conglomerates and dedicated two-wheeler manufacturers. Major automotive groups often leverage their broader technological capabilities and research facilities to enhance their two-wheeler offerings, while specialized manufacturers focus on niche segments and premium products. The market has witnessed strategic collaborations rather than outright acquisitions, with companies partnering to share technology, particularly in the electric vehicle segment, rather than pursuing traditional merger and acquisition strategies.

Innovation and Sustainability Drive Future Success

Success in the European two-wheeler market increasingly depends on manufacturers' ability to innovate in sustainable mobility solutions while maintaining traditional strengths in performance and design. Companies must invest in electric vehicle technology, develop comprehensive charging solutions, and build strong after-sales networks to capture market share. The ability to offer connected features, implement advanced safety technologies, and provide customization options has become crucial for market success. Manufacturers need to balance premium positioning with accessibility to address various consumer segments while maintaining profitability.


For emerging players and contenders, success lies in identifying and exploiting specific market niches while building strong brand identities. Companies must navigate complex regulatory environments, particularly regarding emissions and safety standards, while maintaining competitive pricing strategies. The development of innovative financing solutions, enhancement of dealer networks, and investment in digital marketing channels are becoming increasingly important for market penetration. Future success will also depend on manufacturers' ability to adapt to changing urban mobility patterns, integrate with emerging mobility ecosystems, and maintain flexibility in production to respond to market demands.

Europe Two-Wheeler Market Leaders

  1. BMW Motorrad

  2. Honda Motor Co.,Ltd.

  3. KTM Motorcycles

  4. Piaggio & C. SpA

  5. Yamaha Motor Company Limited

  6. *Disclaimer: Major Players sorted in no particular order
Europe Two-Wheeler Market Concentration
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Europe Two-Wheeler Market News

  • October 2023: Triumph unveiled the Thruxton Final Edition, an exclusive and striking motorcycle with incredible specification, performance, capability, and timeless style.
  • October 2023: Triumph Motorcycles and Akrapovič revealed plans to collaborate on a number of new exhaust systems in the adventure and roadster sectors, as well as working on special projects.
  • September 2023: KTM bikes use connectivity solutions from Sibros. Connected vehicle technology company Sibros announced a strategic partnership with PIERER Mobility, a global powered two-wheeler production. This partnership aimed to enable its advanced connected capabilities for its distinguished line-up of high-performance motorcycles and off-road bikes, including the V-Twin Series, Super Adventure, and Super Duke.

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Europe Two-Wheeler Market
Europe Two-Wheeler Market
Europe Two-Wheeler Market
Europe Two-Wheeler Market

Europe Two-Wheeler Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Population
  • 4.2 GDP Per Capita
  • 4.3 Consumer Spending For Vehicle Purchase (cvp)
  • 4.4 Inflation
  • 4.5 Interest Rate For Auto Loans
  • 4.6 Impact Of Electrification
  • 4.7 EV Charging Station
  • 4.8 Battery Pack Price
  • 4.9 New Xev Models Announced
  • 4.10 Fuel Price
  • 4.11 Regulatory Framework
  • 4.12 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

  • 5.1 Propulsion Type
    • 5.1.1 Hybrid and Electric Vehicles
    • 5.1.2 ICE
  • 5.2 Country
    • 5.2.1 Austria
    • 5.2.2 Belgium
    • 5.2.3 Czech Republic
    • 5.2.4 Denmark
    • 5.2.5 Estonia
    • 5.2.6 France
    • 5.2.7 Germany
    • 5.2.8 Ireland
    • 5.2.9 Italy
    • 5.2.10 Latvia
    • 5.2.11 Lithuania
    • 5.2.12 Norway
    • 5.2.13 Poland
    • 5.2.14 Russia
    • 5.2.15 Spain
    • 5.2.16 Sweden
    • 5.2.17 UK
    • 5.2.18 Rest-of-Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 BMW Motorrad
    • 6.4.2 Ducati Motor Holding S.p.A.
    • 6.4.3 Harley-Davidson
    • 6.4.4 Honda Motor Co.,Ltd.
    • 6.4.5 KTM Motorcycles
    • 6.4.6 Piaggio & C. SpA
    • 6.4.7 Royal Enfield
    • 6.4.8 Suzuki Motor Corporation
    • 6.4.9 Triumph Motorcycles Ltd
    • 6.4.10 Yamaha Motor Company Limited
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR VEHICLES CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. POPULATION TRENDS, VOLUME IN UNITS, EUROPE, 2017 - 2030
  1. Figure 2:  
  2. GDP PER CAPITA AT CURRENT PRICES, VALUE IN USD, EUROPE, 2017 - 2030
  1. Figure 3:  
  2. AVERAGE CONSUMER SPENDING PER CAPITA ON PURCHASE OF VEHICLES, VALUE IN USD, EUROPE, 2017 - 2030
  1. Figure 4:  
  2. INFLATION RATE AT AVERAGE CONSUMER PRICES, PERCENTAGE CHANGE, EUROPE, 2017 - 2030
  1. Figure 5:  
  2. AUTO LOAN INTEREST RATES, PERCENTAGE, EUROPE, 2017 - 2022
  1. Figure 6:  
  2. ELECTRIC VEHICLE MARKET PENETRATION RATE, BY VEHICLE TYPE, PERCENTAGE OF VOLUME, EUROPE, 2017 - 2030
  1. Figure 7:  
  2. CHARGING STATION DEPLOYMENT, BY TYPE, VOLUME IN UNITS, EUROPE, 2017 - 2022
  1. Figure 8:  
  2. AVERAGE LITHIUM-ION BATTERY PACK PRICE, VALUE IN USD, EUROPE, 2017 - 2030
  1. Figure 9:  
  2. ANNOUNCEMENT OF NEW XEV MODELS, BY VEHICLE TYPE, VOLUME IN UNITS, EUROPE, 2023 - 2027
  1. Figure 10:  
  2. FUEL PRICE, BY FUEL TYPE, USD/LITER, EUROPE, 2017 - 2022
  1. Figure 11:  
  2. EUROPE TWO-WHEELER MARKET, VOLUME IN UNITS, 2017 - 2030
  1. Figure 12:  
  2. EUROPE TWO-WHEELER MARKET, VALUE IN USD, 2017 - 2030
  1. Figure 13:  
  2. EUROPE TWO-WHEELER MARKET, BY PROPULSION TYPE, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 14:  
  2. EUROPE TWO-WHEELER MARKET, BY PROPULSION TYPE, BY VALUE IN USD, 2017 - 2030
  1. Figure 15:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 16:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 17:  
  2. EUROPE TWO-WHEELER MARKET, BY HYBRID AND ELECTRIC VEHICLES, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 18:  
  2. EUROPE TWO-WHEELER MARKET, BY HYBRID AND ELECTRIC VEHICLES, BY VALUE IN USD, 2017 - 2030
  1. Figure 19:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 20:  
  2. EUROPE TWO-WHEELER MARKET, BY ICE, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 21:  
  2. EUROPE TWO-WHEELER MARKET, BY ICE, BY VALUE IN USD, 2017 - 2030
  1. Figure 22:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 23:  
  2. EUROPE TWO-WHEELER MARKET, BY COUNTRY, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 24:  
  2. EUROPE TWO-WHEELER MARKET, BY COUNTRY, BY VALUE IN USD, 2017 - 2030
  1. Figure 25:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY COUNTRY, 2017 - 2030
  1. Figure 26:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY COUNTRY, 2017 - 2030
  1. Figure 27:  
  2. EUROPE TWO-WHEELER MARKET, BY AUSTRIA, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 28:  
  2. EUROPE TWO-WHEELER MARKET, BY AUSTRIA, BY VALUE IN USD, 2017 - 2030
  1. Figure 29:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 30:  
  2. EUROPE TWO-WHEELER MARKET, BY BELGIUM, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 31:  
  2. EUROPE TWO-WHEELER MARKET, BY BELGIUM, BY VALUE IN USD, 2017 - 2030
  1. Figure 32:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 33:  
  2. EUROPE TWO-WHEELER MARKET, BY CZECH REPUBLIC, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 34:  
  2. EUROPE TWO-WHEELER MARKET, BY CZECH REPUBLIC, BY VALUE IN USD, 2017 - 2030
  1. Figure 35:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 36:  
  2. EUROPE TWO-WHEELER MARKET, BY DENMARK, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 37:  
  2. EUROPE TWO-WHEELER MARKET, BY DENMARK, BY VALUE IN USD, 2017 - 2030
  1. Figure 38:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 39:  
  2. EUROPE TWO-WHEELER MARKET, BY ESTONIA, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 40:  
  2. EUROPE TWO-WHEELER MARKET, BY ESTONIA, BY VALUE IN USD, 2017 - 2030
  1. Figure 41:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 42:  
  2. EUROPE TWO-WHEELER MARKET, BY FRANCE, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 43:  
  2. EUROPE TWO-WHEELER MARKET, BY FRANCE, BY VALUE IN USD, 2017 - 2030
  1. Figure 44:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 45:  
  2. EUROPE TWO-WHEELER MARKET, BY GERMANY, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 46:  
  2. EUROPE TWO-WHEELER MARKET, BY GERMANY, BY VALUE IN USD, 2017 - 2030
  1. Figure 47:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 48:  
  2. EUROPE TWO-WHEELER MARKET, BY IRELAND, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 49:  
  2. EUROPE TWO-WHEELER MARKET, BY IRELAND, BY VALUE IN USD, 2017 - 2030
  1. Figure 50:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 51:  
  2. EUROPE TWO-WHEELER MARKET, BY ITALY, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 52:  
  2. EUROPE TWO-WHEELER MARKET, BY ITALY, BY VALUE IN USD, 2017 - 2030
  1. Figure 53:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 54:  
  2. EUROPE TWO-WHEELER MARKET, BY LATVIA, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 55:  
  2. EUROPE TWO-WHEELER MARKET, BY LATVIA, BY VALUE IN USD, 2017 - 2030
  1. Figure 56:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 57:  
  2. EUROPE TWO-WHEELER MARKET, BY LITHUANIA, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 58:  
  2. EUROPE TWO-WHEELER MARKET, BY LITHUANIA, BY VALUE IN USD, 2017 - 2030
  1. Figure 59:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 60:  
  2. EUROPE TWO-WHEELER MARKET, BY NORWAY, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 61:  
  2. EUROPE TWO-WHEELER MARKET, BY NORWAY, BY VALUE IN USD, 2017 - 2030
  1. Figure 62:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 63:  
  2. EUROPE TWO-WHEELER MARKET, BY POLAND, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 64:  
  2. EUROPE TWO-WHEELER MARKET, BY POLAND, BY VALUE IN USD, 2017 - 2030
  1. Figure 65:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 66:  
  2. EUROPE TWO-WHEELER MARKET, BY RUSSIA, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 67:  
  2. EUROPE TWO-WHEELER MARKET, BY RUSSIA, BY VALUE IN USD, 2017 - 2030
  1. Figure 68:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 69:  
  2. EUROPE TWO-WHEELER MARKET, BY SPAIN, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 70:  
  2. EUROPE TWO-WHEELER MARKET, BY SPAIN, BY VALUE IN USD, 2017 - 2030
  1. Figure 71:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 72:  
  2. EUROPE TWO-WHEELER MARKET, BY SWEDEN, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 73:  
  2. EUROPE TWO-WHEELER MARKET, BY SWEDEN, BY VALUE IN USD, 2017 - 2030
  1. Figure 74:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 75:  
  2. EUROPE TWO-WHEELER MARKET, BY UK, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 76:  
  2. EUROPE TWO-WHEELER MARKET, BY UK, BY VALUE IN USD, 2017 - 2030
  1. Figure 77:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 78:  
  2. EUROPE TWO-WHEELER MARKET, BY REST-OF-EUROPE, BY VOLUME IN UNITS, 2017 - 2030
  1. Figure 79:  
  2. EUROPE TWO-WHEELER MARKET, BY REST-OF-EUROPE, BY VALUE IN USD, 2017 - 2030
  1. Figure 80:  
  2. EUROPE TWO-WHEELER MARKET MARKET, SHARE(%), BY PROPULSION TYPE, 2017 - 2030
  1. Figure 81:  
  2. EUROPE TWO-WHEELER MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2017 - 2030
  1. Figure 82:  
  2. EUROPE TWO-WHEELER MARKET, MOST ADOPTED STRATEGIES, 2017 - 2030
  1. Figure 83:  
  2. EUROPE TWO-WHEELER MARKET SHARE(%), BY MAJOR PLAYERS

Europe Two-Wheeler Industry Segmentation

Hybrid and Electric Vehicles, ICE are covered as segments by Propulsion Type. Austria, Belgium, Czech Republic, Denmark, Estonia, France, Germany, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Russia, Spain, Sweden, UK, Rest-of-Europe are covered as segments by Country.
Propulsion Type Hybrid and Electric Vehicles
ICE
Country Austria
Belgium
Czech Republic
Denmark
Estonia
France
Germany
Ireland
Italy
Latvia
Lithuania
Norway
Poland
Russia
Spain
Sweden
UK
Rest-of-Europe
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Market Definition

  • Vehicle Type - The category covers motorized two-wheelers.
  • Vehicle Body Type - This includes Scooters and Motorcycles, while Kick-scooters and Bicycles are excluded.
  • Fuel Category - Coverage extends to vehicles powered by Internal Combustion Engines (ICE) and electric propulsion systems.
Keyword Definition
Electric Vehicle (EV) A vehicle which uses one or more electric motors for propulsion. Includes cars, buses, and trucks. This term includes all-electric vehicles or battery electric vehicles and plug-in hybrid electric vehicles.
BEV A BEV relies completely on a battery and a motor for propulsion. The battery in the vehicle must be charged by plugging it into an outlet or public charging station. BEVs do not have an ICE and hence are pollution-free. They have a low cost of operation and reduced engine noise as compared to conventional fuel engines. However, they have a shorter range and higher prices than their equivalent gasoline models.
PEV A plug-in electric vehicle is an electric vehicle that can be externally charged and generally includes all-electric vehicles as well as plug-in hybrids.
Plug-in Hybrid EV A vehicle that can be powered either by an ICE or an electric motor. In contrast to normal hybrid EVs, they can be charged externally.
Internal combustion engine An engine in which the burning of fuels occurs in a confined space called a combustion chamber. Usually run with gasoline/petrol or diesel.
Hybrid EV A vehicle powered by an ICE in combination with one or more electric motors that use energy stored in batteries. These are continually recharged with power from the ICE and regenerative braking.
Commercial Vehicles Commercial vehicles are motorized road vehicles designed for transporting people or goods. The category includes light commercial vehicles (LCVs) and medium and heavy-duty vehicles (M&HCV).
Passenger Vehicles Passenger cars are electric motor– or engine-driven vehicles with at least four wheels. These vehicles are used for the transport of passengers and comprise no more than eight seats in addition to the driver’s seat.
Light Commercial Vehicles Commercial vehicles that weigh less than 6,000 lb (Class 1) and in the range of 6,001–10,000 lb (Class 2) are covered under this category.
M&HDT Commercial vehicles that weigh in the range of 10,001–14,000 lb (Class 3), 14,001–16,000 lb (Class 4), 16,001–19,500 lb (Class 5), 19,501–26,000 lb (Class 6), 26,001–33,000 lb (Class 7) and above 33,001 lb (Class 8) are covered under this category.
Bus A mode of transportation that typically refers to a large vehicle designed to carry passengers over long distances. This includes transit bus, school bus, shuttle bus, and trolleybuses.
Diesel It includes vehicles that use diesel as their primary fuel. A diesel engine vehicle have a compression-ignited injection system rather than the spark-ignited system used by most gasoline vehicles. In such vehicles, fuel is injected into the combustion chamber and ignited by the high temperature achieved when gas is greatly compressed.
Gasoline It includes vehicles that use gas/petrol as their primary fuel. A gasoline car typically uses a spark-ignited internal combustion engine. In such vehicles, fuel is injected into either the intake manifold or the combustion chamber, where it is combined with air, and the air/fuel mixture is ignited by the spark from a spark plug.
LPG It includes vehicles that use LPG as their primary fuel. Both dedicated and bi-fuel LPG vehicles are considered under the scope of the study.
CNG It includes vehicles that use CNG as their primary fuel. These are vehicles that operate like gasoline-powered vehicles with spark-ignited internal combustion engines.
HEV All the electric vehicles that use batteries and an internal combustion engine (ICE) as their primary source for propulsion are considered under this category. HEVs generally use a diesel-electric powertrain and are also known as hybrid diesel-electric vehicles. An HEV converts the vehicle momentum (kinetic energy) into electricity that recharges the battery when the vehicle slows down or stops. The battery of HEV cannot be charged using plug-in devices.
PHEV PHEVs are powered by a battery as well as an ICE. The battery can be charged through either regenerative breaking using the ICE or by plugging into some external charging source. PHEVs have a better range than BEVs but are comparatively less eco-friendly.
Hatchback These are compact-sized cars with a hatch-type door provided at the rear end.
Sedan These are usually two- or four-door passenger cars, with a separate area provided at the rear end for luggage.
SUV Popularly known as SUVs, these cars come with four-wheel drive, and usually have high ground clearance. These cars can also be used as off-road vehicles.
MPV These are multi-purpose vehicles (also called minivans) designed to carry a larger number of passengers. They carry between five and seven people and have room for luggage too. They are usually taller than the average family saloon car, to provide greater headroom and ease of access, and they are usually front-wheel drive.
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Mordor Intelligence follows a four-step methodology in all its reports.

  • Step-1: Identify Key Variables: To build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built based on these variables.
  • Step-2: Build a Market Model: Market-size estimations for the historical and forecast years have been provided in revenue and volume terms. Market revenue is calculated by multiplying the sales volume with their respective average selling price (ASP). While estimating ASP factors like average inflation, market demand shift, manufacturing cost, technological advancement, and varying consumer preference, among others have been taken into account.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
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Europe Two-Wheeler Market Research FAQs

How big is the Europe Two-Wheeler Market?

The Europe Two-Wheeler Market size is expected to reach USD 8.73 billion in 2025 and grow at a CAGR of 15.02% to reach USD 15.28 billion by 2029.

What is the current Europe Two-Wheeler Market size?

In 2025, the Europe Two-Wheeler Market size is expected to reach USD 8.73 billion.

Who are the key players in Europe Two-Wheeler Market?

BMW Motorrad, Honda Motor Co.,Ltd., KTM Motorcycles, Piaggio & C. SpA and Yamaha Motor Company Limited are the major companies operating in the Europe Two-Wheeler Market.

Which segment has the biggest share in the Europe Two-Wheeler Market?

In the Europe Two-Wheeler Market, the ICE segment accounts for the largest share by propulsion type.

Which country has the biggest share in the Europe Two-Wheeler Market?

In 2025, France accounts for the largest share by country in the Europe Two-Wheeler Market.

What years does this Europe Two-Wheeler Market cover, and what was the market size in 2025?

In 2025, the Europe Two-Wheeler Market size was estimated at 8.73 billion. The report covers the Europe Two-Wheeler Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Two-Wheeler Market size for years: 2025, 2026, 2027, 2028 and 2029.

Europe Two-Wheeler Market Research

Mordor Intelligence offers a comprehensive analysis of the Europe Two-Wheeler Market. We leverage our extensive expertise in urban mobility and personal mobility trends. Our research covers the complete range of vehicles, including electric motorcycles, electric scooters, traditional motorcycles, scooters, mopeds, and bicycles. The report provides detailed insights into various segments such as cruiser motorcycles, touring motorcycles, sports bikes, motor scooters, and recreational vehicles. Special emphasis is placed on emerging electric two-wheeler technologies.

Industry stakeholders can access our detailed analysis through an easy-to-download report PDF. It features in-depth coverage of powersports trends and developments in the luxury motorcycle and performance motorcycle segments. The research examines commuter motorcycle preferences and motorbike usage patterns across European markets. This includes specific analysis of the Italy electric two-wheeler market by voltage. Our comprehensive study of the Europe electric two-wheeler market by battery type and Europe electric two-wheeler market by country provides valuable insights for manufacturers, suppliers, and investors in the two-wheeler industry. This supports informed decision-making and strategic planning.