Europe Sports Nutrition Market - Growth, Trends, and Forecasts (2023 - 2028)

Europe Sports Nutrition Market Analysis

The European sports nutrition market is projected to register a CAGR of 8.4% during the forecast period (2022 - 2027).

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few players, like Glanbia PLC, registered a drop in demand and revenue (around 8.9%), numerous others remained unaffected and showed promising growth opportunities. Consumers have become more health-conscious and aware due to the impact of the pandemic. Hence, one of the major factors driving this growth is an increase in the demand for various protein bars, dietary supplements, and sports drinks among core users and non-traditional users.

Over the medium term, sports nutritional products, which were once classified as a niche category designed particularly for athletes and professional full-time sports personnel, have been gaining immense popularity even among the generic health-conscious population. The market is witnessing high demand from diverse consumer groups, as regular exercisers and everyday consumers are looking for an extra boost in their workouts. Customers who are recreationally active are opting for other kind of sports nutrition products to complement their workout sessions and get purified nutrients effective in producing the desired physique. Therefore, the advances in sports nutrition products are one of the major factors driving the market. The market is also driven by the widespread penetration of these products over the past few years. The products that were once available in dedicated fitness products shops have made their way to convenience and pharmaceutical stores.

Europe Sports Nutrition Industry Segments

Sports nutrition is the study and practice of nutrition and diets with regard to improving a person's athletic performance. The market deals with the products and beverages associated with enhancing the performance of sports enthusiasts, fitness-oriented consumers, and lifestyle users. The European sports nutrition market has been segmented by product type, distribution channel, and geography. By type, the market is segmented into sports drinks, sports food, and sports supplements. By distribution channels, the market is segmented into convenience stores, hypermarkets/supermarkets, specialist stores, online retail, and other distribution channels. The study also provides a regional analysis of the European sports nutrition market in emerging and established countries, including Spain, the United Kingdom, France, Germany, Russia, Italy, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)

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Europe Sports Nutrition Market Trends

This section covers the major market trends shaping the Europe Sports Nutrition Market according to our research experts:

Increase Interest in Fitness-focused Lifestyles

Sports nutrition has become mainstream over the past decade with an increasing interest in health, fitness, and well-being. Currently, sports nutrition products are increasingly being used by recreational sports enthusiasts to aid post-workout recovery and meet their nutritional needs amid busy lifestyles. European consumers are gaining awareness regarding the fundamental need for nutrition and proactive steps that can be taken to prevent chronic ailments and attain higher well-being. This rising awareness is expected to boost the demand for dietary supplements and functional food and beverages under the sports nutrition category during the forecast period. The increasing number of health clubs and fitness centers in the market is expected to aid the growth of the market studied, as they help promote the awareness of sports nutrition products. The rising trend of consuming sports nutrition products for treating various mineral and vitamin deficiencies is also expected to augment the growth of the sports nutrition market in Europe.

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