Europe Sports Nutrition Market - Growth, Trends, and Forecasts (2023 - 2028)

The European Sports Nutrition Market is Segmented by Product Type (Sports Drinks, Sports Food, and Sports Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail, and Other Distribution Channels), and Geography (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe). The report offers market size and values in (USD million) for the above segments.

Europe Sports Nutrition Industry Overview

Europe Sports Nutrition Market Summary
Study Period: 2018 - 2028
CAGR: 8.4 %

Major Players

Europe Sports Nutrition Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Europe Sports Nutrition Market Analysis

The European sports nutrition market is projected to register a CAGR of 8.4% during the forecast period (2022 - 2027).

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few players, like Glanbia PLC, registered a drop in demand and revenue (around 8.9%), numerous others remained unaffected and showed promising growth opportunities. Consumers have become more health-conscious and aware due to the impact of the pandemic. Hence, one of the major factors driving this growth is an increase in the demand for various protein bars, dietary supplements, and sports drinks among core users and non-traditional users.

Over the medium term, sports nutritional products, which were once classified as a niche category designed particularly for athletes and professional full-time sports personnel, have been gaining immense popularity even among the generic health-conscious population. The market is witnessing high demand from diverse consumer groups, as regular exercisers and everyday consumers are looking for an extra boost in their workouts. Customers who are recreationally active are opting for other kind of sports nutrition products to complement their workout sessions and get purified nutrients effective in producing the desired physique. Therefore, the advances in sports nutrition products are one of the major factors driving the market. The market is also driven by the widespread penetration of these products over the past few years. The products that were once available in dedicated fitness products shops have made their way to convenience and pharmaceutical stores.

Europe Sports Nutrition Industry Segments

Sports nutrition is the study and practice of nutrition and diets with regard to improving a person's athletic performance. The market deals with the products and beverages associated with enhancing the performance of sports enthusiasts, fitness-oriented consumers, and lifestyle users. The European sports nutrition market has been segmented by product type, distribution channel, and geography. By type, the market is segmented into sports drinks, sports food, and sports supplements. By distribution channels, the market is segmented into convenience stores, hypermarkets/supermarkets, specialist stores, online retail, and other distribution channels. The study also provides a regional analysis of the European sports nutrition market in emerging and established countries, including Spain, the United Kingdom, France, Germany, Russia, Italy, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)

Product Type
Sports Drinks
Sports Food
Sports Supplements
Distribution Channel
Convenience Stores
Specialist Stores
Online Retail
Other Distribution Channels
United Kingdom
Rest of Europe

Report scope can be customized per your requirements. Click here.

Europe Sports Nutrition Market Trends

This section covers the major market trends shaping the Europe Sports Nutrition Market according to our research experts:

Increase Interest in Fitness-focused Lifestyles

Sports nutrition has become mainstream over the past decade with an increasing interest in health, fitness, and well-being. Currently, sports nutrition products are increasingly being used by recreational sports enthusiasts to aid post-workout recovery and meet their nutritional needs amid busy lifestyles. European consumers are gaining awareness regarding the fundamental need for nutrition and proactive steps that can be taken to prevent chronic ailments and attain higher well-being. This rising awareness is expected to boost the demand for dietary supplements and functional food and beverages under the sports nutrition category during the forecast period. The increasing number of health clubs and fitness centers in the market is expected to aid the growth of the market studied, as they help promote the awareness of sports nutrition products. The rising trend of consuming sports nutrition products for treating various mineral and vitamin deficiencies is also expected to augment the growth of the sports nutrition market in Europe.

Europe Sports Nutrition Market: No. of sports nutrition and supplements consumers in the United Kingdom, 2021

Increasing Consumption of Plant-based Nutrition

The European plant-based nutrition market recorded rapid growth in the past few years due to increasing consumer interest in alternative proteins and non-animal-based food products. The United Kingdom is the largest market for plant-based food in Europe. Plant-based food is considered a healthy alternative and the most preferred source of protein for consumers seeking to include a good proportion of protein in their diet. It is also experiencing great demand among consumer groups like millennials, athletes, and bodybuilders. Alternative plant-based meat is gaining market space in the United Kingdom, as consumers have reduced their meat consumption to support plant-based alternatives, positively impacting the annual spending on meat substitute products. The demand for plant-based meat and meat products in the country is increasing at a high rate. In this category, companies are also innovating new ingredients that can provide an authentic meaty taste, such as jackfruit, pea, and leghemoglobin.

Europe Sports Nutrition Market : Meat substitutes market, in USD million, Europe, 2018-2021

Europe Sports Nutrition Market Competitor Analysis

The European sports nutrition market is highly competitive. The leading players in the sports nutrition market enjoy a dominant presence in the region, with brand loyalty being a high-impact factor and the quality of ingredients being a prime parameter. Companies like Glanbia PLC, PepsiCo Inc., Atlantic Multipower Germany GmbH (Atlantic Grupa DD), Clif Bar, and MusclePharm Corp. are focusing on quality, which plays a pivotal role in brand positioning. The market is also highly competitive, with multiple regional and international players. As a result, major players are trying to diversify their portfolios to differentiate themselves from their industry rivals through product innovations, partnerships, mergers and acquisitions, and expansions.

Europe Sports Nutrition Market Top Players

  1. Glanbia PLC

  2. Clif Bar Company

  3. Atlantic Grupa d.d.

  4. MusclePharm Corp.

  5. PepsiCo Inc.

*Disclaimer: Major Players sorted in no particular order

Europe Sports Nutrition Market Concentration

Europe Sports Nutrition Market Recent Developments

  • MAY 2022: CLIF Bar and Company launched CLIF Quench bottled sports drink. CLIF Quench is available in four fresh flavors: Fruit Punch, Lime-Ade, Orange, and Strawberry Citrus.
  • AUG 2021: Glanbia completed the acquisition of a 60% stake in LevlUp GmbH, a DTC gaming nutrition brand based in Germany.
  • JUL 2021: Torque Lifestyle Brands Inc. announced the launch of its new brand, Storm Lifestyles (Storm), a line of sports nutrition and fitness lifestyle products, in Europe.

Europe Sports Nutrition Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Sports Drinks

      2. 5.1.2 Sports Food

      3. 5.1.3 Sports Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Glanbia PLC

      2. 6.3.2 PepsiCo Inc.

      3. 6.3.3 Hormel Foods Corp.

      4. 6.3.4 MusclePharm Corp.

      5. 6.3.5 Post Holdings Inc.

      6. 6.3.6 Clif Bar Company

      7. 6.3.7 KONZEPT

      8. 6.3.8 German Sports Nutrition

      9. 6.3.9 Atlantic Grupa DD

      10. 6.3.10 OTE Sports Ltd

    4. *List Not Exhaustive

**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Europe Sports Nutrition Market Research FAQs

The Europe Sports Nutrition Market is studied from 2018 - 2028.

The Europe Sports Nutrition Market is growing at a CAGR of 8.4% over the next 5 years.

Glanbia PLC, Clif Bar Company, Atlantic Grupa d.d., MusclePharm Corp., PepsiCo Inc. are the major companies operating in Europe Sports Nutrition Market.

Europe Sports Nutrition Industry Reports

In-depth industry statistics and market share insights of the Europe Sports Nutrition sector for 2020, 2021, and 2022. The Europe Sports Nutrition research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Europe Sports Nutrition report PDF.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!