Europe Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Sports nutrition has become mainstream over the past decade, as there is an increasing interest in health, fitness, and wellbeing. Sports nutrition products, such as beverages, food, and supplements, were originally developed for elite athletes and bodybuilders, to support performance and muscle building. In the current market scenario, sports nutrition products are being increasingly used by recreational sports enthusiasts, who are exposed to the sports nutrition products through health clubs and fitness centers, in order to aid post-workout recovery and meet the nutritional needs amidst busy lifestyles. European consumers are gaining awareness regarding the fundamental needs of nutrition and proactive steps that can be taken, to prevent chronic ailments and attain higher well-being. This rising awareness is expected to boost the demand for dietary supplements and functional food and beverages under the sports nutrition category over the forecast period. The increasing number of health clubs and fitness centers in the global market are expected to aid the growth of the market studied.

With the rising health concerns in the countries, there has been an increasing demand for nutrition filled, low-calorie sports drink, which are made from natural ingredients, like stevia and other sugar alternatives. The UK sports nutrition market is driven by the widespread penetration of sports nutrition products. Health promoting products, sports drinks, and dietary supplements gained retail space in the market. The UK population is inclined toward health and fitness. Moreover, consumers in Germany demanding clean-label products, in order to stay aware of the composition of products. Their core interest lies in identifying the ingredients present in the product. This is driving the demand for clean-labeled sports nutrition products in the countries. However, some players are focusing on sports drinks in new formats, such as tabs and gels, which are easy to transport and consume while on the go, with one example being Totum Sport, which was launched in 2018.