Europe Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The European sports nutrition market is projected to grow at a  CAGR of 8% during the forecasted period (2019 - 2024).

• Sports nutritional products were once classified as a niche category, designed particularly for athletes and hardcore full-time sports personnel. The scenario altered quite significantly, as such products are gaining immense popularity. They are witnessing high demand from diverse consumer groups, as the regular exercisers and everyday consumers are looking for an extra boost in their workouts.
• Currently, there is a rising inclination toward healthier products and active lifestyle. Furthermore, customers who are recreationally active are opting for some other kind of sports nutrition products, to complement their work-out sessions and get purified nutrients that are effective in producing the desired physique.
• The market studied is driven by the widespread penetration that these products achieved over the past few years. The products that were once available in dedicated fitness products shops have made their way to convenience and pharmaceutical stores.

Scope of the Report

The European sports nutrition market has been segmented by product type, a distribution channel. By type, the market is segmented into sports drink, sports food, and sports supplements and on the basis of distribution channel, the market has been segmented into convenience stores, hypermarkets/supermarkets, specialist stores, Online Retail, and other distribution channels. Moreover, it provides a regional analysis of the European sports nutrition market in the emerging and established countries, including Spain, the United Kingdom, France, Germany, Russia, Italy, and Rest of Europe. 

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Key Market Trends

Increase Concern Toward Fitness-Focussed Lifestyles

Sports nutrition has become mainstream over the past decade, as there is an increasing interest in health, fitness, and wellbeing. Sports nutrition products, such as beverages, food, and supplements, were originally developed for elite athletes and bodybuilders, to support performance and muscle building. In the current market scenario, sports nutrition products are being increasingly used by recreational sports enthusiasts, who are exposed to the sports nutrition products through health clubs and fitness centers, in order to aid post-workout recovery and meet the nutritional needs amidst busy lifestyles. European consumers are gaining awareness regarding the fundamental needs of nutrition and proactive steps that can be taken, to prevent chronic ailments and attain higher well-being. This rising awareness is expected to boost the demand for dietary supplements and functional food and beverages under the sports nutrition category over the forecast period. The increasing number of health clubs and fitness centers in the global market are expected to aid the growth of the market studied.

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