Europe Sports Nutrition Market - Growth, Industry Trends, COVID-19 Impact Analysis, and Country-wise Forecasts (2021 - 2026)

European Sports Nutrition Market is segmented by Product Type (Sports Drinks, Sports Food, and Sports Supplements); by Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail, and Other Distribution Channels); and by Geography (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe). The report offers market size and forecasts in value (USD million) for the above segments. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Market Snapshot

Market Snapshot
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 8 %

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Market Overview

The Europe sports nutrition market is projected to grow at a CAGR of 8% during the forecasted period (2021 - 2026).

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few players like Glanbia Plc. have registered a drop in demand and revenue (around 8.9%), numerous others have remained unscathed and showed promising growth opportunities. Furthermore, consumers have become more health-conscious and aware due to the impact of the pandemic, and hence, one of the major factors driving this growth prospect is an increase in demand for variants of protein bars, dietary supplements, and sports drinks among the core users and non-traditional users.

Over the medium term, sports nutritional products which were once classified as a niche category, designed particularly for athletes and professional full-time sports personnel, have been gaining immense popularity even among the non-athletes. The market is witnessing high demand from diverse consumer groups, as the regular exercisers and everyday consumers are looking for an extra boost in their workouts.

Furthermore, customers who are recreationally active are opting for some other kind of sports nutrition products, to complement their work-out sessions and get purified nutrients that are effective in producing the desired physique. Therefore, the advances in sports nutrition products is one of the major factors driving the market. Additionally, the market studied is also driven by the widespread penetration that these products achieved over the past few years. The products that were once available in dedicated fitness products shops have made their way to convenience and pharmaceutical stores.

Scope of the Report

Sports nutrition is the study and practice of nutrition and diet with regards to improving anyone's athletic performance. The market studied deals with the products and beverages associated with enhancing the performance of sports enthusiasts, fitness-oriented consumers, as well as lifestyle users.

The European sports nutrition market has been segmented by product type, distribution channel, and geography. By type, the market is segmented into sports drink, sports food, and sports supplements and on the basis of distribution channel, the market has been segmented into convenience stores, hypermarkets/supermarkets, specialist stores, Online Retail, and other distribution channels. Moreover, it provides a regional analysis of the European sports nutrition market in the emerging and established countries, including Spain, the United Kingdom, France, Germany, Russia, Italy, and Rest of Europe. For each segment, the market sizing and forecasting have been done in value terms of USD million.

By Product Type
Sports Drinks
Sports Food
Sports Supplements
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail
Other Distribution Channels
United Kingdom
Rest of Europe

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Key Market Trends

Increase Concern Toward Fitness-Focussed Lifestyles

Sports nutrition has become mainstream over the past decade, as there is an increasing interest in health, fitness, and wellbeing. In the current market scenario, sports nutrition products are being increasingly used by recreational sports enthusiasts, who are exposed to sports nutrition products through health clubs and fitness centres, in order to aid post-workout recovery and meet the nutritional needs amidst busy lifestyles. For instance, European consumers are gaining awareness regarding the fundamental needs of nutrition and proactive steps that can be taken, to prevent chronic ailments and attain higher well-being. This rising awareness is expected to boost the demand for dietary supplements and functional food and beverages under the sports nutrition category over the forecast period. The increasing number of health clubs and fitness centres in the market are expected to aid the growth of the market studied. Furthermore, the rising trend of consuming sports nutrition products for treating various minerals and vitamin deficiencies is expected to augment the market growth of sports nutrition.

Health & Fitness

Increasing Consumption of Sports Nutrition in United Kingdom

The United Kingdom sports nutrition market is driven by the widespread penetration of sports nutrition products, wherein health-promoting products, sports drinks, and dietary supplements gained retail space in the market. However, some players are focusing on sports drinks in new formats, such as tabs and gels, which are easy to transport and consume while on the go. Furthermore, the growing trend of consuming plant-based and vegan supplements, clean-label products, and sustainable packaging solutions, is expected to accelerate the market growth of sports nutrition, and positively impact the annual per-capita spending on sports nutrition. For instance, in March 2020, United Kingdom-based sports nutrition brand Myprotein had launched a clear plant-based protein shake to meet the growing consumer demand for vegan products. The Clear Vegan Isolate, which comes in powdered form, is available in two flavors: Coconut & Mango and Pear & Ginger.

Per capita spending

Competitive Landscape

The leading players in the sports nutrition market enjoy a dominant presence in the region with brand loyalty being a high-impact factor, and the quality of ingredients being a prime parameter. Companies like Glanbia PLC, PepsiCo Inc., Atlantic Multipower Germany GmbH (Atlantic Grupa DD), Clif Bar, and MusclePharm Corp. are focusing on quality, and this attribute plays a pivotal role in brand positioning. Furthermore, the market is highly competitive with multiple regional and international players. As a result, major players are trying to diversify their portfolios to differentiate themselves from their industry rivals by means of product innovation, partnerships, mergers & acquisitions, and expansions. 

Recent Developments

In 2021, Ready, one of the fastest-growing sports nutrition companies in North America, and Europe, announced the launch of its advanced and science-based line of sports drinks that contain superfruits, B-vitamins, and other elements to replenish much-needed carbohydrates, fluid and electrolytes during the performance. Ready is available in eight flavors that include Peach Mango, Fruit Punch, Berry Lemonade, Orange Passion, Mixed Berry, Strawberry Banana, Blue Raspberry and Black Cherry.

In 2019, Post Holdings Inc. had acquired its active sports nutrition business “BellRing Brands Inc.” which includes brands like Premier Protein, Dymatize, and PowerBar under its portfolio.

In 2019, Endo Sports launched the United Kingdom's first-ever CBD-infused sports drink that harnesses the active ingredient's anti-inflammatory properties to aid in the reduction of post-exercise muscle soreness, and accelerate recovery.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Sports Drinks

      2. 5.1.2 Sports Food

      3. 5.1.3 Sports Supplements

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Glanbia PLC

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 Hormel Foods Corp.

      4. 6.4.4 MusclePharm Corp.

      5. 6.4.5 Post Holdings Inc.

      6. 6.4.6 Clif Bar Company

      7. 6.4.7 KONZEPT

      8. 6.4.8 German Sports Nutrition

      9. 6.4.9 Atlantic Grupa d.d.

      10. 6.4.10 OTE Sports Ltd.

      11. 6.4.11 Ultimate Nutrition, Inc.

      12. 6.4.12 TORQ Limited

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Europe Sports Nutrition Market market is studied from 2016 - 2026.

The Europe Sports Nutrition Market is growing at a CAGR of 8% over the next 5 years.

Glanbia PLC, PepsiCo Inc., Clif Bar Company, Atlantic Grupa d.d., MusclePharm Corp. are the major companies operating in Europe Sports Nutrition Market.

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